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A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016

INTRODUCTION

Tourism marketing is an integrated effort to satisfy the tourist. It is an effort to make possible a

harmony between the tourist and tourist organizations interests. Marketing helps the tourist organizations

in establishing an effective communication system with actual and potential tourists. Tourism has certain

basic components without which it cannot operate. Although tourism consists of various products, three

of these may, however, be considered to be the basic. These three basic products of tourism are transport,

locale and accommodation. A tourist, in order in order to get to his destination, has to travel and,

therefore, some mode of transport is necessary for this. The locale may include a holiday destination and

what it offers to the tourist. The holiday destination may offer natural attractions like sunshine, scenic

beauty or sporting facilities and so on.

Understanding tourist satisfaction is of utmost importance for the tourism industry, especially

experience to others and they tend to buy the product repeatedly. The major question then is “What makes

tourists satisfied?” or “What important constructs should be considered when analysing tourist

satisfaction?” Subsequently, the following question of interest is “how does tourist satisfaction

materialize?” The antecedents and consequences of tourist satisfaction is thus the focal point.

Tourists’ satisfaction with a trip or a destination is a result of many aspects, such as their perception

of product elements experienced as well as their expectations before- and during the trip. People go on

holiday to satisfy one or several of their needs, whatever these needs are. To achieve satisfaction people

try to behave in a rational way. They choose, for instance, activities that they expect will fulfil their needs

satisfactorily. This tendency of rational behaviour, illustrates that there are relationships between motives

for travelling, choices made and satisfaction. The idea is to analyse overall satisfaction and following

consequences as predictions of the consumers buying process.

Acknowledging important constructs effecting on tourist satisfaction and subsequent on tourist

intention to re-buy and recommend the product, the tourism businesses will receive better information

of what product elements to focus on in their attempts to improve their offerings and performing goal

directed marketing communication. Some important drives of sound business economy are as such

outlined.The purpose of the Project To analyse the tourism spots in Malappuram District,To analyse the

visitors satisfaction in tourism places in Malappuram ,To analyse the DTPC Schemes.

1.1 STATEMENT OF THE PROBLEM

1 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE


Tourism is revered as ‘people industry’. It is a service industry that is highly dependent on the

hospitality offered to tourists by the hosts. In tourism industry each visitor is considered as a guest and

each person serving him or her is the host. The host is responsible for creating and delivering service at

the same time the guest enjoys the service. Therefore, in tourism industry, the personnel who attend

tourists such as hotel receptionists, resort representatives, hotel waiters, bar staff, hotel cleaners, coach

drivers and airline cabin crews form an essential ingredient of the product .

As the tourism product is indivisible from the personnel who deliver the services, no reduction in price

would compensate for impolite travel guide, an indecent restaurant waiter and ahaughty coach

driver .Therefore, service people are critical for the success of any tourism organization. The knowledge,

skill, appearance, concern, sense of responsibility, attitude, and behaviour of host people in tourism

service organizations influence the tourists’ perceptions of the services.As tourism business is highly

linked with the performance of staff, if the Perform.

Kerala is an established tourist destination from both Indian and Non Indian alike.Tourism places an

important role in states economy.DTPC is the council that give importance to the promotion of tourism in

all district of Kerala.Even ‘Kerala is a God’s Own Country nourishef with greenery,it lack a good

supervising.DTPC has tailed to some extend to develop tourism in KeralaSo this Study conducted to find

out the visitor’s satisfaction towards various tourism places in Malappuram district in Kerala.

1.3 OBJECTIVES OF THE STUDY



The following are the objectives of this study:

To analyse the tourism spots in Malappuram District

To analyse the visitors satisfaction towards tourism places in Malappuram District

To analyse the DTPC Schemes

1.4 IMPORTANCE OF THE STUDY

The fast socio economic and technological advancement of society have resulted in rising standard of

living in income faster and better means of transportation and more awareness. On the other hand man is

forced to live under tension,fatigue,polluted atmosphere due to ill managed urbanization and

industrialization. All this resulted in the need of leisure and recreation. Tourism is vital for many

countries due to the income generated by the consumption of goods and services by tourist,the taxes lived

on business in the tourist industry and the opportunity for employment in the services industries

associated with tourism

1.5 HYPOTHESIS

1. H0 The level of visitor’s satisfaction is very high

2. H1 The level of visitor’s satisfaction is very low

1.6 RESEARCH METHODOLOGY The methodology followed for conducting the study includes the specification of research design,

sample design, questionnaire design, data collection and statistical tools Anoeva and chi-square used for

analysing the collected data

1.6.1 SOURCES OF DATA



The main sources of data collection are primary sources and secondary sources. both these type of

sources are used in this study

1.6.2 SECONDARY DATA The secondary data has been used mainly through review of literature which includes Books &

magazines, journals, websites etc.

1.6.3 PRIMARY DATA This study is mainly based on primary data. The data for this study is collected from 60 respondents by

using questionnaires and Direct Personal Interview

1.6.1.3 SAMPLE DESIGN WITH AREA OF STUDY For the sake of the primary data have been collected by taking 60 samples through convenient

sampling method.

1.6.1.4 SAMPLING METHOD Since it is difficult to contact the entire population for conducting the study, sampling technique was

adopted. A sample of 60 respondents is used for the study. The sampling technique used is convenient

sampling.

1.7 TOOLS AND TECHNIQUES1.7.1 TOOLS FOR DATA COLLECTION AND PRESENTATION

Questionnaire

Charts

Table

1.7.2 TOOLS FOR DATA ANALYSIS ANOVA

CHI-SQUARE

1.8 PERIOD OF STUDY



The project work has been carried out during the period from 21december 2015 to 11 January 2016

1.9 LIMITATION OF THE STUDY

Sample size of the study is only 60

Some of the respondents were not responding to some of the questions.

Since the study is based on sampling method, sampling errors are bound to occur.

The study was affected by time constraint.

However, meaningful efforts have been made to collect the data and interpret the same in the right

perspective

1.10 CHAPTER PLAN

1st chapter includes introduction part. This includes introduction, Statement of the

problem, Objectives of the study, Hypothesis, Research methodology, sources of data

,Period of the study , Limitation of study .etc.

