welcome message - askright...will have many opportunities for peer-to-peer learning as well as...

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Welcome Message Welcome to the 2015 Advancement Tour to the United Kingdom, presented by AskRIGHT in conjunction with Global Philanthropic International. We are delighted to present to you an incredible week of case studies and best practice solutions in advancement from leading fundraisers from the educational, research, arts, health and cultural sectors. This year we welcome a record number of registrations to the Tour, a reflection of the growing importance of fundraising to our important educational, health and cultural institutions. Your Tour colleagues for the week come from Australian and New Zealand universities and schools, orchestras and hospitals, each bringing their own unique insight and experiences in fundraising. This week you will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions and make the most of your experience. I would like to particularly thank my colleague and Tour leader, Dr Robin Williams, for working tirelessly on bringing together this remarkable program. Robin Williams, Lauren Vertigan and I will be with you for the duration of the Tour. We look forward to sharing a truly inspirational and educational week with you. Yours sincerely, Dr Daniel McDiarmid Principal Consultant, AskRIGHT m +61 407 885 724

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Page 1: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Welcome Message

Welcome to the 2015 Advancement Tour to the United Kingdom, presented by AskRIGHT in conjunction with Global Philanthropic International.

We are delighted to present to you an incredible week of case studies and best practice solutions in

advancement from leading fundraisers from the educational, research, arts, health and cultural

sectors.

This year we welcome a record number of registrations to the Tour, a reflection of the growing

importance of fundraising to our important educational, health and cultural institutions. Your Tour

colleagues for the week come from Australian and New Zealand universities and schools, orchestras

and hospitals, each bringing their own unique insight and experiences in fundraising. This week you

will have many opportunities for peer-to-peer learning as well as learning from the presenters. I

encourage you to take full advantage of these interactions and make the most of your experience.

I would like to particularly thank my colleague and Tour leader, Dr Robin Williams, for working

tirelessly on bringing together this remarkable program.

Robin Williams, Lauren Vertigan and I will be with you for the duration of the Tour. We look forward

to sharing a truly inspirational and educational week with you.

Yours sincerely,

Dr Daniel McDiarmid

Principal Consultant, AskRIGHT

m +61 407 885 724

Page 2: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Pre-Tour Gathering Sunday 23 August, 2015

18.00 Welcome dinner at the Royal Automobile Club

Learn about the week ahead and get to know your fellow tour participants over a relaxing dinner on

the Terrace at the Royal Automobile Club in Pall Mall, overlooking Waterloo Gardens in this most

beautiful part of Central London.

Dress code for this venue: collar and tie with Jacket for gentlemen.

Hosted by::

Sir Duncan Rice | Chairman of Global Philanthropic Europe

Sir Duncan was previously Vice-Chancellor of the University of

Aberdeen where he led the Sixth Century Campaign, successfully

bringing in £150M. Prior to his appointment at Aberdeen he was

Vice-Chancellor of New York University for the first $1Bn NYU

Campaign. He is a Fellow of Harvard and Yale Universities and a

Fellow of the Royal Society. Sir Duncan was knighted for services

to Higher Education in 2009.

Ben Morton Wright | Founder and Group CEO of Global Philanthropic

Ben has gained recognition as a major gift strategist, an expert in

structuring international campaigns and a specialist on higher

education and Asian philanthropy. Ben has served as senior

strategy consultant to a number of universities around the world and

currently advises a number of private individuals and philanthropists

around the world on the development of meaningful philanthropic

strategies. He is a Fellow of the Royal Society of Arts.

Expected time back at Hotel: 21.30

Page 3: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Day 1 Programme Monday 24 August, 2015

This morning we travel to the Strand to learn about two of the most successful UK

universities in fundraising. Kings College London has a track record in campaign

management growing from £35M to £500M and The London School of Economics has

a sustained program of alumni engagement and fundraising with many very sizeable gifts.

We will meet in the Dickson Poon School of Law at King’s College which was established

on private philanthropy.

King's College London is a constituent college of the federal

University of London. It is arguably the third-oldest university in

England, having been founded by King George IV and the Duke of

Wellington in 1829 and receiving its royal charter in the same year.

St Thomas' Hospital, which is now a teaching hospital of King's

College London School of Medicine, has roots dating back to 1173

with its medical school established in 1550. King's became one of

the two founding colleges of the University of London in 1836.

King’s academic activities are organised into nine faculties which are

subdivided into numerous departments, centres and research

divisions. King's is the largest centre for graduate and post-graduate

medical teaching and biomedical research in Europe; it is home to

six Medical Research Council centres and is a founding member of

the King's Health Partners academic health sciences centre. King's

has around 25,000 students and 6,113 staff and is ranked 16th in the

world (5th in the UK and 6th in Europe). There are 12 Nobel Prize

laureates amongst King's alumni and current and former faculty.

The London School of Economics and Political Science is a

public research university which specialises in social sciences, and is a

constituent college of the federal University of London. LSE is considered

to be one of the most prestigious and selective universities in the world.

Founded in 1895 by Fabian Society members Sydney and Beatrice

Webb, Graham Wallas and George Bernard Shaw, LSE joined the

University of London in 1900 and first issued degrees to its students in

1902. Despite its name, LSE conducts teaching and research across a

range of social sciences, as well as in mathematics, statistics, media,

philosophy and history. It has around 9,500 full-time students and just

over 3,000 staff. The School is organised into 24 academic departments

and 19 research centres. LSE is consistently ranked as one of the best

universities in the world. According to the Research Excellence

Framework 2014, the School has the highest proportion of world-leading

research among UK universities. The School has produced many notable

alumni. Around 45 past or present presidents and prime ministers have

studied or taught at LSE. To date, 26% (or 12 out of 46) of all the Nobel

Prizes in Economics have been awarded to LSE alumni and staff.

