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145 WE’VE GOT YOU COVERED DECA APPAREL AND ACCESSORIES 2017 - 2018 CATALOG

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Page 1: WE’VE GOT€¦ · 147 Call us 703.860.5006, email us shopdeca_@deca.org or find us on the web at  DESIGN 4-A DESIGN 4-B DESIGN 4-C DESIGN 5-A DESIGN 5-B DESIGN 5-C DESIGN 5-D

145

WE’VEGOT YOU COVERED

DECA APPAREL AND ACCESSORIES

2017 - 2018 CATALOG

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146

DESIGN 2-A

SCHOOL NAME HERE

Custom Design Program

DESIGN 1-A DESIGN 1-B DESIGN 1-C DESIGN 1-D

DECA Images is proud to offer custom apparel to our members, chapters and chartered associations. Select from one of the designs below or use our talented designers to create your own unique design. For quantities over 12 (of the same shirt) for screenprinting and 6 (of the same shirt) for embroidery. Allow approximately 15-20 business days for delivery. Rush delivery may be available for an additional fee.

DESIGN 2-B DESIGN 2-C DESIGN 2-D

DESIGN 3-A DESIGN 3-B DESIGN 3-C DESIGN 3-D

Order form available at www.shopdeca.org | 146

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147

Call us 703.860.5006, email us [email protected] or find us on the web at www.shopdeca.org

DESIGN 4-A DESIGN 4-B DESIGN 4-C

DESIGN 5-A DESIGN 5-B DESIGN 5-DDESIGN 5-C

DESIGN 7-D

SCHOOL NAME HERE

DESIGN 4-D

DESIGN 6-A

DESIGN 7-A

DESIGN 6-B

DESIGN 7-B

DESIGN 6-DDESIGN 6-C

DESIGN 7-C

SCHOOL NAME HERE

Order form available at www.shopdeca.org | 146 Order form available at www.shopdeca.org | 147

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OH THEPOSSIBILITIES!

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Look at what our talented designers have created for our chapters.

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DSBBDT | $18.00 | S-3XL DSNPT | $18.00 | S-3XL

RSRYL | $12.00 | S-3XL

DSLFCT | $18.00 | S-2XL

RSHELICON | $12.00 | S-3XL

SHOP THESE

ITEMS

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DSBLST | $15.00 | S-5XL DSNLST | $19.95 | S-2XL

AND SO MUCH

MORE

W W W . S H O P D E C A . O R G

SEE IT WANT IT GET IT

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DSBCN | $28.00 | S-4XL

DSRBST | $25.00 | S-3XL

DSGCN | $28.00 | S-4XL DSNCN | $25.00 | S-4XL

DSCHH | $28.00 | S-3XL

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153@decainc @deca_images @deca_images @deca_images

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154

CHAPTER PERFORMANCE POLO carbon

DSMGCP S-4XL | $20.00

CHAPTER PERFORMANCE POLO carbon

DSLGCP XS-3XL | $20.00

COLORBLOCK PERFORMANCE POLO - royal/black

DSMCBP S-4XL | $30.00

COLORBLOCK PERFORMANCE POLO - royal/black

DSLCBP XS-3XL | $30.00

Order form available at www.shopdeca.org | 154

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SEE IT

WANT IT

GET IT

W W W . S H O P D E C A . O R G

OXFORD SHIRT light blue

Men’s DSBOM S-4XL | $38.00

OXFORD SHIRT light blue

Ladies’ DSBOL S-2XL | $38.00

OXFORD SHIRT yellow

Men’s DSYOM S-4XL | $38.00

OXFORD SHIRT yellow

Ladies’ DSYOL S-2XL | $38.00

Order form available at www.shopdeca.org | 154 Order form available at www.shopdeca.org | 155

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MEN’S SIZES

POLYESTER 34 36 38 40 42 44 46 48 50 52 54

Regular 5’7”-5’11” • • • • • • • • • • •

Short 5’3”-5’7” • • • • • •

Tall 6’0”-6’3” • • • • • • • •

POLY-WOOL 34 36 38 40 42 44 46 48 50 52 54

Regular • • • • • • • • • •

Short • • • • •

Long • • • • • • • •

Extra Long • • • • • • • •

LADIES’ SIZES

POLYESTER 0 2 4 6 8 10 12 14 16 18 20 22 24

Regular • • • • • • • • • • • • •

Tall • • • • • • • •

Bust 32 33 34 35 36 37 38 40 41 43 45 46 48

Waist 25 26 27 28 29 30 31 33 34 36 37 39 41

Hips 35 36 37 38 39 40 41 43 44 46 47 49 51

POLY-WOOL 0 2 4 6 8 10 12 14 16 18 20 22 24

Regular • • • • • • • • • • •

OFFICIAL DECA BLAZERSOfficial DECA blazers are a requirement for competition at the ICDC. Blazers are sold through mail order, www.shopdeca.org and on-site at the ICDC only. Blazers are not available for purchase at local, state or regional conferences. The DECA blazer patch is not available for individual sale. Blazers will only be exchanged/returned if they are in new condition with the sleeve tags still attached.