2nd chapter includes current literature review of the study and theoretical framework of

the study

3rd Chapter includes Indusry and Company Profile

4th Chapter includes data analysis and interpretation

5th Chapter includes summary, findings, suggestions and conclusions

REVIEW OF LITERATURE



Mohan P Philip (1998) in his presentation on "Kerala's eco-tourism programme strongly advocates diversification in tourism. "He opined that to have commercial viability, diversification of marketable products is mandatory. Even in case of tourism products, diversification is inevitable to suit growth targets. All tourists who visit eco--tourism destinations maynot be real eco-tourists. Therefore, the needs of general tourists are also to be taken care of. It may involve cultural, educational and religious aspects. Having a zoological park with all modern facilities is an innovative idea which may attract a lot of tourists. A co-ordinated effort from the part of DOT, forests and Zoo Authority of India is essential or the fulfillment ofthis object".

Muraleedhara Menon K. (1999) in his thesis "Tourism management and administrative problems in Kerala recommends setting up of a new model organization for Kerala known as, Kerala Tourism Board (KTB) for promoting tourism. He recommends a full-time Chairman for KTB and segregation of the hospitality section from tile Tourism department. He further suggests complete autonomy to KTB with full administrative and financial powers and with full-time and part-time members not exceeding eleven. Although, some of his suggestions are worth considering. they relate to only the administrative aspects of tourism

R.P.Das, Nageshwar Rao (2002) “Reorienting HRD Strategies for Tourists” Satisfaction paper highlights how the Indian tourism industry can reorient its HRD strategies in order to satisfy and delight its customers to survive in the global competition. The HRD departments in the tourism industry have to make all efforts to create a strong industry image which indirectly reassures the tourists about the quality service. With a better qualified younger workforce occupying the positions in the future and with the tremendous opportunities opening for them elsewhere, the key task before the policy makers in organizations is to keep the tourists contact employees satisfied. The tourist contact employees, as the internal customers, their satisfaction will be very important to facilitate the tourism industry to achieve its goal through tourists’ satisfaction.



Batra (2003) in his study highlighted different Buddhist pilgrimage sites like Lumbini, Bodhgaya, Sarnath, Rajgir, Nalanda and Kushinagar situated in India. He stated that these pilgrimage sites had their importance at the international level. The researcher viewed that India had tremendous potential to attract a large number of tourists from Far East and South-East Asia but due to lack of proper roads, basic amenities, infrastructure facilities and inadequate promotional efforts on the part of both the central and state government the growth rate of Buddhist tourism in India was very slow.

Biju (2003) in his paper stated that eco-tourism was both nature based and ecologically sustainable. It entailed minimum impact on environment because as required less infrastructure facilities and services when compared with conventional tourism. Thus eco-tourism had three main key elements like natural environment, environment friendly visitors and involvement of local community. However, ecotourism activities lead to an unnecessary pressure on natural resources worldwide which required appropriate environmental planning and management of natural areas for sustainable development of ecotourism.

George (2003) in this article described different key functions associated with tourism like destination development, master planning, provision for infrastructure facilities, marketing and publicity, public awareness and local participation etc. The author highlighted that tourism involved too many intermediaries like government, semi government and private organizations providing different hospitality services to visitors. He emphasized the need for master plan with long term term vision including development of basic tourism facilities such as road, railways, airport, walkways, drainage, benchmarking and tourismlaws for development of tourism. The author also recommended a strategic management committee for tourism administration function.

Caprihan and Shivakumar (2004) in their study highlighted mainly four features of eco-tourism i.e. preservation, supportiveness, involvement and empowerment to 7 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE


provide more livelihood opportunities to local people. Authors viewed that India had vast potential of ecotourism but proper planning required for preservation of natural resources was lacking. Further only few Indian states like Karnataka, Kerala, Sikkim, Rajasthan and Andhra pardesh had announced tourismpolicy for the development of eco-tourism. They highlighted the issue of mis-management at national parks and sanctuaries which required a well defined eco-tourism policy and states’ strong willingness to preserve the environment.

Singh and Mishra (2004) in their study highlighted social, economical and environmental dimensions of tourism in Manali. They observed an increase of 270 per cent in tourist arrivals in Manali from last three decades. The authors revealed that Manali was experiencing environmental problems like acute shortage of water, overcrowded roads, heavy traffic, excessive garbage, unplanned growth and illegal constructions and sanitation problems. They also examined several variables like tourist season, expenditure pattern, tourism taxes, accommodation, transport and carrying capacity of town which were essential for tourism industry in Manali. Besides this they suggested different short and long term strategies for accommodation, transportation, water, sewage, energy and finance. The study suggested that cautious steps must be taken by the state government to avoid mass tourism and create healthy eco-tourism in Manali.

Shaik Ameer and Yasmin Fathima (2007) in their paper titled ‘tourism growth in India and ecotourism impact on rural development’ clarified that ecotourism is based on the four principles - (i) nature orientation, (ii) ecosustainability,(iii) possibility of conducting research and (iv) involvement of local people. Modern tourism industry may take different forms including adventure, health, trade fairs, cultural and religious festivals, national celebrations and food festivals. Among these ecotourism blends a different strategy of enjoying thenature’s serenity in its own way.

Libison and Muralledharan (2008) in their study discussed the economic benefits of pilgrimage tourism in Subrimala to the local residents of Pandalam rural



area. The study highlighted that the number of pilgrims visited Subbrimala temple was almost equal to thepopulation of Kerala state. The author revealed that during pilgrimage season, a large number of economic activities including petty trading, accommodation and dormitory facilities, food and tea shops, transportation etc. took place in Pandalam which provided numerous socio-economic benefit to the region. They also found that during pilgrimage season, the standard of living of families based on food habits, clothing and saving pattern improved. The author suggested that a development committee including officials from Grama Panchayat, Devaswon Board, Pandalam Executive Committee and local people must be formulated for development of long and short term plans to reap maximum benefits from pilgrimage season.

