23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-FebMon Tue Wed Thu Fri Sat

*Class 1 0830-1000 OS 9/ CF OS 10/ CF MBA

BRM-9 A* 9 BRM-10 A* 10 43

*

Class 2 1030-1200 BRM-B* HRM BRM-B* HRM MBA9 8 10 9 44

** **

*Class 3 1230-1400 AGR IMC AGR IMC MBA

7 8 8 9 45

*Class 4 1500-1630 ESPF ESPF AGR MBA

9 10 9 46** **

*Class 5 1715-1845 MBA

47** **

1. The soft copy of the weekly schedule is available on the main page of the LUMS website www.lums.edu.pk - Information For: Students\Schedules\MBA Schedule

2. For course titles and instructors, please turn overleaf.

3. CL WAC is due on Sunday, March 01.

* Follow the timings given on the inner pages for Friday, February 27.

* * This depicts classes of undergraduate courses. For Schedule, please turn over leaf.

MBA Class of 2015, Semester IVAWeekly Class Schedule

Auditorium A-203

FOR THE WEEK OF FEBRUARY 23 TO FEBRUARY 27, 2015

Code Units Course Title Instructor

AGR 0.5 Agriculture Value Chains In Developing Economies: Challenges and Opportunities Syed Zahoor Hassan

BRM 0.5 Brand Management Rohail AshrafCF 0.5 Corporate Finance Bushra NaqviCL 0.5 Corporate Law Walid Iqbal

ESPF 0.5 Entrepreneurial Finance Salman KhanHRM 0.5 Human Resource Management Abdur Rahman MalikIMC 0.5 Integrated Marketing Communications Khawaja Zain ul AbdinOS 0.5 Operations Strategy Kamran A Chatha

MBA Project Hassan Rauf

Course Code Course Title Instructor Time Day(s)*PSY 321 Sec 1 Child and Adult Development Uzma Mazhar 10:00 AM-11:50 AM TUE/THUPSY 312 Sec 1 History of Modern Psychology Imran Rashid 02:00 PM-03:50 PM TUE/THUCS 532 Sec 1 Intelligent Computing Mian Muhammad Awais 05:00 PM-06:15 PM TUE/THUMKTG 343 Sec 1 Marketing Models Muhammad Asim 02:00 PM-03:15 PM TUE/THUPHIL 432 Sec 1 Mohammed Iqbal and Charles Peirce Basit Koshul 02:00 PM-03:50 PM TUE/THUCS 493 Sec 1 Technology Entreprenurship Murad Akhtar 05:00 PM-06:15 PM TUE/THU

LIST OF UNDERGRADUATE COURSES BEING OFFERED TO MBA STUDENTS

MBA CLASS OF 2015SEMESTER IVA (S IVA)

LIST OF COURSES BEING OFFERED

1

SULEMAN DAWOOD SCHOOL OF BUSINESS

MBA PROGRAMME

CLASS OF 2015 AUDITORIUM A-203

SEMESTER IV 2014-15 (SIVA)

Assignments for the week of February 23 to February 27, 2015 ***************************************************************************

MONDAY, FEBRUARY 23 0830 - 1000 OPERATIONS STRATEGY KAMRAN ALI CHATHA

Topic: Facility Network Strategy Learning Objective: The objective to understand the concepts of facility network and its optimization / rationalization Case: Proctor and Gamble: Organisation 2005 (A) Assignment

1. What is the magnitude of cost of quality problems at the R2 plant? How effective were its past procedures for quality management?

:

2. Using the data in the exhibits and the note on process control

charts, construct and analyse the appropriate SPC charts. What conclusions should Rolfs draw?

3. What recommendations would you make to Rolfs in order to

address both near- and longer- term issues?

Read

1. Building Competitive Advantage Through a Global Network of Capabilities

:

2. Connect and Develop 0830 - 1000 BRAND MANAGEMENT Venue: Auditorium 101 (Section A) ROHAIL ASHRAF Topic: Line Extensions

Learning Objective: Analyse situations where line extensions help protect revenue streams

2

Case: Altius Golf and the Fighter Brand Industry: Sports Read: Should You Launch a Fighter Brand 1000 - 1030 Tea break 1030 - 1200 BRAND MANAGEMENT (Section B) ROHAIL ASHRAF 1200 - 1230 Break 1230 - 1400 AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES SYED ZAHOOR HASSAN

Topic: Role of Financial Services Learning Objectives

1. Understand the financing needs of agriculture

:

2. Understanding the various forms of financing that is used in agricultural value chains

3. Challenges in arranging financing for agriculture Read

1. Who is the Arthi?

:

2. Who is the Arthi?- (working paper) Assignment

1. Be ready to discuss the two documents and especially the conclusions and recommendations given about changing the role of Arthi in the report.

:

2. What services does the Arthi provide? What are the sources of

finance and risks in his business model?

3. What challenges do you foresee in implementation of the various recommendations given in these reports? How would the business model of the Arthi need to change?