Page 4: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Welcome to King’s College by the President & Principal Professor

Edward Byrne AC

Harry M Weinrebe Suite, Dickson Poon School of Law,

King’s College London

Presentation on the King’s approach to successful campaign management by Matt

Ferguson, Director of Principal Gifts. Matt will also speak to us about on fundraising

in Asia.

9.00

10.00

Matt Ferguson | Director of Principal Gifts at Kings College London

Matt Ferguson is the Director of Principal Gifts at King's College

London and King's Health Partners. He joined in 2007 starting in

major gifts, and now leads on developing transformative gift

projects, such as the £20 million gift to establish The Dickson Poon

School of Law. He leads a team that specialises in securing

transformative philanthropic gifts in support of the World

questions|King’s answers campaign to raise £600 million.

8.45

9.00

Professor Edward Byrne AC | President & Principal

of King’s College London

Professor Byrne has been Principal and President of King’s College since

August 2014, and was previously President and Vice-Chancellor at

Monash University. During his tenure Monash’s position in the global

university rankings rose considerably from 176 into the 90s in Times

Higher Education, elevating it to the top 100 internationally for the first

time, and in the Shanghai Jiao Tong World University Rankings from 220

into the 130s.

Page 5: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Walking tour to see signature buildings donated by philanthropists to

London School of Economics. Led by Chris Yates, Director of

Advancement at London School of Economics.

Presentation by Dale Cooper, Director of Development at Reading

University on “Strategy versus opportunity: in your institution,

internationally and in the Gulf”

Discussion over luncheon with Dale Cooper on “Strategic Fundraising

in UK Universities” – the UK Universities report with case studies from

20 UK Universities.

Dale Cooper was recently seconded to work on the implementation of the

recommendations following the landmark 2012 Review of Philanthropy in UK Higher

Education.

10.00

11.00

Chris joined LSE in September 2014 as Director of LSE

Advancement. He came to LSE from the University of Southern

California where he served as Senior Vice-President for Major and

Planned Gifts. Prior to this he served as Director of Planned giving

at Stanford University after having spent five years at CalTech.

Chris also practiced corporate and banking law having obtained his

JD from the University of Chicago Law School.

Chris Yates | Director of Advancement at London School of Economics

11.00

11.45

Dale began his career in international marketing with Benetton Sports

Systems, then realised that the customer focused marketing and PR skills he

had developed in the private sector could equally be applied to fundraising

and made the move into the charity sector, working for a variety of national

and international charities. In 2007 he joined King's College London, where

he developed the university's global fundraising presence and was part of the

hugely successful “World Questions – King's Answers” campaign, which

exceeded its £500million goal. In October 2014 he took up the post of Director

of Campaigns and Supporter Engagement at the University of Reading, where

he is currently developing Reading’s first integrated fundraising campaign.

Dale Cooper | Director of Campaigns & Supporter Engagement,

University of Reading

11.45

13.15

Page 6: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

This afternoon, we travel to Windsor, west of the city, to visit Eton College.

Tour of Eton College including their Chapel and stunning Book and

Arts Collection.

Ladies are advised to wear sensible shoes as much of the school is cobbled.

Coffee and comfort break

Seminar on school fundraising in the Upper School

Presentations and panel discussion on fundraising for private schools with:

Eton College, often informally referred to simply as Eton, is an

English single-sex boys' independent boarding school located near

Windsor in Berkshire. It educates more than 1,300 pupils, aged 13

to 18 years. It was founded in 1440 by King Henry VI as "The King's

College of Our Lady of Eton besides Wyndsor.” Eton is one of ten

English Headmasters' and Headmistresses' Conference schools,

commonly referred to as "public schools", regulated by the Public

Schools Act of 1868. Following the public school tradition, Eton is a

full boarding school, which means all pupils live at the school, and it

is one of four such remaining single-sex boys' public schools in the

United Kingdom (the others being Harrow, Radley, and Winchester)

to continue this practice. David Cameron is the 19th Prime Minister

to have been educated at Eton and Eton has been referred to as the

“chief nurse of England's statesmen.”

14.30

15.30

15.30

16.00

16.00

18.00

Page 7: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Rachael has ten years’ experience of educational fundraising working with

three different international independent schools in the UK and Australia,

alongside a number of major charities. From a successful corporate sales

background with experience including commercial negotiation, project and

tender management and corporate communications and governance, she

brings highly relevant commercial experience bridging the gap between

client/donor requests and school practices.

Rachael Henshilwood | Director of Development at Eton College

Kate Chernyshov | Director of Development at Lord Wandsworth College

Lord Wandsworth College is a fully co-educational independent school in

Hampshire, founded in 1928.

With a background in international marketing with BP and a degree in

Russian and Politics, Kate Chernyshov took up the role of Development

Director at Lord Wandsworth College in 2007 having previously worked in

her local hospice as Head of Fundraising and Communications. In the past

six years, LWC has raised over £3.5m in gifts for bursaries, mostly through

legacy giving. Kate is a former Vice-Chair of IDPE (Institute of Development

Professionals in Education) and is the Programme Director of the second

HMC IDPE School Bursaries Conference in January 2016. Kate is also Chair

of Trustees of the Andrew Windsor Almshouses Trust in Farnham.

Simon Lerwill | Director of Development at

King Edward VI High School for Girls Birmingham

King Edward VI High School for Girls Birmingham is consistently ranked as

one of the top UK Independent Schools.

Simon Lerwill is the Development Director at the Independent Schools of

King Edward’s in Birmingham. He joined King Edward’s School in 2009 in

order to set up the office and, in 2014, launched the AP100 Campaign, an

award winning bursary fundraising campaign, which is aiming to raise £10

million to fund 100 bursaries by summer 2016. In 2014 he also became

Development Director of King Edward VI High School for Girls, which shares

the same campus, and the bursary fundraising started there this summer.

