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NB

to

Outlook 2015 13th November 2014

Welcome

NB 2

Overview

Offering

Financials

Key Solutions

Outlook

Agenda

NB 3

Overview

NB 4

Company Overview

PPC (37%)

SEO (15%)

MEDIA (7%)

DATA (17%)

AFFILIATE (13%)

DESIGN (7%)

SOCIAL (2%)

NB 5

NetBooster Executive & Strategic Committee

Tim RINGEL

CEO (since July 2013)

Board of Directors

London

Tim founded the metapeople

group in 1999 which became

part of NetBooster in 2011

Vincent ADDED

CFO (since June 2011)

Executive Committee

Paris

Vincent joined the group in

2010 from Deloitte

Thomas ARMBRUSTER

COO (since July 2013)

Executive Committee

Paris

In 2010 Tom joined the

metapeople group from UBS

Natalie DUSEY

General Secretary (since 2013)

Executive Committee

London

Natalie has 10 years+ of

experience with listed and

international companies

Emmanuel ARENDARCZYK

Country Manager UK (2006)

Strategic Committee

London

Joined from Google and has

worked in numerous

positions within the group

Kristoffer EWALD

Head of DNA (2007)

Strategic Committee

Copenhagen

Kris merged his business in

2007 with NetBooster and

became the data specialist

Yann GABAY

Head of South. Europe (2011)

Strategic Committee

Paris

Yann was MD of Performics

(FR) and has worked within

the industry since 14 years

Jens NIELSEN

Head of Nordics (2009)

Strategic Committee

Copenhagen

Jens has 25 years of

international management

and consulting experience

NB 6

Employees by Country

NB

NB 7

Client Structure

Top 10 (38%)

Top 25 (54%)

All other clients

Total number of relevant clients: 300

Balanced client structure without major dependencies

65% out of the Top 25 are international

Portfolio of international blue chip clients

NB 8

Key Clients

Client since 2009

Products: PPC/

FB/SEO/CREA

Markets:

Worldwide

Client since 2007

Products:

PPC/AFF/ANL

Markets:

Germany

Client since 2012

Products:

PPC/SEO

Markets:

Worldwide

Client since 2011

Products: PPC

Markets:

10 markets

Client since 2010

Products: PPC/

AFF/SEO/FB

Markets:

20 markets

Client since 2013

Products:

DATA/ANL/CON

Markets:

Worldwide

Client since 2012

Products:

PPC/CRM/RTB

Markets:

5 markets

Client since 2008

Products: SEO

Markets:

UK

NB 9

Offering

NB 10

Search is the core product with the best cross selling potential

Data is already a significant part of the offering

Full product range established in all countries

Centre of competence (hubs) for key products (data, affiliate), to secure

standardized delivery, have been created

Facebook is a fast growing service (part of PPC)

Product Split

PPC (37%)

SEO (15%)

MEDIA (7%)

DATA (17%)

AFFILIATE (13%)

DESIGN (7%)

SOCIAL (2%)

NB 11

NetBooster Products

15%

of GM

SEO (Search Engine Optimisation)

Legacy Product started in 1998

60 dedicated professionals across the entire NetBooster Markets

Product type: Consultancy

Biggest Clients:

PPC (Google Ad-Words, Facebook Ads, Yahoo)

Legacy Product, started in 2001


Product type: Media buying

Biggest Clients:

37%

of GM

NB 12

NetBooster Products

Media (Display Advertising and RTB)

RTB started in 2008



Biggest Clients:

7%

of GM

DATA (CRM, DMP, Analytics, Consultancy)

Product started in 2012


Product type: Consultancy & Licence

Biggest Clients:

17%

of GM

NB 13

NetBooster Products

Affiliate (Affiliate Agency & Affiliate Network)




Biggest Clients:

13%

of GM

Social & Consultancy (Social Media Consulting)



Product type: Consultancy

Biggest Clients:

2%

of GM

NB 14

Financials

NB 15

With the acquisition of metapeople in mid 2011, the profitability was

boosted to a higher level

In 2014, the management team focused on streamlining the “old”

