MAKE MONEY BEYOND TICKET SALES

PRESENTED BY TYLER BENNETT

SEPTEMBER 20, 2017

2

Our Presenter

TYLER BENNETTVice President, Sales

Vendinihello@vendini.com

@Vendini

TOP 8 WAYS FOR NEW $ STREAMS

GIFT CARDS

EVENT RENTALS

SPONSORSHIPS

PRODUCT PLACEMENTS

MERCHANDISE

DRINK SALES

STUFF

CREATE EVENTS

GIFT CARDS

5

GIFT CARDS

★ Every card sold = 2 customers

– The purchaser and the recipient

★ Custom cards promote your brand

★ Generates higher sales

– Consumers shopping with gift cards are less sensitive to price

– Typically spend more than the value of the card

6

Improve Your Cash Flow

★ When a gift card is purchased you keep the cash until the card is redeemed

★ Depending on your state law, you could keep the earnings on cards that are not redeemed

★ Nearly $1B went unspent on gift cards in 2016

7

Use for Refunds

★ Keep More Cash

★ Instead of offering refunds to dissatisfied customers, offer gift cards worth slightly more than the value owed

SPECIAL EVENT RENTALS

9

EVERY DAY YOU’RE DARK, YOU’RE NOT

MAKING MONEY

10

WEDDINGS

★ You can charge premium fees for wedding rentals

★ Build your network

– Wedding planners

– Mobile DJ’s

– Caterers

– Event Photographers

THALIAN HALLWILMINGTON, NORTH CAROLINA

11

CORPORATE

★ Theaters are a great alternative to hotels for corporate events

★ Build your network

– Events professionals at hotels

– Local businesses catering to corporate events

– Events Managers at local businesses

12

COMMUNITY EVENTS & PRIVATE PARTIES

★ Types of special events:

– Proms

– Anniversary Parties

– Graduations

– Family Reunions

SPONSORSHIPS

14

KEY TO SPONSORSHIPS

★ Know your audience

★ Identify your potential sponsors

★ Develop relationships

★ Understand their motivations

★ Present sponsorship packages that meet their needs

★ Deliver on your promises

15

IDENTIFY

Banks1

Media & Publishing4

Professional Services2

Retail3

Insurance5

MOST ACTIVE INDUSTRIES SPONSORING THE ARTS

16

CONNECTLOCAL BUSINESSES CAN BE COMPLIMENTARY TO SHOWS

+ =

17

UNDERSTAND & PRESENT

★ IDEAS FOR WHAT TO OFFER SPONSORS

– Branding on tickets, programs and advertising

– Complimentary tickets to sponsored events

– Invitations to exclusive opening nights, cast partiesand VIP packages

– Opportunity to host corporate events at reduced rates

PRODUCT PLACEMENTS

19

PRODUCT PLACEMENTS

★ Respect the material

★ Find the right fit

★ Keep them tasteful

CUYAHOGA FALLS HIGH SCHOOL PRODUCTION OF 'GREASE.'

20

DAMN YANKEES

21

PRODUCT PLACEMENTS

MERCHANDISE

23

MERCHANDISE

★ Your patrons love keepsakes. Hook them up!

★ Your venue is your store—but so is your website

★ Focus on low-cost, high margin items

★ Look for local partners/sponsors to offset manufacturing costs

24

MERCHANDISE

★ Popular Apparel

– T-shirts

– Hoodies

– Hats

– Jackets

– Tote Bags

– Books

25

PROMO POSTERS

★ Hang posters with price tags clearly displayed

★ Signed posters can attract buyers at different price points

★ Pro Tip: Partner with a local frame shop. They can create package deals with special pricing.

INCREASED DRINK SALES

27

SIPPY CUPS!

28

REUSABLE CUPS

★ Allow patrons to bring drinks back to their seats

★ Promote your brand

★ Protect your seats from spills and damage

★ Can be coupled with special drink promotions at your bar

29

THEMED COCKTAILS

★ Specialty priced and tied to production

★ Just make a slight change to a common recipe

STUFF

31

ONE MAN’S GARBAGE

★ Too much junk in the trunk? Selling old inventory can be a hidden source of extra revenue!

32

COSTUMES

★ Garments from luxury brands (Louis Vuitton, Gucci, Coach, etc.)

★ Silk and satin gowns

★ Vintage items inexcellent condition

HIDDEN GEMS TO LOOK FOR:

33

FURNISHINGS

★ Theater seats

★ Vintage architectural finishes (sconces, lighting fixtures, etc.)

★ Neon signs & marquee letters

★ Stanchions & velvet ropes

★ Anything from the Art Deco era

HIDDEN GEMS TO LOOK FOR:

34

ONLINE AUCTIONS AND SALES

CREATE EVENTS

36

SEASON / SHOW ANNOUNCEMENT PARTY

37

SPECIAL SALES EVENTS

★ The San Francisco Opera attracted 2500 people to their most recent costume sale

★ The annual Broadway Flea Market & Grand Auction (hosted by the major Broadway theaters) attracts tens of thousands of people every year

QUESTIONS? IDEAS?

39

RESOURCES

ONLINE SALES

★ www.ebay.com

★ www.etsy.com

★ www.craigslist.com

★ www.cafepress.com

★ www.usedlighting.com

★ www.audiogon.com

★ www.soundbroker.com

SPONSORSHIPS

• www.findasponsor.com

• www.grantspace.org

• www.americansforthearts.org

• www.cafepress.com

• www.merchify.com

• www.whirleydrinkworks.com

• www.likacup.com

ON DEMAND VENDORS

• www.cafepress.com

• www.merchify.com

• www.spacefinder.org

40

HELLO@VENDINI.COM