We’re Here to Help

Our Remote Services

We are acutely aware that our industry is dealing with sudden, unprecedented, issues and finding alternative ways of working.

Food Beverage Pet Home Personal Healthcare

We feel that we can help our clients solve some of these issues, perhaps in ways you weren’t aware that we could.

The following outlines some areas of help that we wanted to make you aware of..

…all conducted remotely.

Examples of Our Remote Services

Expertise in iHUTs(online home

placement tests)

Our research, more than ever, is bespoke designed to address your specific research needs and many of our services can be conducted without face-to-face contact. For any research requirement that you have, we will find a way to address it for you. Please feel free to ask.

Product sensory profiling via our

remote sensory panel

Online packaging research: screening

through to pre-launch

Concept testing: early ideas screening through to full propositions

Online product and pack claims evaluation

Full range of online and mobile qualitative research approaches

Application of implicit, face-reading and conjoint online

Online training and workshops

Maximising insights generation from your

existing data

passion | excellence | success

Case Studies

Consonance of Brand, Pack and Product using Implicit Methods

The Challenge

• To understand the personality of a new launch into the confectionery giftingsector.

The Solution

• Consumers used Implicit emotional profiling plus traditional liking measuresto reveal their connection with the brand, pack and product elements ofthis chocolate gift.

The Benefits

• The branded pack was highly liked and projected the attributes modern,desirable and generous. However, this personality was not reinforced by thewrappers or by the product. Whilst the product was highly liked, it was notaligned with the expectations generated by the pack and the brand butinstead considered fun and great for sharing.

• The pack design was reworked, and the product launched as an everydaytreat or gift for young people rather than a choice for more sophisticatedgifting occasions.

Sector ApproachCas

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Ice Cream: the Optimum Flavour Range

The Challenge

• To select three flavours to complement a core range of chocolate, strawberryand vanilla ice cream

Sector Approach

The Benefits

• The choice of chocolate, strawberry and vanilla as the core flavours wasvalidated. However, the option of including Cookies and Cream was droppedin favour of Cherry as those who would buy Cookies and Cream were thesame people who would also buy Chocolate. The TURF approach allowed theclient to successfully re-launch a range of six delicious flavours adding Cherry,Pistachio and Mint Choc Chip to the three core SKUs.

The Solution

• Consumers evaluated the three core flavours plus eight contenders in abranded test. Total Unduplicated Range and Frequency analysis (TURF) wasused to identify the six flavours that would appeal to the widest possiblenumber of people

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The Challenge

• To retain loyal customers and attract new ones to a leading laundry liquid brand by maximising the focus and impact of on-pack and brand communication.

The Solution

• Implicit emotional profiling amongst users and non-users was used topin-point the emotional and functional messaging cued by the liquid’sfragrance and define how this was different to that of a key competitor.

Sector Approach

Revealing the Emotional Connection with your Brand using Implicit Methods

The Benefits

• The liquid fragrance generated emotions such as caring and friendly andlong lasting, all day freshness. The competitor had a more functionalprofile being linked to feelings of cleanliness, reliability and toughnesson stains.

• These findings were used to modify the marketing strategy for theliquid and the wider range of the brand.

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Consumer Led Innovation using Mobile Technology

The Challenge

• To create concepts for the next generation of indulgent, healthy snacks thatmeet the needs of busy women.

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The Benefits

• Working directly with consumers gave the client maximum insight intotheir snacking motivations and frustrations. They were also able to interactwith the product ideas directly and discuss and refine the propositions inthe moment.

• The Result? Clear guidelines on how to satisfy both healthiness and indulgence in a snack that would fit the busy lifestyle of its target audience.

The Solution

• We recruited a team of articulate and creative women for a four-week co-creation journey. Our team diarised their snacking in real time using mobiletools; created a concept for the ideal snack to meet their needs; presentedand refined the concepts with the client in interactive Product Labs andderived clear ingredient guidelines and recipe ideas.

Sector Approach

Bringing Product Benefits to Life using Ethnography

The Challenge

• To capture reaction to a completely novel hair care product, define usage, benefits and potential cannibalisation within the sector.

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The Benefits

• The product was excellent and delivered an unmet need. With our help,the client was able to improve the instructions for use and make minorformulation adjustments to make it even better.

The Solution

• It was essential to capture how consumers used the product in their reallives in real time. So we ran a placement test amongst 64 consumers.Respondents completed video diaries which allowed us to ask quantitativequestions on scales as well as get qualitative insights.

Sector Approach

Claim Support in Oral Care

The Challenge

• To provide user and third-party evidence that a new toothpaste makes teeth whiter.

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The Benefits

• The toothpaste gave instant whitening results. The robust science used togenerate this result meant that the claim was used with confidence on-pack. Moreover, the product was awarded best innovation in thetoothpaste market in France.

The Solution

• 55 respondents, selected as having teeth of appropriate shades, used theproduct at home for two weeks. A matched cell used a non-whiteningtoothpaste. Respondents assessed the colour of their own teeth using acommercial whiteness scale and their teeth shade was measured at thestart and then weekly by a qualified dental technician.

Sector Approach

Expert consultancy

Directors involved every day

Thought leadership on all things sensory, product and packaging

Clear commercial deliverables

Reporting to suit you

Focused on your decisions

Passion for your business

Helping beyond projects

Jointly own your problems

Client service excellence

Flexible

Always ‘can-do’

Proactive

Tailored solutions

Bespoke research design

Relevant innovations

Competitively priced

High value-add

Long term relationship focus

We Tick all the Boxes

How can we help?