uscreatesproject by blanka kvetonova

uscreates is a social change agency with a mission to develop effective ways to respond to social challenges as a public health, climate change, improving our community and community empowerment. they work in a collaborative way bringing together the people, organisations and issues involved to ensure ownership and power over the outcomes. this leads to more sustained and cost effective change.

uscreates

target audience

clientsprevious or prospective clients who have commissioned or might commission uscreates on projects

What they care for:

• Human centred• Improving human wellbeing• Make people happier• caring of others• people at the first place

What they love about Uscreates:

• love cooperation as most effective and cost effective

• professionalism and thoroughness• Deliver detailed reports• High quality of work on time• Deliver creative Ideas• clear• Innovative, evidence based ideas• Fresh approach• all the clients really satisfied

and many more....

ENGINE

peersorganisations or companies working in similar or complementary areas, and that uscreates has partnered with in the past (thinkpublic, engine, the design council, the hub, live|Work...)

What they care for:

• Design to improve society• co-design• re-design public services• Health and social care/ government/ civil

society education and improvement• Improving well being• using workshops methods• experience design based• share same goals and clients of

uscreates• empowering people (giving skills)• Dynamic and enterprenautical

enterprise• they work with the clients• Wide range of completely different

projects• enabling people to better meet their

potentials

volunteersMembers of the public and members of target audience who have supported uscreates on the past projects (all people who happily volunteer and help with the research for free, no specific age limit)

What they care for:

• Help the others• sense of community• need/will of being together• collaboration as a way to change

the world• Free time for others caring of others• Happyness of others make their

happiness too

Where do they find them:

• More easy to recruit them in small centres rather then in big ones as people have got more time and more sense of community

students who have completed internships at Uscreates

Interns

What they care of:

• Help the others• collaboration as a way to change

the world• Happiness of others make their

happiness too

Where do they find them:

• students

associatesprofessionals who have supported uscreates on the past projects (joseph Harrington, andy cottrill, libby scarlett...)

What they care for:

• see design as a tool of changing things

• already involved in some other activities

• ethical discourse• cooperation

Where do they find them:

• recruiting them again after working with them in the past

BRIEF IdEa FINaLISE outcomEdEFINEIdEa

read

research

discovering new thingsidea generation process

questioning

brainstorming

materials

colour

presentation

evaluate

refine

22/02 01/03 08/03 08 -15/03 15/02

prototypedeliver

DesIgn process

What will make this process successful

• Memorable• Will produce a positive reaction in the receiver• Will be kept and/or will have a second user• Will not be cost effective• Will be environmentally friendly• Will show how much uscreates is nice

What issue we are trying to solve

• create stay in touch postcard• 5 different target audience• interactive• simple ideas with great impact• sustainable• communicate clearly

Design Methods chosen

• being your users• brainstorming• character profiles • Idea generation process• cluster and vote

research in the market

ritta Ikonen

+ original+ handmade+ cheap- no possibility of mass production

+ collectable+ interactive- might be too fidly

3D card

+ stands out (nice texture)+ not so common as print- might become more expensive and time consuming

letterpress card

+ message can be wiped off+ environmentally friendly+ great the idea of reusability- material is expensive

Memo card

eco garden

+ engagement with the receiver+ green/ environmental friendly

+ very interesting look+ recycling of old postcards- no interaction

joan stezaker

More cards

Idea generation process

brainstorming

each of us came up with 25 ideas and after that by using voting method 1-5 (5 being the best) we de-cided which 3 ideas to bring forward.

25 IDeas

Final crit session: Work in progress

each time the receiver would receive 10-15 letters which would be part of the message. collectible and interactive with the audience, might a bit expen-sive to make.

the bird is perforated and after pushing it out it becomes a bookmark with a flap engaging with the receiver and also something to keep to remember uscreates.

great amount of space for different messages written by receiver, this postcard would be reusable therefore environmentally friendly and also engaging with the receiver

1. fridge magnetic letters 2. seasonal illustrated bookmarksIdea I have chosen to bring forward as it had the most positive feedabck.

3. washable magnetic board

For this session we were asked to bring 3 ideas. I found this session very useful as each of us had a chance to a chance to recieve feedback from other student and joanna. by angels and devils method we said positives, negatives and possible improvement on each idea which helped us to choose the best idea and bring it forward.

WInterDec - Feb

suMMerjune - aug

sprIngmarch - may

autuMnsep - nov

Winter Spring

Summer autumn

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Push the picture out and use it as a bookmark

movember Back of the postcard