A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
INTRODUCTION
Tourism marketing is an integrated effort to satisfy the tourist. It is an effort to make possible a
harmony between the tourist and tourist organizations interests. Marketing helps the tourist organizations
in establishing an effective communication system with actual and potential tourists. Tourism has certain
basic components without which it cannot operate. Although tourism consists of various products, three
of these may, however, be considered to be the basic. These three basic products of tourism are transport,
locale and accommodation. A tourist, in order in order to get to his destination, has to travel and,
therefore, some mode of transport is necessary for this. The locale may include a holiday destination and
what it offers to the tourist. The holiday destination may offer natural attractions like sunshine, scenic
beauty or sporting facilities and so on.
Understanding tourist satisfaction is of utmost importance for the tourism industry, especially
experience to others and they tend to buy the product repeatedly. The major question then is “What makes
tourists satisfied?” or “What important constructs should be considered when analysing tourist
satisfaction?” Subsequently, the following question of interest is “how does tourist satisfaction
materialize?” The antecedents and consequences of tourist satisfaction is thus the focal point.
Tourists’ satisfaction with a trip or a destination is a result of many aspects, such as their perception
of product elements experienced as well as their expectations before- and during the trip. People go on
holiday to satisfy one or several of their needs, whatever these needs are. To achieve satisfaction people
try to behave in a rational way. They choose, for instance, activities that they expect will fulfil their needs
satisfactorily. This tendency of rational behaviour, illustrates that there are relationships between motives
for travelling, choices made and satisfaction. The idea is to analyse overall satisfaction and following
consequences as predictions of the consumers buying process.
Acknowledging important constructs effecting on tourist satisfaction and subsequent on tourist
intention to re-buy and recommend the product, the tourism businesses will receive better information
of what product elements to focus on in their attempts to improve their offerings and performing goal
directed marketing communication. Some important drives of sound business economy are as such
outlined.The purpose of the Project To analyse the tourism spots in Malappuram District,To analyse the
visitors satisfaction in tourism places in Malappuram ,To analyse the DTPC Schemes.
1.1 STATEMENT OF THE PROBLEM
1 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Tourism is revered as ‘people industry’. It is a service industry that is highly dependent on the
hospitality offered to tourists by the hosts. In tourism industry each visitor is considered as a guest and
each person serving him or her is the host. The host is responsible for creating and delivering service at
the same time the guest enjoys the service. Therefore, in tourism industry, the personnel who attend
tourists such as hotel receptionists, resort representatives, hotel waiters, bar staff, hotel cleaners, coach
drivers and airline cabin crews form an essential ingredient of the product .
As the tourism product is indivisible from the personnel who deliver the services, no reduction in price
would compensate for impolite travel guide, an indecent restaurant waiter and ahaughty coach
driver .Therefore, service people are critical for the success of any tourism organization. The knowledge,
skill, appearance, concern, sense of responsibility, attitude, and behaviour of host people in tourism
service organizations influence the tourists’ perceptions of the services.As tourism business is highly
linked with the performance of staff, if the Perform.
Kerala is an established tourist destination from both Indian and Non Indian alike.Tourism places an
important role in states economy.DTPC is the council that give importance to the promotion of tourism in
all district of Kerala.Even ‘Kerala is a God’s Own Country nourishef with greenery,it lack a good
supervising.DTPC has tailed to some extend to develop tourism in KeralaSo this Study conducted to find
out the visitor’s satisfaction towards various tourism places in Malappuram district in Kerala.
1.3 OBJECTIVES OF THE STUDY
2 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
The following are the objectives of this study:
To analyse the tourism spots in Malappuram District
To analyse the visitors satisfaction towards tourism places in Malappuram District
To analyse the DTPC Schemes
1.4 IMPORTANCE OF THE STUDY
The fast socio economic and technological advancement of society have resulted in rising standard of
living in income faster and better means of transportation and more awareness. On the other hand man is
forced to live under tension,fatigue,polluted atmosphere due to ill managed urbanization and
industrialization. All this resulted in the need of leisure and recreation. Tourism is vital for many
countries due to the income generated by the consumption of goods and services by tourist,the taxes lived
on business in the tourist industry and the opportunity for employment in the services industries
associated with tourism
1.5 HYPOTHESIS
1. H0 The level of visitor’s satisfaction is very high
2. H1 The level of visitor’s satisfaction is very low
1.6 RESEARCH METHODOLOGY The methodology followed for conducting the study includes the specification of research design,
sample design, questionnaire design, data collection and statistical tools Anoeva and chi-square used for
analysing the collected data
1.6.1 SOURCES OF DATA
3 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
The main sources of data collection are primary sources and secondary sources. both these type of
sources are used in this study
1.6.2 SECONDARY DATA The secondary data has been used mainly through review of literature which includes Books &
magazines, journals, websites etc.
1.6.3 PRIMARY DATA This study is mainly based on primary data. The data for this study is collected from 60 respondents by
using questionnaires and Direct Personal Interview
1.6.1.3 SAMPLE DESIGN WITH AREA OF STUDY For the sake of the primary data have been collected by taking 60 samples through convenient
sampling method.
1.6.1.4 SAMPLING METHOD Since it is difficult to contact the entire population for conducting the study, sampling technique was
adopted. A sample of 60 respondents is used for the study. The sampling technique used is convenient
sampling.
1.7 TOOLS AND TECHNIQUES1.7.1 TOOLS FOR DATA COLLECTION AND PRESENTATION
Questionnaire
Charts
Table
1.7.2 TOOLS FOR DATA ANALYSIS ANOVA
CHI-SQUARE
1.8 PERIOD OF STUDY
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A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
The project work has been carried out during the period from 21december 2015 to 11 January 2016
1.9 LIMITATION OF THE STUDY
Sample size of the study is only 60
Some of the respondents were not responding to some of the questions.
Since the study is based on sampling method, sampling errors are bound to occur.
The study was affected by time constraint.
However, meaningful efforts have been made to collect the data and interpret the same in the right
perspective
1.10 CHAPTER PLAN
1st chapter includes introduction part. This includes introduction, Statement of the
problem, Objectives of the study, Hypothesis, Research methodology, sources of data
,Period of the study , Limitation of study .etc.