POLYESTER BLAZER Men’s DSMBLZLadies’ DSLBLZ

$80.00

BUTTON REPLACEMENT Large BLAZERBUTTONLSmall BLAZERBUTTON

75¢

DECA Images is pleased to partner with the TwinHill division of Men’s Wearhouse. Men’s Wearhouse will offer the following services on the TwinHill blazers. Free pressing, preferred pricing on alterations and discount coupons are good at Men’s Wearhouse and K & G locations

POLY-WOOL BLAZER Men’s DSMWBZLadies’ DSLWBZ

$150.00LIMITED AVAILABILITY

TIESnavy blue | DSMTIE-N | $28.00

yellow | DSMTIE-Y | $28.00

BOW TIESnavy blue

DSBTIE-N | $28.00

yellowDSBTIE-Y | $28.00

SCARVESnavy blue

DSCRF-N | $28.00

yellowDSCRF-Y | $28.00

Order form available at www.shopdeca.org | 156

CHECK OUT OUR BLAZER FIT GUIDE FOR MORE INFORMATION■ bit.ly/blazerfitguide

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DISTRICT OFFICER PINGold and Royal

DSDOP | $10.00Comes with pin, year guard, chain

and officer dangle.

STATE OFFICER PINGold

DSSOP | $10.00Comes with pin, year guard, chain

and officer dangle.

ADVISOR PINGold

DSAP | $10.00

PRESENTATION PINGold

DSPPN | $4.00

a. HONOR CORD blue and white | DSHC | $12.00

b. GRADUATION TASSEL blue and white | DSTSSL-1 | $6.00

c. GRADUATION STOLES blue | DSTLE-B | gold | DSTLE-G | white | DSTLE-W | $12.00

PresidentGavel

Vice PresidentTorch

Secretary Quill

Treasurer Key

Parliamentarian Mace

Historian Quill & Scroll

Reporter Winged Pen

CHAPTER OFFICER PINroyal blue and gold DSCOP-1 | $9.50

Comes with pin and year guard

royal blue and gold DSCOP-2 | $10.00

Comes with pin, year guard, chain and officer dangle.

DANGLE SELECTION

a.

b.

c.

SHOPONLINE

SEE IT

WANT IT

GET IT W W W . S H O P D E C A . O R G

Order form available at www.shopdeca.org | 156 Order form available at www.shopdeca.org | 157

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158 Order form available at www.shopdeca.org | 158

CHAPTER AND DISTRICTRecognition Certificates | $.50

CECEDB-1 CECESB-1

DSCONFP-1

DSCAST-1 DSOSCR-S-1

DSAAM-1 DSGRAR-1

DSAMCP-1 DSGRHS-1

DSCADR-1 DSOSCR-1

DSECAR-1 DSROS-1

STATERecognition Certificates | $.50

COMPETITIVE EVENTSRecognition Certificates | $.50

CERTIFICATE HOLDERNavy | DSCH

$2.00

FOIL SEALGold

DSGFS-1 | $3.00 Set of 10DSGFS-5 | $12.00 Set of 50

SilverDSSFS-1 | $3.00 Set of 10

DSSFS-5 | $12.00 Set of 50

NOTE CARDS royal blue and white | DSNCS

$15.00

SALESALE

SALE

Order form available at www.shopdeca.org | 158

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159Order form available at www.shopdeca.org | 158

a. GIFT BAG - blue | DSBAG | $3.00, b. ACRYLIC AND STAINLESS CADDY - royal blue | DSASC | $18.00c. FRAME - glass | DSFRM | $12.00, d. MATTE BLACK PEN - black and silver | DSNGP-1 | $12.00

e. LEATHER WRITING PAD - black | DSNWP | $35.00, f. TRAVEL MUG - navy blue | DSNSTM | $15.00g. BUSINESS CARD CASE - black | NEBCC | $10.00, h. KEY CHAIN - silver | NECSK | $8.00

i. AMBASSADOR PEN - navy blue and gold | DSNAP | $5.00j. LAPTOP BAG - black and gray | DSLTB | $45.00, k. COURIER BAG - black | DSCB | $10.00

a.

b.

c.

d.

e.

f.

i.

k.

j.

g.

h.

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160

a. BANNER - blue and white | DSBNR | $150.00, b. OUTDOOR FLAG - royal blue | DSFLG | $20.00c. PODIUM BANNER - royal blue and white | DSPOBA | $35.00, d. TABLE DRAPE - royal blue and white | DSNTD | $90.00

e. STREET SIGN - royal blue and yellow | DSDWSS | $15.00, f. TABLE RUNNER - royal blue and white | DSTR | $65.00 SALE $50.00g. HISTORY OF DECA POSTER - royal blue and white | HPOST | $2.00, h. PENNANT - royal blue and white | DSPNT | $22.00

i. MEMO BOARD - white | CIWOB | $15.00, j. MESSAGE BOARD - white | DSNMB | $3.00k. BALLOONS - blue and white | DSBLN | $11.00 for 50 | DSBLN-1 | $20.00 for 100

l. BULLETIN BOARD PAPER - blue and silver | DSBBP | $40.00, m. POSTER - blue and white | DSPSTR | $5.00n. DECA XING SIGN - navy blue and silver | DSXS | $8.00 SALE $7.00

CHAPTER NAME HERE

a.

b.

c.

d.

e.

f.

g.

h.

i.

j.

k.

l.

SALE

SALEn.

m.

Order form available at www.shopdeca.org | 160

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a. CALCULATOR - royal blue | DSFLPC | $5.00b. 2 GB DIAMOND SHAPED USB - royal blue and white | DSLFD | $15.00

c. PENCILS - blue | DSBP | $3.00 for 12 | DSBP-1 | $33.00 for 144d. THE BRITE LINER - neon yellow | DSBL | $1.25

e. CLICK PENS - royal blue, purple, red, green | DSCPD | $5.00 for 12 | DSCPG | $55.00 for 144f. THE WIDE BODY PEN - royal blue | DSWB | $1.25

g. SCRAPBOOK - navy blue | DSNSC | $38.00h. WRITTEN EVENT FOLIO - blue and white | DSWEF | $3.00

i. THREE RING BINDER - blue and white | DSB-1 | $6.00j. POCKET FOLDER - multi | DSPF | $2.00

k. THE CUBE - blue | DSPIC | $12.00

a.

b.

c.

d.

e.

f.

g.

h.

j.

k.

i.

