we get you los angeles · advantage of our ubiquity (500k canvases), our national footprint (25 top...

COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019

WE GET YOU LOS ANGELESMedia Across The Market

http://outfrontmedia.com

2LOS ANGELES323.222.7171

WE GET YOU AMERICA At OUTFRONT, we understand that to brands, audiences are everything. We provide an integrated and targeted platform to connect brands to their desired audiences, as they live their lives.

We are famous for incomparable impact and creativity of our medium – we champion the power of the biggest canvases across North America to drive engagement, fame, and trust.

And we do it where it matters.

— We are everywhere. We empower smart brands to take advantage of our ubiquity (500K canvases), our national footprint (25 top markets), and our local dominance (and relevance).

— We are front and center in the places where people live, work, and travel. From urban centers, to busy highways, to transit hubs, to neighborhoods.

We leverage new technology to make OOH more relevant, responsive, and rewarding. Plus we make your existing digital investments work harder.

Intelligent OOH is about the permanent versus the transient. The IRL to the URL. The confluence of and flexibility between screens. Truth, trust, and transparency.

OUTFRONT. Impact where it matters.




IMPACT WHERE IT MATTERS

WE LEVERAGE THE POWER OF TECHNOLOGY, LOCATION, AND CREATIVITY TO DRIVE IMPACT AND ENGAGEMENT BETWEEN BRANDS AND AUDIENCES.

TECHNOLOGY

Technology is a priority for OUTFRONT. We have the right hardware, software, and tools to make your campaigns more targeted, efficient, and trackable. We know reaching the right people is a top priority. That’s why we use syndicated research and real time mobile data to find people IRL. We also know that measurement matters. So, we have developed an attribution model that is scalable to meet different business needs.

CREATIVITY

Creative drives 70% of an ad’s effectiveness. OUTFRONT delivers the best inventory in the country, serving as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative. Our location based media provides unmatched contextual relevance to your target audience.

LOCATION

With over 500K canvases & presence in highly trafficked transit hubs, OUTFRONT has national breath with deep local depth. This scale allows all brands, national or local, to make an impact and maintain a national presence (7 out of 10 Americans weekly), with targeted messaging by market or demographic, delivered at a high frequency (20+ times a day).

SOURCE: JIM SPAETH: CREATIVE ACCOUNTS FOR 70% OF OUT OF HOME AD ROI. COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019


4LOS ANGELES323.222.7171 SOURCE: TGI, 2017.

Connected on-the-go audiences receive and share information in soundbites, via mobile and social. Consumers continue to spend the majority of their day outside the home.

OUTFRONT IS UNIQUELY POSITIONED TO SEAMLESSLY INTEGRATE SNACKABLE BRAND STORIES INTO HOW WE LIVE OUR LIVES TODAY. OUR MEDIA (AND YOUR BRAND) BECOME ADDITIVE TO THE EXPERIENCE, RATHER THAN INTERRUPTING IT.

Smartphones have universally become the remote control to our lives, we use them to get from point A to point B, to communicate and share with family, and to stay connected. Leveraging the core strengths of OOH with the connectivity of mobile allows for additional touchpoints of engagement.

OOH inspires us to search, shop, or share. This can be directly through social codes, QR codes, or mobile ads. Or indirectly through photographs, social posts, or searching for the brands.


WE GET YOU O.T.G. AUDIENCES

70%OF TIME IS SPENT

OUT-OF-HOME

68%OF MOBILE USE IS DONE ON THE GO



LEVERAGE OUR EDGE

OUTFRONT’S 360˚ PARTNERSHIP APPROACH ENSURES YOU GET THE EDGE ON YOUR COMPETITION.

ATTRIBUTIONTRACKING SUCCESS

Our suite of attribution solutions can track the successes of your campaign based on particular KPIs like Foot Traffic, Web Traffic, Phone Calls, Tune In, and Brand Affinity.

PRODUCTIONLAUNCHING YOUR CAMPAIGN

Let’s launch your brand story! With a full in-house operations team, your campaign will hit the streets in an impactful way.

AMPLIFICATIONTAKING YOUR MESSAGE FROM IRL TO URL

OOH is the best primer for all things digital, including search, social, and mobile. Our communications team can assist in press, social campaigns, and digital engagement tracking.

CREATIVETHE MOST CREATIVE OF ALL MEDIUMS

Leverage our award winning in-house creative agency, OUTFRONT studios, to aid with anything from best practices to full campaign development.

CONSULTATIONDEFINING YOUR CAMPAIGN

Tap into our insights team, Insiders platform, smartSCOUT™, or Geopath to find the best canvases to reach your audience or for campaign planning.

