Design ProcessThe design brief

First an interview session with the you engaging in a detail question and answer time (project briefing), a good design brief saves everyone time. It helps focus attention on the most effective designs, as soon as possible. The design brief is developed from the project briefing and the converted into a simple text document. This document is submitted to the client for review and approval. Once approved, we begin.

Research and brainstormingI spend time reviewing client information and begin the research and brainstorming stage. Here I take into account client competition, trends in the market, what sets the client apart, the history of the business, the future, the current brand, and research users of the product or service (see User Centered Design).

Rendering / prototype design

I normally narrow the design focus until I have two or three strong options for our design. The rendering stage involves taking these options and presenting them as a printed mounted design or emailed as a Acrobat PDF (depending on review process).

Creative presentation / client feedbackThe design presentation is supplied as a PDF file, with each concept shown in context, using digital mock-ups. Now it’s over to the client to consider the designs and prepare feedback. Part of every presentation involves explaining how the design work relates to their users experience with the product or service.

Finishing touches / revisions

Following client review, I’ll then either finalize the project, or make any revisions suggested and agreed upon. My main aim is to create an design that meets the clients needs and goals while considering the user experience that promotes the business brand. There’s always flexibility in my process.

File creation and supply

Vector artwork or source PhotoShop documents are sent via email and/or made available for download (or backed up on CD). The files can be scaled to any size without loss of quality. I’m happy to cater to specific file requests. The client always owns their art after the project. We don't hold hostage work you've paid for!

Customer service

What I offer doesn’t end once my client pays the final installment. Should any design-related questions crop-up, I’m on hand to answer, or to offer my opinion on how the new design has been applied. I can also help with printing, business papers, or other marketing related needs.