Order form available at www.shopdeca.org | 160 Order form available at www.shopdeca.org | 161

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162

SHOP THESE

ITEMS

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W W W . S H O P D E C A . O R G

SEE IT WANT IT GET IT

AND SO MUCH

MORE

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164

DECA’S CAREER CLUSTER EXAM BOOKLETSBuild your students’ confidence and competency levels by using DECA’s international competition exams as classroom practice tests. Each exam contains 100 questions and answers. Available in booklet form or as a digital download.

2015 | $6.00 EACH | $30.00 SET | WHILE SUPPLIES LAST2016 | $8.00 EACH | $40.00 SET | WHILE SUPPLIES LAST2017 | $10.00 EACH | $50.00 SET | WHILE SUPPLIES LAST

2015 2015-DD 2016 2016-DD 2017 2017-DD

business management + administration NLA DDB15 HCEB16 DDB16 HCEB17 DDB17

finance HCEF15 DDF15 HCEF16 DDF16 HCEF17 DDF17

hospitality HCEH15 DDH15 HCEH16 DDH16 HCEH17 DDH17

marketing HCEM15 DDM15 HCEM16 DDM16 HCEM17 DDM17

principles of business administration HCEP15 DDP15 HCEP16 DDP16 HCEP17 DDP17

set of all titles NLA DDS15 HCES16 DDS16 HCES17 DDS17

PTLevel-1 25 students $375

PTLevel-2 50 students $525

PTLevel-3 75 students $675

PTLevel-4 100 students $825

CUa10 10 additional students $75

CUa25 25 additional students $150

CU 14 1 additional student $10

CUGS100 Game Suite $100

COMPETITION UNIVERSITYCompetition University assists enthusiastic DECA advisors who want to give their students the best possible resource to prepare for DECA Competition. Enrollmemt is available for your entire chapter. Give every student the resources they need to maximize success!

• Build Confidence• Assist with Written Events• Meet Deadlines• “Wow” the Judges• Build Teamwork• Get More Wins

DIGITAL DOWNLOADDIGITAL DOWNLOAD DIGITAL DOWNLOAD

SHOPONLINE

SEE IT

WANT IT

GET IT W W W . S H O P D E C A . O R G

Order form available at www.shopdeca.org | 164

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COMPETITION PREPARATION GUIDESWe have done the work for you! Each laminated career cluster competition preparation guide features definitions of business administration core and cluster performance indicators, career cluster vocabulary, presentation tips, industry trends and resources. Pick the career cluster area your members need: Business Management and Administration, Finance, Hospitality and Marketing.

$5.95 each

business management + administration CPGB

finance CPGF

hospitality CPGH

marketing CPGM

LESSON PLAN BOOK Integrate DECA’s performance indicators into your curriculum with DECA’s Lesson Plan Book. Lessons were created by actual DECA advisors. Contains 12 lesson plans – one for each instructional area in the Business Administration Core. Spiral-bound for ease of use.

DSLPB | $24.95

DECA CAREER CLUSTER LESSON PLAN BOOKS Each book contains lessons plans using performance indicators from the instructional areas in career clusters. Use these modules to easily integrate DECA into your classroom and prepare your students for DECA competition. Spiral-bound for ease of use.

$24.95

business management + administration LPBB

finance LPBF

hospitality LPBH

marketing LPBM

COMPETITIVE EVENTS

PREPARATION MATERIALS

� e Marketing cluster re� ects a focus in performing tasks that

create, communicate, and deliver value to customers and manage

customer relationships in ways that bene� t the organization and its

stakeholders. � ese responsibilities include developing activities

that inform, remind, and/or persuade a target market of ideas,

experiences, goods/services, and/or images, tasks that encourage

strategic decision-making using marketing knowledge, utilizing

qualitative and quantitative research methods to determine

information needs, designing data collection processes collecting

data, analyzing results and presenting data, using e� ective product

planning, product selection, buying, licensing and inventory

control processes, and developing in-depth knowledge about target

customers to understand customer needs, business, competitors,

and products.

MARKETING

Competition Preparation Guide

OVERVIEW

INDUSTRY TRENDS

• While social media might look like a simple marketing technique, the key is to

use it to engage consumers to drive purchases. Social media should focus on

creating a personal connection with a brand.

• � ere will continue to be a trend in making marketing campaigns “mobile

friendly” as consumers use this technology more than traditional outlets.

• Marketers need to ensure that a brand’s content can be seen and used quickly as

consumers will be more likely to share their message.

• Marketers have access to a tremendous amount of data regarding their products

and consumers. � e challenge now is to use this data in real time rather than

conducting analysis of what has already happened. � is allows marketers to

make changes to products and marketing quickly and respond to changes in the

market.

• Brands need to continue to use technology to tell their story to consumers. � is

is known as content marketing and there has been a signi� cant investment in

building this area.

• Simple mobile apps will continue to be used by consumers. A marketing

campaign should include messages through apps like Instagram, WeChat,

Snapchat and WhatsApp.

PRESENTATION TIPS

� e performance indicators are your guide to a

focused presentation! Apply them to the situation

because they are always based on a real life

situation.

Use industry knowledge that you have researched

before competition to supplement what you

know about your performance indicators. � is

helps demonstrate your pro� ciency!

Be natural and comfortable in your role in the

situation. Nonverbal communication can be just

as important as verbal communication. If you

smile and are con� dent it demonstrates your

professionalism.

Speak clearly so that the judge can understand

what you are sharing with him/her. You have

time to talk about your performance indicators

within the situation—don’t rush and take the

chance a judge didn’t hear you talking about

something.

