1. WEBORAMA MEDIABUSINESS CASES

2. RICH MEDIAHYGIENE / BEAUTY SECTORCampaign: Lady MillionDate: December 2011 January 2012Objective: BrandingWEBORAMA SOLUTIONRICH MEDIA FORMAT:Creation of an Ad Hoc Sidekick format(deconstructed page), creative workDEMOGRAPHICS TARGETING:WomenBEHAVIORAL TARGETING:Women First worlds of Style and Fashion BeautyNETWORK: Ad hoc Women FirstVOLUME: 750,000 ad pagesBUSINESS CASE: PACO RABANNE 3. RICH MEDIABEVERAGE SECTORCampaign: Coca-Cola LightDate: August September 2011Objectives: Branding and Facebook page trafficDUAL WEBORAMA SOLUTIONWOMEN FIRST SOLUTION RETARGETING SOLUTIONRICH MEDIA FORMAT: FloorAd Video FORMAT: 300 x 250, Slide-in TARGETING: Women, clusters: Apparel, HauteTARGETING: Fashionistas, Beautycouture, Luxury, Accessories ShoesAddicts NETWORK: Weborama NetworkAD HOC NETWORK:Weborama Network: Groupe M6, Slate,RETARGETING EXCLUSIONS: internet users visitingTF1, NotreFamille, News de stars, ChrieFM,the operations Facebook pageetc.Glam Media France Network: Nizza DISTRIBUTION SCENARIO: 3 films to be shown toGirl, Kenza Nigee, Elonore Bridge, Coline,those internet users who have not clickedHellocoton, etc. VOLUME: 3.33 million ad pagesVOLUME: 1 million ad pages BUSINESS CASE: COCA-COLA 4. TRACKINGDEPARTMENT STORE SECTORCampaign: Opening DRIVE stores PDV BEAURAINSDate: March - December 201249 120 VU 61 040 PAPObjectives: In-store traffic and performance (opening of online accounts) PDV AVONSWEBORAMA SOLUTIONPDV TROYES 80 280 VU 105 800 PAP 64 360 VUPDV LE MANS84 040 PAP71 920 VU94 280 PAPDevelopment of a dedicated solution, PDV DEOLScombining tracking with behavioral targeting 17 040 VU 20 240 PAP PDV AMBERIEU 18 320 VU 25 120 PAPGEOLOCATION:- Distribution in the catchment area as specified by advertiser: PDV CRON15km radius around each store, thanks to MaxMind database55 680 VU 71 200 PAP- Determination of the number of unique visits / ad pagesper catchment area prior to the start of the campaign PDV LE CRES- Customized creative work for each store PDV PAUPDV AUTERIVE14 320 VU 299 720 VU 382 560 PAP17 560 PAP76 520 VU98 840 PAPBEHAVIORAL / DEMOGRAPHICS TARGETING:Women, 25-59 years oldDepartment stores and Great deal clustersFORMAT: 300 x 250BUSINESS CASE: DEPARTMENT STORES 5. PERFORMANCECULTURAL / LEISURE SECTORCampaign: Common theme PMU Horse Racing andSportDate: Monthly campaigns throughout 2011Objective: Performance (attract new active players)WEBORAMA SOLUTIONFORMAT / CREATIVE WORK:300 x 250 and Slide-in, creative work regularly modified by the agency tofollow the racing and sporting event calendarTARGETING:Exclusion of individuals under 18 years of age,Horse racing, Sport and Gambling clustersNETWORK:Weborama network, then websites with the best conversion ratesRETARGETING:Retargeting tag (conversion funnel) and conversion tagShown to web surfers who visited the website without convertingOPTIMISATION DURING THE CAMPAIGN: Analysis / selection of the networks best vehicles Refined demographics targeting thanks to wReport data Addition of retargeting search Targeting of clusters with best performancesBUSINESS CASE: PMU