CREATIVE

AMPLIFICATION

ATTRIBUTION

CONSULTATION

PRODUCTION



DIGITALSEARCH

WITHOOH+40%

OO

H

TVRADIO PRINT

48% MORE LIKELY

TO CLICK AFTERBEING EXPOSED

TO OOH

TV OOHDIGITALDISPLAY

DIGITALVIDEO TV TVR

AD

IO

RA

DIO

RA

DIO

PR

INT

PR

INT

PR

INT

BA

NN

ER

AD

ON

CO

MP

UTE

R

BA

NN

ER

AD

ON

CO

MP

UTE

R

BA

NN

ER

AD

ON

CO

MP

UTE

R

OO

H

OO

H

43

130

341360

14.28

5.975.574.58

3.732.94

1.37

369 377

349

96

135

38

338

135

93

41

92

6LOS ANGELES323.222.7171 SOURCE: SEARCH: BENCHMARKETING, 2018, SOCIAL: NIELSEN, 2018, MOBILE: OCEAN NEURO INSIGHTS.

AMPLIFICATION MATTERSOUTFRONT is the best primer for digital engagement.

SEARCH

When OOH is added to the media mix, it increases search’s return on ad spend by 40%.

MOBILE

Consumers are 48% more likely to engage with a mobile ad after being exposed to the same ad on OOH first.

SOCIAL

OOH drives nearly 4x more social/digital activations, per ad dollar spent, than any other media. In addition, 1 in 4 Americans has posted an OOH ad onto Instagram.

OOH drove 170% increase in search for a fashion brand in Boston in only 4 weeks. Read more.

An integrated OOH and Facebook filter campaign reached 85.2 M people in 24 hours. Read more.

OOH & mobile drove an 189% lift in SAR above the mobile alone benchmark beating out other digital platforms. Read more.



OUTFRONT’S COMPREHENSIVE SOLUTIONS STACK PROVIDES CLIENTS WITH THE FLEXIBILITY TO CHOOSE ATTRIBUTION PRODUCTS BASED ON SPECIFIC CAMPAIGN KPIs.

FOOTFALL Footfall uses a consumer’s physical behavior to track incremental store and on-site visits to OOH campaigns they have viewed.

ONLINEOnline conversion tracking identifies when a consumer is exposed to OOH advertising and then visits the corresponding brand’s website or mobile app.

TUNE-INDevices exposed to OOH ads are mapped to households that viewed a specific program, measuring tune-in lift.

LOCATION SURVEYING On site surveying provides brands with the opportunity to understand how audiences are responding to OOH creative. Awareness, ad recall, interest, and intent to buy attributes are measured, providing valuable insight around ROI and the true impact of the OOH buy.

7

ATTRIBUTION MATTERS

LOS ANGELES323.222.7171 COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019


23.1 %MOBILE

-13.9 %PRINT

-3.7 %DESKTOP-7.6 %

TV

-2.5 %RADIO

5 %OOH 4.1 %

ALL MEDIA

8LOS ANGELES323.222.7171 SOURCE: MAGNA GLOBAL, 2019

OOH IS THE ONLY TRADITIONAL MEDIA CHANNEL EXPECTED TO GROW. PLUS, IT MAKES DIGITAL WORK HARDER!

OOH & MOBILE GROW TOGETHER US Media 2020 Forecast



9COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019

YOUR STORY & YOUR AUDIENCE. OUR CANVAS.

IMPACT WHERE IT MATTERS: MEDIA ACROSS THE U.S.A.


TOP 50 MARKETS CBSA POPULATIONAGE 18+ BULLETINS WALLSCAPESPOSTERS &

JUNIOR POSTERSCOMMUTER RAIL

& SUBWAY BUSES STREET FURNITURE SPECIALTYMOBILE + SOCIAL

NETWORKS

1 New York-Newark et al, NY-NJ-PA 15,199,724 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

2 Los Angeles-Long Beach, CA 10,478,390 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

3 Chicago, IL 7,341,050 ● ● ● ● ● ● ● ● ● ●

4 Dallas-Forth Worth-Arlington, TX 5,696,618 ● ● ● ● ● ●

5 Houston-The Woodlands, TX 5,281,211 ● ● ● ● ● ●

6 Miami Ft Lauderdale, FL 5,047,542 ● ● ● ● ● ● ● ● ● ● ● ● ●

7 Washington, DC-VA-MD-WV 4,902,010 ● ● ● ● ● ● ● ● ●

8 Philadelphia, PA 4,800,477 ● ● ● ● ● ● ● ●

9 Atlanta, GA 4,617,183 ● ● ● ● ● ● ● ● ● ● ● ●

10 Boston-Cambridge-Newton, MA-NH 3,949,228 ● ● ● ● ● ● ● ● ● ● ● ● ●

11 San Francisco-Oakland, CA 3,830,902 ● ● ● ● ● ● ● ● ● ● ● ● ●

12 Phoenix-Mesa-Scottsdale, AZ 3,802,850 ● ● ● ● ● ● ● ● ●

13 Orange County, CA 3,480,375 ● ● ● ● ● ● ● ●

14 Detroit-Warren-Dearborn, MI 3,388,825 ● ● ● ● ● ● ●

15 Seattle-Tacoma-Bellevue, WA 3,158,705 ● ● ●

16 Minneapolis-St. Paul, MN 2,805,937 ● ● ● ● ● ● ●

17 San Diego-Carlsbad, CA 2,632,225 ● ● ● ● ● ●

18 Tampa St. Petersburg, FL 2,577,787 ● ● ● ●

19 Denver-Aurora-Lakewood, CO 2,328,899 ● ● ● ● ●

20 Baltimore-Columbia-Towson, MD 2,202,592 ● ●

21 St. Louis, MO-IL 2,188,692 ● ● ● ● ● ●

22 Orlando-Kissimmee-Sanford, FL 2,079,061 ● ● ● ●

23 Portland-Vancouver, OR-WA 1,989,262 ● ● ●

24 San Antonio-New Braunfels-TX 1,932,515 ● ●

25 Pittsburgh, PA 1,878,522 ● ●

LOS ANGELES323.222.7171

TOP 50 MARKETS

COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019 10● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE

SOURCE: CLARITAS, 2020.