At the end of any role play situation, you are

always told what the judge is looking for in an

outcome—make sure you address this!

How are you unique? What are you bringing to

this presentation that no other competitor will

show this judge? Be memorable in a professional

way.

Show your ability to be creative—don’t just have

a “Plan A”; exceed expectations by having options

for your judge to select from if the situation calls

for it.

Take time to make sure your judge is following

your thoughts. You can ask him/her questions to

make sure they have understood what you have

shared.

� e judge will ask you prepared questions. If you

need a minute to consider the questions before

answering, say so in a professional manner. � is

re� ects your respect of his/her position and your

desire to share an informed answer.

American Marketing Association

Internet Marketing Association

International Social Media Association

American Association of Advertising Agencies

Business Marketing Association

RESOURCES

1

� e Hospitality and Tourism cluster re� ects a focus in performing

tasks that encompass the management, marketing and operations of

restaurants and other foodservices, lodging, attractions, recreation

events and travel related services. � ese responsibilities include

maintaining operations and promoting guest services in eating

and drinking establishments, operation of lodging facilities and the

care of guests who use these facilities, either through direct guest

contact or the provision of background services that enhance the

guest experience, activities related to the development, research,

packaging promotion and delivery of a traveler’s experiences, and the

development of customer service skills. Technical skills are location-

speci� c and training is handled on the job.

HOSPITALITY AND

TOURISMCompetition Preparation Guide

OVERVIEW

INDUSTRY TRENDS

• � e growth seen in the Millennial and Generation Y markets will a� ect

hospitality business. � ese generations are looking for “experiences” as much as

a great product/service and are willing to pay for these special opportunities.

• � ere is a growing trend in gourmet experiences for the “foodie” market. � ey

want to learn techniques but also experience this trend for reasonable prices in

restaurants and food service in lodging properties.

• Social media will continue to have a signi� cant impact on the hospitality cluster

due to consumer’s need to quickly share experiences—both positive and

negative. Businesses should be prepared for this engagement with employees

who are trained to leverage positive experiences as a marketing advantage and to

turn negative experiences into an opportunity to demonstrate excellent customer

service.

• Restaurant businesses are seeing a trend in consumers searching out locally

sourced meats, seafood and produce. � is is an opportunity to develop menu

items as a new product but it will also support local small businesses which is a

positive development for local economies.

• � ere is a growing trend for restaurants to provide menu items that are sensitive

to special dietary needs including food allergies and gluten-free requests.

• Sports management is increasingly looking at how to use mobile technology to

enhance a consumers experience while viewing a sports event. A majority of fans

bring a mobile device to a sport experience and use it during that time. Teams

are being innovative on how to engage at this level: ordering food to be delivered,

updates on bathroom lines and discounts on merchandise.

PRESENTATION TIPS

� e performance indicators are your guide to a

focused presentation! Apply them to the situation

because they are always based on a real life

situation.

Use industry knowledge that you have researched

before competition to supplement what you

know about your performance indicators. � is

helps demonstrate your pro� ciency!

Be natural and comfortable in your role in the

situation. Nonverbal communication can be just

as important as verbal communication. If you

smile and are con� dent it demonstrates your

professionalism.

Speak clearly so that the judge can understand

what you are sharing with him/her. You have

time to talk about your performance indicators

within the situation—don’t rush and take the

chance a judge didn’t hear you talking about

something.

At the end of any role play situation, you are

always told what the judge is looking for in an

outcome—make sure you address this!

How are you unique? What are you bringing to

this presentation that no other competitor will

show this judge? Be memorable in a professional

way.

Show your ability to be creative—don’t just have

a “Plan A”; exceed expectations by having options

for your judge to select from if the situation calls

for it.

Take time to make sure your judge is following

your thoughts. You can ask him/her questions to

make sure they have understood what you have

shared.

� e judge will ask you prepared questions. If you

need a minute to consider the questions before

answering, say so in a professional manner. � is

re� ects your respect of his/her position and your

desire to share an informed answer.

American Hotel and Lodging Association

National Recreation and Park Association

International Association for Amusement

Parks and Attractions

Sports Marketing Association

RESOURCES

1

� e Finance cluster re� ects a focus in performing tasks to report,

obtain, save, protect, and grow the � nancial assets of businesses and

individuals. � ese responsibilities can include recording, classifying,

summarizing, analyzing and communicating a business’s � nancial

information, accepting deposits, lending funds and extending

credit, managing policy and strategy for capital structure, budgeting,

acquisition and merger, � nancial modeling and planning, funding,

dividends and taxation and o� ering products that reduce the risk of

� nancial loss through insurance.

FINANCECompetition Preparation Guide

OVERVIEW

INDUSTRY TRENDS

• Despite many challenges recently in the � nancial industry, there is a growing

spirit of entrepreneurship in this area.

• Technology continues to have an impact on the � nancial services industry by

creating automated � nancial tools providing consumers convenience to access

their accounts. Innovation in this area will continue to develop customer loyalty.

• � e Credit Card Accountability Responsibility and Disclosure Act of 2009 (CARD

Act) has had a signi� cant impact on how � nancial services businesses operate.

� e cost of � nancial data has increased which presents a challenge to e� ectively

use budgets. � is also makes it more expensive to start and operate a business in

this industry.

• � e rise of crowdfunding has made it easier to access capital, as Kickstarter has

proven recently. Financial services businesses should watch this trend to learn

how to engage consumers with similar innovation.

• � e Credit Card Accountability Responsibility and Disclosure Act of 2009 (CARD

Act) has encouraged consumers to require transparency in their � nancial

partners. Businesses need to respond to this trend and use technology to secure

sensitive information, provide data as requested and demonstrate a competitive

advantage.