2nd chapter includes current literature review of the study and theoretical framework of
the study
3rd Chapter includes Indusry and Company Profile
4th Chapter includes data analysis and interpretation
5th Chapter includes summary, findings, suggestions and conclusions
REVIEW OF LITERATURE
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A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Mohan P Philip (1998) in his presentation on "Kerala's eco-tourism programme strongly advocates diversification in tourism. "He opined that to have commercial viability, diversification of marketable products is mandatory. Even in case of tourism products, diversification is inevitable to suit growth targets. All tourists who visit eco--tourism destinations maynot be real eco-tourists. Therefore, the needs of general tourists are also to be taken care of. It may involve cultural, educational and religious aspects. Having a zoological park with all modern facilities is an innovative idea which may attract a lot of tourists. A co-ordinated effort from the part of DOT, forests and Zoo Authority of India is essential or the fulfillment ofthis object".
Muraleedhara Menon K. (1999) in his thesis "Tourism management and administrative problems in Kerala recommends setting up of a new model organization for Kerala known as, Kerala Tourism Board (KTB) for promoting tourism. He recommends a full-time Chairman for KTB and segregation of the hospitality section from tile Tourism department. He further suggests complete autonomy to KTB with full administrative and financial powers and with full-time and part-time members not exceeding eleven. Although, some of his suggestions are worth considering. they relate to only the administrative aspects of tourism
R.P.Das, Nageshwar Rao (2002) “Reorienting HRD Strategies for Tourists” Satisfaction paper highlights how the Indian tourism industry can reorient its HRD strategies in order to satisfy and delight its customers to survive in the global competition. The HRD departments in the tourism industry have to make all efforts to create a strong industry image which indirectly reassures the tourists about the quality service. With a better qualified younger workforce occupying the positions in the future and with the tremendous opportunities opening for them elsewhere, the key task before the policy makers in organizations is to keep the tourists contact employees satisfied. The tourist contact employees, as the internal customers, their satisfaction will be very important to facilitate the tourism industry to achieve its goal through tourists’ satisfaction.
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A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Batra (2003) in his study highlighted different Buddhist pilgrimage sites like Lumbini, Bodhgaya, Sarnath, Rajgir, Nalanda and Kushinagar situated in India. He stated that these pilgrimage sites had their importance at the international level. The researcher viewed that India had tremendous potential to attract a large number of tourists from Far East and South-East Asia but due to lack of proper roads, basic amenities, infrastructure facilities and inadequate promotional efforts on the part of both the central and state government the growth rate of Buddhist tourism in India was very slow.
Biju (2003) in his paper stated that eco-tourism was both nature based and ecologically sustainable. It entailed minimum impact on environment because as required less infrastructure facilities and services when compared with conventional tourism. Thus eco-tourism had three main key elements like natural environment, environment friendly visitors and involvement of local community. However, ecotourism activities lead to an unnecessary pressure on natural resources worldwide which required appropriate environmental planning and management of natural areas for sustainable development of ecotourism.
George (2003) in this article described different key functions associated with tourism like destination development, master planning, provision for infrastructure facilities, marketing and publicity, public awareness and local participation etc. The author highlighted that tourism involved too many intermediaries like government, semi government and private organizations providing different hospitality services to visitors. He emphasized the need for master plan with long term term vision including development of basic tourism facilities such as road, railways, airport, walkways, drainage, benchmarking and tourismlaws for development of tourism. The author also recommended a strategic management committee for tourism administration function.
Caprihan and Shivakumar (2004) in their study highlighted mainly four features of eco-tourism i.e. preservation, supportiveness, involvement and empowerment to 7 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
provide more livelihood opportunities to local people. Authors viewed that India had vast potential of ecotourism but proper planning required for preservation of natural resources was lacking. Further only few Indian states like Karnataka, Kerala, Sikkim, Rajasthan and Andhra pardesh had announced tourismpolicy for the development of eco-tourism. They highlighted the issue of mis-management at national parks and sanctuaries which required a well defined eco-tourism policy and states’ strong willingness to preserve the environment.
Singh and Mishra (2004) in their study highlighted social, economical and environmental dimensions of tourism in Manali. They observed an increase of 270 per cent in tourist arrivals in Manali from last three decades. The authors revealed that Manali was experiencing environmental problems like acute shortage of water, overcrowded roads, heavy traffic, excessive garbage, unplanned growth and illegal constructions and sanitation problems. They also examined several variables like tourist season, expenditure pattern, tourism taxes, accommodation, transport and carrying capacity of town which were essential for tourism industry in Manali. Besides this they suggested different short and long term strategies for accommodation, transportation, water, sewage, energy and finance. The study suggested that cautious steps must be taken by the state government to avoid mass tourism and create healthy eco-tourism in Manali.
Shaik Ameer and Yasmin Fathima (2007) in their paper titled ‘tourism growth in India and ecotourism impact on rural development’ clarified that ecotourism is based on the four principles - (i) nature orientation, (ii) ecosustainability,(iii) possibility of conducting research and (iv) involvement of local people. Modern tourism industry may take different forms including adventure, health, trade fairs, cultural and religious festivals, national celebrations and food festivals. Among these ecotourism blends a different strategy of enjoying thenature’s serenity in its own way.
Libison and Muralledharan (2008) in their study discussed the economic benefits of pilgrimage tourism in Subrimala to the local residents of Pandalam rural
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area. The study highlighted that the number of pilgrims visited Subbrimala temple was almost equal to thepopulation of Kerala state. The author revealed that during pilgrimage season, a large number of economic activities including petty trading, accommodation and dormitory facilities, food and tea shops, transportation etc. took place in Pandalam which provided numerous socio-economic benefit to the region. They also found that during pilgrimage season, the standard of living of families based on food habits, clothing and saving pattern improved. The author suggested that a development committee including officials from Grama Panchayat, Devaswon Board, Pandalam Executive Committee and local people must be formulated for development of long and short term plans to reap maximum benefits from pilgrimage season.
2.2 THEORETICAL FRAMEWORK
VISITOR’S SATISFACTION People travel to fulfill initial needs satisfactorily. This process of action or consumer behavior is of
importance to understand, especially for the tourism industry striving to enhance businesses economy by
attracting customers in the future.