2.2 THEORETICAL FRAMEWORK

VISITOR’S SATISFACTION People travel to fulfill initial needs satisfactorily. This process of action or consumer behavior is of

importance to understand, especially for the tourism industry striving to enhance businesses economy by

attracting customers in the future.

The present article focuses on tourist satisfaction with a destination as a state, which is influenced

by the process of buying behavior, which further materializes in intentional behavior (intention to re-buy

and recommend). Thus, the article examines the prediction of tourist satisfaction and consequences of

tourist satisfaction, an area of key importance for the actors of the industry. Here satisfaction with the

destination is conceived as the resultant outcome of tourist motivations, their goal directed choices

(activities) and perceptions of product elements.

Based on a review of the past literature, a set of interrelated hypotheses is derived and tested

among a sample of tourists visiting different Southern European destinations. The findings show that the

experience of the service/organising side of the journey explained about 50 percent of the variance in

overall tourist satisfaction with the destination. Further, the results reveal that tourists behave fairly



rationally while choosing activities in line with their inner motives. They also become highly satisfied,

which materialises primarily from positive word of mouth. Even so, the relationship between tourist

motivation and satisfaction, and behaviour and satisfaction, was not as strong as expected. Theoretical

and managerial implications are also highlighted.

Tourist Satisfaction as a Concept

Traditional literature within consumer behaviour pinpoints that customer satisfaction is the result or

the final step of a psychological process from need recognition to evaluation of experienced products (e.g.

Peter and Olson 1996). Despite this recognition of a motivational based process, researchers within the area of

satisfaction including tourist satisfaction tend to solely focusing on perception of products and product

elements, by focusing on the level of satisfaction received. Satisfaction is then defined as “a judgement that a

product or service feature, or the product or service itself, provides a pleasurable level of consumption-related

fulfilment” Oliver (1997: 13) or as an overall evaluation of a purchase (Fornell 1992). MacKay and Crompton

(1990: 48) define satisfaction in a similar way by focusing on the “psychological outcome which emerges

from experiencing the service” (MacKey and Crompton 1990: 48). The overall satisfaction is then the result-

or the sum of the relative importance- and the level of satisfaction experienced of all the single attributes (e.g.

Ajzen and Fishbein 1980). Multiattribute attitude (Fishbein and Azjen 1975) and means-end models assume

that consumers judge products based on the ability of attributes to provide positive outcomes.

While the customer satisfaction literature including those within tourism has been dominated by

measurement of how customers perceive products and services (Barsky 1992; Bojanic 1996; Bojanic and

Rosen 1994; Chadee and Mattson 1995; 1996; Saleh and Ryan 1992), less has been done with regard to the

assessment of what causes the level of satisfaction in addition to the product and service encountered. Since

satisfaction may also relate directly to the consumer’s needs and motives than do attributes, they should also

be highly relevant, despite the recognition that evaluations are expected to be subjective in nature (e.g.

“smiling hosts makes me happy”) and often difficult to determine prior to purchase (Nelson 1970).

By including tourist travel motives and choices of activities at the destination as well as perception of

products into the concept of satisfaction, a better understanding of why people become satisfied in addition to

how satisfied they are is possible to identify, which further includes a better understanding concerning why

people intent to recommend and re-buy the trip. their need-driven behaviour, it is possible to reveal some of

the antecedents that are causing the level of satisfaction (or any confirmation/disconfirmation of expectations)

in addition to measuring the level of customer satisfaction.



The present study examines tourist satisfaction with different aspects of a vacation and the overall

destination visited. In other words, relevant elements of a tourist journey to specific destinations are

considered. Clawson and Knetsch (1971) present a five-phase model of travel, where four of the phases are

discussed by Neal, Sirgy and Uysal (1999) as relevant when studying tourist satisfaction due to the high level

of interaction with travel/tourism providers; pre-trip, en route, on-trip and post-trip dimensions.

When consumers recognise the need for a vacation, goal directed behaviour activates. The time between

need recognition and actual travel is important when analysing tourist satisfaction. It consists of many aspects,

such as deciding with whom to travel, what destination to travel to, where to buy the product, etc. This period

includes getting information about these aspects as well. Planning is crucial. The journey, from leaving home

to return, consists of a series of elements, including infrastructural aspects, activity amenities, as well as

service elements: transportation, hotel, restaurants, types of activity, number of activities, service level in

general, specific activities, the nature/surroundings, travel party, food, etc. After the journey all these elements

are viewed as possible influences on overall satisfaction (with the destination) and subsequently on the

intention to re-visit and communicate via positive word of mouth.

The fact that people’s choices of certain places to travel to and activities performed during the vacation

affect their felt satisfaction is not surprising. Many studies of tourist motivation (e.g. Crandall 1980; Crompton

1979; Dann 1981) presume that tourists will choose activities that they believe will best satisfy their desires

and/or needs. These assumptions build on cognitive social psychology (e.g. Atkinson 1964; Heider 1958;

Toleman

The Tourism Product

One of the most important features of tourist products is the so-called “bundle purchase concept”

(Lewis and Chambers 1989: 300), where consumers do not buy individual elements of the offering, rather a

bundle or a unified whole. Often the tourist product is divided in three parts: the formal product, the core

product and the augmented product (e.g. Lewis and Chambers 1989). The formal product is described as what

tourists think they are buying (e.g. a bed or a meal). The core product usually consists of abstract and

intangible attributes, such as atmosphere, relaxation and convenience (often referred to as customer benefits).

An augmented product is the totality of all benefits received or experienced by the customer (e.g. the entire

system of service including elements such as the manner in which things are done, timeliness, personal

treatment etc.). Important elements of the tourist experience (relating to specific contexts) are presented by

Bowen (2001) as “the destination, itinerary, tour operator and/or ground operator, consumer (the tourist self),

consumer (tourist) tour group members, and consumer service personnel – particularly the tour leader”.



Bowen also discusses important service characteristics such as intangibility, inseparability, heterogeneity,

perishability as well as tour operation and type of trip (e.g. long haul tours) related to general contexts.

