wego!!!
DESCRIPTION
Share the RoadTRANSCRIPT
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Share the Road
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BriefTo devise a service or scheme to reduce the number of cars on the road in Falmouth and Penryn – addressing both transport and parking congestion
A prototype project for AIRA showcase project for DOTTA feasibility project for TCS
Stakeholder benefits
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deskresearch
usergroups
sandpit makingprototypes
trials outcome
co-diagnose
co-develop
co-deliver
co-discover
Plan
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PeopleMultidisciplinary Team:
Emma Boswell: Business Specialist
Richard Baffoe-Djan: Technology Specialist
Andrew Millar: Design Specialist
Emma Dyer: Project Co-ordinator and Design Specialist
Project Manager:
John Miller: University College Falmouth
Project Adviser:
Rory Hamilton, Viable and Live:Work
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Where we areWorking with the local community, we have designed a new service, “Wego”. It is a car and bike sharing club that builds on successful initiatives elsewhere, and was developed from Cornwall’s ideas and tailored to Cornwall’s needs.
• Choice of vehicle – car, van, bike, electric bike• Distinctive branding• Human/social aspects• Text-based (with backup)• Turn up and go• Non-driver membership• Roofboxes• University support, but not University branded
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How we got there...
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Aim to uncover, analyse and visualise past and current findings.
UCF and TCS travel surveys: Which areas of Falmouth and Penryn are most affected, and the main reasons for driving.
Identifying key members of the Community to talk to.
Analysing Cornwall Council’s travel surveys to see why and where people drove. drive.
Looking into other innovative solutions from around the world.
Understanding the current public transport structure.
Desk Research
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UserGroups3 groups focussed on: visitors, Students and permanent residents.
Discussion of “straw men”
Outreach work – interviews throughout the summer at campsites, on the street, bus stops and train stations, Penryn town fair, UCF/UoE staff and students. Community groups/leaders were consulted. Dialogue in local press identified further.
Small group of 5 or 6 emerged as a user group who were used throughout as a “sounding board”.
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Penryn Fair
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Sandpit31 August and 1 September
2 day format to visualise emerging ideas from day one
Starting point - film of the co-discovery activity and resulting “rough” sketches
End point – first prototype of service blueprint
Represented- students union, Cornwall Council, tourism business, Cornwall sustainable tourism, Car club MD and acknowledged car share expert.
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Residents Workshop
Return to residents with blueprint
Co-refinement of the idea – cost, style, name, brand, policies etc
Identified stakeholders and delivery partners
Opportunity to feedback to vocal members of the community
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ExperiencePrototyping
Early prototyping - GPS tracking by team and volunteers
Development prototype - to test and develop the turn up and go aspect of service
Pre-launch prototype (not completed) – to refine concept and demonstrate to funders/stakeholders
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Next stepsBusiness plan completetion
Pre-launch prototype film
Community feedback – local paper and cinema
Partnership building and funding agreement
Dissemination and showcasing – to discuss with DOTT
Note timetable slippage to end of calendar year for the above – to discuss with DOTT