The present article focuses on tourist satisfaction with a destination as a state, which is influenced
by the process of buying behavior, which further materializes in intentional behavior (intention to re-buy
and recommend). Thus, the article examines the prediction of tourist satisfaction and consequences of
tourist satisfaction, an area of key importance for the actors of the industry. Here satisfaction with the
destination is conceived as the resultant outcome of tourist motivations, their goal directed choices
(activities) and perceptions of product elements.
Based on a review of the past literature, a set of interrelated hypotheses is derived and tested
among a sample of tourists visiting different Southern European destinations. The findings show that the
experience of the service/organising side of the journey explained about 50 percent of the variance in
overall tourist satisfaction with the destination. Further, the results reveal that tourists behave fairly
9 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
rationally while choosing activities in line with their inner motives. They also become highly satisfied,
which materialises primarily from positive word of mouth. Even so, the relationship between tourist
motivation and satisfaction, and behaviour and satisfaction, was not as strong as expected. Theoretical
and managerial implications are also highlighted.
Tourist Satisfaction as a Concept
Traditional literature within consumer behaviour pinpoints that customer satisfaction is the result or
the final step of a psychological process from need recognition to evaluation of experienced products (e.g.
Peter and Olson 1996). Despite this recognition of a motivational based process, researchers within the area of
satisfaction including tourist satisfaction tend to solely focusing on perception of products and product
elements, by focusing on the level of satisfaction received. Satisfaction is then defined as “a judgement that a
product or service feature, or the product or service itself, provides a pleasurable level of consumption-related
fulfilment” Oliver (1997: 13) or as an overall evaluation of a purchase (Fornell 1992). MacKay and Crompton
(1990: 48) define satisfaction in a similar way by focusing on the “psychological outcome which emerges
from experiencing the service” (MacKey and Crompton 1990: 48). The overall satisfaction is then the result-
or the sum of the relative importance- and the level of satisfaction experienced of all the single attributes (e.g.
Ajzen and Fishbein 1980). Multiattribute attitude (Fishbein and Azjen 1975) and means-end models assume
that consumers judge products based on the ability of attributes to provide positive outcomes.
While the customer satisfaction literature including those within tourism has been dominated by
measurement of how customers perceive products and services (Barsky 1992; Bojanic 1996; Bojanic and
Rosen 1994; Chadee and Mattson 1995; 1996; Saleh and Ryan 1992), less has been done with regard to the
assessment of what causes the level of satisfaction in addition to the product and service encountered. Since
satisfaction may also relate directly to the consumer’s needs and motives than do attributes, they should also
be highly relevant, despite the recognition that evaluations are expected to be subjective in nature (e.g.
“smiling hosts makes me happy”) and often difficult to determine prior to purchase (Nelson 1970).
By including tourist travel motives and choices of activities at the destination as well as perception of
products into the concept of satisfaction, a better understanding of why people become satisfied in addition to
how satisfied they are is possible to identify, which further includes a better understanding concerning why
people intent to recommend and re-buy the trip. their need-driven behaviour, it is possible to reveal some of
the antecedents that are causing the level of satisfaction (or any confirmation/disconfirmation of expectations)
in addition to measuring the level of customer satisfaction.
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A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
The present study examines tourist satisfaction with different aspects of a vacation and the overall
destination visited. In other words, relevant elements of a tourist journey to specific destinations are
considered. Clawson and Knetsch (1971) present a five-phase model of travel, where four of the phases are
discussed by Neal, Sirgy and Uysal (1999) as relevant when studying tourist satisfaction due to the high level
of interaction with travel/tourism providers; pre-trip, en route, on-trip and post-trip dimensions.
When consumers recognise the need for a vacation, goal directed behaviour activates. The time between
need recognition and actual travel is important when analysing tourist satisfaction. It consists of many aspects,
such as deciding with whom to travel, what destination to travel to, where to buy the product, etc. This period
includes getting information about these aspects as well. Planning is crucial. The journey, from leaving home
to return, consists of a series of elements, including infrastructural aspects, activity amenities, as well as
service elements: transportation, hotel, restaurants, types of activity, number of activities, service level in
general, specific activities, the nature/surroundings, travel party, food, etc. After the journey all these elements
are viewed as possible influences on overall satisfaction (with the destination) and subsequently on the
intention to re-visit and communicate via positive word of mouth.
The fact that people’s choices of certain places to travel to and activities performed during the vacation
affect their felt satisfaction is not surprising. Many studies of tourist motivation (e.g. Crandall 1980; Crompton
1979; Dann 1981) presume that tourists will choose activities that they believe will best satisfy their desires
and/or needs. These assumptions build on cognitive social psychology (e.g. Atkinson 1964; Heider 1958;
Toleman
The Tourism Product
One of the most important features of tourist products is the so-called “bundle purchase concept”
(Lewis and Chambers 1989: 300), where consumers do not buy individual elements of the offering, rather a
bundle or a unified whole. Often the tourist product is divided in three parts: the formal product, the core
product and the augmented product (e.g. Lewis and Chambers 1989). The formal product is described as what
tourists think they are buying (e.g. a bed or a meal). The core product usually consists of abstract and
intangible attributes, such as atmosphere, relaxation and convenience (often referred to as customer benefits).
An augmented product is the totality of all benefits received or experienced by the customer (e.g. the entire
system of service including elements such as the manner in which things are done, timeliness, personal
treatment etc.). Important elements of the tourist experience (relating to specific contexts) are presented by
Bowen (2001) as “the destination, itinerary, tour operator and/or ground operator, consumer (the tourist self),
consumer (tourist) tour group members, and consumer service personnel – particularly the tour leader”.
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A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Bowen also discusses important service characteristics such as intangibility, inseparability, heterogeneity,
perishability as well as tour operation and type of trip (e.g. long haul tours) related to general contexts.
Millan and Esteban (2003) and Oliver (1997) consider expectations as important antecedents of
satisfaction. When a tourist becomes satisfied or dissatisfied with a trip or a single product during the
vacation, it is a product of how the tourist perceives the actual obtained result relative to what was expected.
