wego sales presentation (ntos)
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2009. Wego Sales Presentation (NTOs). Wego delivers value to our travel & non-travel partners. Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI Over 150 travel providers have signed commercial agreements with us, including: - PowerPoint PPT PresentationTRANSCRIPT
Wego Sales Presentation (NTOs)2009
Wego delivers value to our travel & non-travel partners
• Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI
• Over 150 travel providers have signed commercial agreements with us, including:
– leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas
– Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific
– Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline
• Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, In.com
News Digital Media, a division of News Corp,
is an investor.
Wego: What Is A Travel Search Engine ?
We don’t sell travel …
…We deliver great leads to merchants who sell travel.
Wego – “Ready to Buy” Leads
Beginning their travel search
Ready to Buy
Wego: Great Leads are “Ready to Buy”
• where to go?• what to pay?• where to buy?
• destination chosen• price checked• merchant selected
Wego: Provide qualified leads
We do not compete with your existing marketing efforts. Our goal is to source and develop traffic that you don’t reach on your own.
Where does Wego get its traffic from?
• Direct “power shoppers” (via bookmark) or type “wego.com”
• Portal travel channels “powered by Wego”, such as MSN, Yahoo, eBay …
• Google search results
• Social media on Twitter and FaceBook
• Regional cable TV tie-ups
“Live Price”Real-time price & availabilityShoppers late in their search
“Hot Deals”Time-sensitive promosShoppers seeking inspiration
“Recent Price”Recent prices - instantlyShoppers seeking convenience
Wego: 3 Paths that Make Leads “Ready To Buy”
We reach shoppers at all stages of their travel planning!
Source: Wego Global User Survey Mar/Apr 09
Wego Traffic – Demographics/Behaviour
Highly active Travellers with Disposable Income
34% are aged 25-34, 28% are aged 35-44
47% are male. 53% are female
30% earn over US$50k/yr. 21% earn over US$100K/yr
52% spend at least 15 hours online each week
“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents
“Western Europe”, “SE Asia” and “Australia” were the top planned destinations
48% now spend more time hunting for good deals than they did before the recession
Wego Traffic – Geo Sources
Wego reaches >1M consumers/month
ID - 3%PH - 3%CA - 4%
IN - 6%
MY - 4%
US - 13%
HK - 6%
UK - 7% SG - 8%
AU - 10%
United States
Australia
Singapore
United Kingdom
Hong Kong
India
Malaysia
Canada
Philippines
Indonesia
Wego Traffic – Top city pairs searched
26% 28%31%
24%
38%45%
34%
25%20%
21%
Click through rate
Singapore Bangkok Singapore Hong Kong Singapore Bali Singapore TaipeiSingapore Kuala Lumpur Jakarta Singapore Singapore Phuket Singapore ShanghaiSingapore Melbourne Singapore Sydney
Wego can help you achieve these objectives
Raise brand awareness out a cluttered
marketplace
Display advertisements on homepage, results page, deals page and email newsletters. Video ads and rich media ads available.
Shift market share from the region to your
destination
Destination-targeted ads to cross-sell your destination on competing destinations
Distribute brochuresDistribute online PDF brochures
Database CollectionRun contest on Wego and through its wide distribution network around the region
Wego: Homepage
Listings Visitors do a search
Banner ad display
180x150Banner ad
Wego: Interstitial Page
300x250Interstitial Display Ad
Destination Targeted
Wego: Air Results PagePremium Text Link
Flight Listings
Banner Ads
Wego: Hotels Results Page
Hotel Spotlight
Expandable Spotlight
Premium Text Link
Banner ad
Wego: Packages Results PagePackages Sponsored Links
Packages Deals Listing
Wego: Deals Page
FeaturedDestination
Wego: E-mail newsletters
FeaturedDestination
Wego: Landing page
2 Highly customizable landing page with video viewing
1 Integrate booking engine
1 1
2 2
Destination campaign
*Results page will include textlinks, skyscrapers and LRECs
**Run of site banners can appear anywhere on the products results page and deals page
Placements / Duration 1 month 3 months 6 months 12 months
Homepage spotlight x x x
Insterstitial page x
Premium text link x x
*Airfare results page x x x x
*Hotels results page x x x x
*Packages results page x x x x
*Deals page x x x x
**Run of site x x x x
Email newsletters x
Landing page x x
Price $ 6,000 $ 15,000 $ 24,000 $ 36,000
Price / month $ 6,000 $ 5,000 $ 4,000 $ 3,000
Summary
• Increase top of mind awareness • Highly targeted and affluent visitors • Targeted ads that can help in shifting market share to your
destination• High flexibility in executing campaign and keen on out of the
box ideas • Global exposure of media through major portals such as MSN,
Yahoo and eBay available
Thank you
Contact Us• Craig Hewett• [email protected]
• Gary Lipkowitz• [email protected]
• +65 6438-8242