TOP 50 MARKETS CBSA POPULATIONAGE 18+ BULLETINS WALLSCAPESPOSTERS &

JUNIOR POSTERSCOMMUTER RAIL

& SUBWAY BUSES STREET FURNITURE SPECIALTYMOBILE + SOCIAL

NETWORKS

26 Sacramento-Roseville, CA 1,832,666 ● ● ● ● ●

27 Las Vegas-Henderson-Paradise, NV 1,766,370 ● ● ● ● ● ●

28 Cincinnati, OH-KY-IN 1,711,421 ● ●

29 Kansas City, MO-KS 1,647,766 ● ● ● ● ●

30 Columbus, OH 1,640,644 ● ● ● ● ●

31 Cleveland-Elyria, OH 1,624,130 ● ● ●

32 San Jose-Sunnyvale et al, CA 1,575,755 ● ● ● ● ● ● ● ● ●

33 Indianapolis-Carmel-Anderson, IN 1,571,797 ● ● ●

34 Nashville-Davidson et al, TN 1,503,953 ● ● ●

35 Virginia Beach et al, VA-NC 1,388,194 ● ●

36 Providence-Warwick, RI-MA 1,306,535 ● ● ● ●

37 Jacksonville, FL 1,227,430 ● ● ●

38 Raleigh, NC 1,065,186 ● ●

39 Memphis, TN-MS-AR 1,015,774 ● ● ●

40 Richmond, VA 1,013,229 ● ●

41 New Orleans-Metairie, LA 994,617 ● ● ● ●

42 Louisville et al, KY-IN 990,168 ● ● ● ● ●

43 Hartford-West Hartford et al, CT 966,562 ● ● ● ● ● ●

44 Salt Lake City, UT 904,106 ●

45 Buffalo-Cheektowaga et al, NY 902,498 ● ●

46 Rochester, NY 850,043 ● ● ● ●

47 Grand Rapids-Wyoming, MI 826,762 ● ● ● ● ●

48 Worcester, MA-CT 757,657 ●

49 Bridgeport-Stamford-Norwalk, CT 737,847 ● ● ●

50 Fresno, CA 723,958 ● ● ● ●

LOS ANGELES323.222.7171 COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019 11● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE

TOP 50 MARKETS

SOURCE: CLARITAS, 2020.


12COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019LOS ANGELES323.222.7171

MEDIA ACROSSLOS ANGELES

https://www.outfrontmedia.com/whereweare/markets/pages/los-angeles.aspxhttp://outfrontmedia.com


WE GET YOU LOS ANGELESLos Angeles is the entertainment capital of the world, and one of the most important economic and cultural centers in the United States with over 14 million people. The extraordinary year-round warm weather and variety of entertainment options make LA the place to be with more than 50 million visitors traveling to the area each year. Los Angeles is diverse in all things – people, recreation, art, food, neighborhoods and ecosystems.

WHY LA?

— LA is the 2nd most populated city in the U.S.

— LA has the 3rd largest economy in the world.

— LA is the 6th most visited city in the U.S.

— LA is rich in arts and culture, home to over 105 museums and 220 theaters.

— Downtown LA is the 2nd largest government center after Washington D.C.

— LA is extremely diverse with people from more than 140 countries, speaking 224 different languages, calling it home.

— 8 professional sports teams call LA their home, making it the 2nd largest city with sports franchises.

In Los Angeles, OUTFRONT reaches 98.5% of the DMA consumers weekly.

LOS ANGELES 323.222.7171SOURCE: US CENSUS 2018, DISCOVER LOS ANGELES, WORLD ATLAS, GEOPATH 2019.

https://www.outfrontmedia.com/whereweare/markets/pages/los-angeles.aspxhttp://outfrontmedia.com

LOS ANGELES323.222.7171SOURCE: GEOPATH 2019, SCARBOUROUGH RESEARCH 2019, LOS ANGELES CA RELEASE 2.

LOS ANGELES 10.45 MILLION CBSA

LOS ANGELESProfile

African American5%

Asian6%

White42%

Hispanic/Latino42%

Other/Mixed4%

Time spent traveling toand from work each day

Blue-collar occupation

Female

Total miles traveledpast week

White-collar occupation

College Degree or higher

Drive alone or carpooled

EmployedMale

28%

51%

49%

154mi.

35min.

