COMM 202 Week 9

Agenda

1. Course timeline2. Skills Matrix feedback3. LinkedIn4. Networking 1015. Action items

Course timeline

Week 9 Week 10 Week 11

• How to leverage your LinkedIn profile

• Networking 101

• Cover letter and resume due March 7th at 2pm via Turnitin and COOL

• Networking session on March 9th from 6-8pm, CPA Hall

• Networking reflections due March 14th

• Informational interview

Skills Matrix Feedback

Skills Matrix Feedback

• State your task• Actions include the “why” – what was your

thought process?• Result – validate everything• Match your lesson/link to the skill• Failures focus on your lessons• Avoid interview/job hunting experiences• Your stories should be unique!

LinkedIn

vElem

ents of a LinkedIn1) Professional headshot 2) Attention-grabbing

headline

3) Complete experiences

4) Connections, contact info, customized URL

5) Interesting summary

Specific targeting

• Check out The Book of Lists, either in the Library or buy online for $35• Look at other specific industry trade journals that will tell you the great

companies out there • Keep a running log of companies that genuinly interest you

Specific targeting• Look up “HR”, “Human Resources” “Recruitment” “Talent Acquisition”

“Recruiter” OR look for someone in the department you could work in for example “Controller” if you’re in accounting.

Specific targeting

Or use the search bar on the side

Profiles hidden?

Google it! It’s the backdoor way of finding contacts as LinkedIn can show limited results

Let’s practice!

Pick a company that you’re interested in from this list (or any other company you’re interested in) and find 2 potential contacts you can connect with. Info from

http://www.canadastop100.com/bc/bc2016.pdf

Connecting on LinkedIn

Adding a contact:

1. Click “connect” on their profile page (not on ”people you may know” page)

2. Select them as a contact3. Write a personalized message

Connecting on LinkedIn

Adding a contact:

1. Send request AFTER meeting them in person

2. Personalize your contact request (see examples)

3. Be brief and memorable

Too generic

Personal & professional

Too casual

Create your community

Companies

Influencers

Groups

Follow companies you want to stay up to date with and/or apply for

Follow your idols! You will be aligning your identity with their brand

Follow industries or groups that align with your interest areas

Demonstrate your expertise

Consider writing a blog post on LinkedIn

Tips and tricks

TURN OFF NOTIFICATIONS when making small changes

DON’T MARK A CONNECTION as

“I don’t know”

YOU DON’T NEED PREMIUM do a secret search instead

EMAIL CONTACTSInstead of messaging

through LI once you’re connected

Remember!

If you look at someone’s LinkedIn profile, they will be notified!

Networking Event

Thursday, March 9th6-8pm, CPA Hall

Is this you?

Networking reflection

• Your paper needs to include:• Your goals in attending the event

• What is your purpose in going? What do you want to know about Sauder?

• Define SMART goals beforehand – How will you define the success of your evening?

• How did you prepare for the event (research potential delegates)• What was it about these people that motivated you wanting to talk to

them?• A brief summary of who you spoke with and what you learned in the

conversations• A reflection on the lessons you have learned about the networking process• Next steps you will take to continue building a relationship with your new

contact (if you plan to)

Researching delegates

1. Check out the delegate info on the course blog

2. Skim the LinkedIn profiles of delegates you’d like to speak to• Note any interesting topics• Hone in on similar experiences or shared groups• Think about questions to ask

3. During the event, be interested without being creepy!

Dress code

Dress code

Talk about…

Talk about food

Compliment them

Smile

“Lurking around the food station is a really good trick. People will ask you what things are, and you can offer advice on what’s tasty.”

“People love talking about themselves and people love compliments. Be genuine though!”

“Just stand on your own and soak in the environment and smile at people. You will be a beacon of light for the other people who don’t know who to talk to.”

Open up the circle“You might be getting bored with the first 2 people so make sure you make room for other people to join the circle party!”

More tips

http://www.bampowlife.com/blog/2015/7/14/10-networking-hacks-for-the-terrified-socialite?rq=networking

Ending a conversation

Be polite & gracious

Thank them for their time

Leave with a handshake

Ask to connect after the event

Resume & Cover Letter Submission

Submission instructions

• You will submit your documents TWICE1. Once to Turnitin.com for marking (by 1:59pm)2. Secondly to COOL (this is how you will receive an

interview for the Employment Interview assignment) – by midnight, same day…but just do it right away so you don’t forget!

• Full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter

Action items

Action items

1. Resume and cover letter due March 7th at 2:00 pm via Turnitin and COOL

2. Networking event on Thursday, March 9th from 6-8 pm in CPA Hall

3. Office hours!

Questions?TUTORIAL next week!