ADVANCED MARKETING

Week October 13, 2014 – October 17, 2014

DECA NEWS: STILL WANT TO JOIN DECA? GET YOUR FORM AND $$ IN TODAY! Sign up for Dodgeball Tuesday night

and 5K Run!

DECA INITIATION MONDAY – FLEX - AUDITORIUM

Due This Week:Operations Research Presentations & Paper due Wednesday – Oct 15th Vocabulary due Friday & Test Friday

MONDAY, OCTOBER 13, 2014 Early Work:What is an open-ended question? Today’s Objective:Managing

Marketing Information/Communicating in the Workplace

Activities Vocabulary Please put in your composition book Finish up all written work Finish up all presentation work Be ready to turn in and present on Wednesday Questions?

Homework: Abstract #2 due Friday☞Point of the Day: Marketing research involves the

process & methods used to gather information, analyze it, and report findings related to marketing goods and services.

You may not realize it when it happens, but a kick in the teeth may be the best thing in the world!

Magical Monday Manners Moment

TUESDAY, OCTOBER 14, 2014 Early Work:What is a forced-choice question? Today’s Objective:

Managing Marketing Information/Communicating in the Workplace

Activities Vocabulary Due Friday! Complete all work on your Business Operations Research

paper, print, and place in a three prong folder. Be sure your presentation is ready to go – Each person in

group should have a speaking part and all members should be able to answer questions easily.

Homework: Marketing NOW – discussion Wed.☞Point of the Day: Primary Data is collected for the

first time.

Things will look better in the morning.

Tough Tuesday – Name that Company

WEDNESDAY, OCTOBER 15, 2014 Early Work:

What is the best part about Marketing Research?

Today’s Objective: Managing Marketing Information/Communicating in the Workplace

Activities Presentations today! Turn in your written paper Marketing NOW Discussion

Homework: none☞Point of the Day: Primary Data is collected for the

first time.

Find a happy place. Find a happy place. Find a happy place.

Work Wear Wednesday & MKTG NOW Discussion

THURSDAY, OCTOBER 16, 2014 Early Work: Newspaper Day – The Free Lance

Star

What grade do you expect on this project? Today’s Objective: Activities

Finish any presentations not done yesterday Vocabulary – Due Tomorrow Test Friday! FRED begins today!

Homework: none for today☞Point of the Day: Secondary data is data

already published like the US Census data on populations.

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us

down new paths.

Throw Back Thursday – Share a Weird Fact today!

FRIDAY, OCTOBER 17, 2014 Early Work:Will you use the Operations Research Project for

DECA SLC? Today’s Objective: Activities

Vocabulary – Please leave composition book in basket FRED continues! Journal – “My Business Operations Research Project

Reflection – What I liked & didn’t like” Homework: Service Saturday is tomorrow!☞Point of the Day: SWOT – Strengths-

Weaknesses-Opportunities-Threats

No one can order me to stop dreaming.

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARYVocabulary Defined & Due on Friday Vocabulary Test on Friday – Be ready!

151. Fixed Assets152. Fixed Costs153. FOB Origin Pricing154. Follow the Leader Pricing155. Follow-Up156. Food & Drug Administration157. Form Utility158. Franchise159. Free Enterprise System160. Freight Forwarders161. Fresh Cuts162. Gatekeeper163. Generic Products164. Geographic Segmentation165. Globalization

166. Goal167. Good168. Goodwill169. Green Marketing170. Grocery Store171. Gross Domestic Product (GDP)172. Gross National Product (GNP)173. Gross Margin174. Gross Sales175. Handle Objections176. Headline177. Heuristic Decision Making178. Hierarchical Management

Style179. Hit180. Home Meal Replacement

(HMR)

Please number and date your Vocabulary in your composition

book!

OBJECTIVES FOR THE WEEK – TSWBAT:

Managing Marketing Information Explain the nature of sales forecasts Identify tips/skills for navigating the Internet when

conducting research Conduct a marketing research project Prepare a marketing research report Present marketing research findings and recommendations Use trade journals, periodicals, and electronic resources

for research and professional development Communicating in the Workplace

Reporting information/data in a written document Reporting information/data in an oral presentation

accompanied by visual presentation software or printed aides

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

Once you have gathered and analyzed your research, then determined the best course of action, you are able to make that presentation to the business you did the research for and about! Presentations are something you will

continue to do long after this high school class. The more you prepare for them, the easier they will become, leading you to maybe be titled a “Gifted Presenter” in your future!

Have fun with this presentation – it is the basis for your State Leadership Conference

presentation!

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on the floor under your table! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board – USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.