90%

44%

22%

65%


BILLBOARDS 16 BUS KONGS 45BULLETINS 17 BUS HEADLINERS 46

POSTERS 19 BUS ULTRA SUPER KINGS 47

WALLSCAPES 21 BUS TAILS 48

DIGITAL 23 BUS L SIDES 49DIGITAL BULLETINS 24 BUS EXTENSIONS 50

DIGITAL POSTERS 26 BUS WRAPS 51

BEVERLY CENTER DIGITALS 27 BUS HEADLIGHTS 52

GROVE LIVESCAPE 28 BUS FULLBACKS 53

GROVE SPECTACULAR 29 BUS INTERIOR CARDS 54

HOLLYWOOD DIGITALS 30 COMMUTER RAIL 55LA BREA VIDEOTRON 31 EXTERIOR WRAPS 58

LIVEBOARD NETWORK 32 INTERIOR CAR CARDS 59

SOHO HOUSE DIGITALS 33 STREET FURNITURE 60WILSHIRE GRAND DIGITAL 34 SHETLERS 61

SPECIALTY 35 DIGITAL SHELTER 63LIFESTYLE CENTERS 36 SHELTER BUILDOUTS 64

PARKING GARAGES 38 BIKE SHARE 65

BUS 40 SECOND SCREEN MEDIA 67BUS KINGS 43 MOBILE NETWORK 68

BUS QUEENS 44 SOCIAL INTEGRATION 69

LOS ANGELES323.222.7171 COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019

MEDIA FORMATS

15



BILLBOARDS

BACK TO MEDIA FORMATSBACK TO MEDIA FORMATS

https://www.outfrontmedia.com/whatwedo/products/billboards/pages/default.aspxhttp://outfrontmedia.com

COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019 17LOS ANGELES323.222.7171

BULLETINSBulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke points throughout the LA area, bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic.

PRODUCT INFORMATION

— 14’H x 48’W

— Odd Sizes

— Sizes vary by location

— Extensions available

COVERAGE

— See map for complete coverage

— Targeted audience on request basis

BACK TO MEDIA FORMATS

https://www.outfrontmedia.com/media/billboards/bulletinshttps://www.outfrontmedia.com/media/billboards/bulletinshttp://outfrontmedia.com

10

215

110

5

405

15

210

210

710

215

15

15

10

5

15

10

405

Copyright 2019, Claritas LLC | Prepared by OUTFRONT (As of 12-03-2019)

COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019 18LOS ANGELES323.222.7171SOURCE / LEGAL

STREET LEVEL AND FREEWAY COVERAGE SPANNING THE ENTIRE LOS ANGELES DESIGNATED MARKET AREA.

BULLETIN COVERAGEAcross the Los Angeles DMA



POSTERSLocated on major arterials and surface streets, Posters allow advertisers to completely saturate their chosen markets in a cost efficient way. Positioned along secondary roadways in urban areas, Posters help to extend brand awareness on the local level. Their smaller canvas allows these signs to infiltrate in local neighborhoods.

PRODUCT INFORMATION

— Standard Size: 10’5” H x 22’8” W

— Premier Panel: 12’3” H x 24’6” W

COVERAGE




https://www.outfrontmedia.com/media/billboards/posters

10

10

215

110

5

405

15

210

210

710

215

15

10

5

15

10

405



TOTAL MARKET SATURATION. POSTERS ENGAGE CONSUMERS EVERYWHERE THEY TRAVEL, WHETHER ON HIGHLY TRAFFICKED ROADS OR LOCAL SURFACE STREETS.

POSTER COVERAGEAcross the Los Angeles DMA



WALLSCAPESAffixed to buildings in heavily trafficked areas and visible from a great distance, wallscapes provide maximum impact for creative messages. Great point-of-purchase exposure keeps your message top of mind. Wallscapes are perfect for penetrating urban centers and vary in size, providing endless creative options.

PRODUCT INFO

— Sizes vary by location

COVERAGE


— Specialty locations available


https://www.outfrontmedia.com/media/billboards/wallshttps://www.outfrontmedia.com/media/billboards/walls

110

210

10

405



PREMIUM WALLSCAPES COVERING THE COVETED WESTSIDE, DOWNTOWN, AND SOUTH BAY AREAS.

WALLSCAPE COVERAGEAcross the Los Angeles DMA



DIGITAL


https://www.outfrontmedia.com/whatwedo/products/digital/pages/default.aspxhttp://outfrontmedia.com


DIGITAL BULLETINSAdd an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides the ultimate campaign messaging.

PRODUCT INFORMATION

— Size: 14’H x 48’W

— Spot Length: 8 Seconds

— # of Spots: 8

— Hours: 24

— Type: Static

COVERAGE

— Los Angeles Freeway Network (2, 10-Unit Networks)

— OC Digital Network (4 Units)

— Palm Springs Digital Network (5 Units)

— Stand Alone Units

— See map for more details


https://www.outfrontmedia.com/media/digital/digital-billboardshttps://www.outfrontmedia.com/media/digital/digital-billboards

10

110

5

405

210

710

10 15

10

405



PRIME FREEWAY COVERAGE REACHING CONSUMERS ON THE GO, AS WELL AS, TARGETED WESTSIDE COVERAGE.