• Technology continues to have an impact on the � nancial services industry by

creating new payment and credit options. � e development of Bitcoin is the

beginning of trends in virtual currency.

PRESENTATION TIPS

� e performance indicators are your guide to a

focused presentation! Apply them to the situation

because they are always based on a real life

situation.

Use industry knowledge that you have researched

before competition to supplement what you

know about your performance indicators. � is

helps demonstrate your pro� ciency!

Be natural and comfortable in your role in the

situation. Nonverbal communication can be just

as important as verbal communication. If you

smile and are con� dent it demonstrates your

professionalism.

Speak clearly so that the judge can understand

what you are sharing with him/her. You have

time to talk about your performance indicators

within the situation—don’t rush and take the

chance a judge didn’t hear you talking about

something.

At the end of any role play situation, you are

always told what the judge is looking for in an

outcome—make sure you address this!

How are you unique? What are you bringing to

this presentation that no other competitor will

show this judge? Be memorable in a professional

way.

Show your ability to be creative—don’t just have

a “Plan A”; exceed expectations by having options

for your judge to select from if the situation calls

for it.

Take time to make sure your judge is following

your thoughts. You can ask him/her questions to

make sure they have understood what you have

shared.

� e judge will ask you prepared questions. If you

need a minute to consider the questions before

answering, say so in a professional manner. � is

re� ects your respect of his/her position and your

desire to share an informed answer.

American Finance Association

Securities Industry and Financial

Markets Association

� e Financial Services Roundtable

� e Clearinghouse Association

RESOURCES

1

� e Business Management Administration cluster re� ects a focus

in performing administrative and managerial processes vital to the

success and ongoing existence of a business organization. � ese

responsibilities can include information and communication

management, data processing and collection, project tracking,

connecting with IT, activities related to the planning, organizing,

directing, and evaluating the business organization through the

use of � nancial, human, and material resources, and the processes

needed to plan, organize, coordinate and control the production of

goods or services.

BUSINESS MANAGEMENT

AND ADMINISTRATION

Competition Preparation Guide

OVERVIEW

INDUSTRY TRENDS

• In the next decade, businesses will see a signi� cant change in the workforce

as the “Baby Boomer” generation retires. Knowledge management will be key

in assisting managers with saving important experiential data as this turnover

occurs.

• � ere is a growing demand in the workforce to create an environment that

supports telecommuting and/or policies that support a better work/life balance.

• Social media has had a signi� cant impact across all areas of business operations.

Companies are challenged to stay educated in this area and use social media

to e� ectively recruit employees, sustain corporate branding and engage with

customers.

• In a business environment that sees employees seeking out jobs that meet their

needs and wants across multiple platforms, businesses are implementing new

programs that retain and reward exceptional employees.

• To connect with a younger generation of employees, companies are developing

new recruiting programs including: internships, apprencticeships, college

recruiting programs, sponsoring competitions, service trips, and interaction with

executives.

• Today, employees want to feel valued and that their work has an impact.

Businesses can engage in internal branding by using techniques like highlighting

positive work examples across the business. � is helps motivate the entire

workforce to support company goals.

PRESENTATION TIPS

� e performance indicators are your guide to a

focused presentation! Apply them to the situation

because they are always based on a real life

situation.

Use industry knowledge that you have researched

before competition to supplement what you

know about your performance indicators. � is

helps demonstrate your pro� ciency!

Be natural and comfortable in your role in the

situation. Nonverbal communication can be just

as important as verbal communication. If you

smile and are con� dent it demonstrates your

professionalism.

Speak clearly so that the judge can understand

what you are sharing with him/her. You have

time to talk about your performance indicators

within the situation—don’t rush and take the

chance a judge didn’t hear you talking about

something.

At the end of any role play situation, you are

always told what the judge is looking for in an

outcome—make sure you address this!

How are you unique? What are you bringing to

this presentation that no other competitor will

show this judge? Be memorable in a professional

way.

Show your ability to be creative—don’t just have

a “Plan A”; exceed expectations by having options

for your judge to select from if the situation calls

for it.

Take time to make sure your judge is following

your thoughts. You can ask him/her questions to

make sure they have understood what you have

shared.

� e judge will ask you prepared questions. If you

need a minute to consider the questions before

answering, say so in a professional manner. � is

re� ects your respect of his/her position and your

desire to share an informed answer.

American Management Association

International Association of Business and

Management Professionals

Society for Human Resource Management

National Association for Business Economics

RESOURCES

1

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COMPETITION BELL RINGER ACTIVITIESPrepare students for DECA competition with DECA Competition Bell Ringer Activities. Taken from the Business Administration Core, this will assist students in preparation for any competitive event. These daily excercises are a great way to start each class! Sold as a CD that is Windows formatted.

WAS $29.95 | NOW $10.00 | DSCBR WHILE SUPPLIES LAST

VOCABULARY FLASH CARDSPrepare for DECA Competition with these Vocabulary Flash Cards. This custom designed flash card set contains 100 different vocabulary terms common to all of DECA’s competitive events.

DSVFC | WAS $29.95 | NOW $15.00 | WHILE SUPPLIES LAST

SALE

SALE

SALE

CAREER CLUSTER BELL RINGER ACTIVITIESThese daily exercises are a great way to start each class and help prepare students for the competitive events arena. Daily exercises are developed from performance indicators for each career cluster. Sold as a CD that is Windows formatted. Available while supplies last.

WAS $29.95 | NOW $10.00 | WHILE SUPPLIES LAST

business management + administration BRAB

finance BRAF

hospitality BRAH

marketing BRAM SOLD OUT

SOLD OUT

DECA’S CAREER CLUSTER EXAM CD-ROMThere is a feature that will allow you to print the exam as a PDF file. Interactive CD is Windows formatted.