4. What can a bank learn from the Arthi's business model?

5. What entrepreneurial opportunities can you identify based on what

you have learnt from these reports. 1400 - 1500 Lunch break

3

1500 - 1630 ENTREPRENEURIAL FINANCE SALMAN KHAN

Topic: Venture Analytics Learning Objective: Recognize the term sheets commonly used in venture capital deals Case: SpiffyTerm, Inc.: January 2000

TUESDAY, FEBRUARY 24 0830 - 1000 CORPORATE FINANCE BUSHRA NAQVI

Topic: Introduction to Mergers and Acquisitions (M&A) Learning Objective: Understand how to value a business acquisition opportunity Case: Radio One Inc., 2003 Assignment: Be prepared to discuss the reading.

Read

1. Valuing a Business Acquisition Opportunity

:

2. Company Sale Process (Optional) 3. A Reading on M&A from CFA Curriculum (will be provided in

class)

1000 - 1030 Tea break 1030 - 1200 HUMAN RESOURCE MANAGEMENT ABDUR RAHMAN MALIK

Topic: Forced Ranking Performance Appraisal Learning Objective: Develop the basics of a reward system

Case: Should the Winners Take All?

Read: Forced Distribution

1200 - 1230 Break 1230 - 1400 INTEGRATED MARKETING COMMUNICATIONS KHAWAJA ZAIN UL ABDIN Topic: Effectively Managing Advertising

4

Learning Objective: Campaign Evaluation

Case: Charles Schwab & Co., Inc.: The Talk to Chuck Advertising Campaign

Read

1. Linking Advertising and Brand Value

:

2. Campaign Tracking and Evaluation (Pg. 585-607)

WEDNESDAY, FEBRUARY 25 0830 - 1000 OPERATIONS STRATEGY KAMRAN ALI CHATHA

Topic: Sourcing and Supplier Management Learning Objective: In this session economic, non-economic factors involved in strategic sourcing decisions will be discussed. We will also explore responsibilities and capabilities to be established in the purchasing function of an organisation Case: Supplier Management at Sun Microsystems

Assignment

1. What is your assessment of the Scorecard as a tool to work with suppliers?

:

2. How does it impact developing relationships with suppliers?

3. How can Tier-2 suppliers be motivated to participate in the

scorecard system?

4. What should be the payback of Scorecard?

5. How would you asses responsibilities of CM? Read

1. Capabilities for Managing a Portfolio of Supplier Relationships

:

2. Building Deep Supplier Relationships 0830 - 1000 BRAND MANAGEMENT Venue: Auditorium 101 (Section A) ROHAIL ASHRAF

Topic: Celebrity Endorsements

5

Learning Objective: Examine how even celebrities can be considered as brands and managed carefully

Case: LeBron James

Read

1. The Building of a Billion Dollar Athlete

:

2. Under Armour's Founder on Learning to Leverage Celebrity Endorsements

1000 - 1030 Tea break 1030 - 1200 BRAND MANAGEMENT (Section B) ROHAIL ASHRAF 1200 - 1230 Break 1230 - 1400 AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES SYED ZAHOOR HASSAN

To be announced by the Instructor

1400 - 1500 Lunch break 1500 - 1630 ENTREPRENEURIAL FINANCE

SALMAN KHAN

Topic: Investment Strategy Learning Objective: Discuss the investment strategy and deal structuring Case: Car Wash Partners Inc.

THURSDAY, FEBRUARY 26 0830 - 1000 CORPORATE FINANCE BUSHRA NAQVI

Topic: Hostile Takeover and Defensive Tactics

Learning Objective: Analyse business strategy with respect to the pros and cons of merging the two companies with different cultures, the value of companies, and the tactics of a hostile tender offer

Case: Roche's Acquisition of Genentech, 2011

1000 - 1030 Tea break

6

1030 - 1200 HUMAN RESOURCE MANAGEMENT ABDUR RAHMAN MALIK

Topic: 360 Feedback Process Learning Objective: Understand various types of appraisal systems and associated pros and cons

Case: The Firm wide 360 Performance Evaluation Process at Morgan

Stanley Read

1. Getting 360-Degree Feedback Right

:

2. Chapter 9: Performance Management and Appraisal 1200 - 1230 Break 1230 - 1400 INTEGRATED MARKETING COMMUNICATIONS KHAWAJA ZAIN UL ABDIN Topic: Promotions and Stakeholder Relationships Learning Objective: Sales Promotions Case: "Do It Show": A New Mobile Communications Service in Korea Read: Chapter 16 (pg. 1-34) 1400 - 1500 Lunch break 1500 - 1630 AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES SYED ZAHOOR HASSAN

To be announced by the Instructor FRIDAY, FEBRUARY 27 0830 - 1845 MBA PROJECT HASSAN RAUF Work on MBA Project

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List of Courses Semester IVA NewSheet1

M2015-S4aw5 Assignment