Millan and Esteban (2003) and Oliver (1997) consider expectations as important antecedents of

satisfaction. When a tourist becomes satisfied or dissatisfied with a trip or a single product during the

vacation, it is a product of how the tourist perceives the actual obtained result relative to what was expected.

Ivancevich and Matteson (1993) define expectation as the perceived likelihood that a given act will be

followed by a particular outcome. Other researchers consider expectations as “the needs or the desires of the

consumer, identified by what the consumer feels should be delivered by the provider of the service before

receiving it” (Millan and Esteban 2003: 3). By focusing on tourist needs and 1959) which holds that

motivations are inseparable and related to expected outcomes of behaviour. According to this line of research,

behaviour is basically a function of expectations about future consequences of behaviour.

3.1 INDUSTRY PROFILE

Tourism

Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting,

accommodating, and entertaining tourists, and the business of operating tours.[1] Tourism may be

international, or within the traveler's country. The World Tourism Organization defines tourism more

generally, in terms which go "beyond the common perception of tourism as being limited to holiday

activity only ", as people "traveling to and staying in places outside their usual environment for not more

than one consecutive year for leisure, business and other purposes".[

Tourism can be domestic or international, and international tourism has both incoming and outgoing

implications on a country's balance of payments. Today, tourism is a major source of income for many

countries, and affects the economy of both the source and host countries, in some cases being of vital

importance.

Tourism suffered as a result of a strong economic slowdown of the late-2000s recession, between the

second half of 2008 and the end of 2009, and the outbreak of the H1N1 influenza virus,[3][4] but slowly

recovered. International tourism receipts (the travel item in the balance of payments) grew to US$1.03

trillion (€740 billion) in 2011, corresponding to an increase in real terms of 3.8% from 2010.[5] 12 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE


International tourist arrivals surpassed the milestone of 1 billion tourists globally for the first time in

2012,[6] the same year in which China became the largest spender in international tourism globally with

US$102 billion, surpassing Germany and United States. China and emerging markets such as Russia and

Brazil had significantly increased their spending over the previous decade.

3.2 COMPANY PROFILE

Kerala Tourism Development Corporation

Type Kerala Government Undertaking

Industry Tourism, Ecotourism, Hotel Management

Founded November 1, 1966

HeadquartersThiruvananthapuram, Kerala, India

Area served Kerala, India

The Kerala Tourism Development Corporation (KTDC) is a public sector undertaking that conducts

and regulates the tourism activities in the Indian state of Kerala. The KTDC is headquartered at

Thiruvananthapuram and has offices across all the districts of Kerala. The agency also operates hotels,

resorts, and tourist rest houses in key locations in the state. Its official slogan is "Official host to God's

own country." It is one of the most profitable ventures of the Kerala government.

History Kerala was a relatively unknown state among tourist circles until the early 1960s. The first initiative to

popularize Kerala as a tourist destination was undertaken by Travancore's first prince: H.H. Col. Goda

Varma Raja (husband of H.H. The Queen of Travancore) started Kerala Tours Limited to popularize key



tourist locations in Travancore Kingdom. When Travancore merged with India, Kerala Tours Limited

became a private entity under the Travancore royal family. For more than 20 years since Independence,

Kerala trend to ignore tourism as a key industry, leaving KTL and other private players to lead the role. In

the 1960s, KTL struck gold, by collaborating with Thomas Cook and started popularizing Kovalam in

western countries which started the advent of hippie culture in Kovalam Beach. The strong inflow of

tourists into Kovalam, started Kerala government to consider tourism as a key industry. Though it tried to

nationalize Kerala Tours Limited, it soon fell into legal issues. This resulted in the government to think

starting a new entity known as Kerala Tourism Development Corporation (KTDC) IN 1966.

Started as a government department, KTDC became a separate commercial entity by the 1970s. Several

premium guest houses of Kerala Government were identified and converted into hotel brands.

Objectives To promote Kerala as a leading tourist destination

.To identify key tourist destinations within Kerala and promote it outside

To provide auxiliary support in developing key tourist destinations

To provide highest quality hospitality services to tourists

To act as one-source destination for various informations regarding tourist destinations and other

related informations.

.To ensure higher returns to government, through financial and social viable projects, and thereby

provide employment

Properties KTDC owns more than 40 properties ranging from heritage five-star resorts to budget accommodation,

managed under five brands in hotel category and 2 in non hotel hospitality category

Heritage Range Hotels

KTDC owns 3 flagship properties known for its historical importance.

1.Bolgatty Island Resort, which houses the Bolgatty Palace, a heritage property which is the largest Dutch

palace outside the Netherlands.[1] Built in 1635 as Palace of Dutch Governor of India, this soon became

British Residency for Travancore-Cochin Kingdoms. The palace is part of Bolgatty resort which has

another property, branded as Island Resort, which has a nine-course golf club, horsing tracks and other

facilities.



2. Mascot Hotel Trivandrum, located in state capital Thiruvananthapuram is a heritage property built in

1902 which used to accommodate Travancore Army officials and Army Center until 1949.

3.Lake Palace, a former summer palace of the King of Travancore, is on an island in the middle of the

Periyar Lake — 20 minutes by boat from the mainland, located inside the Periyar Tiger Reserve.

District Tourism Promotion Councils (DTPC)

The District Tourism Promotion Councils (DTPC) have been formed with the purpose of fully

utilizing the tourism potential of the State through sustained efforts and by coordinating various

Government departments, voluntary agencies and others interested in travel and tourism.

The DTPCs have a governing body with district collectors as chairmen and members from among

officials, people's representatives and tourism experts nominated by the government.

Just like other DTPCs, the one at Malappuram mainly concentrate on tourism promotion activities like

marketing of local products through private-public participation, improvement of quality, standards and

evolving procedures for certification of all tourism products, sanitation etc. by working with local

governments, heritage conservation and preservation, coordination of tourism clubs, creation of tourism

awareness and preparation of host community, promotion of paying guest scheme, information

dissemination and local basic infrastructure projects.