$5.00 ea | $25.00 SET

2013

business management + administration CCDB

finance CCDF

hospitality CCDH

marketing CCDM

principles of business administration CCDP

set of all titles CCDS

SALE

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TITLE: VOCABULARY FLIP CARDS

Marketing VFCM | $19.95

Business Management and Administration VFCB | $19.95

Finance VFCF | $19.95

Hospitality VFCH | $19.95

VOCABULARY FLIP CARDSAVAILABLE NOW

Increase StudentVocabulary!

Use as Bell Ringers!

TITLES COMING

EARLY 2018!NEW

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PERSONAL FINANCIAL LITERACY PREPARATION MATERIALSThis handbook contains a sample exam and three sample events from the Personal Financial Literacy event

FLE15 | $7.00 | WHILE SUPPLIES LAST

FLE16 | $10.00 | WHILE SUPPLIES LAST

FLE16-DD | $10.00 | DIGITAL DOWNLOAD OPTION AVAILABLE!

FLE17 | $15.00

FLE17-DD | $15.00 | DIGITAL DOWNLOAD OPTION AVAILABLE!

FOLLOW DECA IMAGES ON PINTEREST FOR EVENT SPECIFIC MATERIALS

FINANCIAL LITERACY

Personal Financial LiteracyAs used in DECA’s Personal Financial Literacy Event

Includes:Career Cluster Exam Chartered Association EditionSample Events

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SAMPLE CONTENT INTERVIEWSThese handbooks contain four sample events.Volume 2 also available in digital download format.

VOL 1 $5.00 ea | $25.00 set VOL 2 $7.00 ea | $28.00 set

EVENT PREPARATION MATERIALSThese handbooks contain a sample exam and three sample content interviews. 2016 also available in digital download format. 2015 $7.00 ea | WHILE SUPPLIES LAST 2016 $10.00 ea | $40.00 set | WHILE SUPPLIES LAST2017 $15.00 ea | $60.00 set

TITLE 2015 2016 2016-DD 2017 2017-DD

business management + administration NLA PBAB16 PBAB16-DD PBAB17 PBAB17-DD

finance PBAF15 PBAF16 PBAF16-DD PBAF17 PBAF17-DD

hospitality PBAH15 PBAH16 PBAH16-DD PBAH17 PBAH17-DD

marketing PBAM15 PBAM16 PBAM16-DD PBAM17 PBAM17-DD

set of all titles NLA PBAS16 PBAS16-DD PBAS17 PBAS17-DD

TITLE VOL 1 VOL 2 VOL 2-DD

business management + administration PBABV1 PBABV2 PBABV2-DD

finance PBAFV1 PBAFV2 PBAFV2-DD

hospitality PBAHV1 PBAHV2 PBAHV2-DD

marketing PBAMV1 PBAMV2 PBAMV2-DD

set of all titles PBASV1 PBASV2 PBASV2-DD

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PRINCIPLES OF BUSINESSADMINISTRATION EVENTS

DIGITAL DOWNLOAD

DIGITAL DOWNLOAD DIGITAL DOWNLOAD

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170 Order form available at www.shopdeca.org | 170

EVENT PREPARATION MATERIALSThese handbooks contain a sample exam and three sample content interviews.2016 also available in digital download format.

2015 $7.00 ea | WHILE SUPPLIES LAST 2016 $10.00 ea | WHILE SUPPLIES LAST 2017 $15.00 ea | $105.00 set

TITLE 2015 2016 2016-DD 2017 2017-DD

business law and ethics TDM151 TDM161 TDM161-DD TDM171 TDM171-DD

buying and merchandising TDM152 TDM162 TDM162-DD TDM172 TDM172-DD

financial services TDM153 TDM163 TDM163-DD TDM173 TDM173-DD

hospitality services TDM154 TDM164 TDM164-DD TDM174 TDM174-DD

marketing communications TDM155 TDM165 TDM165-DD N/A N/A

marketing management N/A N/A N/A TDM175 TDM175-DD

sports and entertainment marketing TDM156 TDM166 TDM166-DD TDM176 TDM176-DD

travel and tourism marketing TDM157 TDM167 TDM167-DD TDM177 TDM177-DD

set of all titles TDM150 TDM160 TDM160-DD TDM170 TDM170-DD

TEAM DECISION MAKING EVENTS

DIGITAL DOWNLOAD DIGITAL DOWNLOAD

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THE COMPETITIVE EDGE FOR TEAMS

$5.00 ea | $145.00 set

business law and ethics CET101

buying and merchandising CET102

financial services CET103

hospitality services CET104

marketing management CET105

sports and entertainment marketing CET106

travel and tourism marketing CET107

set of all 42 booklets CET100

SAMPLE CASE STUDIESThese handbooks contain four case studies. Volume 2 also available in digital download format.

