web content analysis example
TRANSCRIPT
Web Content Analysiswww.birthchoiceofthedesert.org
Presented By: Stephanie TristanPA 690
Background
I gathered most of my ideas about creating a
usability instrument from Dr. Baker’s article
titled “Advancing E-Government performance in
the United States through enhanced usability
benchmarks”. In this article, he identifies six
dimensions of usability and associated variables.
Creating a Usability Instrument
Background
The six dimensions of usability defined by Dr. Baker include:
1-Online Services
2-User-help
3-Navigation
4-Legitimacy
5-Information Architecture
6-Accessibility
Creating a Usability Instrument
I chose to focus my web content analysis
on the dimension “Online Services”
Variables
Basic Organization Information
Documents/Brochures Communication with
board/staff/donors Downloadable Forms Interactive Forms Employment
Information Publications Event/Program
Registration
Volunteer Information Multimedia Applications Mapping Applications Statistics Online Donation System Link to Charity Profile
Page Print-ready Marketing
Material Pregnancy/Sexual
Health/Parenting Info
I used the following variables to assess the dimension of “Online Services”
Measurement
I gave each variable a grade score in a percentage value at 5%
increments based on the presence and/or quality of variables found on
the website. I further weighted particular variables based on their
significance directly linked to the organizational mission. The weights
given were a numerical value based on a total number possible of 100.
Finally the percentage grade and weights given were calculated to create
a variable grade. All variable grades were totaled and the dimension was
given a total out of 100 points, which transformed into an overall
percentage grade.
Creating a Usability Instrument
Example
Variable: Basic Information
Grade of 80% with a weight of 10
80% X 10 = 8 Variable Points
** These 8 points would then be added to the other variable scores.
Creating a Usability Instrument
About the Organization
Birth Choice of the Desert is a small non-profit organization
located in Indio, California. I chose to do my web analysis on
this organization because I am currently working with the
Director, Ms. Patty Stringer, for the purpose of enhancing the
organization. Due to recent expansion, the organization is
limited on budget and staff. Ms. Stringer communicated with
me that their website has been neglected and that an upgrade
is necessary. Web Content Analysis
Evaluation Results
Based on the attached table, it is quite obvious that the
current website for Birth Choice of the Desert is highly
inadequate and lacks really any additional features or any
type of interaction with the user. The website as of right
now simply serves as an “Announcement Board” online.
And beyond the web content I evaluated, there are
additional problems including basic spelling and grammar
errors.Web Content Analysis
Recommendations
1. Page Adds (1-Donations/Donors; 2-Volunteers; 3-Press)2. Add necessary forms (1-Registration; 2-Requests; 3-Donations)3. Add footer with contact information at bottom of every web page4. Include a page for FAQs or A to Z Questions5. Add a link to an online map of location(s)6. Create a “What’s New” or Update Box7. Promote fundraising events online8. Communicate educational events online9. Add a Resources page with links to: other agencies, information, etc.10. Use of Interactive Applications (1-Social Networking; 2-RSS Feeds; 3-
Blogging)11. Add a link for Educators 12. Reformat layout (font is too small, not readable, make spelling/grammar
corrections)13. Add a place where stories can be shared (privacy policy must be adhered
to)14. Create a box where users can subscribe to e-newsletter15. Post webmaster contact info
Web Content Analysis
Evaluation Results Table
Web Upgrade CharterFor Birth Choice of the Desert
Presented By: Stephanie TristanPA 690
Background
Birth Choice of the Desert has been serving the Coachella Valley since 1991. The organization staff includes a group of experienced and train volunteers, Director Patty Stringer, Julieta Caballero, and a Board. Board of DirectorsVincent Gioia, ChairmanIrene Molnar, Vice-ChairmanFrank Imburgia, Financial OfficerMargorie Patterson, SecretaryRose McGuire, Guild Other Members of the BoardDr. Bruce CoxJeanne JewettRev. Dr. Clint Ross
Services
•Pregnancy tests
•Referrals for: medical care, ultrasounds, counseling, resource
information, abortion recovery help/support
• Speakers for churches, clubs and schools
• Adoption information
•Emergency baby and maternity supplies (as available) through
Baby Bucks Program
•Educational guidance, layettes and topical library
•In house education on: Abstinence, STD and STI information,
Effects of abortion, Importance of marriage, Birthing and
parenting information
Mission Statement
“Birth Choice of the Desert is a pregnancy help center
whose purpose is to provide assistance, education
and support services to individuals and to encourage
pregnant women to carry their babies to live birth.”