Overall, in five years the joint development function has raised over £12 million for the schools from 1,300 donors.

Simon previously worked at the University of Birmingham for five years in both major gifts and annual fund roles

and before that worked for a fundraising consultancy.

Page 8: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Sean Davey | Director of Development at Reigate Grammar School

Reigate Grammar School (RGS) is an independent co-educational day

school located in Surrey. Founded as a free school for boys in 1675 it went

fully co-educational in 1993.

Sean has been Development Director at RGS since 2010. As well as leading

the Foundation and Alumni Office he is also a member of the senior

leadership team that is responsible for the strategic development of the

school. Sean established the 1675 Bursary Fund and, in January 2014,

launched the ‘Changing Lives’ campaign that looks to tackle the issue of

social mobility locally.

Amanda Scott | Director of Development at Latymer School, London

Latymer is a selective co-educational school, established in 1624, with

formal linkages to two Cambridge Colleges and a comprehensive

programme of bursaries funded on philanthropy. The Development

Office was established in 2004, since when Latymer has raised £20

million, of which £12m has been for its bursaries programme. The School

recently closed a £4.7m capital campaign for a new Sports Centre.

Thanks to the generosity of the Latymer community, the number of

bursaries available has grown from 7 in 2002 to 115 in 2014. Over 200

young people have benefitted from a bursary at Latymer since 2002.

Amanda has run the Development Office based at Latymer Upper School since May 2009 and her team of

five run all fundraising initiatives plus alumni events and communications. She also line manages the

marketing and communications office. Amanda studied Italian and History at Oxford and spent a decade

trading Eurodollar money markets, at both Lehman Bros and Goldman Sachs. This was followed by several

years in retailing before being hired to run Latymer’s Development Office (first set up in 2004).

Having already raised more than £2.5m in gifts and pledges, the shared objective of having a minimum of 20

pupils attending RGS through the scheme will been realised. Recently, Sean secured a gift of £4m for the new

Sixth Form and Learning Resource Centre at RGS, scheduled to open in September 2016. Sean is from the

teaching profession, having qualified at Durham University, but has for many years been involved with school

development, including fundraising and alumni activities at Christ’s Hospital as part of their Development

Advisory Group.

Page 9: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Drinks & Canapés on the lawn/riverside and an opportunity to further

question Schools presenters.

Transport back to central London in time for private dinner arrangements

Expected time back at London Hotel: 20.00

Ian Davenport | CEO of the Springboard Bursary Foundation and

former Headmaster of Blundell’s School and Radley College

The Springboard Bursary Foundation transforms the lives of hundreds of

disadvantaged children through full bursaries to state and independent

boarding schools.

Ian Davenport is the first CEO of The SpringBoard Bursary Foundation.

From 2004 he was the Head Master of Blundell's School in Devon. He

began his career working in The City for Morgan Stanley and Kleinwort

Benson before moving to become the Head of Economics and

Housemaster at Radley College and a part-time tutor at Oxford

University. He governs various senior schools and was also Chair of

Trustees at The Royal Academy for the Deaf.

18.00

19.00

19.00

20.00

Page 10: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Day 2 Programme Tuesday 25 August, 2015

This morning we travel to St John’s Wood and The American School in London.

Welcome and presentation on “the Headmaster’s role in fundraising”

ASL was founded in 1951 by Stephen L. Eckard, an American

journalist and former teacher living in London. Today, ASL is located

in St. John’s Wood, central London, and has with a student body of

approximately 1350 students from more than 60 countries, speaking

more than 40 languages.

An independent international school, ASL offers an American

curriculum with an extensive AP program in the High School.

Teachers come from a wide range of schools in the US and around

the world, and represent fourteen different nationalities.

While approximately 80 percent of ASL students hold a US passport,

almost half of their students live in a family in which at least one

member holds a non-US passport. Over one-third of students hold

citizenship from more than one country. Well-travelled, with a worldly

outlook, students appreciate the ASL’s mission to provide an

outstanding American education with a global perspective.

Coreen R. Hester became the seventh head of the American School

in London in 2007. Prior to joining ASL, she was Head of School at

The Hamlin School in San Francisco and Assistant Head at The

Branson School in Ross, California. Mrs. Hester served as High

School Principal at ASL from 1995 to 1997. She has degrees in

English literature and education from Stanford University.

Coreen Hester | Head of The American School in London

Page 11: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Presentation on “American Fundraising in an International Setting”

Accompanied by:

During the morning we hope to be able to undertake a ‘hard hat’ tour of the

incredible new facilities being built at the St John’s Wood campus, funded by

philanthropy (construction work allowing).

Lunch in the Boardroom at The American School

William Vaughan | Director of Advancement

at The American School in London

William has spent over 35 years as a fundraising professional with

institutions ranging from education to performing and fine arts. He began

his career as an account executive with John O’Donnell Consulting in New

York City followed by a development associate position with the New York

Philharmonic. In 1986 William became the first Director of Development

at the American School of Paris, initiating the annual fund effort and

directing a capital campaign for new facilities. In 1990 he joined the New

World Symphony fundraising team in Miami for ten years and worked as

Vice President for International Development. Following Miami, in 2001

he moved to Boston to work on a $500 million campaign at the Museum

of Fine Arts. Later in 2008 William accepted the position of Vice President

for Advancement at Episcopal Divinity School in Cambridge, MA. He

joined the Advancement team at the American School in London as

Director of Advancement in June 2011.