NetBooster business (excluding metapeople), in addition to increasing

profitability in all locations

EBITDA 2011 – Q3/2014

Q1/11 Q2/11 Q3/11 Q4/11 Q1/12 Q2/12 Q3/12 Q4/12 Q1/13 Q2/13 Q3/13 Q4/13 Q1/14 Q2/14 Q3/14

metapeople

NetBooster

NB 16

Profitability by Region

MENA (established in 2012) will reach the targeted level in 2015

2012(a) 2013(a) 2014(e)

20%+ Germany Germany Germany

15-20%

UK UK

France & South

Nordics

10-15%

France & South France & South

Nordics

MENA

up to 10%

UK

France & South

Nordics

MENA

MENA

Before group overheads

Aligned profitability in all regions

NB 17

NetBooster

MENA

Company Structure (end of 2014)

Squeeze Out of the minority shareholders of

Guava A/S (9.51%) completed in October 2014

Integrate Guava UK into NB UK (end of 2014)

Integrate NB Affiliate Denmark into NB Denmark (end of 2014)

Reduced subsidiaries in Germany from 3 to 1

Establish NB Norway and NB Netherlands (Q1/2015)

NetBooster

Finland

NetBooster

Denmark NetBooster

United Kingdom

NetBooster

Sweden

NetBooster

Spain

NetBooster

Italy

NetBooster

France

metapeople

Germany

metapeople

Switzerland

NB 18

Squeeze Out Guava

No more listing requirements due to delisting (e.g. audited annual report)

Additional cost savings next year: €200k

Restructuring Germany

Closed down NetBooster Germany

Upstream merger metaapes GmbH / metapeople GmbH


Restructuring UK

Closed down Telford office

Merge Guava UK and NetBooster UK


Restructuring France

Established more efficient structure


Additional Cost Savings

€1.0m Savings in 2015

NB 19

Examples of secured new Business to be activated in 2015 and

following years:

New Biz 2015

FMCG Client

A worldwide cosmetic

conglomerate

All Performance Channels incl.

Facebook AD‘s, Google AdWords

and RTB

7 Markets incl. Germany, France,

Denmark, Spain, Italy, Switzerland

and UK

Finance Client

A worldwide bank from Asia Pacific

All Performance Channels incl.

Facebook AD‘s, Google AdWords,

RTB and SEO

Entire MENA region for Performance

Channels plus worldwide SEO

strategy

Majority of New Biz 2015 has already been secured

NB 20

The management expects the business to grow by 5%. This

increase will be achieved with growing budgets from existing

satisfied clients and by winning new clients looking for a superb

offering. Majority of this new business has already been secured in

2014.

The management expects the profitability up to 16%. The

restructuring efforts completed in 2014 will show full effect in 2015,

in addition to further improvements, by growing the business and

leveraging the platform.

The management anticipates reaching a target EBITDA range

between €5.5m and €6.0m and NetBooster is well positioned to

establish itself as a full service digital agency for large companies.

Outlook for 2015

Strong EBITDA growth

NB

Key Solutions

NB 22

Key market driver

Traditional Advertising budgets are shifting to Digital, in addition to a

consolidation of channels and markets with one agency

Transparency, Data and Analytics are at the centre of this shift due to

the demand of advertisers and their consumers

Companies are searching for solutions on their digital strategy

because traditional consultancies and media agencies can’t deliver

new digital business models

New channels like Facebook are rising and challenging the

dominance of Google in the digital advertising space

NB 23

Data and Analytics Product and Team

Launched in 2012 to influence the Tech-Strategy of

Clients

Managed by Kristoffer Ewald (Strategic Committee)

Part of the Data Offering of NetBooster

20 dedicated professionals across all NetBooster

Markets

Mainly a Consultancy (FTE based) and Licencing

Business (Licence-Fee‘s)