Pro
ject O
utlo
ok
Pro
ble
m S
tate
ment
Sco
pe &
Descrip
tion
Current site is not meeting user needs Current site is not up-to-date Lacks forms/documents Organization has limited budget Organization has technical staffing constraints Almost no interactivity exists on current site There is a need for services and programs to be described in
detail Director would like to have an e-newsletter
Birth Choice of the Desert has currently added a second facility and is undergoing rapid change and expansion. This growth has created an urgent need for an upgrade to the current website, but also a more efficient use of funds due to a limited budget. In response, the organization’s leadership is implementing a web upgrade that will not only update content but will also take advantage of tools/features that have never existed including popular social media applications, staff/volunteer work collaboration, and to enhance the site’s ability as a marketing tool and not only a place for information.
Roles/ResponsibilitiesBirth Choice of the Desert is a small non-profit organization that has a limited number of staff that will be working on this project. All of the project responsibilities will be distributed among :
Sponsor: Ms. Patty Stringer, Director Project Manager: TBAUser Representatives: Jane Doe 1, Jane Doe 2, Jane Doe 3 *Technical Lead: Vendor to be contractedCore Team: Will be developed to represent all major stakeholders once Director approves this charter. * Names are not given due to organizational privacy policies.
Proposed Project Schedule
Phase 1: Planning Phase 2: Collect Feedback
Create web charter Install tracking for at least 3 weeks prior to launching of new site
Gain board approval Interview/Survey Board Members
Approve budget & timeline Interview/Survey Client Users
Interview/Survey Mgmt and Other Staff
Identify a minimum of (3) Donor representatives
Host a meeting with IT staff and stakeholders
Proposed Project Schedule
Phase 3: Initial Design Phase 4: Development, Demo, & Approval
Develop a Core Team which will provide feedback throughout the development stage
IT/Project Leaders will present final demo to core team for approval
IT/Project Leaders will host weekly meetings with the core team
IT/Project Leaders will present final demo to Board
Project Leader will host a bi-weekly meeting with Director
Director/Board will receive a weekly status report
IT Leader will present a Visual Layout of proposed new site
IT Leader will create a table of potential & expected website features
Proposed Project Schedule
Phase 5: Implementation & Maintenance
New website will be implemented online
Review for errors in programming online (tested on various platforms)
Create a plan for website assessment and maintenance
Assign 1 Internal Staff Member the responsibility of maintenance
Web evaluation reports to be presented quarterly and annually
Look for new opportunities for training and skills development
Target PopulationsUsers Why? What are their needs?
Clients (pregnant teens, parents ofteens, low-income, single women)
1-Seeking information on pregnancy, STDs, birth control, etc.2- Seeking information on programs/services3- Desire to interact/communicate4- Attempting to apply for services online
Donors (Individual, Commercial, Corporate, Foundations)
1- Seeking information about the organization (history, staff, contact info, etc.) 2-Seeking information on programs/services3- Looking for event information4- Trying to make a donation
Staff (Administrative, counselors, educators)
1- Seeking information about the organization (history, staff, contact info, etc.) 2-Seeking information on programs/services3- Accessing marketing materials4- Looking for event information
Board Members 1- Seeking information about the organization (history, staff, contact info, etc.) 2-Seeking information on programs/services3- Accessing marketing materials4- Looking for event information
The Community (Other agencies, political representatives, etc.)
1- Seeking information about the organization (history, staff, contact info, etc.) 2-Seeking information on programs/services3- Accessing marketing materials4- Looking for event information
Resources/Constraints
Resources Constraints
Personnel Key positions are vacant. Staff available has minimal technical expertise. Original website was developed for free by another agency.
Funding Organization has limited funding for this project. Project manager must demonstrate potential value for additional funding approvals.
Requirements Requirements are unverified and expanding (potentially)
Commitment Executive leadership commitment exists, but willingness of the board/other staff is still unknown.
External IT Leader/Consultant External parties have less accountability to overall success and relationships must be closely monitored.
Statement of Deliverables
RISKS
PROJECT SCHEDULE
PROJECT MANAGER
AUTHORITY &RESPONSIBILIT
IES