Ivancevich and Matteson (1993) define expectation as the perceived likelihood that a given act will be
followed by a particular outcome. Other researchers consider expectations as “the needs or the desires of the
consumer, identified by what the consumer feels should be delivered by the provider of the service before
receiving it” (Millan and Esteban 2003: 3). By focusing on tourist needs and 1959) which holds that
motivations are inseparable and related to expected outcomes of behaviour. According to this line of research,
behaviour is basically a function of expectations about future consequences of behaviour.
3.1 INDUSTRY PROFILE
Tourism
Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting,
accommodating, and entertaining tourists, and the business of operating tours.[1] Tourism may be
international, or within the traveler's country. The World Tourism Organization defines tourism more
generally, in terms which go "beyond the common perception of tourism as being limited to holiday
activity only ", as people "traveling to and staying in places outside their usual environment for not more
than one consecutive year for leisure, business and other purposes".[
Tourism can be domestic or international, and international tourism has both incoming and outgoing
implications on a country's balance of payments. Today, tourism is a major source of income for many
countries, and affects the economy of both the source and host countries, in some cases being of vital
importance.
Tourism suffered as a result of a strong economic slowdown of the late-2000s recession, between the
second half of 2008 and the end of 2009, and the outbreak of the H1N1 influenza virus,[3][4] but slowly
recovered. International tourism receipts (the travel item in the balance of payments) grew to US$1.03
trillion (€740 billion) in 2011, corresponding to an increase in real terms of 3.8% from 2010.[5] 12 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
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International tourist arrivals surpassed the milestone of 1 billion tourists globally for the first time in
2012,[6] the same year in which China became the largest spender in international tourism globally with
US$102 billion, surpassing Germany and United States. China and emerging markets such as Russia and
Brazil had significantly increased their spending over the previous decade.
3.2 COMPANY PROFILE
Kerala Tourism Development Corporation
Type Kerala Government Undertaking
Industry Tourism, Ecotourism, Hotel Management
Founded November 1, 1966
HeadquartersThiruvananthapuram, Kerala, India
Area served Kerala, India
The Kerala Tourism Development Corporation (KTDC) is a public sector undertaking that conducts
and regulates the tourism activities in the Indian state of Kerala. The KTDC is headquartered at
Thiruvananthapuram and has offices across all the districts of Kerala. The agency also operates hotels,
resorts, and tourist rest houses in key locations in the state. Its official slogan is "Official host to God's
own country." It is one of the most profitable ventures of the Kerala government.
History Kerala was a relatively unknown state among tourist circles until the early 1960s. The first initiative to
popularize Kerala as a tourist destination was undertaken by Travancore's first prince: H.H. Col. Goda
Varma Raja (husband of H.H. The Queen of Travancore) started Kerala Tours Limited to popularize key
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A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
tourist locations in Travancore Kingdom. When Travancore merged with India, Kerala Tours Limited
became a private entity under the Travancore royal family. For more than 20 years since Independence,
Kerala trend to ignore tourism as a key industry, leaving KTL and other private players to lead the role. In
the 1960s, KTL struck gold, by collaborating with Thomas Cook and started popularizing Kovalam in
western countries which started the advent of hippie culture in Kovalam Beach. The strong inflow of
tourists into Kovalam, started Kerala government to consider tourism as a key industry. Though it tried to
nationalize Kerala Tours Limited, it soon fell into legal issues. This resulted in the government to think
starting a new entity known as Kerala Tourism Development Corporation (KTDC) IN 1966.
Started as a government department, KTDC became a separate commercial entity by the 1970s. Several
premium guest houses of Kerala Government were identified and converted into hotel brands.
Objectives To promote Kerala as a leading tourist destination
.To identify key tourist destinations within Kerala and promote it outside
To provide auxiliary support in developing key tourist destinations
To provide highest quality hospitality services to tourists
To act as one-source destination for various informations regarding tourist destinations and other
related informations.
.To ensure higher returns to government, through financial and social viable projects, and thereby
provide employment
Properties KTDC owns more than 40 properties ranging from heritage five-star resorts to budget accommodation,
managed under five brands in hotel category and 2 in non hotel hospitality category
Heritage Range Hotels
KTDC owns 3 flagship properties known for its historical importance.
1.Bolgatty Island Resort, which houses the Bolgatty Palace, a heritage property which is the largest Dutch
palace outside the Netherlands.[1] Built in 1635 as Palace of Dutch Governor of India, this soon became
British Residency for Travancore-Cochin Kingdoms. The palace is part of Bolgatty resort which has
another property, branded as Island Resort, which has a nine-course golf club, horsing tracks and other
facilities.
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A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
2. Mascot Hotel Trivandrum, located in state capital Thiruvananthapuram is a heritage property built in
1902 which used to accommodate Travancore Army officials and Army Center until 1949.
3.Lake Palace, a former summer palace of the King of Travancore, is on an island in the middle of the
Periyar Lake — 20 minutes by boat from the mainland, located inside the Periyar Tiger Reserve.
District Tourism Promotion Councils (DTPC)
The District Tourism Promotion Councils (DTPC) have been formed with the purpose of fully
utilizing the tourism potential of the State through sustained efforts and by coordinating various
Government departments, voluntary agencies and others interested in travel and tourism.
The DTPCs have a governing body with district collectors as chairmen and members from among
officials, people's representatives and tourism experts nominated by the government.
Just like other DTPCs, the one at Malappuram mainly concentrate on tourism promotion activities like
marketing of local products through private-public participation, improvement of quality, standards and
evolving procedures for certification of all tourism products, sanitation etc. by working with local
governments, heritage conservation and preservation, coordination of tourism clubs, creation of tourism
awareness and preparation of host community, promotion of paying guest scheme, information
dissemination and local basic infrastructure projects.