VOL 1 $5.00 ea | $49.00 set VOL 2 $7.00 ea | $70.00 set

TITLE VOL 1 VOL 2 VOL 2-DD

business law and ethics TDM1V1 TDM1V2 TDM1V2-DD

buying and merchandising TDM2V1 TDM2V2 TDM2V2-DD

financial services TDM3V1 TDM3V2 TDM3V2-DD

hospitality services TDM4V1 TDM4V2 TDM4V2-DD

marketing communications TDM5V1 TDM5V2 TDM5V2-DD

sports and entertainment marketing TDM6V1 TDM6V2 TDM6V2-DD

travel and tourism marketing TDM7V1 TDM7V2 TDM7V2-DD

set of all titles TDMSV1 TDMSV2 TDMSV2-DD

F O R M O R E I N F O R M AT I O N

SHOPONLINE

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WANT IT

GET IT W W W . S H O P D E C A . O R G

DIGITAL DOWNLOAD

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THE COMPETITIVE EDGE 2

$5.00 ea | $205.00 set

accounting applications CERP101

apparel and accessories CERP102

automotive services CERP103

business finance CERP113

business services CERP104

food marketing CERP105

hotel and lodging CERP106

human resources CERP112

marketing communications CERP107

quick serve restaurant management CERP108

restaurant and food service management CERP109

retail merchandising CERP110

sports and entertainment marketing CERP111

set of all 65 booklets CERP100

INDIVIDUAL SERIES EVENTS

SEE IT

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W W W . S H O P D E C A . O R G

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EVENT PREPARATION MATERIALSThese handbooks contain a sample exam and four sample role plays.2016 also available in digital download format.

2014 $7.00 ea 2015 $10.00 ea | $130.00 set WHILE SUPPLIES LAST 2016 $15.00 ea | $195.00 set

TITLE 2015 2016 2016-DD 2017 2017-DD

accounting applications RPH1501 RPH1601 RPH1601-DD RPH1701 RPH1701-DD

apparel and accessories RPH1502 RPH1602 RPH1602-DD RPH1702 RPH1702-DD

automotive services RPH1503 RPH1603 RPH1603-DD RPH1703 RPH1703-DD

business finance RPH1504 RPH1604 RPH1604-DD RPH1704 RPH1704-DD

business services RPH1505 RPH1605 RPH1605-DD RPH1705 RPH1705-DD

food marketing RPH1506 RPH1606 RPH1606-DD RPH1706 RPH1706-DD

hotel and lodging RPH1507 RPH1607 RPH1607-DD RPH1707 RPH1707-DD

human resources RPH1508 RPH1608 RPH1608-DD RPH1708 RPH1708-DD

marketing communications N/A N/A N/A RPH1709 RPH1709-DD

marketing management RPH1509 RPH1609 RPH1609-DD N/A N/A

quick serve restaurant management RPH1510 RPH1610 RPH1610-DD RPH1710 RPH1710-DD

restaurant and food service management RPH1511 RPH1611 RPH1611-DD RPH1711 RPH1711-DD

retail merchandising RPH1512 RPH1612 RPH1612-DD RPH1712 RPH1712-DD

sports and entertainment marketing RPH1513 RPH1613 RPH1613-DD RPH1713 RPH1713-DD

set of all titles RPH1500 RPH1600 RPH1600-DD RPH1700 RPH1700-DD

SAMPLE ROLE PLAYSThese handbooks contain three sample role plays.Volume 2 also available in digital download format.

VOL 1 $5.00 ea | $65.00 set VOL 2 $7.00 ea | $91.00 set

TITLE VOL 1 VOL 2 VOL 2-DD

accounting applications RPH1V1 RPH1V2 RPH1V2-DD

apparel and accessories RPH2V1 RPH2V2 RPH2V2-DD

automotive services RPH3V1 RPH3V2 RPH3V2-DD

business finance RPH4V1 RPH4V2 RPH4V2-DD

business services RPH5V1 RPH5V2 RPH5V2-DD

food marketing RPH6V1 RPH6V2 RPH6V2-DD

hotel and lodging RPH7V1 RPH7V2 RPH7V2-DD

human resources RPH8V1 RPH8V2 RPH8V2-DD

marketing management RPH9V1 RPH9V2 RPH9V2-DD

quick serve restaurant management RPH10V1 RPH10V2 RPH10V2-DD

restaurant and food service management RPH11V1 RPH11V2 RPH11V2-DD

retail merchandising RPH12V1 RPH12V2 RPH12V2-DD

sports and entertainment marketing RPH13V1 RPH13V2 RPH13V2-DD

set of all titles RPHSV1 RPHSV2 RPHSV2-DD

DIGITAL DOWNLOAD

DIGITAL DOWNLOAD DIGITAL DOWNLOAD

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174

AN INTRODUCTION TO WRITTEN EVENTSLearn about each type of written event, strategies for

success, and presentation tips in this revised guide for students and advisors.

WEPG | $9.95

COMPETITION GUIDE: ADVERTISING Learn more about Advertising and prepare for the Advertising Campaign Event with this interactive

and fun workbook.

LBCGAD | $24.95

The DECA Competitive Written Events are an opportunity for students to demonstrate

their competency in a variety of areas. There are four categories of written events: Business Operations Research Events, Chapter Team Events, Business Management and

Entrepreneurship Events and Marketing Representative Events. Some of the written events are designed for individual members while most are designed for as many as three

members. Within a four year DECA program, these events are best suited for second, third and fourth year DECA members who have competed in the Principles of Business

Administration Events. Participants in written events should have a strong foundational

understanding of the subject matter.

AN INTRODUCTION TO WRITTEN EVENTS

The Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. *Entries must be submitted in an official DECA written event folio. *Sheet protectors may not be used. *Limited to the number of pages specified in the guidelines (plus title page and table of contents). *All pages are numbered in sequence starting with the executive summary and ending with the final page of the appendix. *Major content must be at least double-spaced. *Entry must be typed/word processed. *Paper is 8½ inches by 11 inches. No fold-outs, attachments, tabs used. *The written entry follows the format guidelines.

PENALTY POINTS [PEN-L-TEE POINTS]1. Points deducted from a written report because the report did not follow the criteria established on the Written Entry Checklist.

COMPANY BACKGROUNDHAVE YOU WRITTEN YOUR TEXT SO THAT IT IS CLEAR AND EASY TO UNDERSTAND?