Elizabeth Allen | Online Communications

at The American School in London

Liz has spoken extensively at conferences and workshops around the

world on communications in higher education and in schools. She co-

chaired the Schools track of the CASE Europe Annual Conference in 2013

and 2014, co-chaired the first CASE Europe Social Media & Community

conference in May 2015, and chaired the first CASE US Social Media &

Community conference April 2010. Her past experience includes running

an independent educational communications consultancy, directing

communications strategy for the alumni association at the California

Institute of Technology (Caltech); and directing communications at Think

Global School, an international independent boarding school. Elizabeth

holds a bachelor’s degree from Scripps College in Claremont, California.

12.00

13.30

Page 12: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

This afternoon we travel to the Senate House of the University of London.

Presentation from Bill Abraham, Director of Development on setting up

a central development office and managing fundraising in a Collegiate

system

Although the office has responsibility for over 2 million alumni and has ambitious plans for

fundraising it is actually just in the establishment phase, setting up its database and

protocols. This will be an interesting opportunity to hear from one of the UK’s most

experienced fundraisers about the challenges and opportunities of operating in a Collegiate

University and of the importance of getting all the basics right before embarking on

fundraising proper.

The University of London is the “original international University”. Consisting

of 17 self-governing Colleges and 10 specialist research Institutes, the University of

London is one of the oldest, largest and most diverse universities in the UK.

Established by Royal Charter in 1836, the University is recognised globally as a world

leader in higher education.

The academic excellence of UofL’s federal Colleges and Institutes across London has

made us one of the world’s most respected and well-established universities. This was

confirmed in The Times Higher Education REF 2014 Table of Excellence, which ranks

five of the Colleges and Institutes of the University of London federation in the Top 10,

with the Institute of Cancer Research taking first place. (www.timeshighereducation.co.uk/news/ref-2014-results-table-of-excellence/2017590.article)

London, it seems, is indeed overtaking Oxford and Cambridge: www.bbc.co.uk/news/education-30521423

Bill Abraham was appointed in January 2015 as the University’s first

Director of Development.

Bill has 15 years of fundraising and development experience, having

joined the London School of Economics at the start of their £100m

campaign in 2001. He then moved to Cambridge to establish the

development office at Sidney Sussex College in 2010 before returning to

LSE as interim Director of Development and Alumni Relations in 2014.

Bill also has previous industry experience with Glaxo and Shell and has

recent exposure to the charity sector with a consulting role for a children's

hospice. He is also a trustee of a children’s education and development

charity.

Many notable individuals have passed through the University of London, either as staff or students, including

more than 50 heads of state and more than 70 Nobel laureates.

Through our Colleges and Institutes there is a community of over 120,000 students in London, with a further

50,000 current students studying around the world on our part-time and distance learning University of London

degrees. This gives us a community of more than two million global alumni.

The University of London established its first Development Office in January 2015. Our vision and strategy is

designed to support and complement the work of our Colleges, whilst establishing a sustainable development

operation for the central University.

Bill Abraham | Director of Development at the University of London

14.45

16.45

Page 13: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

18.00 – 21.30 Dinner on the theme of Social Philanthropy

at the Royal Automobile Club (Trophy Room)

We will assemble at the Royal Automobile Club, Trophy Room, in Pall Mall at 6pm for pre-dinner drinks

followed by a Dinner where we will hear from our keynote speaker Lady Susan Rice CBE on the theme of

financial and social exclusion and the role for social philanthropy in the UK.

Expected time back at London Hotel: 22.00

Lady Susan Rice | Chartered Banker, and until recently

Managing Director, Lloyds Banking Group Scotland

Lady Susan Rice was previously Chairman and Chief Executive of Lloyds

TSB, the first woman to head a UK clearing bank. Lady Susan is a non-

executive director on the Court of the Bank of England, where she chairs

the Audit and Risk Committee; SSE plc, where she chairs the Remuneration

Committee; and Big Society Capital. She sits on Scotland’s First Minister’s

Council of Economic Advisors and chairs the Edinburgh International Book

Festival, Edinburgh’s Festivals Forum and the Governor’s Patrons of the

National Galleries of Scotland. She sits on several other boards including

Scotland’s Futures Forum, and the Business Advisory Forum of Oxford’s

Säid Business School.

Page 14: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Day 3 Programme Wednesday 26 August, 2015

8.30 Today we travel to Oxford for a full day of presentations and tours.

Welcome to Oxford by Professor Sir Richard Trainor

Professor Sir Richard Trainor is currently the Rector of Exeter College and was formerly the Vice-

Chancellor of the University of Greenwich, Principal of King’s College London and President of

Universities UK. He will welcome us to Oxford and share some of his extensive fundraising

experience from the perspective of the Vice-Chancellor’s role.

10.00

10.45

Exeter College is one of the constituent colleges of the

University of Oxford and the fourth oldest college of the

University. The college is located on Turl Street, where it was

originally founded in 1314 by Devon-born Walter de Stapeldon,

Bishop of Exeter, as a school to educate clergymen. From its

foundation Exeter was popular with the sons of the Devonshire

gentry and has many notable alumni, including the writers J.R.R.

Tolkien, Martin Amis and Alan Bennett.

Sir Richard Hughes "Rick" Trainor KBE, FRHS, FKC FAcSS, is an

academic administrator and historian who served as the Principal of

King's College London from 2004 to 2014. He was previously the Vice-

Chancellor of the University of Greenwich from 2000 to 2004. Sir Rick was

born in the United States. He was awarded a knighthood (KBE) in June

2010 for services to higher education in the United Kingdom.

Professor Sir Richard Trainor | Rector of Exeter College

Page 15: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

10.45 – 11.00 Walk to the Knowles Room at Wadham College

for the rest of the day’s program.

“Oxford Thinking” – The University of Oxford Campaign

“Oxford Thinking” – The University of Oxford Campaign – from its start to the present day with a

key focus on major donor management and criteria for success with Ben Plummer-Powell and

Amy Trotter.

