how to make your art worth more money webinar 2015
TRANSCRIPT
How to Make Your Art
Worth More
The Starving Artist is a Myth
you can sell your art and make a
great living doing it
Henri Murger
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“Bohemia is a stage in artistic
life; it is the preface of the
Academy, the Hotel Dieu, or the
Morgue.”
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1904 – cook
book sells Jell-O
1982 comic book revolutionizes toy sales
2006 - Will It Blend – 600% increase
in sales
Content Marketing is publishing
content that is interesting and letting
people come to you
The Unfair Advantage
“…what people are looking for online is
original and remarkable media content…the
less your content looks like advertising, the
more effective it will be at advertising.” –
Mark McGuinness
People buy art because of the
emotional connection
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Open up the artistic process –
Gwenn Seemel
What does it take to make that
emotional connection?
• Mindset
• Context
• Connection
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Arts Sales =
$111.52
Billion in 201312
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Taylor Nichczynski - finding her
right people• They care about her subject
• She makes an emotional connection
• Partnership with Safe Haven Rescue Zoo
• Filtering
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The art style doesn’t matter
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How art is actually sold online
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Business Models for Artists
• Galleries
• Direct to fan/collector
• Products & prints
• Commissions
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Ecommerce: Xanadu Gallery’s
$8,500 sale
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Angela Lyon’s direct sculpture
sales to collectors
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Mike Savad’s POD products
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AnnRea.com’s Commissions
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The ladder of value
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Prints
Small
originals
Large originals
Custom
pieces
image by fdecomite
How to raise your prices & grow
your audience
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the foundations of emotional
connection with art
• sign it
• title it
• date it
• number it
• document it
• explain & give context
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document it
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Show your work
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ask for input
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social media is social
be social - share really interesting stuff (in
progress art, stuff from your past), ask
interesting/controversial questions
Experiment and try things
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Brady Black
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#scdrawthis
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Digital Sharecropping:
Users create content for free but site
owners (typically free sites) reap the
financial rewards, set all terms and
conditions and own all content.
Make your website the center
of your world
Your Website &Portfolio
Shows &Events
explain & give context with stories
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But my art doesn’t have a story
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Effective artist websites
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The #1 reason artist websites fail
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
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Want to sell? KISS
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Home page
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ecommerce single page
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Search Engine Optimization
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Mobile responsiveness
• Roughly 30% - 40% of all website traffic is on mobile phones and tablets
• More than 50% of email is read on mobile devices
• Look for mobile-
responsive themes
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Self Hosted or Artist Website
Companies?
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or
case studies
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TAA’s Flagship Course:
Content Marketing for Artists
• Learn to tell stories
• Learn to stand out
• Create buzz and sales
• Have fun
• Be authentic
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TheAbundantArtist.com/content
Case Study:
Angela Treat Lyon
“… the biggest challenge was getting myself
out there in the world more.”
• 4x the number of Facebook Likes
• doubled print sales
• “several requests for the use of one-time
licensing”
• a small email list of collectors who love her
work
• incidental sales of her books on sculpture
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Angela Treat Lyon:
$12,000 in new sales
I’m way more confident
about simply being an
artist…Being with other
artists in a live setting
used to make me almost
sick to my
stomach…talking about
my work to non-artists
is now – tadaaaa –
exciting!47
Details about the Course
• 20 short video modules, covering:
• Learning to talk about your art effectively
• Identifying your target collectors
• Effective Artist Websites
• How to Build an Email List
• How to Sell Using Social Media instead of
Wasting Time
• Alternate between lessons &
implementation
48TheAbundantArtist.com/content
Details about the course
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How Adam Hall increased his
income by 60% in one year
“When someone
decides to buy a
painting it is their
decision and I
wondered if I could
really influence that
decision. I think the
answer is yes.”
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How Adam Hall increased his
income by 60% in one year
“I was scared that the class might just be
another dead end and that I would have
to take a part time job that I would be
lousy at and that I would hate.”
• Became a confident writer
• Learned to open up and connect with his
audience
• Learned to work effectively in a series
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Content Marketing – The Checklist
TheAbundantArtist.com/content
The Facebook Group
“…the best group I belong to, bar none.”
- Angela Lyon
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This course is for you if:
• You feel comfortable adding attachments to
email and have basic writing skills
• You are willing to do the work without excuses
• You have a sense of humor, exploration, and fun
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TheAbundantArtist.com/content
