Part 2

WELCOMEHey!

I am Justin and I am so glad that you took the time to engage with me these next two days. I have dreamt of the opportunity God would give to allow me to share at GNL, and today is a dream come true. I pray that these three hours will be a time of engaging conversation, growth, and an opportunity to continue to build the kingdom.

My contact information is to the right so we can talk after the class. Anything I can do to help your church become what God has called it to be, I’m here!

With excitement,

Rev. Justin R. Lester

Today’s Outline

@Mr_JlesterEmail: RevJRLester@gmail.comWebsite: www.jrlester.com

WHO WAS THAT GUY?Rev. Justin LesterJustin is a pretty average guy. He met Jesus for the first time at the age of 12, and has been meeting him ever since. He has an extreme love for people, which is found in his short history that God has graced him with.

Apart from the multiple degrees earned at Marquette University in Milwaukee, Wisconsin, and Masters of Divinity Degree from Vanderbilt University; He is most blessed by God to have fortified relationships with those he have encountered and used them as viable instruments to continue to share the glory of God. He’s married to the Lovely Courtney Lester.

VisionQuick Review Marketing 101 Millennials Social Media Myths

Practical Websites Social Media (in the back)ResourcesSocial Media calendar

Your Churches Vision

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Your Churches Vision 140 Characters

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Tips On Vision -Vision changes 5-10 years -Say it every Sunday during your welcome -Hand it up on signs and banners -Illustrate it with stories Have a concrete 5-10 year plan. Then make it available

Starting Point

Everything starts and ends with your church’s Vision

It is the dream of welcoming 20,000 members into the fellowship of our church family-loving, learning, laughing, and living in harmony together – Saddleback (Lake Forest, CA)

To continue growing, impacting lives and using technology and the arts to reach 100,000 people for Jesus Christ -- New Spring Church (Anderson, SC)

Digital MInistry and Justice

Give voice to our members internally

Give voice to the gospel externally

Affect change and policy through movement globally

Marketing

Millennials

Tell people what you want them to know. pull them where your vision is going to keep them.

24 Percent of Black Churches populations are Millennials. Hint hint...you don’t get millennials with a college ministry.

The issue is they are not Involved

Stand Out by Making your Church place where

1 - Guests can can see themselves there. Whether that Is worship, children, groups (which you need), outreach. They need to see themselves there

2 - Guests feel I can get a cup of coffee with the pastorWhat makes you you? Is it the preacher pose? Is it a picture ith your wife? Is it you serving? Is it you preaching? Every church I consult with we consider who are you…before we take pictures. Franky, if your church marketing is based on you…we have other issues

3 - Guests feel this is the place I add something? Its one thing to say I can attend, where do I add? If I don’t see someplace I can add to the church, I will not attend. Millenials are a group of individuals who are looking to give. We want to give. We want social good. We have social growth. But If all I see is Sunday morning...I’m not coming

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Matthew 28 – Greatest Marketing Plan

Social medias purpose is to take the old stories and help them live online for days and months. Just like the Great commission. As we talk about marketing Jesus gave us the greatest marketing plan…

Segmentation vs Differentiation. What makes you different?

Marketing is not advertising, it is not selling. We are not selling Jesus, he bought us a long time ago. Its simply the management of perception. We are not controlling anyone, It is the way the church is presented to the outside world.

Marketing in the tool by which we perceive who Jesus really is.

Marketing is all about one thing…changing perception. NOW…if you change perception…on a lie…that’s not my fault.

Marketing is not about creating ministries, creating new things, adding ministries, adding events. Its about knowing what you want people to know, and kerning everything you say to meet it. The difficulty for a lot of us is that we do a good job saying certain things and what we do does not meet who we are. Consider your vision

-That it will get people my age to come to your church The fastest growing segment of social media are people aged 65+To reach millennial I need a consistent Website

-That you only need people who are gen x-ers and y-ers to do itUse the people who are Online

-Leadership doesn’t need to be involvedThe Pastor needs to be involvedDon’t expect people to care if we have to force you to care

-It will make you relevant Ministry makes you relevant.

