Wednesday January 8, Wednesday January 8, 20132013•Get your binder and interactive notebook•Editing: Sticky Business•Board Member Postcards•Persuasive Media/Text

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Persuasive Persuasive Media/TextMedia/Text6.13A explain messages conveyed in various forms of media 6.13B recognize how various techniques influence viewers’ emotions6.13C critique persuasive techniques used in media messages

GoalsGoalsAll students will know and can identify the

different types of persuasive techniques. All students will explain messages that

are conveyed in different forms of media.While studying persuasive techniques in

media, all students will understand the intended audience, meaning and the influence on attitudes and actions

All students will understand the strengths and weaknesses of the different types of persuasive techniques

All students will write a persuasive essay using persuasive techniques

What is persuasion?What is persuasion?

A means of convincing people:to buy a certain productto believe something or act in a

certain wayto agree with a point of view

Persuasive TechniquesPersuasive TechniquesOften used in letters, editorials,

articles, advertisements, and newspapers to influence the outcome of a situation or to sway someone to think as the writer does

Most successful when used with good solid facts to support the argument

It is always helpful to anticipate what questions will be asked or what opinions will be voiced that are different than yours

When examining Persuasive When examining Persuasive Media/Text we MUST Media/Text we MUST identify…identify…the technique being usedthe intended audiencemeaningthe influence on the audiences

attitudes and actionsAuthor’s purpose (stated and

implied)the effectiveness of the

technique that was used

Common Persuasive Common Persuasive Techniques often used in Techniques often used in media/textmedia/text

RepetitionBandwagonTestimonial Emotional AppealFalse AuthorityFaulty Reasoning

BandwagonBandwagonPersuading people to do

something by letting them know others are doing it

Gives impression that you will be left out if you don’t do what you are being persuaded

Example: “See why so many women have switched” (Shampoo advertisement)

BandwagonBandwagonhttp://www.youtube.com/watch?v

=PW3Na35iDmY

TestimonialTestimonialA statement in

support of a particular truth, fact, claim, or product by a person.

Using the words of a famous person or regular common person to endorse a product to persuade you to buy

Examples: Sports figures promoting athletic gear, sports drinks, or shoes.

TestimonialTestimonialhttp://www.youtube.com/watch?v

=TRMjvSxe1x8

RepetitionRepetitionA word, phrase,

brand name, or phone number is repeated (at least three times) to make sure it is remembered by the viewer

Examples: “Eat Fresh”, “Just Do It”

repeat

RepetitionRepetitionhttp://www.youtube.com/watch?v

=Pt6g9H-KDD0

Emotional Emotional AppealAppeal

A person is made to have strong feelings about a situation or product

Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group)

Example: Save the children ads, Sarah McLachlan's commercial supporting the ASPCA. ...

Emotional AppealEmotional Appealhttp://www.youtube.com/watch?v

=IO9d2PpP7tQ

False AuthorityFalse Authority

Support of an authority figure instead of evidence or facts

False authority is misleading when the authority is not an expert in the field in which one is speaking

Example: Experts approve this product, so you should use it. Who are the experts?

False AuthorityFalse Authorityhttp://www.youtube.com/watch?v

=xAVALXH9nxU

FAULTY FAULTY REASONINGREASONINGThe writer reaches a conclusion from a limited number of facts. Look for words such as all, every, and always.Example: A Presidential supporter might say: “George W. Bush knows how to run the country because he’s a business man.  In fact, he’s the only President ever to have earned an MBA.” This argument assumes that a good business man will become a good president, and that a degree determines success as a business man.  Both assumptions are false.  This speaker owns the burden to prove that these statements are true in this case specifically (and that these connections are valid in general).

using a biased, suspicious, or incredible source to defend a conclusion.

Interactive NotebookInteractive NotebookStudents will cut out and glue in

the interactive notebook the 6 persuasive techniques.

Add to your Table of Contents page 36 Persuasive Technique Practice

Add to your Table of Contents page 37 Persuasive Techniques

In the following examples In the following examples identify…..identify…..the persuasive technique being

usedthe intended audiencemeaningthe influence on the audiences

attitudes and actionsAuthor’s purpose (stated and

implied)the effectiveness of the technique

that was used

"If you care about your "If you care about your children's success in school children's success in school you will buy these you will buy these Encyclopedias, that is unless Encyclopedias, that is unless you don't want them to be you don't want them to be successful in the future.” successful in the future.”

““Four out of five dentists Four out of five dentists recommend sugarless gum recommend sugarless gum for their patients who chew for their patients who chew gum”gum”

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

For just $1.00 a day you For just $1.00 a day you can save a child from can save a child from starving.starving.

The new PowerTangerine The new PowerTangerine computer gives you the computer gives you the power you need. If you power you need. If you buy one, people will envy buy one, people will envy your power. They will look your power. They will look up to you and wish they up to you and wish they were just like you. You will were just like you. You will know the true joy of know the true joy of power. TangerinePower.power. TangerinePower.

The new UltraSkinny diet The new UltraSkinny diet will make you feel great. will make you feel great. No longer be troubled by No longer be troubled by your weight. Enjoy the your weight. Enjoy the admiring stares from admiring stares from everyone. Revel in your everyone. Revel in your new freedom from fat. You new freedom from fat. You will know true happiness if will know true happiness if you try our diet!you try our diet!

Bill goes to hear a politician Bill goes to hear a politician speak. The politician tells the speak. The politician tells the crowd about the evils of the crowd about the evils of the government and the need to government and the need to throw out the people who are throw out the people who are currently in office. After hearing currently in office. After hearing the speech, Bill is full of hatred the speech, Bill is full of hatred for the current politicians. for the current politicians. Because of this, he feels good Because of this, he feels good about getting rid of the old about getting rid of the old politicians and accepts that it is politicians and accepts that it is the right thing to do because of the right thing to do because of how he feels. how he feels.

The 1959 album title The 1959 album title 50,000,000 50,000,000 Elvis Fans Fans Can't Be Wrong: Elvis' Can't Be Wrong: Elvis' Golden Records, Vol. 2Golden Records, Vol. 2..

State Farm Insurance asks State Farm Insurance asks people to ask their people to ask their neighbors how they like neighbors how they like the service.the service.

"Why are you wearing a pink "Why are you wearing a pink Boa?" I asked Dexter one Boa?" I asked Dexter one morning.morning."My favorite player, Kobe," he "My favorite player, Kobe," he explained, "says that pink explained, "says that pink boas are the next big fashion boas are the next big fashion statement."statement.""Is this Kobe guy a fashion "Is this Kobe guy a fashion expert?"expert?""No.""No."

UFO proponents have argued UFO proponents have argued that UFO sightings by airline that UFO sightings by airline pilots should be given special pilots should be given special weight because pilots are weight because pilots are trained observers, are trained observers, are reliable characters, and are reliable characters, and are trained not to panic in trained not to panic in emergencies. In essence, emergencies. In essence, they are arguing that we they are arguing that we should trust the pilot’s should trust the pilot’s authority as an eye witness. authority as an eye witness.

Persuasion Is All Around Persuasion Is All Around You!You!

How do you determine what to believe?