DTPC SCHEMES

District Tourism Promotion Council (DTPC) is all set to begin a tour division to help tourists with their

travel needs.The agency also plans to begin conducted tours to various destinations in the district.DTPC

provide several schemes and facilities to visitors for better tourism.They are discussed below

Information counter

Though the KTDC used to organise conducted tours in buses and boats, the service is now confined to

boats. With funds from Kerala Tourism getting delayed, the DTPC intends to begin the tour division

using its own funds. Domestic tourists too can reserve air and rail tickets online. And open an information 15 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE


counter..The agency would have tie-ups with taxi operators and their panel is being ready... There would

be four counters in theagency's office.It ensure the safety and security of tourists who book tours t,”

DTPC classify the tourist boats that operate in the district, mainly from Marine Drive. This would be

based on the facilities offered in each vessel. The tariff for hourly cruises will be regulated to prevent

guests from being cheated offered for investment this sector.Services / ActivitiesAccreditation Procedures

and ProformasFor the Trade

E-submission of C-forms

It is mandatory for all properties in the state to submit a C-form for each foreign national staying with

them to the Police Department. The C-forms can now be submitted online through this website. Only

properties that have registered with the online database of Kerala Tourism can avail of this service.If you

are already a member,Click hereto log in towww.keralatourism.gov.inE-submission pageIf you have not

registered yet, submit an online application by clicking the link given below. The Department of Tourism,

after verifying the application, will send you a unique ID and password to log in.For

Registrationhttp://www.keralatourism.gov.

E-submission of Tourist Arrivals

As a part of its efforts to streamline and expedite collection of tourist arrival data, Kerala Tourism has

introduced a facility for e-submission of tourist arrival data.The accommodation providers in the state

have been provided with a unique user id and password

Monsoon Packages

Tourism Development Corporation (KTDC) has announced its monsoon package called "see and

experience" rains under which three schemes, ranging from five to eight days, have been designed

catering prime locations like Bolgatty in Kochi, Tea County in Munnar, Aaranyanivas in Thekkady,

Kumarakom Waterscapes and Kovalam Samudra.House-boating in the

TOURIST PLACES IN MALAPPURAM DISTRICT

MALAPPURAM TOURISM

The hilly district of Malappuram falls among the northern districts in the state of Kerala. Closely

bordered by the mountain ranges of the Western Ghats on its east, and flanked by the Arabian Sea on the



West, Malappuram has an eventful history with the Zamorins of Kozhikode ruling the region for a

significant period in the past. The district has also witnessed several local uprisings against the British

rule, and was once a prominent center for Hindu-Vedic learning and Islamic philosophy. Historic

monuments, natural attractions, ritual art forms, ethnic cuisine and age-old traditions make Malappuram a

unique destination for travellers.

The District Tourism Promotion Council (DTPC) is set up with the purpose of fully exploiting the

tourism potential of the State through sustained efforts by co-ordinating various Government

departments, voluntary agencies and others interested in travel and tourism.

The various tourist attractions in Malappuram District are;

1.Kottakunnu Kottakunnu is famous for the ruins of an old fort, which is situated at the base of the cantonment hill. It

is believed that the fort was constructed by the Zamorins of Kozhikode and houses Vettakkorumakan

Temple and the Shiva Temple. Renowned for its architecture, these temples are famous for housing

murals of malabar.

Possessing rich historical significance, the site is renowned as the death place of Variyan kunnath

Kunjahammed Haji, a revolutionary. In 1921, he was shot dead by British savagery in the premises of this

site. Kottakunnu is planned to be transformed into an attractive park by District Tourism Promotion

Councils and plans are driven to establish a stadium in its vicinity.

Tourists can reach the destination by helicopters as the site also possesses a helipad. It also has an art

gallery, which exhibits various artistic works of tribal as well as trained artisans.

2. Adyanpara Waterfalls,Nilambur

Located in the Kurumbalangode Village of Nilambur Taluk in Malappuram district, Adyanpara is

famous for its waterfalls and the splendour of its lush jungles. The waterfalls is situated around 15 km

from Nilambur.

3. Arya Vidya Sala

Arya Vidya Sala is located in the Kottakkal region at a distance of around 13 km from Malappuram. The

site earlier served as a premier centre for conducting studies and researches on Ayurveda, traditional 17 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE


classical Indian medical system. The centre was established in 1902 by late Vaidyaratnam P.S. Varier, a

visionary physician and philanthropist.

At present, the centre has drugs producing centre, an Ayurvedic medical college, a herbarium and a

private hospital. The organisation joined hands with M/s. HLL Lifecare Ltd. for spreading awareness and

practising the ancient health care system of India. The centre has gained prominence not only in India, as

many foreign patients also arrive at the hospital for finding cure for the diseases.

4. Teak Museum KFRI Teak museumTeak holds a special position in the world of timber. Kerala has always had a

deep involvement with its cultivation and trade. The name teak is itself derived from the Malayalam word

‘theku’. Nilambur is synonymous with the finest teak and home to the earliest plantations of the world.

The teak and Nilabbur teak plantations were famed for quality timber used for ship building and cabinet

making from 19 century.

The KFRI Sub-center under the direction of a Scientist, forms the hub of field research centered

mainly on teak. The pest control lab established with DBT support undertakes production of. Hybcheck -

the environmentally safe biopesticide based on NPV, that was the culmination of two decades of research

on Hyblea peura, the most destructive of the pests of teak. The Teak Museum reminisces the history of

teak cultivation and then brings the visitor to the present where teak stills holds sway as the most sought

after timber. The displays in the Museum explain the numerous facets of teak research that KFRI has

undertaken and offers a glimpse of the multifarious uses teak timber has been put to in the State.

The artifacts include traditional household objects like the granary, swing cot, cloth-chest etc. To regale

visitors details are provided of some of the giants of the teak world from Kerala forests . A library and

mini theater are additional attractions of the Museum. Teak museum is an exclusive museum displaying

the teak its habitat, history, cultivation, management, socio-economic aspects and uses. The Museum

attracts a lot of visitors around the year and recognizing that it was a good opportunity to impart nature

awareness education.