DIGITAL COVERAGEAcross the Los Angeles DMA



DIGITAL POSTERSThese units are located along the desirable Sunset Strip in West Hollywood in one of LA’s most active nightlife areas. The daytime rush on Sunset creates long dwell times, providing the prime opportunity to connect with locals and tourists alike.

PRODUCT INFORMATION

— (2) 10’H x 22’W screens

— (8) :08 static spots

— (4) :16 full motion spots

— Units are sold as a package

— Hours: 6am-2am

— Type: Full Motion

COVERAGE

— Sunset Boulevard


https://www.outfrontmedia.com/media/digital/digital-billboards


BEVERLY CENTER DIGITALSThese digital displays read to Third Street and La Cienega, Beverly and San Vicente Boulevards. Located in Beverly Grove, at the convergence of Beverly Hills, West Hollywood and the Fairfax district, The Beverly Center is a unique shopping destination with premier retailers such as Burberry, Fendi, Louis Vuitton and Prada. Reach more than 250,000 passersby weekly with these digital displays.

PRODUCT INFORMATION

— Screens: 3

— Size: 26’ 4 & 13/16” H x 46’10” W


— # of Spots: 10

— Hours: 24

— Type: Static

COVERAGE

— Beverly Grove


https://www.outfrontmedia.com/media/digital/digital-billboardshttps://www.outfrontmedia.com/media/digital/digital-billboardshttps://www.outfrontmedia.com/media/digital/digital-billboardshttps://www.youtube.com/watch?v=GxBmOAxYRxw


COVERAGE

— The Grove

PRODUCT INFORMATION

— 2 Video Walls



— Loop Length : 90 Seconds

— # of Advertisers: 6

GROVE LIVESCAPECommand attention with these two video walls located inside the parking garage at The Grove! With capabilities like full HD resolution, full motion video content, and the ability to ingest live data, the creative opportunities are endless to reach the 20 million guests that visit annually.

These digital walls provide the ultimate campaign messaging to this affluent demographic with their easily changeable and customizable creatives.


https://www.outfrontmedia.com/media/digital/digital-billboardshttp://outfrontmedia.comhttps://www.youtube.com/watch?v=alM3R7TViAs


THE GROVE SPECTACULARThe Grove, located adjacent to the Farmers Market at the corner of 3rd Street and Fairfax Avenue, is one of Los Angeles’ coolest “it” destinations.

With over 20 million guests each year, generations of Angelinos eat, shop, and gather here. This ideal advertising location allows you to send messages to engage with affulent consumers.

The Grove Spectacular is the newest addition to the property’s portfolio and located at the heart of The Grove.

PRODUCT INFORMATION

— Size: 39’7”H x 29’11”W


— # of Spots: 150

— Hours: 16

— Type: Static & Full Motion

COVERAGE

— The Grove

29LOS ANGELES323.222.7171 BACK TO MEDIA FORMATS

https://www.outfrontmedia.com/media/digital/digital-billboardshttps://www.outfrontmedia.com/media/digital/digital-billboardshttp://outfrontmedia.comhttps://www.youtube.com/watch?v=E3pSVUvCZbQ&feature=youtu.be


HOLLYWOOD DIGITALSDominate the walk of fame with our specialty digitals! Known as “Times Square of the West Coast”, Hollywood and Highland welcomes more than 25 million visitors annually and it’s home to numerous restaurants, bars, and night clubs. Our prominent displays are right in the heart of this heavily trafficked destination, reaching consumers at every angle!

AVAILABLE DIGITALS

— Chinese Theatre Digitals (2)

— Fox Theatre Digitals (2)

— Madame Tussands Digitals (2)

— Marquee Digital

— Vogue Theatre Digitals (3)

— Zipper Digital


https://www.outfrontmedia.com/media/digital/digital-billboardshttps://www.outfrontmedia.com/media/digital/digital-billboardshttps://www.outfrontmedia.com/media/digital/digital-billboardshttps://www.youtube.com/watch?v=CwNL7zx3s2Qhttps://www.youtube.com/watch?v=rFbOdNSnYYohttp://outfrontmedia.com


COVERAGE

— West Hollywood

PRODUCT INFORMATION

— Size: 14’6”H x 19’1”W

— Spot Length: 30 seconds

— # of Spots: 12

— Hours: 6am-12am


Located on the highly trafficked corner of Santa Monica Boulevard and La Brea at the West Hollywood Gateway Center, this unit shows to westbound traffic headed into West Hollywood and towards Beverly Hills and Century City. The display is prominent and clear enough to be seen from both La Brea Avenue & Santa Monica Avenue. This popular center is a one stop destination for many in the surrounding areas.

LA BREA VIDEOTRON


https://www.outfrontmedia.com/media/digital/digital-billboardshttp://outfrontmedia.com


LIVEBOARD NETWORKStrategically located in the highly trafficked parking structure landings in our premium lifestyle centers, our digital liveboard network allows brands to engage with consumers like never before!

Our digital technology allows advertisers to serve timely, dynamic, and relevant messaging. Maximize long dwell times with captivating creative to connect with this affluent audience!