DTPC SCHEMES
District Tourism Promotion Council (DTPC) is all set to begin a tour division to help tourists with their
travel needs.The agency also plans to begin conducted tours to various destinations in the district.DTPC
provide several schemes and facilities to visitors for better tourism.They are discussed below
Information counter
Though the KTDC used to organise conducted tours in buses and boats, the service is now confined to
boats. With funds from Kerala Tourism getting delayed, the DTPC intends to begin the tour division
using its own funds. Domestic tourists too can reserve air and rail tickets online. And open an information 15 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
counter..The agency would have tie-ups with taxi operators and their panel is being ready... There would
be four counters in theagency's office.It ensure the safety and security of tourists who book tours t,”
DTPC classify the tourist boats that operate in the district, mainly from Marine Drive. This would be
based on the facilities offered in each vessel. The tariff for hourly cruises will be regulated to prevent
guests from being cheated offered for investment this sector.Services / ActivitiesAccreditation Procedures
and ProformasFor the Trade
E-submission of C-forms
It is mandatory for all properties in the state to submit a C-form for each foreign national staying with
them to the Police Department. The C-forms can now be submitted online through this website. Only
properties that have registered with the online database of Kerala Tourism can avail of this service.If you
are already a member,Click hereto log in towww.keralatourism.gov.inE-submission pageIf you have not
registered yet, submit an online application by clicking the link given below. The Department of Tourism,
after verifying the application, will send you a unique ID and password to log in.For
Registrationhttp://www.keralatourism.gov.
E-submission of Tourist Arrivals
As a part of its efforts to streamline and expedite collection of tourist arrival data, Kerala Tourism has
introduced a facility for e-submission of tourist arrival data.The accommodation providers in the state
have been provided with a unique user id and password
Monsoon Packages
Tourism Development Corporation (KTDC) has announced its monsoon package called "see and
experience" rains under which three schemes, ranging from five to eight days, have been designed
catering prime locations like Bolgatty in Kochi, Tea County in Munnar, Aaranyanivas in Thekkady,
Kumarakom Waterscapes and Kovalam Samudra.House-boating in the
TOURIST PLACES IN MALAPPURAM DISTRICT
MALAPPURAM TOURISM
The hilly district of Malappuram falls among the northern districts in the state of Kerala. Closely
bordered by the mountain ranges of the Western Ghats on its east, and flanked by the Arabian Sea on the
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West, Malappuram has an eventful history with the Zamorins of Kozhikode ruling the region for a
significant period in the past. The district has also witnessed several local uprisings against the British
rule, and was once a prominent center for Hindu-Vedic learning and Islamic philosophy. Historic
monuments, natural attractions, ritual art forms, ethnic cuisine and age-old traditions make Malappuram a
unique destination for travellers.
The District Tourism Promotion Council (DTPC) is set up with the purpose of fully exploiting the
tourism potential of the State through sustained efforts by co-ordinating various Government
departments, voluntary agencies and others interested in travel and tourism.
The various tourist attractions in Malappuram District are;
1.Kottakunnu Kottakunnu is famous for the ruins of an old fort, which is situated at the base of the cantonment hill. It
is believed that the fort was constructed by the Zamorins of Kozhikode and houses Vettakkorumakan
Temple and the Shiva Temple. Renowned for its architecture, these temples are famous for housing
murals of malabar.
Possessing rich historical significance, the site is renowned as the death place of Variyan kunnath
Kunjahammed Haji, a revolutionary. In 1921, he was shot dead by British savagery in the premises of this
site. Kottakunnu is planned to be transformed into an attractive park by District Tourism Promotion
Councils and plans are driven to establish a stadium in its vicinity.
Tourists can reach the destination by helicopters as the site also possesses a helipad. It also has an art
gallery, which exhibits various artistic works of tribal as well as trained artisans.
2. Adyanpara Waterfalls,Nilambur
Located in the Kurumbalangode Village of Nilambur Taluk in Malappuram district, Adyanpara is
famous for its waterfalls and the splendour of its lush jungles. The waterfalls is situated around 15 km
from Nilambur.
3. Arya Vidya Sala
Arya Vidya Sala is located in the Kottakkal region at a distance of around 13 km from Malappuram. The
site earlier served as a premier centre for conducting studies and researches on Ayurveda, traditional 17 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
classical Indian medical system. The centre was established in 1902 by late Vaidyaratnam P.S. Varier, a
visionary physician and philanthropist.
At present, the centre has drugs producing centre, an Ayurvedic medical college, a herbarium and a
private hospital. The organisation joined hands with M/s. HLL Lifecare Ltd. for spreading awareness and
practising the ancient health care system of India. The centre has gained prominence not only in India, as
many foreign patients also arrive at the hospital for finding cure for the diseases.
4. Teak Museum KFRI Teak museumTeak holds a special position in the world of timber. Kerala has always had a
deep involvement with its cultivation and trade. The name teak is itself derived from the Malayalam word
‘theku’. Nilambur is synonymous with the finest teak and home to the earliest plantations of the world.
The teak and Nilabbur teak plantations were famed for quality timber used for ship building and cabinet
making from 19 century.
The KFRI Sub-center under the direction of a Scientist, forms the hub of field research centered
mainly on teak. The pest control lab established with DBT support undertakes production of. Hybcheck -
the environmentally safe biopesticide based on NPV, that was the culmination of two decades of research
on Hyblea peura, the most destructive of the pests of teak. The Teak Museum reminisces the history of
teak cultivation and then brings the visitor to the present where teak stills holds sway as the most sought
after timber. The displays in the Museum explain the numerous facets of teak research that KFRI has
undertaken and offers a glimpse of the multifarious uses teak timber has been put to in the State.
The artifacts include traditional household objects like the granary, swing cot, cloth-chest etc. To regale
visitors details are provided of some of the giants of the teak world from Kerala forests . A library and
mini theater are additional attractions of the Museum. Teak museum is an exclusive museum displaying
the teak its habitat, history, cultivation, management, socio-economic aspects and uses. The Museum
attracts a lot of visitors around the year and recognizing that it was a good opportunity to impart nature
awareness education.
18 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
5. Biyyam Kayal
Biyyam Kayal, one of the backwater lakes of the district, is located close to Ponnani in the
Malappuram district ofKerala.The District Tourism Promotion Councils have recently set up many water
sports facilities here. Speedboats and water scooter rides being the activities here. The lakes have many
rest houses situated on its banks and is frequently visitedby travellers during the celebrations of Onam, as
the region organises boat races in its extensive stretch of water.