5. Biyyam Kayal

Biyyam Kayal, one of the backwater lakes of the district, is located close to Ponnani in the

Malappuram district ofKerala.The District Tourism Promotion Councils have recently set up many water

sports facilities here. Speedboats and water scooter rides being the activities here. The lakes have many

rest houses situated on its banks and is frequently visitedby travellers during the celebrations of Onam, as

the region organises boat races in its extensive stretch of water.

6. Nedumkayam Nedumkayam, situated about 18 km from the Nilambur town, is known for its rich and dense rain

forests, wide variety of flora and fauna. Among the animal species found in the forest are elephants,

bison, tiger, rabbit, blue monkey, bear, wildcat and deer.There is an elephant taming camp in the forest,

which attracts large number of visitors every year. This forest is an integral part of the Nilgiri Biosphere

Reserve.

One of the main attractions in the forest is the wooden rest house built during the colonial period.

This wooden rest house offers a panoramic view of the animals, particularly elephants and deer grazing in

the forest. The tourists can also have a picturesque view of the green surroundings.Tourists, nature lovers,

wildlife enthusiasts and photographers will find a visit to Nedumkayam worthwhile. However, the

visitors will have to get prior permission of the Forest Department to enter the forestland. Heavy

restrictions are there as a measure to save the existing forest land.With wide tracts of landscape,

Nedumkayam forest serves as an ideal trekking trail. The forest, which can be visited throughout the year,

is easily accessible from Nilambur

7. Mamburam

Mamburam is a famous Muslim shrine and is renowned for housing dead bodies of the

Thangals, the religious leaders of the Malabar Muslims. The shrine is situated in A.R. Nagar

village and is considered to be one of the major pilgrimage centres of Muslims.

8. Mini ooty Mini ooty is a beautiful sight point which is located in Arimbra hills, 12 km away from Kondotty and

18 km away from Manjeri. It is situated at an altitude of 304 meters (1000 feet) above sea level.



You can enjoy the cold breeze at the top of the peak. Beautiful and well maintained road give you smooth

ride.You would get a nice view of landing and taking off a flight from Calicut International Airport.

9. TK Colony TK Colony is the tourism attraction in Pookkottumpadam near Nilambur.reach to the T.K.Colony,

Nilambur from any part of India by Trains, Cabs, Buses or a journey of all the three.If you are planning

the trip very close to the trip date for T.K.Colony, Nilambur, my advice is to book the tickets one day

before in Tatkal(Emergency) quota for confirmed reservation.

10. Nilambur Kovilakam, Malappuram

Nilambur Kovilakam is is located 30 km from Malappuram district in Kerala. It is the erstwhile

residence of local rulers and is famous for its beautiful frescoes and artwork in wood. On the grounds of

this dismantled ancestral home of the Nilambur Royal Family is the Vettakkorumakan Temple

11. Canoli's plot One of the oldest teak plantations in the world, the Conolly’s Plot is named after H. V. Conolly, the

district collector of Malabar during the British rule, who decided to plant teak to meet the growing

demands of teak during that time. Along with a local sub-forest conservator Chathu Menon, he

successfully carried out the planting of new teak trees and discouraged felling of immature trees.

One has to cross a beautiful hanging bridge, which is the longest in Kerala, built across river Chaliyar,

to reach the Conolly Plot. The plot, developed in the 1840s is home to numerous large teak trees. The

plantation also houses a big tree which has a girth of 420 cm.

12. Ponnani This is an important pilgrim centre of the Muslims of Kerala. The four day annual festival at the

mosque(nercha) is celebrated in April. Adjoining the mosque is the mausoleum of the Malappuram

shaheeds (martys) whose brave exploits have been immortalised in the Mappila ballads.

13.Kakkadampoyil Kakkadampoyil is an hamlet in the Kozhikkode and Malappuram Districts, Kerala, India. This rural

settlement is about 19km from the Thiruvambady and 24km from the Nilambur. There are many 20 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE


indigenous tribal groups in this area. It is set high on the Western Ghats, with altitudes ranging from 700

to 2100 m. Kozhippara waterfalls is situated near by here. Ksrtc Buses are running services from

Thiruvambady & Nilambur depos.

14. Kadalundi Bird Sanctuary

Kadalundi Bird Sanctuary is one of the attractions of the region from where river Kadalundipuzha

flows into the Arabian Sea. Situated at a distance of around 19 km from Kozhikode, the sanctuary is

around 7 km from Beypore port. The sanctuary is popularly known by the name of Kadalundi Nagaram.

Providing shelter to over 100 and 60 varieties of native birds and migratory birds respectively, the

sanctuary attracts tourists for witnessing rare species of avifauna. Migratory birds such as terns, seagulls,

sand plovers, sandpipers, green shanks and turn stones can been seen in the sanctuary during the months

starting from October to March. Whimbrels and brahminy kites are the prominent species of the region

spotted in the sanctuary. Furthermore, tourists can also witness a wide variety of fishes, mussels and crabs

in and around water bodies.Visitors can reach the site by the state-owned buses that operate on regular

intervals. In addition, travellers can also hire private cruises or boats, which are easily available at

Kadalundi.

15. Trikandiyur Temple

Trikandiyur Temple, one of the pilgrimage spots of the destination, is dedicated to Lord Shiva.

Considered to be one of the eight viraattanams or avadharams of Lord Shiva, the ancient shrine belongs to

Dharmapuram Aadinam Mutt. The temple houses an idol of Lord Shiva, which was believed to be

installed by Parasurama. Apart from this, idols of three Tamil trinities namely, Appar, Sundar and

Thirugna are also enshrined in the sanctum of the temple.

16. Padinharekara Beach

Padinharekara Beach, one of the prominent tourist attractions of Malappuram, sprawls over a wide area

and is located at the end of the Tipu Sultan Road. The beach is renowned for its views of the River

Bharathapuzha and the River Tirurpuzha before entering the Arabian Sea. The beach has palm trees and

soft white sand and attracts tourists in large numbers.

Tourists can engage themselves in various rejuvenating activities like ayurvedic massages and spa baths

along the beach side.