PRODUCT INFORMATION

— Network of 22 Liveboards

— Size: 56”H x 32”W


— Loop Length: 150 Seconds

— Type: Static & Full Motion

COVERAGE

— The Americana (5 Liveboards)

— The Grove (10 Liveboards)

— Palisades Village (7 Liveboards)


https://www.outfrontmedia.com/media/digital/liveboardshttps://www.outfrontmedia.com/media/digital/liveboardshttps://www.outfrontmedia.com/media/digital/liveboardshttps://www.youtube.com/watch?v=dXPFqNGYBfUhttp://outfrontmedia.com


These digital units are located in one of the top entertainment office properties in Los Angeles. The upscale, 14-story high-rise tower is home to Soho House (a private members’ club for those in film, media, and creative industries), Boa Steakhouse and Ford Model Agency, as well as many lifestyle and entertainment companies. Located on the border of West Hollywood and Beverly Hills, 9200 Sunset caters to an affluent mix of professionals, taste-makers, and celebrities.

COVERAGE

— SOHO House

— Sunset Boulevard

PRODUCT INFORMATION

— 3 Screens

— Valet Lounge & Pick-up: 57.5”H x 148.5”W

— Valet Drop-off: 60”H x 212”W

— Soho Digital #3: 57.5”H x 148.5”W


— Hours: 7am - 3am

— Each unit is sold separately

SOHO HOUSEDIGITALS


https://www.outfrontmedia.com/media/digital/digital-billboardshttp://outfrontmedia.com


COVERAGE

— Downtown Los Angeles

— Financial District

PRODUCT INFORMATION

— Size: Odd


— # of Spots: 10

— # of Advertisers: 10

— Hours: 6am - 2am

— Type: Static

Located on the tallest building in California, this digital display makes a statement in Downtown Los Angeles. Situated in the financial district, this unit targets both professionals as well as passersby’s heading towards popular tourist destinations such as Grand Central Market, The Broad, & Walt Disney Concert Hall.

Make an impact with this eye catching display!

WILSHIRE GRAND


https://www.outfrontmedia.com/media/digital/digital-billboardshttp://outfrontmedia.comhttps://www.youtube.com/watch?v=Ox2r0PqU6JI


SPECIALTY


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— Outlets at Orange

— Palisades Village

— Paseo Colorado

— Promenade at Westlake

— Runway Playa Vista

— Village at Moorpark

— Waterside at Marina Del Rey

COVERAGE

— Americana at Brand

— The Bloc

— Commons at Calabasas

— Encino Marketplace

— The Grove

— Hollywood & Highland

— Lakes at Thousand Oaks

Lifestyle centers are premium retail, restaurant and entertainment destinations that provide a dynamic all-in-one environment captivating an affluent audience. With lifestyle centers it’s all about location as they are positioned in LA’s most vibrant and affluent communities.

LIFESTYLE CENTERS


https://www.outfrontmedia.com/media/specialty/lifestyle-centerhttps://www.outfrontmedia.com/media/specialty/lifestyle-centerhttp://outfrontmedia.com



PREMIUM LOCATIONS IN AFFLUENT AREAS WITH LIMITED OOH.

LIFESTYLE CENTER COVERAGE



PARKING GARAGE MEDIAParking Garages include wallscape and backlit displays reaching the Los Angeles community as they commute, dine and play.Parking garage signage is available in LA’s most popular retail and dining destinations; including Rodeo Drive, Hollywood, and Century City.

COVERAGE

— 1600 Vine

— 8560 Sunset

— Century Park/CAA

— Two Rodeo

— The Water Garden

— West Hollywood Gateway


https://www.outfrontmedia.com/media/specialtyhttps://www.outfrontmedia.com/media/specialtyhttps://www.youtube.com/watch?v=kwsugjLlqIUhttps://www.youtube.com/watch?v=OFy4MhrHdnQhttp://outfrontmedia.com

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PRIME WESTSIDE COVERAGE WITH EXPOSURE TO UPSCALE CONSUMERS, INDUSTRY EXECUTIVES, AND KEY DECISION MAKERS.

PARKING GARAGE COVERAGEAcross the Los Angeles DMA



BUSES


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BUS MEDIAReach a large audience with bus advertising, offering high visibility with consistent daily views. Your ad will go where the people are and will be seen by pedestrians as well as motorists every day. Big, bold, in your face every day, and yet it is not an obtrusive medium - it’s part of our everyday outdoor life and offers information in a unique and powerful format. When it comes to visibility, reach and frequency, no other media type matches this Los Angeles coverage.

MEDIA

— Kings

— Queens

— Kongs

— L-Sides

— Headliners

— Extensions

— Headlights

— Tails

— Ultra Super Kings

— Half Wraps

— Full Wraps

— Interior Cards

COVERAGE

— LA Metro

— LADOT

— Long Beach Transit


https://www.outfrontmedia.com/media/transit/bushttp://outfrontmedia.com

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STREET LEVEL COVERAGE ON 4 MAJOR FRANCHISES SPANNING THE ENTIRE MARKET AREA.