There is a 91 percent adoption

rate of social media among

Americans 18-34

You can take free classes online at MIT and Harvard for free from your

couch

Social media has overtaken

porn

Facebook is searched for more

and used more than Google.

4 Myths of Social Media

Let’s Get PracticalMove from the ________ of Ministry to the _________ of Ministry

Make your Church __________________

Social media is a _________ ______ to Sunday Morning.

Not everyone can be on your social media team.

You Must Start Somewhere.

Practically speaking, we can use online connection points to facilitate relational connections with those we may never get the chance to interact with normally.

Places to use

Weebly.com

Wix.com

Squarespace.com

Wordpress.com

Sample Churches

James River Church

Gateway Church

Concord church

Crosspoint Church

WebsitesChurch website – For your_______ , not your _________

Website needs:I’m New HereWhat should I wearWhat do you do in the communityWho is the pastor/pastorsGiving

Regarding People Far from God:Make it __________ Make it ___________ Make it ______________

Do’s and Don’ts -no long multiple scrollers -every announcement doesn’t need to be up there (for your guests) -Nothing needs to be flashy. If you are using flash KILL IT -major events need to be up-to-date -Use Facebook as your picture portal. -link everything to Facebook/twitter/Instagram -Optimize your website

Facebook Twitter

A social site that over 9 million people used to upload and share photos, videos, articles and connect with people they know. Active users range from early teenagers to senor

citizens.

Pros: Facebook Live/Fanpage/Everyone has itCons: Everyone has it/Only reach some

A real time information network, where users write 140 character messages known as

tweets. Simply, you follow the conversation.

Pros: Rapid Information/Always updatingCons: Rapic Decline in Use

Instagram

A real time picture network. One of the fastest growing networks. Has direct integration into

Facebook. Users can comment and share images.

Pros: Rapidly growing/Multiple pages/VideoCons: Does not work with twitter/15 second

vid

LinkedIn Youtube

An online professional network site. Great for understanding members of your congre-gation better, such as job title, interests, and

accomplishments. You can also endorse other users for a particular skill like “public speak-

ing.” Pros: Professionals/Particular Groups to reachCons: Not for everyone/Intense Profile setup

Video sharing and streaming site that allows user to share originally created videos. You-

tube is great for ministry leaders who post any type of video content.

Pros: Most popular Video pageCons: easy to get lost

Periscope

A real time live video network. Has direct inte-gration into twitter. Really a free livestream.

Pros: Rapidly growing/Video qualityCons: Videos are deleted a day later

Must Haves for Pastor/Leaders/Staff Must Haves for Church

Facebook (for Pastors - pages)InstagramLinkedIn

Facebook (Pages NOT friend)InstagramYouTubeTwitter (for Periscope)

If you can’t afford to build a website, have an active Facebook.

SOCIAL MEDIA

Social Media do’s and dont’s

DODON’T

• Do not argue or debate with followers. Pray for critics and remember Galatians 6:7. Only engage with antagonists out of love and to clarify or correct something that is wrong.

• Do not have Twitter automatically post to Facebook or vice versa. If you want to post to both, use Hootsuite or another aggregate app. If at all possible, use each channel for different information. Facebook is more relational and personal (allows people to interact easily in comments) and Twitter is more informational (events, articles, etc.)

• Consider the Internet a permanent record. Every pastor and church not only influences the reputation of the church but, ultimately, Jesus.

• Don’t post anything political. This can be a PR issue as well as a legal issue, but more importantly it can divide the church and turn people away from Jesus.

• Don’t cuss. Not even a little bit. Not even WTF. While its use is debatable, don’t use OMG either. Better to err on the side of caution.

• Be careful about who you link to, retweet, or follow. A link or follow is considered a quasi-endorsement.

• Don’t post links or articles that are unrelated to your church unless you provide context for doing so.

• Don’t post personal addresses / phone numbers / email

• Take your church leader’s lead for tone and direction. What is the “voice” of your church? Is it funny? Serious? Whatever you decide, be consistent.