The Oxford Thinking campaign from its beginning to the present day, what the campaign

means for Oxford.

Structures in place at Oxford to support the campaign and fundraising across the collegiate

university.

Principal and Major prospect and donor management.

How the campaign is changing Oxford, and examples of successful projects or fundraising

initiatives.

Looking ahead.

Wadham College was founded in 1610 by Dorothy Wadham,

according to the will of her late husband Nicholas Wadham, a

member of an ancient Somerset family. The central buildings, a

notable example of Jacobean architecture, were designed by the

architect William Arnold and erected between 1610 and 1613.

They include a large and ornate Hall. Adjacent to the central

buildings are the Wadham Gardens, notable for their collection of

trees and one of the largest gardens amongst Oxford colleges.

Amongst Wadham's most famous alumni is Sir Christopher Wren.

Wren was part of a brilliant group of experimental scientists at

Oxford in the 1650s, the Oxford Philosophical Club, which included

Robert Boyle and Robert Hooke. This group held regular meetings

at Wadham College under the guidance of the warden, John

Wilkins, and the group formed the nucleus which went on to found

the Royal Society.

11.00

12.30

Page 16: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Ben Plummer-Powell | Associate Director of the

University of Oxford Development Office

As a member of the Development Office executive team, Ben has

oversight of all fundraising teams that impact across life at Oxford,

including student support, sport, lifelong learning, trusts and foundations

and corporate engagement. Ben also has oversight of all Campaign

relations including communications, events, donor stewardship and

volunteer management. Ben fundraises for Campaign priorities within the

UK and overseas, collaborating with lead alumni, friends, organisations

and senior volunteers, working with the Vice-Chancellor, and Pro-Vice-

Chancellors for Development & External Affairs and Education. Ben

joined Oxford in July 2010, directing fundraising for student support and

Campaign priorities across the University. Since 2010 Oxford has raised

more than £300m for student support and aims to double this in the next

five years. Prior to Oxford Ben worked at Warwick University for ten years,

initially in international marketing, communications and admissions, and

then as Director of Development & Alumni Relations.

Amy Trotter | Principal Gifts Officer

with a special responsibility for Latin America at the University of Oxford

Amy joined the University of Oxford Development Office in April 2007.

Since then she has held a variety of major gift roles including with Social

Sciences and the University’s museums. From 2011 to 2014 she was

Head of Development for the Bodleian Libraries. In March 2014 Amy

took on a newly created Principal Gift Officer role, working across the

University with a specific geographic focus on Latin America. Travelling

frequently to the region Amy is developing a strategy for engagement and

principal-gift level philanthropy in support of key priorities at Oxford. Amy

is a graduate of Balliol College, Oxford with a BA in Classical Archaeology

and Ancient History and MSt in Classical Archaeology.

Page 17: Welcome Message - AskRIGHT...will have many opportunities for peer-to-peer learning as well as learning from the presenters. I encourage you to take full advantage of these interactions

Telephone Campaigning for the Oxford Colleges

John Rux-Burton & Hugh Langford. Rux-Burton Associates (RBA).

Outside of North America, Rux Burton Associates are the world's leading supplier of affinity-

based telephone fundraising. RBA provides consultancy on running successful Annual

Funds. RBA implement powerful tools to create a true and sustainable culture of giving at

their client institutions, having served the needs of more than 100 institutions and run more

than 300 campaigns. In the UK, RBA have worked with over half the undergraduate colleges

in Oxford and Cambridge, more than 60 HMC and GSA schools and many universities

including Edinburgh, Aberystwyth and St Andrews. Over 10% of the world's top 100

universities have worked with RBA.

Lunch

12.30

13.15

John Rux-Burton | Rux-Burton Associates

As a mature age student John was an Oxford prize-winner for

English, studying under the great Wordworth scholar Stephen Gill.

As a student he was a telephone fundraiser for his College –

Lincoln. He then worked in a variety of fundraising roles – often

specializing, very successfully, in telephone fundraising. In

response to constant demand for his expertise in this area John

founded Rux Burton Associates – Teleraise – which now operates

on three continents with clients around the world.

Hugh Langford | Rux-Burton Associates

Hugh Langford is a graduate of Brasenose College, Oxford. Prior

to joining RBA, Hugh was a major gifts officer at Oxford University.

As RBA's Business Development Manager, Hugh presents RBA

to prospective and current clients, in addition to enhancing RBA's

projection and external relations throughout the UK and

internationally.

13.15

14.00

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“Doubling the endowment in five years after 110 years without any

fundraising” – The story of fundraising at The Rhodes Trust.

Key themes will be:

The importance of participation by Rhodes Scholars

Articulating a story that motivates outsiders to give

Leveraging the Oxford University relationship

Prioritising future vision vs the current need

“The Case for Endowment”. Marek Kwiatkowski, Director of Fundraising at Christ Church Oxford

Using Christ Church’s “In perpetuity” programme as a model, Marek will discuss the benefits and complications

of endowment fundraising; and demonstrate the analytical approach necessary to be successful. Set against

the conventional view that endowment accumulation can only be achieved through very major gifts (and is not

suitable for general alumni programmes), he will stress the particular importance of a credible case for support

and propose that this approach is also exportable to capital and annual campaigns.

Christ Church is a constituent college of the University of Oxford founded by Henry VIII in 1532. The college is

associated with Christ Church Cathedral, Oxford, which serves as the college chapel and whose dean is ex

officio the college head. Like its sister college, Trinity College, Cambridge, it was traditionally considered the

most aristocratic college of the university. It is the second wealthiest Oxford College by financial endowment

with an endowment in excess of £300m. Christ Church has produced thirteen British prime ministers, which is

equal to the number produced by all 45 other Oxford colleges put together!