BUS COVERAGEAcross the Los Angeles DMA



BUS KINGSImpact LA’s most densely populated and diverse areas with Bus Kings, the ultimate mass reach media. Bring your ad campaign to the masses with daily exposure in a stand-alone environment.

PRODUCT INFORMATION

— Size: 30”H x 144”W

— Add a headliner for impact!

COVERAGE

— LA Metro

— LADOT




https://www.outfrontmedia.com/media/additional-media/exterior-transithttps://www.outfrontmedia.com/media/additional-media/exterior-transithttp://outfrontmedia.com


COVERAGE

— LA Metro

— LADOT Dash


PRODUCT INFORMATION

— Size: 30”H x 88”W

Strategic placement of your ad on LADOT buses gives your message unique mobility. Queens let your message resonate as they reach diverse demographic clusters all over the city.

BUS QUEENS


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BUS KONGSThese “rolling billboards” are an extension of the traditional Bus Kings, offering tremendous visibility on the street. Kongs establish a major impact on vehicular and pedestrian traffic throughout “The City of Angels”!

PRODUCT INFORMATION

— Size: 36”H x 215”W

COVERAGE

— LA Metro





HEADLINERSExtending across the top of the entire bus, Headliners impact your audience and reach them no matter which direction they are going. Be on the streets and make multiple impressions directly in the heart of Los Angeles.

PRODUCT INFORMATION

— Available to add onto kings, kongs or 30x215s.

— Sizes vary based on coverage and availability.

— Consult your OUTFRONT representative for more details.

COVERAGE

— LA Metro





ULTRA SUPER KINGSThese vibrant and colorful ads extend your message beyond the borders of traditional media. Enhance your imagery and recognition on the bustling streets of Los Angeles.

PRODUCT INFORMATION

— Sizes vary based on coverage and availability

COVERAGE

— LA Metro

— LADOT






BUS TAILS Continuous visibility to drivers and passengers behind buses generates lasting impressions! Dominate the city with frequent exposure and high reach and frequency. As they’re in their cars or crossing the street, consumers cannot escape this ubiquitous media form.

PRODUCT INFORMATION

— Size: 21”H x 72”W

COVERAGE

— LA Metro


— LADOT DASH





L SIDESL-Sides have standout visibility that demand attention throughout the streets of Los Angeles. Ensuring maximum exposure at a low CPM, giving you the best bang for your buck.

PRODUCT INFORMATION

— Available to add onto kings, kongs or 30x215s

— Sizes vary

— Consult your representative for more information

COVERAGE

— LA Metro





COVERAGE

— LA Metro


— LADOT DASH


PRODUCT INFORMATION

— Sizes vary

— Available to add onto kings, kongs or 30x215s

Differentiate your message from other various bus formats. Window Extensions make a major impact on your audience regardless of which direction consumers are traveling. Be on the streets and make multiple impressions directly in the heart of LA!

BUS WINDOW EXTENSIONS




BUS WRAPSBus Wraps give advertisers the opportunity to exhibit innovative, eye-catching creative that will grasp the attention of consumers and make it impossible to ignore.

PRODUCT INFORMATION

— Half or Full wraps available

— Sizes vary

— Consult your representative for more information

COVERAGE

— LA Metro

— LADOT






HEADLIGHTSStatic media forms pin-point a target around a specific area. Give your ad mobility with Headlight displays, allowing your message to break free from a single area and expand your horizon of opportunity.

PRODUCT INFORMATION

— Size: 14”H x 44”W

COVERAGE

— LA Metro

— General Market Only




COVERAGE

— LA Metro



PRODUCT INFORMATION

— Sizes vary based on coverage and availability

— Consult your representative for more details

A large creative format, seen by both pedestrians and motorists, fullbacks offer unique ways to reach heavily trafficked areas and crowded highways that will make a lasting impression!

FULLBACKS




INTERIOR CARDSMaximize on long dwell time and engage a captive audience with bus interior cards. Interior Cards go where the competition isn’t — directly above the heads of passengers on crowded buses. Want more presence? A branded bus offers advertisers the unique opportunity to completely own the inside of the bus.

PRODUCT INFORMATION

— Bus Interior Cards - 11”H x 28”W

— Option to add a take-one/tear off flyers for added impact

— Michelangelos - 48”H x 24”W

— Brand Buses Available

COVERAGE

— LA Metro


54BACK TO MEDIA FORMATS

https://www.outfrontmedia.com/media/additional-media/interior-transithttp://outfrontmedia.com


COMMUTER RAIL


https://www.outfrontmedia.com/whatwedo/products/transit/pages/default.aspxhttp://outfrontmedia.com

56COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019LOS ANGELES323.222.7171SOURCE: METROLINKTRAINS.COM

METROLINK MEDIAReach upscale commuters from the wealthy suburbs of Los Angeles, who use the rail to and from the Riverside County, San Bernardino County, Orange County and Ventura County communities on the nation’s 3rd largest commuter rail system. Serving over 39,000 on an average weekday, commuter rail advertisers can spend time with this desirable affluent demographic twice a day, 22 ‘work days’ a month.