• Share stories, testimonies, and events going on at your church. • Share posts from and link to other church and pastor accounts. But don’t be

redundant by sharing everything, unless it has a specific application to your church.

• Interact with your followers, care for your followers, pray for your followers. • Ask a pastor how to best answer theological questions. • Post photos during or right after each service of the life within your church. • Be discerning and be listening to the Spirit (yes, even on social media). • Glean what you can from interactions with your followers. • Go with your gut/conscience. • Share what God has been teaching you and the church staff. • Tell people you prayed for them. • Always point to Jesus. He’s the hero, not your pastor, not your

church, and not you

Promote your church by promoting your community

Make your church facebook page as a wall for the community. Promote community. Link to other churches, link to other events. As you promote the community…people will take notice

Create a social media engagement team

People are on their phone in church. People are making memes. Make a team. Sit them down and create a team. Give thema mission/vision.

Events: Props in Room. Plan Events 3-4 Months out

Promote your church by creating short and shareable resources people want

Create a guide that tells people the top 10 things to do as a family/top 10 places to eat/community calendar/5things to do in the town. So on your website…when someone searches “what to do in my city” your website comes up.

You are not promoting your church to the community, you are promoting your community to

the church.

#HashtagsThere are three reasons to use a hashtag: To group things together with a unique identifier (so that clicking on a hashtag will bring up all the other tweets about that topic, examples: #loveoneanother, #changedlives), -To insert a tweet into a conversation (examples: #sermon, #proverbs, #love)-To hop onto a trending topic.

You can now use hashtags on Twitter, Instagram, and Facebook. While hashtags have a lot of potential, people are still trying to figure out how useful they are. Don’t overload your posts with a lot of hashtags, or use them just for the sake of using them. You can probably save the characters to provide a better post, and only use a hashtag when you think it will add value or context. If you’re posting a quote from a sermon, it makes sense to create a hashtag that relates to that specific sermon series. Users can click on the hashtag and instantly see other quotes and links related to that sermon (if the hashtag is unique enough.)

My Church’s Hashtag is: _______________________

HOW TO AVOID BURNOUT

It happens. The constant dripping of social media and comments from people who are less than polite. So what do you do?

There are two things we have found that help with burnout in general but social media in particular. The first is that whenever you pour yourself out in ministry, you need to take time to be poured back into by Jesus. This means rest and sabbath, whatever that looks like for you. The second is to have your eyes and heart down on the ground. In social media, it can be really easy to view people online as just names, but they’re real people who need Jesus. Be active in biblical counseling or prayer ministry if you can, and at least be active in your small group. And lastly, for every hater out there, there’s a lost and hurt person who saw a tweet, came to church and met Jesus for the first time. Find and focus on the good stories (Philippians 4:8).

RESOURCES

On My Website

Booklet from Both DaysSocial Media Image Guide Cheat SheetSample Vision and Missions from around the countryPhoto release formSocial Media Promotion request formPantone SheetCommunications ManualSocial Media Best Practices

Websites and Articles I suggest

Books to Get:

The Social Church: A Theology of Digital Communication– Justin WiseSocial Media guide for Ministry – Nils Smith (MUST have)Sticky Church – Larry OsbourneThe Social Media Gospel: Sharing the Good News in New ways – Meredith GoldChurch Marketing 101 – Richard ReisingHow to wow your church guests – Mark WaltzFirst Impressions – Mark WaltzWhy nobody wants to go to church anymore – Thom SchultzMultipliers – Liz WeismanEssentialism – Greg McKewon

Churches to Follow:Newspring ChurchCrosspoint ChurchLife.Church (Oklahoma)Life Church (Wisconsin)Online ChurchConcord Church Elevation Church

Apps to Get:Pages Manager (Facebook)Buffer (scheduling)Hootsuite (scheduling)Wordswag

Adobe Photoshop (Graphic Design)Adobe Indesign Adobe IllustratorAll Free on iPhone

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Rev. Justin R. Lester@Mr_Jlester

Email: RevJRLester@gmail.comWebsite: www.jrlester.com