14.00

14.45

Alasdair Maclay | Director of Development

at the Rhodes Trust

Alasdair Maclay is Director of Development at the Rhodes Trust, leading

the Second Century Campaign and with responsibility for

Communications, Alumni Relations and Development. Alasdair is based

in Oxford. He spent 18 years prior to Rhodes in financial services in

London and South Africa, with a focus on emerging markets investment,

primarily in Africa, and fundraising and investor relations. Alasdair has

worked for Actis, the $5b emerging markets private equity fund manager,

Sovereign Capital, the UK private equity firm, and Bain and Company,

the global consulting firm. Alasdair has an MBA from INSEAD and was

an undergraduate at St Edmund Hall, Oxford with a joint honours degree

in Russian and Czech (with Slovak) language and literature.

14.45

15.45

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Fundraising for the private schools sector Matthew Dear, Director of Development at Oundle School

Oundle School was founded by Sir William Laxton. Laxton had been a member of the Worshipful Company

of Grocers and was Lord Mayor of the City of London in 1544. After Laxton's death in 1556, his will decreed

the founding of a school for the local boys of Oundle, which was to be maintained by the Grocers’ Company.

There had been a school on the site since at least 1485, at which Laxton himself was educated. Today Oundle

is an independent co-educational boarding and day school, accommodating more than 1200 students.

Marek Kwiatkowski | Director of Fundraising

at Christ Church Oxford

Marek is a qualified teacher and a graduate of St John’s College

Oxford with an MA in Philosophy, Politics and Economics. He also

has a Masters degree in Communications from the Centre for

Graduate Studies at the University of Birmingham. Prior to becoming

the Director of Development at Christ Church Oxford he was for

many years the Director of Shrewsbury School Foundation and prior

to that he was Head of Business Studies at Marlborough College.

15.45

16.30

Matthew Dear | Director of Development at Oundle School

Matthew graduated from Oxford University in Theology and later

took a Graduate Diploma in Law at De Montfort University. He

started work in external relations at CAFOD, where he was

responsible for relationships with Bishops, religious orders and

Vatican dicasteries, and then moved explicitly into fundraising at

World Vision UK, where he was responsible for their Trusts

activities. In 2008, Matthew moved to the Merchant Taylors’

Company in the City of London as their Charities Officer, taking

responsibility for the operation and restructure of a complicated

portfolio of charitable trusts, and was elected a Fellow of the

Institute of Paralegals. Today Matthew is the Director of

Development at Oundle School near Peterborough.

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Presentation by John Rolfe, Director of the Foundation at

Shrewsbury School

Shrewsbury School is a co-educational independent school for pupils aged 13 to 18 in Shrewsbury,

Shropshire, founded by Royal Charter in 1552. The present campus, to which the school moved in 1882,

is on the banks of the River Severn. Originally a boarding school for boys, girls have been admitted into

the Sixth Form since 2008 and there are approximately 130 day pupils. Since 2014 Shrewsbury School

has been fully co-educational. Pupils are admitted at the age of 13 by selective examination. The school's

old boys – or "Old Salopians" – include naturalist Charles Darwin, poet Sir Philip Sidney, Astronomer

Royal Martin Rees, authors Samuel Butler and Nevil Shute, and broadcasters John Peel and Michael

Palin. The Shrewsbury School Foundation was created in 1965, making it one of the oldest independent

school development offices in the country. The Foundation's charitable purposes are to provide bursarial

support for qualified means tested pupils who otherwise could not attend Shrewsbury School, and to fund

a number of other prioritised projects designed to keep Shrewsbury School at the cutting edge of

independent education worldwide.

Behind the scenes private tour of some of Oxford’s most

distinctive Colleges

16.30

17.15

John Rolfe | Director of the Foundation at Shrewsbury School

John Rolfe is currently the Foundation Director for Shrewsbury

School where he has been for the last eight years. Shrewsbury

School is currently conducting a £30 million campaign centred

around the introduction of co-education, academic strengthening

and the resulting infrastructure needs. John has 30 years of

fundraising experience having been a Development Director at the

University of Alberta and before that the University of Guelph. John

also planned and executed a £20 million campaign for the UK

Scout Association.

17.30

19.00

Verena Timbul | Rux Burton Associates

Verena read Human Sciences at Somerville College, Oxford. She

also completed an MSc in Medical Anthropology at St Cross

College, Oxford. Having worked for Rux Burton Associates for over

ten years, Verena has extensive experience of supervising

campaigns at a variety of institutions across the world. Her primary

responsibility at Rux Burton is promoting services to interested

organisations overseas; this means she is frequently travelling

around the world and often in Australia and New Zealand.

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19.00 – 21.00 Dinner at Lincoln College, Oxford

Lincoln College (in full: The College of the Blessed Mary and All Saints, Lincoln) is one of the constituent

colleges of the University of Oxford. Lincoln was founded in 1427 by Richard Fleming, then Bishop of

Lincoln. It is the ninth oldest of Oxford University's colleges.

Expected time back at London Hotel: 23.00

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Day 4 Programme Thursday 27 August, 2015

9.00 Today we travel to the City Campus of the University of

Liverpool at Finsbury Square for a morning of presentations

on University Fundraising.

John Armstrong, Interim Director of Philanthropy and Alumni

Relations at the University of Liverpool will talk to us about their

highly successful alumni and fundraising agenda, which crosses

many educational and health care segments.

The University of Liverpool is a public university based in the city of Liverpool, England. Founded as a

college in 1881, it gained its royal charter in 1903 with the ability to award degrees and is also known to

be one of the six original "red brick" civic universities. It comprises three faculties organised into 35

departments and schools. It is a founding member of the Russell Group of research-intensive universities.