HAVE YOU USED DATA TO DEFINE YOUR PROBLEM?

CAN YOU HIGHLIGHT IMPORTANT KEY WORDS TO CATCH THE JUDGE’S ATTENTION?

TITLE 2016 2017

advertising campaign event WW16ADC WW17ADC

business growth plan WW16EBG WW17EBG

business services operations research event WW16BOR WW17BOR

buying and merchandisng operations research event NLA WW17BMOR

community service project WW16CSP WW17CSP

creative marketing research project WW16CMP WW17CMP

entrepreneurship promotion project WW16EPP WW17EPP

fashion merchandising promotion plan event WW16FMP WW17FMP

financial literacy promotion project WW16FLPP WW17FLPP

financial operations research event WW16FOR WW17FOR

franchise business plan WW16EFB WW17EFB

hospitality and tourism operations research event WW16HTOR WW17HTOR

independent business plan NLA WW17EIB

innovation plan NLA WW17EIP

international business plan event WW16IBP WW17IBP

learn and earn project WW16LEP WW17LEP

public relations project WW16PRP WW17PRP

sports and entertainment operations research event WW16SEOR WW17SEOR

sports and entertainment promotion plan event WW16SEPP WW17SEPP

start-up business plan NLA WW17ESB

stock market game WW16SMG WW17SMG

set of all titles NLA WW1700

ADVERTISING CAMPAIGN EVENT

1st PlaceGRAYSON BRALLEY

CHRISTOPHER LASK

CONNER SNAVELY

Atlee High School, VA

2nd PlaceRYAN LUBKER

Myers Park High School, NC

3rd Place

KELLY MURPHY

PETER MORRISSEY

Naugatuck High School, CT

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

WRITTEN EVENT WINNERSWinning entries from the 2016-2017 International Career Development

Conference are reproduced as samples for use as guides when preparing your own written manuals.

2016 $7.00 ea 2017 $10.00 ea | $200.00 set

A classroom and competitive resource

GO FOR THE

GLASSBusiness concepts EXPLAINED

?BusinessAnalysis

Think Outside the Box

Real WorldConnection

Quotes & Wisdom

Designed for: Advertising Campaign

Lessons on:

• Idea & strategy development

• Advertising media

• Campaign implementation

In-depth lessons with infographic style

YOUCAN BETHE NEXT WINNER

Competition GuideADVERTISING CAMPAIGN

WRITTEN EVENT WINNERS

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WRITTEN EVENT GUIDESWe have done the work for you! Each laminated written event competition preparation guide features information on preparing your team, project management, writing an executive summary and appendix, presentation tips, event specific advice and developing resources for your project. Pick the area your members need: Operations Research, Chapter Team Events, Entrepreneurship or Marketing Representative Events.

$9.95

operations research events WPGO

chapter team events WPGC

entrepreneurship events WPGE

marketing representative events WPGM

COMPETITION GUIDE: LEAN ENTREPRENEURSHIPLearn more about the lean model of entrepreneurship with this interactive and fun workbook!

LBCGLE | $24.95

COMPETITION GUIDE: ENTREPRENEURSHIPLearn more about franchising with this interactive and fun workbook.

LBCGEF | $24.95

COMPETITION GUIDE: GROWING YOUR BUSINESSLearn more about growing your existing business with this interactive and fun workbook.

LBCGGB | $24.95

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VIRTUAL BUSINESS SIMULATIONSThis incredible classroom simulation will prepare students for success in the DECA Virtual Business Challenge. Three additional titles are now being offered direct from DECA Images. Materials are delivered electronically. Please provide advisor name and email address when ordering.

MINI LICENSE (5-USER) LAB LICENSE (30-USERS) SITE LICENSE

VIRTUAL BUSINESS – ACCOUNTING ONLINE

KMI-VBAO-ML$695.00

KMI-VBAO-LL$1,195.00

KMI-VBAO-SL$1,695.00

VIRTUAL BUSINESS – HOTEL ONLINE***

KMI-VBHO-ML$695.00

KMI-VBHO-LL$1,195.00

KMI-VBHO-SL$1,695.00

VIRTUAL BUSINESS – MANAGEMENT ONLINE***

KMI-VBMO-ML$695.00

KMI-VBMO-LL$1,195.00

KMI-VBMO-SL$1,695.00

VIRTUAL BUSINESS – FASHION

KMI-VBFA-ML$695.00

KMI-VBFA-LL$1,195.00

KMI-VBFA-SL $1,695.00

VIRTUAL BUSINESS – PERSONAL FINANCE 2.0

KMI-VBF2-ML$795.00

KMI-VBF2-LL$1,295.00

KMI-VBF2-SL$1,795.00

VIRTUAL BUSINESS – RESTAURANT

KMI-VBR-ML $695.00

KMI-VBR-LL $1,195.00

KMI-VBR-SL $1,695.00

VIRTUAL BUSINESS – RETAILING ONLINE***

KMI-VBRO-ML $695.00

KMI-VBRO-LL$1,195.00

KMI-VBRO-SL$1,695.00

VIRTUAL BUSINESS – SPORTS AND ENTERTAINMENT 2.0

KMI-VBS2-ML$695.00

KMI-VBS2-LL$1,195.00

KMI-VBS2-SL$1,695.00

*** MULTIPLAYER FEATURE AVAILABLE, SEE BELOW FOR PRICING:

MULTIPLAYER FEATURE

VIRTUAL BUSINESS – MANAGEMENT ONLINE*** KMI-VBMO-MP $299.00

VIRTUAL BUSINESS – RETAILING ONLINE*** KMI-VBRO-MP $299.00

F O R M O R E I N F O R M AT I O N

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ONLINE

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