webtrends upgrade options
DESCRIPTION
Webtrends will be discontinuing support for versions 8.0. 8.1, and 8.5 on July 31, 2012. This presentation will assist you to choose the right Webtrends upgrade option for your business.TRANSCRIPT
WEBTRENDS UPGRADE OPTIONSJanuary 25, 2012
Peder Enhorning President & CEO
John Strykowski Sr. Web Analytics Consultant
Karen Ragotte Marketing Manager
Web Analytics service provider since 2001
800+ customers across North America
450+ consulting engagements
Technology to automate and improve reporting and analytics
Overview
July 31, 2012Webtrends versions 8.0, 8.1, 8.5
Audience
Webtrends 7 Webtrends 8.0Webtrends 8.1 Webtrends 8.5 Webtrends 8.7
IIS and Apache logsSmartSource Data Collector (SDC)
Web Server Logs
Web VisitorWeb ServerIIS/Apache
Hosted Java ScriptingWebtrends SmartSource Data Collector
(SDC)
Remote Collection Server
(Cookie)
Local Collection Server(Cookie)
(No Cookie)
Java Script (SDC) Advantages
Accuracy• New vs returning visitors, path analysis,
funnel analysis• No Robot & spider traffic
Log Management• 90% smaller • One location
Granularity• Any user event tracked; video progression,
form fill-out processCache and Proxy servers have no affect
Java Script (SDC) Advantages (con’t)
META-tagging• Track revenue• Correlate to campaigns• Improved tracking across sites/domains
Multivariate and A/B testingWebtrends 9.2 Insight Optimized
1. Multiple level migration from 8.0d to 9.2
2. New install of 9.2
3. Move from on premise software to On Demand version 10
4. Move software installation to Unilytics Managed Service (UMS) for Webtrends version 9.2
Upgrade Options
Analysis Server
Hardware configuration
Remote Collection ServerInsight Server
64 bitHardware requirement
1. Analysis Server; 6 GB RAM (VM supported)
2. Insight Server; 8 GB RAM (VM supported)
3. SmartSource Data Collector (x2) ; 1 GB RAM
1. Software upgrade
Review of pre-requisites
Webtrends 8.0d
Upgrade toWebtrends 8.5a
Installation of Insight
Upgrade to 9.2
Integration of Storage and DB on new 8.7d
implementation
Installation of Webtrends 8.7d 64bit
Full Backup
Upgrade toWebtrends 8.7d 32bit
Migration of Storage and Database
2. New 9.2 software installation
Review of pre-requisites
Evaluation of Business Goals and Objectives
Installation of Webtrends 9.2
Installation of Insight, Alerts, Real-Time and Data Extraction API
Configuration and deployment of Webtrends 9.2
3. Move to On Demand version 10
Evaluation of Business Goals and Objectives
Account set-up for Webtrends 10
SDC JavaScript deployment on web properties
Creation and configuration of profiles and spaces
4. Unilytics Managed Services (UMS)
Backup current Webtrends implementation
Migration of Storage, Database and Logs to UMS
Integration of Webtrends on UMS dedicated servers
If necessary, upgrade of Webtrends to latest on premise version
Transition of data-collection to UMS
Network Topology
Upgrade Options
Upgrade New Install
On Demand UMS
Upgrade Options
Upgrade New Install
On Demand UMS
Reports & Profiles Migrated Build new Build new Migrated
Upgrade Options
Upgrade New Install
On Demand UMS
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Upgrade Options
Upgrade New Install
On Demand UMS
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2
Upgrade Options
Upgrade New Install
On Demand UMS
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2Hardware Responsibility Client Client Webtrends Unilytics
Upgrade Options
Upgrade New Install
On Demand UMS
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2Hardware Responsibility Client Client Webtrends Unilytics
Data Location Canada/US Canada/US US Canada/US
Upgrade Options
Upgrade New Install
On Demand UMS
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2Hardware Responsibility Client Client Webtrends Unilytics
Data Location Canada/US Canada/US US Canada/US
Full Data Control Yes Yes No Yes
Upgrade Options
Upgrade New Install
On Demand UMS
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2Hardware Responsibility Client Client Webtrends Unilytics
Data Location Canada/US Canada/US US Canada/US
Full Data Control Yes Yes No Yes
Webtrends Experts No No No Yes
Q&A
Products1. Montage – Automated dashboards2. Mergence® – SharePoint reporting3. VHE Distiller – 1:1 Marketing
Services4. Webtrends training and configuration using
RETAIN®5. KPI evaluation using KPI Karta®6. Web analytics governance
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