6. Nedumkayam Nedumkayam, situated about 18 km from the Nilambur town, is known for its rich and dense rain
forests, wide variety of flora and fauna. Among the animal species found in the forest are elephants,
bison, tiger, rabbit, blue monkey, bear, wildcat and deer.There is an elephant taming camp in the forest,
which attracts large number of visitors every year. This forest is an integral part of the Nilgiri Biosphere
Reserve.
One of the main attractions in the forest is the wooden rest house built during the colonial period.
This wooden rest house offers a panoramic view of the animals, particularly elephants and deer grazing in
the forest. The tourists can also have a picturesque view of the green surroundings.Tourists, nature lovers,
wildlife enthusiasts and photographers will find a visit to Nedumkayam worthwhile. However, the
visitors will have to get prior permission of the Forest Department to enter the forestland. Heavy
restrictions are there as a measure to save the existing forest land.With wide tracts of landscape,
Nedumkayam forest serves as an ideal trekking trail. The forest, which can be visited throughout the year,
is easily accessible from Nilambur
7. Mamburam
Mamburam is a famous Muslim shrine and is renowned for housing dead bodies of the
Thangals, the religious leaders of the Malabar Muslims. The shrine is situated in A.R. Nagar
village and is considered to be one of the major pilgrimage centres of Muslims.
8. Mini ooty Mini ooty is a beautiful sight point which is located in Arimbra hills, 12 km away from Kondotty and
18 km away from Manjeri. It is situated at an altitude of 304 meters (1000 feet) above sea level.
19 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
You can enjoy the cold breeze at the top of the peak. Beautiful and well maintained road give you smooth
ride.You would get a nice view of landing and taking off a flight from Calicut International Airport.
9. TK Colony TK Colony is the tourism attraction in Pookkottumpadam near Nilambur.reach to the T.K.Colony,
Nilambur from any part of India by Trains, Cabs, Buses or a journey of all the three.If you are planning
the trip very close to the trip date for T.K.Colony, Nilambur, my advice is to book the tickets one day
before in Tatkal(Emergency) quota for confirmed reservation.
10. Nilambur Kovilakam, Malappuram
Nilambur Kovilakam is is located 30 km from Malappuram district in Kerala. It is the erstwhile
residence of local rulers and is famous for its beautiful frescoes and artwork in wood. On the grounds of
this dismantled ancestral home of the Nilambur Royal Family is the Vettakkorumakan Temple
11. Canoli's plot One of the oldest teak plantations in the world, the Conolly’s Plot is named after H. V. Conolly, the
district collector of Malabar during the British rule, who decided to plant teak to meet the growing
demands of teak during that time. Along with a local sub-forest conservator Chathu Menon, he
successfully carried out the planting of new teak trees and discouraged felling of immature trees.
One has to cross a beautiful hanging bridge, which is the longest in Kerala, built across river Chaliyar,
to reach the Conolly Plot. The plot, developed in the 1840s is home to numerous large teak trees. The
plantation also houses a big tree which has a girth of 420 cm.
12. Ponnani This is an important pilgrim centre of the Muslims of Kerala. The four day annual festival at the
mosque(nercha) is celebrated in April. Adjoining the mosque is the mausoleum of the Malappuram
shaheeds (martys) whose brave exploits have been immortalised in the Mappila ballads.
13.Kakkadampoyil Kakkadampoyil is an hamlet in the Kozhikkode and Malappuram Districts, Kerala, India. This rural
settlement is about 19km from the Thiruvambady and 24km from the Nilambur. There are many 20 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
indigenous tribal groups in this area. It is set high on the Western Ghats, with altitudes ranging from 700
to 2100 m. Kozhippara waterfalls is situated near by here. Ksrtc Buses are running services from
Thiruvambady & Nilambur depos.
14. Kadalundi Bird Sanctuary
Kadalundi Bird Sanctuary is one of the attractions of the region from where river Kadalundipuzha
flows into the Arabian Sea. Situated at a distance of around 19 km from Kozhikode, the sanctuary is
around 7 km from Beypore port. The sanctuary is popularly known by the name of Kadalundi Nagaram.
Providing shelter to over 100 and 60 varieties of native birds and migratory birds respectively, the
sanctuary attracts tourists for witnessing rare species of avifauna. Migratory birds such as terns, seagulls,
sand plovers, sandpipers, green shanks and turn stones can been seen in the sanctuary during the months
starting from October to March. Whimbrels and brahminy kites are the prominent species of the region
spotted in the sanctuary. Furthermore, tourists can also witness a wide variety of fishes, mussels and crabs
in and around water bodies.Visitors can reach the site by the state-owned buses that operate on regular
intervals. In addition, travellers can also hire private cruises or boats, which are easily available at
Kadalundi.
15. Trikandiyur Temple
Trikandiyur Temple, one of the pilgrimage spots of the destination, is dedicated to Lord Shiva.
Considered to be one of the eight viraattanams or avadharams of Lord Shiva, the ancient shrine belongs to
Dharmapuram Aadinam Mutt. The temple houses an idol of Lord Shiva, which was believed to be
installed by Parasurama. Apart from this, idols of three Tamil trinities namely, Appar, Sundar and
Thirugna are also enshrined in the sanctum of the temple.
16. Padinharekara Beach
Padinharekara Beach, one of the prominent tourist attractions of Malappuram, sprawls over a wide area
and is located at the end of the Tipu Sultan Road. The beach is renowned for its views of the River
Bharathapuzha and the River Tirurpuzha before entering the Arabian Sea. The beach has palm trees and
soft white sand and attracts tourists in large numbers.
Tourists can engage themselves in various rejuvenating activities like ayurvedic massages and spa baths
along the beach side.