The university has produced nine Nobel Prize Winners.

Marina Pedreira-Vilarino, Director of Development & Alumni

Relations at Sussex University will address us on “Reflections on

the University of Sussex’s Making the Future Campaign.”

The University of Sussex is a public research university situated on a large and open green field site on

the South Downs, East Sussex. It is located on the edge of the city of Brighton and Hove. Taking its

name from the historic county of Sussex, the university received its Royal Charter in August 1961. Sussex

was a founding member of the 1994 Group of research-intensive universities promoting excellence in

research and teaching. Sussex counts three Nobel Prize winners, 14 Fellows of the Royal Society, six

Fellows of the British Academy and a winner of the Crafoord Prize among its faculty. The university is

currently ranked 14th in the UK and 111th in the world by the Times Higher Education World University

Rankings 2014–15.

10.00

11.00

11.00

12.00

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.

Dr Marina Pedreira-Vilarino | Director of Development & Alumni

Relations at the University of Sussex

Marina has worked in the field of advancement in the UK for 15 years,

starting her career in alumni relations at University College London in

2000. She took up her current post as Director of Development and

Alumni Relations at the University of Sussex in 2011, year in which

the University launched its first ever major fundraising campaign to

raise £50m. Prior to that, she was Deputy Development Director at

Sussex, where she was instrumental in developing an integrated

fundraising and alumni relations strategy for the University.

Marina is an active volunteer for CASE (Council for Advancement and Support of Education), being

involved in planning and co-chairing masterclasses in alumni relations and fundraising, and was a member

of the CASE Commission on Alumni Relations between 2009 and 2011. Marina has a PhD in Linguistics

from the University of Santiago de Compostela and a Master’s degree from Louisiana State University.

John joined the University of Liverpool in September 2012

following seven years in the Development and Alumni Relations

team at the University of Manchester. Since early-2015 he has

been Interim Director of the Philanthropy and Alumni Relations

team and leads a team of 19. His substantive post is as Head of

the Fundraising team and he and his team are primarily focussed

on raising funds for scholarships and research posts. John also

works closely with colleagues from Alder Hey Children’s Hospital

to raise funds for a new Institute of Child Health.

John Armstrong | Interim Director of Philanthropy and Alumni

at the University of Liverpool

John’s career in fundraising began at the University of St Andrews, where he was a student caller. Following

graduation he joined the University of Manchester, initially working in the Annual Fund team, before

transitioning to major gifts. In his final year at Manchester he was seconded to lead the fundraising team.

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Duncan Barker | Head of Development, Guildhall School of Music & Drama

13.30 This afternoon we travel to the Guildhall School of Music & Drama

in central London

Duncan Barker, Head of Development at Guildhall School of Music &

Drama will present on fundraising at the School and the Campaign for

Milton Court.

The afternoon session will include a Tour of Milton Court.

Expected time back at London Hotel: 17.30

14.00

16.30

Duncan joined the Guildhall School in 2006 to establish its first full-time

Development Office, to grow support for its extensive scholarships

programme and to work on its capital campaign for new facilities at Milton

Court which opened in September 2013. The office now has a team of

8.5FTE members of staff and encompasses Alumni Relations activity as well

as a busy events programme.

Before coming to Guildhall, Duncan previously worked as a fundraiser for the

Royal College of Music, London, and for Making Music, the UK umbrella

body for amateur music groups. He studied Music at St Edmund Hall, Oxford

University, and as a postgraduate at the University of Durham where he

completed a PhD on the music of Sir Alexander Campbell Mackenzie (1847-

1935).

The Guildhall School of Music & Drama is one of the world's leading

conservatoires and drama schools, offering musicians, actors, stage managers and

theatre technicians an inspiring environment in which to develop as artists and

professionals.

The School is a global leader of creative and professional practice and promotes innovation, experiment and

research. Rated No.1 specialist institution in the UK by the Guardian University Guide 2013 and 2014, it has

over 800 students in higher education, drawn from nearly 60 countries around the world. The School is also the

UK’s leading provider of specialist music training at the under-18 level with nearly 2,500 students in Junior

Guildhall and the Centre for Young Musicians.

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Day 5 Programme Friday 28 August, 2015

This morning we meet for our final session once again at the Royal Automobile

Club in Pall Mall. We have allowed extra time for hotel check out.

Fundraising for Cambridge University

Deborah Loveluck, Fellow of St Catharine’s College, Cambridge will talk to us on the topic

of “Cambridge 2015: A College Campaign for £30 million and a University Collegiate

Campaign for £2 Billion.”

St Catharine’s College is a constituent college of the University of Cambridge. Founded in 1473, the

college is often referred to informally by the nickname "Catz". The college is located in the historic city-

centre of Cambridge, and lies just south of King's College and across the street from Corpus Christi

College. The college is notable for its open court (rather than closed quadrangle) that faces towards

Trumpington Street. St Catharine’s is unique in being the only Oxbridge College founded by the serving

head of another College – Robert Woodlark, Provost of King’s College. The college community is

moderately sized, consisting of approximately 70 fellows, 150 graduate students, and 410

undergraduates. The college's endowment stands at over £50M. The College-based girls' choir is the

first of its kind in a UK university and is composed of girls aged 8–14 from local schools.

10.00

11.30

Deborah Loveluck | Fellow and Director of Development and Alumni

Relations at St Catharine’s College, Cambridge

Deborah Loveluck has been Fellow and Director of Development and

Alumni Relations at St Catharine’s College, Cambridge, since 2007.

She is chiefly responsible for devising the strategy for the College’s

fundraising, alumni relations and communications. Leading all major

gift and legacy fundraising, she launched the St Catharine’s

Campaign in 2009, with the aim of raising £30 million for buildings, the

College endowment and teaching posts, and the current total stands

at £26.9 million.