DnA by NetBooster

Landmark Client Project

Project signed in July 2013 for 2.5 years

First Phase is to integrate Google Analytics Premium in

1,500+ Websites on a worldwide level

5 FTE‘s permanently working on this project

NetBooster’s positioned in the centre of the clients digital strategy

NB 24

DMP Technology owned by NetBooster

Launched in 2014 to position data into the centre of our mid-

size-clients and to enable one consistent advertising message

across all devices and channels

Part of the Data Offering of NetBooster

5 dedicated professionals in France and Germany

Entry service for new clients and their Data needs as a well as a

loyalty service for existing clients

GroundControl by NetBooster


GroundControl project signed in 2014

First Phase to integrate the GroundControl DMP to run smarter

and consistent advertising campaigns across all digital channels

2 FTE‘s permanently working on this project

NB 25

Audience Management & Machine Learning

Listen Process Talk

Website CRM

Marketing Social

Services Retail

Open

Data Products

Integrated (de-duped) data sets

Realise the patterns in historical data

Learn the characteristics of each audience

Data

Management

Platform

Machine

Learning

Web

Mobile

Email

Connected

Objects

Call Center

Instore

NB 26

Development & Implementation of Digital

Launched in 2014 to support our TOP 50 clients to develop,

implement and manage their digital transition strategy

Managed by Tim Ringel (CEO of NetBooster Group)

Developed due to client demand as the big consultancy firms and

Media agencies can‘t deliver digital business models

20+ team members consisting of the Executive Committee,

Strategic Committee and the NetBooster Country Managers

Mainly FTE Business for new clients and part of the daily offering

to existing clients to boost their digital revenue and targets

Digital Strategy Consultancy


Client signed in 2011

First Phase was to manage the client in D/A/CH on Search

Second Phase was to win the client in BE/NL/LUX/UK/ES

Third Phase is to develop the client across more digital channels

and support the digital transition of the business

NB

NetBooster supports clients in their digital transition strategy

NB 27

New PPC Channel – Facebook ADs

Launched in 2014 to mirror the AdWords PPC Service into the

new developed Facebook AD environment

Growing channel due to its Search-like performance on selling

products and activating customers

Commitment towards FB to spend €10m media budget in 2015

with 80% already secured in Q4/2014

FTE plus Performance Component agency fee model

Facebook ADs


Client signed in 2011

First Phase was to run Deichmann’s Social Community

Management in multiple markets in 2011/2012

Second Phase was Social AD’s Fan-Building campaigns in 2013

Third Phase in 2015 running awareness and performance

campaigns across 20 markets

NB

A new channel with expected exceptional growth

NB 28

Outlook

NB 29

SWOT Analysis

Good EMEA & MENA coverage

A working platform of 450+ people in place with 20+ Offices

Full Service Product Offering across all Performance Marketing Channels plus strong Data Offering

100% direct Client Contracts

No coverage in Eastern Europe, LATAM and US

Limited top line growth due to profitability focus in the last 18 months

Low trading volume, limited free float and a low market cap is a handicap for the NB share to on board more investors

Data offering adopted well and puts the company into the center of the clients digital strategy

Facebook is developing into a new lead product and fuels the growth of the company

Clients are consolidating channels and markets with one agency and NB is positioned perfectly for that

TV will be the next performance channel and that will fuel NB‘s growth and positioning

Worldwide consolidation of client budgets within one agency

Current shareholder base can only support parts of the future growth

Digital is a highly competitive industry for talent, NB might lose senior people

NB 30

Market Position

NetBooster

Well positioned to threaten the big six

NB 31

Management Outlook

1,000+ employees

Strong footprint with local

offices in US, EMEA, MENA

and APAC by acquiring other

mid sized agencies

Focus on 400-450 large

national (40%) and global

clients (60%)

Positioning of NetBooster as

the best, most innovative and

biggest worldwide

independent agency for

digital growth and transition

€ 150m+ Enterprise Value

€ 500m+ managed

advertising budgets

€ 80m+ Gross Margin (GM)

20%+ GM/EBITDA ratio

€ 15m+ EBITDA

NetBooster is positioned as

the lead consultant for digital

transition of Big Brands

Full Integrated offering incl.

all digital ad-channels

Strong focus on new digital

channels like Internet-TV

and Video Advertising

Owned and 3rd party full

technology offering:

Analytics, DMP, DSP, CRM,

AD-Server etc.

