RFA Webinar Software Research

GoToWebinar $89/Month • One of the more popular Webinar services• Must download plug-in on computer or app on mobile to view webinar• Feels a little old and clunky, but reviews say it works very well. Rarely run into problems.• No uploading decks – webinar is 100% screen sharing• Share up to 5 handouts for participants to download• Audio through computer speakers or telephone (includes call in numbers for Organizer, Panelists

and Attendees – muted)• Recordable webinars (.wmv, .mov or .mp4)• Customizeable, automated emails:

• Confirmation emails• Reminder emails• Follow up emails• Follow emails to absentees

• Polls and surveys• Global customer service, but US phone number and email provided. • Ability to generate several different reports

WebEx $78/Month

• Must download WebEx to view webinars• Ability to share screen, webcam, browser, files/documents, or any application• Can’t upload handouts to be downloaded• Audio through computer speakers or telephone (conference number already set up)• Recordable webinars • Must use separate site to register attendees• No polls or surveys• Customer Service handled in US, but no call-in number for help. Only provides email, contact

form or demo videos• Generate meeting reports

Join Me $25/Month (annual)• Up to 250 participants• Must download Join Me to view webinars• Ability to share screen, webcam, slides & videos• File transfer available• Audio through computer speakers or telephone (conference number already set up)• Recordable webinars • Must use separate site to register attendees• Polls and Surveys• Customer Service handled in US, but no call-in number for help. Only provides email,

contact form or demo videos• Generate meeting reports

Landing Pages• PageWiz - $49/month, 10,000 unique visitors

– Http://p1.pagewiz.net/RFAWebinar-245544– Registrations cannot be integrated with WebEx, so it would require manual copy and

paste of emails into WebEx for confirmation and reminder emails. Might be just as easy for me to send them out?

– Separate landing pages for desktop & mobile

• Unbounce - $49/month, 5,000 unique visitors

– More templates and ability to customize

• Instapage - $29/month or $55/month, unlimited visitors

• Landingi - $29/month, unlimited landing pages, 5,000 unique visitors

Free:

• Wordpress – 200 lead limit. $44/month for 1,000 lead limit.

January Webinar Goals

• Landing Page Traffic: Maybe 500-1,000 unique visitors to start?

• Registration: Realistic to shoot for 25 registrations from RFA clients/prospects?

• Attendance: 25%

• Leads: 1-2 follow up conversations

• Post Event Goals?

Limited Advertising Budgets

• Evaluate Past Campaigns/efforts– What, if any, performed well

• How to further improve?

– Cut losing campaigns, focus on what performs

• Find where your target audience is spending their time– Medium for best reach

• Right combination of Reach & Frequency• Best bang for your buck

– Digital/Mobile• short-term Facebook ads• pay-per-click/AdWords?

• Value Added Opportunities• Alternatives to Advertising?

– W-O-M Marketing opportunities– PR/Getting good press coverage?