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WELCOME

Champagne Communications on a

Beer Budget#GPNPSUMMIT

Champagne Communicationson a Beer Budget

Location: Pittsburgh, PA ǀ Phone: 412-583-8533Email: [email protected] ǀ www.motormouthmultimedia.com

MotorMouth


About us

Motormouth Multimedia

Motormouth Multimedia collaborates with others to tell diverse stories, provide unique

perspectives and increase visibility of important issues.

MotorMouth


Our Services

CommunicationsStrategy

Comprehensive, Customized Plans,Including Media Relations & SocialMedia Management

StrategicPlanning

Communications Alignment Organizational Management Strategic Planning

Community Engagement

Event PlanningInfluencer MarketingStakeholder Surveys

MultimediaServices

Graphic Design PhotographyPrintingVideo ProductionWebsite Design

MotorMouth


Social Media Selection & Mistakes

Mistakes: No Patience No Updates No Opportunities No Team

Selection Impressions(Crickets)

Engagement

Your Social Media

Channel

MotorMouth


.

ConsistentContentConnections


MotorMouth


Content Creation

98%In 2014,

of nonprofits in the U.S. are active on at least one social media site

Show & Tell Using Videos and Live Interactions. Recruit Storytellers. Ask Questions. Create Challenges.

Video & Web Examples

• Crowd-Sourced Content (Tough Mudder)

• Shoot Videos (Diary of a First Time Mom)

• Issue a Challenge (Tom’s) (Salvation Army)

https://www.facebook.com/toughmudder/videos/10154853413387790/

https://www.facebook.com/DiaryofaFirstTimeMom/videos/893199954062066/

http://www.toms.co.uk/one-day-without-shoes

https://www.facebook.com/SalvationArmyNorth/photos/a.261852733143.141591.160957018143/10153341537418144/?type=3&theater

MotorMouth


Donation Page Conversions

11%of all online giving

occurs over the last

three days of the year.

Donate Birthdays - Produce Products - Host Contests

$

MotorMouth


Live Photo Demo

Cell Phone Camera

Picture Taking Tips: Use a photo that is up-to-date and reflects how you look on a daily basis (i.e. wear glasses). Select background that isn't distracting. Natural light is often better than a flash. Get feedback from friends/family.

Professional Portraits


Group Activity

Equity Idea


Content Creation

Donation PageConversions

MotorMouth

MotorMouth


Equity Ideas

EconomicEquity

PA has the 29th

largest gender pay

gap in the country,

with women

making 79 cents on

the dollar (even less

for women of

color). Create

campaign to raise

awareness and

promote legislation

to eradicate the

gender pay gap.

EducationEquity

A disproportionate

number of Black

students are

suspended from PPS,

most for nonviolent

offenses. School

board considering

moratorium on K-5

suspensions. Create

campaign to raise

awareness re: issues

around suspensions,

and restorative ways

to discipline.

Health Equity

Trump

administration

plans to slash the

advertising budget

for the Affordable

Care Act by 90%,

making it difficult

to share info about

health services

with vulnerable

people. Create

campaign to raise

awareness re: ACA.

Create Campaign

1. Review Equity Issue. What is the Call to Action/Goal?

2. Identify Your Audience & Way to Engage with Them

3. Create Content & Develop Video Idea

4. Convert Facebook Fans to Supporters & Donors.

Get In Touch

Pittsburgh, PA

(412) 583-8533

[email protected]

twitter.com/motormouthmommy

facebook.com/motormouthmultimediamotormouthmultimedia.com

#GPNPSUMMIT

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Evaluation through the Summit App.

THANK YOU!

welcome [custom.cvent.com] · email: [email protected] ǀ equity ideas economic equity...

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