Agency Vision Financial Vision Product Vision

Management Outlook for 2017+

NB 32

Based on the stability achieved, NetBooster is able to

develop from the biggest independent European performance

agency to the worldwide leader in this segment

Part of the future plan of the financial structure is to use the

operating cash flows and a bridge loan to repay the

Convertible Bond in 2016 (if applicable)

Management was mandated by the board to start discussions

with potential acquisition targets and potential partners to

evaluate strategic options

Strategic Options

NB

Our Strategic

SUMMARY

NB 34

Leading independent European performance agency with a

platform for global growth

Full Service Product Offering across all Performance

Marketing Channels plus strong Data Offering

Prepared to grow with the positive market momentum on

the back of the achieved profitability and scale

Unique client relationship by moderating the big client’s

digital strategy

Experienced management team with proven track record

Strategic Summary

NB 35

Thanks for your attention www.netbooster.com

NB 36

Locations

NB 37

NetBooster covering Europe (i)

NetBooster

Denmark

NetBooster

FInland

NetBooster

France

Paris

No of employees

126

Clients: Bouygues,

Accor, Europcar

metapeople

Germany

Helsinki

No of employees 17

Clients: Sanoma,

Fixura

Duisburg, Munich &

Hamburg

No of employees

125

Clients: Telekom,

DEVK, Deichmann

Copenhagen &

Aarhus

No of employees 45

Clients: Nestle, Sca

Baby care, Tena

NetBooster

UK

London & Cornwall

No of employees 58

Clients: Argos,

Accor , Nelly

NetBooster

Spain

Madrid

No of employees 19

Clients: Kymco,

Moon Media, Accor

NetBooster

Italy

Milan & Rome

No of employees 13

Clients: Metro,

C&A, Accor

NetBooster

Sweden

Stockholm

No of employees 10

Clients: Rapunzel,

Lekmer, Lernia

NB 38

NetBooster covering Europe (ii)

NetBooster

MENA

NetBooster

CHINA

Dubai

No of employees 9

Clients: Emirates,

Standard Chartered

Shanghai & Hong

Kong

Emirates, Huwaei,

Accor

Minority

shareholding

metapeople

Switzerland

Zurich

No of employees 10

Clients: Swisscom,

Holtelplan, Deindeal

NetBooster

Norway

Oslo

No of employees 1

NB 39

Share

NB 40

Listed in Paris

Share price: €2.41 (10.11.2014)

Number of Shares: 15,519,639

Market Cap: €37.4m

Net Debt: €7.5m (June 2014)

Enterprise Value: €44.9m

NetBooster Share

NB 41

Shareholder Structure

BEFORE dilution

TRUFFLE CAPITAL 20.1%

PURE INVEST 18.4%

ID INVEST 9.0%

metapeople POOL 5.4%

MANAGEMENT 5.0%

ALLIANZ CAPITAL 4.7%

AFTER dilution

TRUFFLE CAPITAL 16.5%

PURE INVEST 13.4%

MANAGEMENT 9.9%

ID INVEST 6.5%

Convertible Bondholder 1 7.2%

Convertible Bondholder 2 4.7%

metapeople Pool 4.0%

ALLIANZ CAPITAL 3.4%

List of dilution tools

Shares out: 15,519,639

Convertible Bond: +4,450,000 shares

The management incentive (BSA): +1,175,000 shares

Free shares out: +142,000

Total number of shares after dilution: 21,286,639

NB 42

“The material in this presentation is general background information about NetBooster SA, to

date, prepared by NetBooster SA. This information is given in a summary form and does not

purport to be complete. This presentation, including forecast financial information should not be

considered as advice or recommendation to investors or potential investors in relation to

acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any

information included into this presentation, one should consider the appropriateness of the

information, any relevant offer document and especially should seek for independent financial

advice. It is reminded that all securities involve financial risks.

This presentation may contain forward looking statements including statements regarding our

intent, belief or current expectations with respect to NetBooster’s businesses and operations,

market conditions, results of operation and financial condition, specific provisions and risk

management practices. These statements are based on the current expectations and

assumptions of NetBooster’s management and they are, therefore, subject to risks and

uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and

hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control.

Results and performance can be materially different from any future results or performance that

may be expressed or implied by the forward looking statements contained in this presentation.

NetBooster does not undertake to implement any of the actions and operations that may be

described in the forward looking statements. Moreover, we remind you that past performance is

not a reliable indication of future performance.”

Disclaimer

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