webtrends shopping cart abandonment remarketing 130718115913-phpapp01
DESCRIPTION
Making most of Abandoned shopping carts. Study by web trendsTRANSCRIPT
Customers
Abandoning Their
Shopping Carts?
PRESENTATION
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Don’t Get Mad.
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Get Remarketing!
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What is an online shopping cart, really?
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* Forrester Research
To your store, it’s the
key to success.
To consumers, it’s
more complicated.
87% of consumers* abandon shopping carts.
At a cost of $18 billion a year in lost revenue.
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Why, Consumers, Why?
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Because to consumers, a shopping
cart isn’t just a shopping cart. It’s:
A shopping list
They decide what they want, but convert in store.
A wish list
Like window shopping, only online.
JEANS
UNICORN MASK
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A distraction
Something to do to pass the time, until something else catches their eye.
CATS! BACON!Ooh, BACON...
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A cart is a cart, is a cart!
And then there’s people like Joanie.
She means business when it comes to shopping. A cart is a cart.
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But something stops
her from clicking
BUY.
It could be:
Shipping costs
Price comparisons
Wanting to use a computer, not a smart phone
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In all, that’s a lot of people ditching your cart.
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But Don’t Get Mad.Get those abandoners back to your cart!
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With Email Remarketing from Webtrends!
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Let’s Take a Deep Breath and Check the Facts:
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* SalesCycle, 2013
* CMO Council, 2012
discount, yes!
FACT:
Abandoners love
getting emails. Almost half of all basket abandonment emails are opened*.
Email drives 57% of all shopping cart traffic**.
FACT:
That’s great
news for you:Every single basket abandonment email sent delivers over $6 in revenue*.
** SeeWhy, 2011
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* Marketing Sherpa, 2012
FACT:
Abandoners may go
away, but then they
transform into a
new opportunity.
21% will re-engage*.
Re-engagers spend 55% more than non-abandoners*.
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You need to transform, too. Into an email remarketer.
Here’s how:
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Watch the clock.Remarketing has its biggest impact within the first 12 hours.
Become a remarketer 1
The Webtrends Push API trigger helps. It identifies when a customer abandons a cart so the email partner program can push the personal data into the email management system.
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Communicate
up to 3 times*.Testing of top online retailers revealed that three is the magic number when it comes to remarketing emails.
Email 1: sent within three hours of abandonment
Email 2: 2 days after that
Email 3: 3 days after that
Become a remarketer 2
With Webtrends, you can trigger your three email sends based on behavioral factors, including, return visit without purchase, lack of visit but opened email, lack of visit but high value of cart.
* Listrak
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Be relevant at the
right time.Get as much information as you can about customers.
What was in the cart when it was abandoned?
What else did they look at?
The more you know, the easier it is to identify the right offer to bring them back.
Become a remarketer 3
Webtrends ‘in-the-moment’ data keeps your email remarketing effective.
Track preferences and behaviors while customers are placing items in their shopping cart to get a complete picture of what they need, and send relevant content quickly.
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Become an Email Remarketer!And you’ll never see shopping cart abandoners the same way again.
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Webtrends Streams™ provides in-the moment data, so you know what customers want right now.
Read more about Shopping Cart abandonment, and learn how Webtrends
can help you become a remarketer.
© 2013 Webtrends, Inc.
PLAYBOOK
CONVERSION OPTIMIZATION
EMAIL REMARKETING
Three ways to turn cart abandoners into high-value purchasers.
© 2013 Webtrends, Inc.