Welcome to a conversation about digital businessMartyn Wallace

Full network operations (21)

Service reach (152)

€57 billion revenue

24 countries

313 million customers

120,000employees

A world leading provider of integrated mobile, fixed & ICT services

Everyone now has the power to innovate in a digital world thanks to the marriage

between the two great innovation platforms of the 21st century: internet and mobile.

Dr. Mike Short, VP Telefónica,

Financial Times, April 2013

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Digital RevolutionThe world today

Digital trendsThe future

Digital insightsCustomer view

Digital strategyOur way forward

of businesses use social media

Most businesses feel they will be left behind - if they don’t embrace digital

Enhanced productivity and time saving are seen as the main business advantages of using digital technology

74%

update their web site but over a third only do so less than once a year

71%

#bemoredog

Efficiency

Process Management

Productivity

Collaboration

Pre-digital

Banking

Working

Creating

Sharing

Security

Digital

Protect

Pre-digital DigitalBusiness needs

Consumer needs

Most industries are being transformed

For example…

Transport and post

SHORT FUSE, BIG BANG

LONG FUSE, BIG BANG

LONG FUSE, SMALL BANG

SHORT FUSE, SMALL BANG

ICT and media

Construction

Professional services

Arts and recreation

Retail trade

Real estate

Wholesale tradeAccommodation and

food services ManufacturingMining

Education

Health

Agriculture

Government

services Utilities

Recruitment

and cleaning

Timing (years)

50

45

40

35

30

25

20

15

10

5

0

Radio

38 years

TV

13 years

Internet

4 years

iPod

3 years

Facebook

1 year

Source: UK Smartphone Data 2012 (O2 users only)

25 mins

17 mins

16 mins

14 mins

12 mins

11 mins

10 mins

9 mins

9 mins

3 mins

Browsing the internet

Social networks

Listening to music

Playing games

Making calls

Email

Texting

Watching TV/Films

Reading books

Taking photos

128MINUTES PER DAY

Consumers will increasingly use online to be able to make spare cash, this phenomenon is growing at a rate that no one could have predicted

Sensors will get smarter and become more pervasive in 2014.

Communication has become defined by sharing.

We prefer to turn to our friend ‘the crowd’ for expert advice and help on every decision we make.

“Keep me connected and secure online on my chosen devices.”

“Allow me to communicate on any digital platform.”

“Provide me with brilliant content delivered digitally wherever I am.”

“Help me get great offers and buy and pay for what I want on the move.”

“Help my business work smarter - by improving productivity and efficiency.”

“Help my business grow – by selling and serving smarter.”

AttractGetting online and being seen through all channelsBoth internal and external audiences

Work smarterProductivity and efficiency

Business growthSell and serve smarter

Serving customers better. Getting closer to them: being more responsive and interactiveRetain

Outsourcing the business model and IT to be more efficient, agile and productive Grow

Companies need to make sure that their websites are mobilised to attract and engage with customers. 

It’s far more cost effective and efficient to create a web based application than a multi platform app.

Engage customers

Attract

Enables small businesses of any size and any location to be out there in mainstream.

Giving small businesses a disproportionately large voice in the market.

Important for SMBs

Attract

Retain

Retain

Gender and age distribution

Over 3m active on their smartphones and tablets, in leading venues like Debenhams, over the last 30 days.

10m registered O2 Wifi users

4%

0-15

25%

16-24

22%

35-44

14%

45-54

5%

55-64

2%

65+

28%

25-34

39%

61%

Retain

Retain

Text for information

Text bank for latest balance.

Text to report/notify

Notify bank when out of the country. Text council to report incidents.

MMS to report

Text a picture of flooded house to insurance company as part of their claim.

Intellegent survey

SMS questions are based on the last answer provided.

Basic survey

Retailers can send opted-in contacts an SMS containing a link to an online survey.

Two-way communications

anywhere access

work together

cloud on your terms

give time back to IT

best value

Grow

Give time back to IT

Keep everything safe in the cloud

Work seamlessly across multiple

devices

Work collaboratively

No upgrading licenses

Invest in future proofed technology as you move from a capex to an opex model

Work wherever

you need to

Grow

Needed to consolidate ICT infrastructure

Deployed Office 365 as a flexible, scalable solution:

Multiple disparate teams able to collaborate over Lync and Sharepoint

Saved £20k in first year

Essex Services Group

Needed to upgrade IT systems and allow remote access to business information

Office 365 has lifted the large Capex needed to upgrade email server

Future proofed technology with cost savings

Weatherwise

Uses Box to store, share and collaborate on sales and marketing collateral

Reduces need to email large files and everyone always has the latest version

O2

Grow

Help my business grow

Help my business work smarter

Connect

Mobile voice

3G/4G

Landline

Broadband

High Speed Internet

Wifi

Enable

Smartphones

Tablets

Mobile Broadband

Pop Up Office

Engage

Office 365

Evernote

Priority

www.o2.co.uk/business