21 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Table 4.1
Table Showing Sex Wise Classification
Source : Primary Data
Interpretation From the above table shows that 67% of respondents are Male and 33% of respondents are female
Chart 4.1
Chart Showing Sex Wise Classification
67%
33%
MALEFEMALE
22 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
Sex No. Of Respondents Percentage Of Respondents
Male 40 67
Female 20 33
Total 60 100
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Table 4.2
Table Showing Age Wise Classification
Age No. Of Respondents Percentage Of Respondents
Below 20 18 3020-40 33 5540-60 9 15
Above 60 0 0Total 60 100
Source : Primary Data
Interpretation
The above table states that is 30% of respondents in below 20 years .55% of respondents in between 20
and 40 years.15% of respondents in between 40 and 60 years and there is no respondents in above 60
years
Chart 4.2
Chart Showing Age Wise Classification
Below 2020 - 4040 - 60above 60
23 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Table 4.3
Table Showing Marital Status Of Respondents
Marital Status No. Of Respondents Percentage Of Respondents
Single 42 70Married 18 30
Total 60 100 Source : Primary Data
Interpretation The above table shows that 70% of respondents are single and 30% of respondents are married
Chart 4.3
Chart Showing Marital Status Classification
70
30
SINGLEMARRIED
24 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Table 4.4
Table Showing Occupation of Visitors
Source : Primary Data
Interpretation From the above table shows that 63% are students, 12% are private Employees ,12% are self-
employed, 2% are retired,5% are Government employees and 6% are others
Chart 4.4
Chart Showing Occupation of Visitors
GOVERNMENT PRIVATE SELF EMPLOYED RETIRED STUDENT OTHERS0
10
20
30
40
50
60
70
Table 4.5
25 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
Occupation No. Of Respondents Percentage Of Respondents
Government 3 5Private 7 12
Self Employed 7 12Retired 1 2
Student 38 63
Others 4 6
Total 60 100
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Table Showing State Of Visitors
Source : Primary Data
Interpretation
The above table shows that 100% of respondents are In Kerala and there is no of respondents are in
outside Kerala
Chart 4.5
Chart Showing State Of Visitors
KERALA
OUTSIDE KERALA
0
10
20
30
40
50
60
70
80
90
100
Table 4 .6
Table Showing District Wise Classification
26 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
State No. Of Respondents Percentage Of Respondents
Kerala 60 100Outside Kerala 0 0
Total 100 100
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
District No. Of Respondents Percentage Of Respondents
Kozhikkode 2 3Wayanad 3 5
Malappurm 50 83Palakkad 1 1Kannur 2 3Thrissur 3 5Others 0 0Total 60 100
Source : Primary Data
Interpretation
The above table states that majority of respondents 83% from Malappuram District, 3 % from
Kozhikkode District, , 5 % from Wayanad District, , 5% from Thrissur District, 3 % from Kannur
District, , and 1% from Palakkad District
Chart 4.6
Chart Showing District Wise Classification
3% 5%
83%
1% 3%5%
KOZHIKKODEWAYANADMALAPPURMPALAKKADKANNURTHRISSUROTHERS
Table 4 .7
Table Showing Source of Information
27 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Source No.of Respondents Percentage of respondentsTravel Agency 6 1
Travel Brochures 10 17News Paper 11 18
Friends and relatives 21 35Internet 22 37Others 3 5Total 60 100
Source : Primary Data
Chart 4.7
Chart Showing Source of Information
Travel Agency Travel Brochures News Paper Friends and relatives
Internet Others0
5
10
15
20
25
30
35
40
Table 4.8
Table Showing Regular and Irregular Visitors
Regular Visitors No. Of Respondents Percentage Of Resondents
28 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Yes 30 50
No 30 50
Total 60 100
Source : Primary Data
Interpretation
The above table states that are 50%of respondent are regular visitors and 50% of respondents are
irrregular visitors
Chart 4.8
Chart Showing Regular and Irregular Visitors
YES NO0
10
20
30
40
50
60
Table 4.9
Table Showing How Often Visited Of Regular Visitors
29 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
How Often Visited No. Of Respondents Percentage Of ResondentsOnce In Week 5 17
Once In a Month 11 37Twice/More In Month 9 30
Once In Year 4 14Twice In a Year 1 2
Total 30 100 Source : Primary Data
Interpretation
The above table states that are 17 % of respondent are visited Once in Week , 37% visited Once in a
Month, 30% of visitors visited twice or more in Month, 14% visitors visited twice in a Year and 2%
visited twice in year.
Chart 4.9
Chart Showing How Often Visited Of Regular
ONCE IN WEEK ONCE IN
MONTH TWICE/MORE IN MONTH ONCE IN YEAR TWICE IN
YEAR
010203040
Table 4.10
Table Showing Visited Tourist Places
30 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Tourist Places No. Of Respondents Percentage Of Resondents
Kottakunnu 8 14Adyanpara 6 10
Arya Vidyasala 3 4Nilambur Teak 7 11
Ponnani 3 5Mamburam 1 2
Nedumkayam 4 7Kadalundi Bird Sanctuary 3 5
Biyyam Kayal 3 4Mini Ootty 6 10Kovilakoms 2 3
Kakkadampoyil 6 10Tk Colony 3 5Canoli Plot 4 8
Others 1 2Total 60 100
Source : Primary Data
Interpretation
The above table states that majority of the respondent 14% visited Kottakunnu, 10% visited
Adyanpara,4% visited Arya Vidyasala ,11% visited Nilambur Teak museum,5% visited Ponnani ,2%
Mamburam,7 %Nedumkayam 5% Kadalundi Bird Sanctuary,4% Biyyam Kayal,10% Mini Ootty,3%
Kovilakoms,10% Kakkadampoyil,5% Tk Colony, 8% visited Canoli plot and 2% other places
Chart 4.10
Chart Showing Visited Tourist Places
31 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
KOTTAKUNNU
ADYANPARA
ARYA VIDYA
SALA
NILAMBUR TE
AK
PONNANI
MAMBURAM
NEDUMKAYA
M
KADALUNDI B
IRD SANCTU
ARY
BIYYAM KAYA
L
MINI OOTTY
KOVILAKOMS
KAKKADAMPOYIL
TK COLO
NY
CANOLI PLO
T
OTHER
S
0
1
2