Table 4.1

Table Showing Sex Wise Classification

Source : Primary Data

Interpretation From the above table shows that 67% of respondents are Male and 33% of respondents are female

Chart 4.1

Chart Showing Sex Wise Classification

67%

33%

MALEFEMALE


Sex No. Of Respondents Percentage Of Respondents

Male 40 67

Female 20 33

Total 60 100


Table 4.2

Table Showing Age Wise Classification

Age No. Of Respondents Percentage Of Respondents

Below 20 18 3020-40 33 5540-60 9 15

Above 60 0 0Total 60 100


Interpretation

The above table states that is 30% of respondents in below 20 years .55% of respondents in between 20

and 40 years.15% of respondents in between 40 and 60 years and there is no respondents in above 60

years

Chart 4.2

Chart Showing Age Wise Classification

Below 2020 - 4040 - 60above 60



Table 4.3

Table Showing Marital Status Of Respondents

Marital Status No. Of Respondents Percentage Of Respondents

Single 42 70Married 18 30

Total 60 100 Source : Primary Data

Interpretation The above table shows that 70% of respondents are single and 30% of respondents are married

Chart 4.3

Chart Showing Marital Status Classification

70

30

SINGLEMARRIED



Table 4.4

Table Showing Occupation of Visitors


Interpretation From the above table shows that 63% are students, 12% are private Employees ,12% are self-

employed, 2% are retired,5% are Government employees and 6% are others

Chart 4.4

Chart Showing Occupation of Visitors

GOVERNMENT PRIVATE SELF EMPLOYED RETIRED STUDENT OTHERS0

10

20

30

40

50

60

70

Table 4.5


Occupation No. Of Respondents Percentage Of Respondents

Government 3 5Private 7 12

Self Employed 7 12Retired 1 2

Student 38 63

Others 4 6

Total 60 100


Table Showing State Of Visitors


Interpretation

The above table shows that 100% of respondents are In Kerala and there is no of respondents are in

outside Kerala

Chart 4.5

Chart Showing State Of Visitors

KERALA

OUTSIDE KERALA

0

10

20

30

40

50

60

70

80

90

100

Table 4 .6

Table Showing District Wise Classification


State No. Of Respondents Percentage Of Respondents

Kerala 60 100Outside Kerala 0 0

Total 100 100


District No. Of Respondents Percentage Of Respondents

Kozhikkode 2 3Wayanad 3 5

Malappurm 50 83Palakkad 1 1Kannur 2 3Thrissur 3 5Others 0 0Total 60 100


Interpretation

The above table states that majority of respondents 83% from Malappuram District, 3 % from

Kozhikkode District, , 5 % from Wayanad District, , 5% from Thrissur District, 3 % from Kannur

District, , and 1% from Palakkad District

Chart 4.6

Chart Showing District Wise Classification

3% 5%

83%

1% 3%5%

KOZHIKKODEWAYANADMALAPPURMPALAKKADKANNURTHRISSUROTHERS

Table 4 .7

Table Showing Source of Information



Source No.of Respondents Percentage of respondentsTravel Agency 6 1

Travel Brochures 10 17News Paper 11 18

Friends and relatives 21 35Internet 22 37Others 3 5Total 60 100


Chart 4.7

Chart Showing Source of Information

Travel Agency Travel Brochures News Paper Friends and relatives

Internet Others0

5

10

15

20

25

30

35

40

Table 4.8

Table Showing Regular and Irregular Visitors

Regular Visitors No. Of Respondents Percentage Of Resondents



Yes 30 50

No 30 50

Total 60 100


Interpretation

The above table states that are 50%of respondent are regular visitors and 50% of respondents are

irrregular visitors

Chart 4.8

Chart Showing Regular and Irregular Visitors

YES NO0

10

20

30

40

50

60

Table 4.9

Table Showing How Often Visited Of Regular Visitors



How Often Visited No. Of Respondents Percentage Of ResondentsOnce In Week 5 17

Once In a Month 11 37Twice/More In Month 9 30

Once In Year 4 14Twice In a Year 1 2

Total 30 100 Source : Primary Data

Interpretation

The above table states that are 17 % of respondent are visited Once in Week , 37% visited Once in a

Month, 30% of visitors visited twice or more in Month, 14% visitors visited twice in a Year and 2%

visited twice in year.

Chart 4.9

Chart Showing How Often Visited Of Regular

ONCE IN WEEK ONCE IN

MONTH TWICE/MORE IN MONTH ONCE IN YEAR TWICE IN

YEAR

010203040

Table 4.10

Table Showing Visited Tourist Places



Tourist Places No. Of Respondents Percentage Of Resondents

Kottakunnu 8 14Adyanpara 6 10

Arya Vidyasala 3 4Nilambur Teak 7 11

Ponnani 3 5Mamburam 1 2

Nedumkayam 4 7Kadalundi Bird Sanctuary 3 5

Biyyam Kayal 3 4Mini Ootty 6 10Kovilakoms 2 3

Kakkadampoyil 6 10Tk Colony 3 5Canoli Plot 4 8

Others 1 2Total 60 100


Interpretation

The above table states that majority of the respondent 14% visited Kottakunnu, 10% visited

Adyanpara,4% visited Arya Vidyasala ,11% visited Nilambur Teak museum,5% visited Ponnani ,2%

Mamburam,7 %Nedumkayam 5% Kadalundi Bird Sanctuary,4% Biyyam Kayal,10% Mini Ootty,3%

Kovilakoms,10% Kakkadampoyil,5% Tk Colony, 8% visited Canoli plot and 2% other places

Chart 4.10

Chart Showing Visited Tourist Places



KOTTAKUNNU

ADYANPARA

ARYA VIDYA

SALA

NILAMBUR TE

AK

PONNANI

MAMBURAM

NEDUMKAYA

M

KADALUNDI B

IRD SANCTU

ARY

BIYYAM KAYA

L

MINI OOTTY

KOVILAKOMS

KAKKADAMPOYIL

TK COLO

NY

CANOLI PLO

T

OTHER

S

0

1

2

3

4

5

6

7

8

9

Table 4.11

Table Showing Favourite Tourist Places

Tourist Places No. Of Respondents Percentage Of 32 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE


ResondentsKottakunnu 20 8Adyanpara 22 9[Arya Vidyasala 3 1Nilambur Teak 12 4Ponnani 4 2Mamburam 2 1Nedumkayam 13 5Kadalundi Bird Sanctuary 5 2Biyyam Kayal 6 2Mini Ootty 22 9Kovilakoms 4 2Kakkadampoyil 12 5Tk Colony 9 4Canoli Plot 11 5

Others 1 1Total 60 100 Source : Primary Data

Interpretation

The above table states tha the respondent favourite tourism places are 8% of visitors like Kottakunnu,

9% Adyanpara,1% Arya Vidyasala ,4% Nilambur Teak museum,2% Ponnani ,1% Mamburam,5

%Nedumkayam,2% Kadalundi Bird Sanctuary,2% Biyyam Kayal,9% Mini Ootty,2% Kovilakoms,5%

Kakkadampoyil,4% Tk Colony, 5% visited Canoli plot and 1% other places

Chart 4.11

Chart Showing Favourite Tourist Place



KOTTAKUNNU

ADYANPARA

ARYA VIDYA

SALA

NILAMBUR TE

AK

PONNANI

MAMBURAM

NEDUMKAYA

M

KADALUNDI B

IRD SANCTU

ARY

BIYYAM KAYA

L

MINI OOTT

Y

KOVILAKOMS

KAKKADAMPOYIL

TK COLO

NY

CANOLI PLO

T

OTHER

S0

1

2

3

4

5

6

7

8

9

Table 4.12

Table Showing Transportation Mode Of Visitors

Transportation Mode No. Of Respondents Percentage Of Resondents



Bus 9 15Taxi 13 22Personal 35 58Others 3 5Total 60 100 Source : Primary Data

Interpretation

The transportation Used by visitors are 15 % used Bus, 22% used Taxi,58% used personal vehicle and

5% used others

Chart 4.12

Chart Showing Transportation Mode of Visitors

BUSTAXIPERSONALOTHERS

Table 4.13

Table Showing Aim Of Visitors

Aim No. Of Respondents Percentage Of ResondentsFamily Visit 11 20



Honeymoon 2 3Relaxing 26 45

Study 7 12Others 12 20Total 60 100


Interpretation

The above table states that 20% visited with the purpose of family visit, 3% for honeymoon,45% for

relaxing,12% for study tour and 20% for other purpose

Chart 4.13

Chart Showing Aim of Visitors

FAMILY HONEYMOON RELAXING STUDY OTHERS0

5

10

15

20

25

30

35

40

45

Table 4.14

Table Showing Meet the Expectation of Visitors

Meet The Expectation No. Of Respondents Percentage Of Resondents

Completely 13 22Partly 37 62



Absolutely Not 10 16Total 60 100


Interpretation

The above table states that 22% completely meet the expectation,62% partly meet the expectation and

16% absolutely not meet the expectation

Chart 4.14

Chart Showing Meet The Expectation

COMPLETELY PARTLY ABSOLUTELY NOT0

10

20

30

40

50

60

70

Table 4.15

Table Showing expectation If Absolutely Not met, Why?

If Absolutely Not, Why? No. Of Respondents Percentage Of Resondents

Trip Is Not Enjoyable 6 10Poor Safety Measures 24 40

Poor Facilities 30 50



Nothing Special 0 0Others 0 0Total 60 100


Interpretation

The above table states that 10% of respondents trip is not enjoyable,40% responds that poor safety

measures ,50% resonds that poor safety measures and 0% responds Nothing and Special Others

Chart 4.15

Chart Showing If Expectation Absolutely Not met , Why?

TRIP IS

NOT ENJO

YABLE

POOR SAFET

Y MEA

SURES

POOR FACILIT

IES

NOTHING SP

ECIAL

OTHER

S05

101520253035404550

Table 4.16

Gender and Regular Visitors


Regular Visitor Male FemaleYes 20 10No 10 20


Source: Primary data

Hypothesis

H0: There is no significant difference between gender and regular visitors

H1: There is significant difference between gender and regular visitors

Chi square =∑ (O−E)2

E

Calculate value =5

Table value =3.841

Interpretation From the above table was analyzed by using Chi-square. Here the table value is smaller than the

calculate value, so accepting the alternative hypothesis (H1) i.e., there is significant difference between

gender and regular visitors, and rejecting the null hypothesis i.e. there is no significant difference between

gender and regular visitors

Relationship Between Gender Of Visitors And Satisfaction Level Towards Various

ElementsHypothesis

H0=There is no significant difference between Relationship Between Gender Of Visitors And

Satisfaction Level Towards Various Elements Table 4.17



Attributes Male(x1)

Female(x2)

Total ( x1)2 (x2)2

Sign Boards to reach

destination

3.75 4.25 8 14.06 18.06

Entry charged by DTPC

4.15 3.9 8.05 17.22 15.02

Safety Measures

2.6 1.7 4.3 6.76 2.89

Availability of Guides

2.7 2.7 5.4 7.29 7.29

Food and refreshments

3.05 3.3 6.35 9.30 10.89

Toilet facilities

2.72 3.2 5.92 7.39 10.24

Behavior of staffs

3.5 2.8 6.3 12.25 7.84

Transportation facilities

3.35 2.5 5.85 11.2225 6.25

Cleanliness 2.75 2.15 4.9 7.56 4.62

Eco-friendly environment

3.37 3.35 6.72 11.35 11.22

Value for money( cost

Benefit)

3.37 4 7.37 11.35 16

Total 35.31 33.85 69.16 115.7847 110.5175Satisfaction Level Towards Various Elements

Table 4.18

Anova TableSource of variable

Sum of square Degree of freedom

Mean squares

Between samplesWith in samples

SSC=0.0953SSE=7.857

K-1=1N-K=20

MSC=0.0953MSE=0.44



Total SST=8.81 N-1=21

Source: Primary data

F =1.27/1.516

=0.837

Interpretation: -

Degree of freedom = (1, 20)

Table value of F = 4.35

Calculated Value of F = 2.16,which is lower than the table value.

There for; we accept the null hypothesis that is There is no significant difference between

Relationship Between Gender Of Visitors And Satisfaction Level Towards Various Elements.


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