WEBSITE MARKETINGLinkedIn

Facebook Blogging MySpace

You Tube

Twitter

AGENDASocial Media

Website MarketingWhat is Blogging?How to use the social media:

LinkedIn Overview Facebook How to Use MySpace Connecting YouTube Twitter

Questions

What is Social Media?

Social Online Networking Traditional Marketing

Social Online Networking + Marketing = CONNECTION!

Online Personality ProfileLinkedIn = Business Professionals World-wide Use

Main Time Use = 9 to 5pm Age Range = 30+ Business Connections, Colleagues, Network Event Connections, Etc.

FaceBook = Both Business and Personal Use Main Time Use = Nights / Weekends Age Range = 35 - 44

SOME business connections; mainly a “KEEP IN TOUCH” site

MySpace = Marketing / Exposure Main Time Use = Nights / Weekends Age Range = 35 - 44

Media Marketing; web commercials, Upcoming Events, Etc.

You Tube = Media / Video Marketing Main Time Use = Nights / Weekends Age Range = 18-55,

Age is evenly divided between males and females, and spanning all geographies.

Twitter = Both Business and Personal Use Main Time Use = Nights / Weekends

Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over.

What Is Blogging?Blog = (noun & verb) a contraction of the term

“weblog” maintained usually by one individual with regular entries of commentary sometimes containing photos and videos.

Blogger = (noun) person writing the blog or commentary.

Subject - Any subject from political to personal journaling to input with anyone who visits and interacts with the page/site/blogger. Input: ideas/thoughts/concerns, etc.

Commentary – Regular input between writer and reader. Both reader and writer exchange, interact, and share ideas.

Interaction - Regular blogging from writer to reader and so forth becomes essential in the blogging process and success of the site.

TYPES OF BLOGSPersonal – on online diary to share to the outside

world.Corporate – Can be used to communicate within

a company or for marketing, branding, and public relations.

Genre - Some blogs focus on a particular subject, such as political blogs, travel blogs, Internal blogs, project blogs, quizzing blogs, etc.

Media - These blogs that contain videos, commercials, or interactive video are also known as a “Vlog”.

How Can Social Media and Blogging

Help YOU?MARKETING – PUBLIC RELATIONS –

BRANDINGGaining awareness to companies / new

prospectsInteraction between you and

StudentProspectMedia

Share thoughts, concerns, ideas.It is possible for blogging to be anonymous by

writer, therefore, honesty is more likely.

Social Online Media – Why Should You Care?

Reduces Transaction CostsLess Mailings / Cold Calling in:

Finding People Helping People Connecting with People

Network more “Actionable” For you

For others in your networkBetter Response

ProspectStudents

TOP Uses ofSocial Online Media?

Social AspectNetworking

Each Networking opportunity is a possible PROSPECT!

Job SearchSpeaking Engagements / ConferencesFind Key Employees or ConsultantsBusiness Connect with venture CapitalistsConnect Socially

Social Online ValueNetworking! Networking! Networking!Strategically Building a Network:

HR Depts.Training Specialists

Being found by Prospects, Current Students, Alumni, Relevant People

When people update profiles and move positions and companies – YOU HAVE AN “IN”.

RecruitingBuilding Relationships with Current Students and

Alumni.

HOW TO Join & Interact with ONLINE GROUPS

Facebook, MySpace, LinkedIn, Twitter –All have Groups to Join within site.

Do a “SEARCH” for relevant groups:I.E.: Adult Higher Education Group, Human

Resource Groups, Learning To Learn, Alpha Sigma Lambda, etc.

GET INVOLVED: Blog and Converse with each group

Create Your Own BlogCreate Your Own Group

Invite network connections

How To Get Started:Build a “Robust” profile on each and every siteAdd PhotosUpdate ContinuouslyRespond to each and every inquiry within a 24 to 48

hour time frameUpdate your contacts and be aware when people

move to different companiesJoin lots of “groups” within each Social Online

Network site. Blog to create awareness and conversation within the

groups as well as your own page blogging.Keep blogging current

3 KEY THINGS YOU CAN DO:1. Connect with Alumni / Current Students / Faculty /

Staff / Prospects:a) RELATIONSHIP FIRST! b) Start conversation – DON’T SELL! BE A RESOURCE!c) Find out what “Groups” they belong to – join those

groups.d) Start Discussion within Group offering advice and

insight .

2. Ask! Ask for help connecting with your “friends”/staff/faculty, etc. connections.

3. Find a Commonality with EACH AND EVERY connection!

a) Search for Relevant Groups and Connect / Blog / Talk/ Connect with those with common interests.

QUESTIONS?