In addition, Deborah is Chair of the Cambridge Colleges Development Group (CCDG), which serves as a

discussion forum for the development and alumni relations professionals in all 31 of the Cambridge Colleges,

as well as being Chair of the Colleges Development Directors’ Committee (CDDC), which seeks to maximise

the benefits of development activities for the Colleges and the University of Cambridge alike. Prior to 2007,

Deborah Loveluck was Assistant Development Director of King’s College, Cambridge, for four years.

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Fundraising for a major community project

Presentation by Holly Butcher. The phenomenally successful Defence and National

Rehabilitation Centre (DNRC) Campaign was the ‘brainchild’ of the Duke of Westminster and

is now in its public phase. It secured over £150m of private philanthropy over four years with a

leadership gift of £50m.

The Duke had a long and distinguished career in the Territorial Army, joining as a trooper in

1970 and going on to command his Regiment, the Queen’s Own Yeomanry, in the mid-90s.

Subsequently, he held a variety of staff appointments and became a Major General in 2003.

He is also the Chairman of the Trustees of the Grosvenor Estate.

Lunch

11.30

13.00

Holly Butcher | Director of Fundraising for the Defence and National

Rehabilitation Centre (DNRC)

Holly Butcher is the Director of Fundraising for the Defence and National

Rehabilitation Centre (DNRC) where in 3 years she has raised £155M

to build what will be one of the world's most advanced centres in clinical

rehabilitation for the armed forces and civilians in the UK. She graduated

from Aston University in 2000 with a degree in French and European

Politics and has been fundraising ever since, typically for start-up

charities or charities in financial difficulty.

13.00

14.00

Holly has recently been asked to be in the City of London's 'Inspired 50' - a group of people nominated for

pushing the boundaries to the limits to raise funds for fantastic causes. She is a trustee of The Lullaby Trust.

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Garnering support for a cultural institution – a presentation on

fundraising for the Birmingham Royal Ballet.

The “Campaign for the future” for Birmingham Royal Ballet is a campaign for £15M over five

years. Geoff Sweeney, Director of Development, will present “Keeping our dancers on their

toes – from zero to wrap-up”.

Birmingham Royal Ballet (BRB) is one of the three major ballet companies of the United Kingdom,

alongside The Royal Ballet and the English National Ballet. Founded in 1946 as the Sadler's Wells

Theatre Ballet, the company was established under the direction of John Field, as a sister company to

the earlier Sadler's Wells company, which moved to the Royal Opera House. The new company remained

at Sadler's Wells for many years, becoming known as the Sadler's Wells Royal Ballet. It also toured the

UK and abroad, before relocating to Birmingham in 1990, as the resident ballet company of the

Birmingham Hippodrome. In 1997, the Birmingham Royal Ballet became independent of the Royal Ballet

in London. Darcy Bussell, half Australian, President of the Royal Academy of Dance and Patron of the

Sydney Dance Company is the President of Birmingham Royal Ballet’s Campaign.

Tour wrap-up and evaluation

14.30

15.00

Geoff Sweeney | Director of Development of the Birmingham Royal Ballet

Geoff Sweeney has 15 years senior fundraising management

experience, demonstrable success in strategic planning, leading

fundraising teams and a track record of raising substantial donations for

endowment funds, capital and revenue projects. Formerly Development

Director of Derby Playhouse he raised the funds and led the project team

for a complete front of house refurbishment and secured the theatre's

largest ever sponsorship – the national award winning partnership with

Egg Banking plc. In addition to his roles with Déda and Birmingham

Royal Ballet, Geoff is also on the Executive Committee of the Remember

a Charity campaign – a coalition of 140 of the UK’s favourite charities,

who work together to encourage more people to consider leaving a

charitable gift in their will.

15.00

16.00

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Also with you on the tour…

Lauren Vertigan | AskRIGHT Consultant

Lauren Vertigan is an experienced fundraising professional, having worked

with a number of national, state and local organisations to help them achieve

their fundraising objectives. Throughout her time in the non-profit sector,

Lauren has written successful grant submissions, coordinated major

corporate and community fundraising events, and worked on significant

fundraising campaigns and appeals. She is experienced at a wide variety of

tasks including interim management, prospect research, major gift

fundraising and prospect interviews. Lauren has also been significantly

involved in feasibility and planning studies and case development services

for clients, and has worked with senior staff and Board members of various

clients to develop and implement their fundraising plans. [email protected]

+61 417 347 403

Robin Williams | AskRIGHT Associate

[email protected]

Robin Williams has over thirty years fundraising experience in leadership

and senior management roles in medicine, the arts and tertiary education.

As a professional fundraiser he has established two highly successful

Alumni and Advancement offices in the tertiary education sector. Robin is

used to ‘start-ups’, often with very little investment. He has implemented

The Raiser’s Edge database twice. In his capacity as Director of Alumni

and Development at RMIT University he increased the perpetual

endowment from $5.9 to $22M in three years and established an annual

appeal that yielded a surplus of over $800K.

From 2011 to 2013 he was the Director of Alumni and Advancement at La

Trobe University, responsible for planning and implementation of

Dr Daniel McDiarmid | AskRIGHT Principal Consultant & Director

[email protected]

+61 407 885 724

Dr Daniel McDiarmid is an experienced and innovative fundraising

professional with 30 years of success in raising funds for education,

research and religious organisations. At AskRIGHT, Daniel has assisted

research institutes, universities, schools and aid organisations to develop

international fundraising capacity. Daniel specialises in fundraising in

complex environments and has designed fundraising strategies for whole

school systems, and integrated strategies for universities and research

institutes. He currently advises universities, schools and religious

organisations in Australia and New Zealand.