3
4
5
6
7
8
9
Table 4.11
Table Showing Favourite Tourist Places
Tourist Places No. Of Respondents Percentage Of 32 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
ResondentsKottakunnu 20 8Adyanpara 22 9[Arya Vidyasala 3 1Nilambur Teak 12 4Ponnani 4 2Mamburam 2 1Nedumkayam 13 5Kadalundi Bird Sanctuary 5 2Biyyam Kayal 6 2Mini Ootty 22 9Kovilakoms 4 2Kakkadampoyil 12 5Tk Colony 9 4Canoli Plot 11 5
Others 1 1Total 60 100 Source : Primary Data
Interpretation
The above table states tha the respondent favourite tourism places are 8% of visitors like Kottakunnu,
9% Adyanpara,1% Arya Vidyasala ,4% Nilambur Teak museum,2% Ponnani ,1% Mamburam,5
%Nedumkayam,2% Kadalundi Bird Sanctuary,2% Biyyam Kayal,9% Mini Ootty,2% Kovilakoms,5%
Kakkadampoyil,4% Tk Colony, 5% visited Canoli plot and 1% other places
Chart 4.11
Chart Showing Favourite Tourist Place
33 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
KOTTAKUNNU
ADYANPARA
ARYA VIDYA
SALA
NILAMBUR TE
AK
PONNANI
MAMBURAM
NEDUMKAYA
M
KADALUNDI B
IRD SANCTU
ARY
BIYYAM KAYA
L
MINI OOTT
Y
KOVILAKOMS
KAKKADAMPOYIL
TK COLO
NY
CANOLI PLO
T
OTHER
S0
1
2
3
4
5
6
7
8
9
Table 4.12
Table Showing Transportation Mode Of Visitors
Transportation Mode No. Of Respondents Percentage Of Resondents
34 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Bus 9 15Taxi 13 22Personal 35 58Others 3 5Total 60 100 Source : Primary Data
Interpretation
The transportation Used by visitors are 15 % used Bus, 22% used Taxi,58% used personal vehicle and
5% used others
Chart 4.12
Chart Showing Transportation Mode of Visitors
BUSTAXIPERSONALOTHERS
Table 4.13
Table Showing Aim Of Visitors
Aim No. Of Respondents Percentage Of ResondentsFamily Visit 11 20
35 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Honeymoon 2 3Relaxing 26 45
Study 7 12Others 12 20Total 60 100
Source : Primary Data
Interpretation
The above table states that 20% visited with the purpose of family visit, 3% for honeymoon,45% for
relaxing,12% for study tour and 20% for other purpose
Chart 4.13
Chart Showing Aim of Visitors
FAMILY HONEYMOON RELAXING STUDY OTHERS0
5
10
15
20
25
30
35
40
45
Table 4.14
Table Showing Meet the Expectation of Visitors
Meet The Expectation No. Of Respondents Percentage Of Resondents
Completely 13 22Partly 37 62
36 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Absolutely Not 10 16Total 60 100
Source : Primary Data
Interpretation
The above table states that 22% completely meet the expectation,62% partly meet the expectation and
16% absolutely not meet the expectation
Chart 4.14
Chart Showing Meet The Expectation
COMPLETELY PARTLY ABSOLUTELY NOT0
10
20
30
40
50
60
70
Table 4.15
Table Showing expectation If Absolutely Not met, Why?
If Absolutely Not, Why? No. Of Respondents Percentage Of Resondents
Trip Is Not Enjoyable 6 10Poor Safety Measures 24 40
Poor Facilities 30 50
37 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Nothing Special 0 0Others 0 0Total 60 100
Source : Primary Data
Interpretation
The above table states that 10% of respondents trip is not enjoyable,40% responds that poor safety
measures ,50% resonds that poor safety measures and 0% responds Nothing and Special Others
Chart 4.15
Chart Showing If Expectation Absolutely Not met , Why?
TRIP IS
NOT ENJO
YABLE
POOR SAFET
Y MEA
SURES
POOR FACILIT
IES
NOTHING SP
ECIAL
OTHER
S05
101520253035404550
Table 4.16
Gender and Regular Visitors
38 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
Regular Visitor Male FemaleYes 20 10No 10 20
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Source: Primary data
Hypothesis
H0: There is no significant difference between gender and regular visitors
H1: There is significant difference between gender and regular visitors
Chi square =∑ (O−E)2
E
Calculate value =5
Table value =3.841
Interpretation From the above table was analyzed by using Chi-square. Here the table value is smaller than the
calculate value, so accepting the alternative hypothesis (H1) i.e., there is significant difference between
gender and regular visitors, and rejecting the null hypothesis i.e. there is no significant difference between
gender and regular visitors
Relationship Between Gender Of Visitors And Satisfaction Level Towards Various
ElementsHypothesis
H0=There is no significant difference between Relationship Between Gender Of Visitors And
Satisfaction Level Towards Various Elements Table 4.17
39 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Attributes Male(x1)
Female(x2)
Total ( x1)2 (x2)2
Sign Boards to reach
destination
3.75 4.25 8 14.06 18.06
Entry charged by DTPC
4.15 3.9 8.05 17.22 15.02
Safety Measures
2.6 1.7 4.3 6.76 2.89
Availability of Guides
2.7 2.7 5.4 7.29 7.29
Food and refreshments
3.05 3.3 6.35 9.30 10.89
Toilet facilities
2.72 3.2 5.92 7.39 10.24
Behavior of staffs
3.5 2.8 6.3 12.25 7.84
Transportation facilities
3.35 2.5 5.85 11.2225 6.25
Cleanliness 2.75 2.15 4.9 7.56 4.62
Eco-friendly environment
3.37 3.35 6.72 11.35 11.22
Value for money( cost
Benefit)
3.37 4 7.37 11.35 16
Total 35.31 33.85 69.16 115.7847 110.5175Satisfaction Level Towards Various Elements
Table 4.18
Anova TableSource of variable
Sum of square Degree of freedom
Mean squares
Between samplesWith in samples
SSC=0.0953SSE=7.857
K-1=1N-K=20
MSC=0.0953MSE=0.44
40 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE
A Study On Visitor’s Satisfaction Towards Tourist Places in Malappuram District 2016
Total SST=8.81 N-1=21
Source: Primary data
F =1.27/1.516
=0.837
Interpretation: -
Degree of freedom = (1, 20)
Table value of F = 4.35
Calculated Value of F = 2.16,which is lower than the table value.
There for; we accept the null hypothesis that is There is no significant difference between
Relationship Between Gender Of Visitors And Satisfaction Level Towards Various Elements.
41 | P.G DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES - M.E.S MAMPAD COLLEGE