MEDIA

— Exterior Car Wraps

— Interior Car Cards

— Interior Brand Trains


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EXPANSIVE COMMUTER COVERAGE CONNECTING THOSE FROM THE MAJOR OUTLYING COUNTIES INTO THE CITY.

METROLINK COVERAGEAcross the Los Angeles DMA



COVERAGE

— Metrolink systemwide

PRODUCT INFORMATION

— Sizes Vary

— Full door & window coverage

— USK’s also available

Make a huge impact with rail exterior media. Influence riders, onlookers, vehicular traffic alike, as they are waiting for the train to arrive or alongside major highways.

EXTERIOR WRAPS


https://www.outfrontmedia.com/media/transit/rail


INTERIOR CAR CARDSReach a captive audience on their commute each way. Car cards are where the competition isn’t - directly next to the door of crowded trains. High dwell times means commuters can ‘take in’ your message and identify with your brand.

PRODUCT INFORMATION

— Size: 22.25”H x 21”W

— Brand trains also available!

COVERAGE

— Metrolink systemwide


https://www.outfrontmedia.com/media/transit/railhttp://outfrontmedia.com


STREET FURNITURE


http://www.outfrontmedia.com/whatwedo/products/streetfurniture/pages/default.aspxhttp://outfrontmedia.com


COVERAGE



PRODUCT INFORMATION

— Size: 70”H x 48”W

— Illuminated

Bus shelters are located at key consumer convergence points throughout the market, following bus routes in urban areas, and all the way into residential neighborhoods. 24/7 illumination provides round-the-clock visibility to both pedestrian & vehicular traffic.

TRANSIT SHELTERS


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TOTAL MARKET SATURATION AT THE EYE-LEVEL ALLOWING FOR MAXIMUM VIEWABILITY.

TRANSIT SHELTER COVERAGEAcross the Los Angeles DMA




DIGITAL SHELTERSMake a splash in West Hollywood with our new digital shelters! Situated among key intersections in this west side hot-spot, our digital shelters provide the perfect medium to connect with affluent residents, entertainment trend setters, and tourists. Digital advertising provides the ultimate campaign messaging with easily changeable and customizable creative messaging.

PRODUCT INFORMATION

— Size: 74.6”H X 41.9”W

COVERAGE

— West Hollywood


https://www.outfrontmedia.com/media/digital/digital-street-furniturehttp://outfrontmedia.comhttps://www.youtube.com/watch?v=f14hIzVJPUA

Custom build-out shelters are transit shelters that have been transformed in order to create a powerful and memorable advertising message. With targeted showings available, you can attract attention directly to your message when and where it’s relevant — creating perfect point-of-purchase opportunities.


SHELTER BUILDOUTS

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PRODUCT INFORMATION

— 48”W x 70”H

— Buildout Sizes Vary

COVERAGE

— West Hollywood



https://www.outfrontmedia.com/media/street-furniture/sheltershttps://www.outfrontmedia.com/media/street-furniture/sheltershttp://outfrontmedia.comhttps://www.youtube.com/watch?v=E8ECoo1LkEghttps://www.youtube.com/watch?v=bQrVFu2F3Js


BIKE SHAREIncreasingly, bike shares are becoming part of the lifestyle in West Hollywood. These units attract a younger, environmentally friendly consumer. Connect your brand message to the elusive Millennial demographic in the most desirable urban neighborhoods!

PRODUCT INFORMATION

— Size: 68”H x 43.5”W

— 11 Unit Package

COVERAGE

— West Hollywood


https://www.outfrontmedia.com/media/street-furniture/bike-shareshttps://www.outfrontmedia.com/media/street-furniture/bike-shareshttp://outfrontmedia.com

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EXCLUSIVE WEST HOLLYWOOD COVERAGE LOCATED IN HIGH TRAFFIC AREAS REACHING BOTH PEDESTRIAN AND VEHICULAR TRAFFIC.

BIKE SHARE COVERAGEAcross the Los Angeles DMA




Combine the power of OOH with mobile to create new engagement opportunities with your target audience. Targets the right users by geofencing your OOH and strategic locations, target by behavior, then create message frequency with this audience through retargeting.


PRODUCTS

— Proximity Targeting

— Retargeting

— Behavioral or Brand Targeting

— Transit System Audience Targeting

MOBILE NETWORK

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LOCATED IN THE TOP 50 MARKETS


http://www.outfrontmedia.com/whatwedo/products/mobile-network/pages/default.aspxhttp://outfrontmedia.com


DRIVING CLIENT RESULTS

Social monitoring tracks lifts in location based social conversation and search with geofencing, plus social conversation around specific campaigns using keywords, hashtags, phrases, etc. Social listening metrics include: Reach, Spread, Mentions, Sentiment, and Trends.


ENGAGEMENT OPPORTUNITIES

Organic — Snapcodes + Filters

— QR Codes

— Shazam Codes

— Spotify Codes

Paid — AR

— Influencers

LOCATED IN THE TOP 50 MARKETS

SOCIAL MEDIAINTEGRATION


https://www.outfrontmedia.com/media/socialhttp://outfrontmedia.com

OUTFRONTMEDIA.COM 323.222.71711731 WORKMAN STREET, LOS ANGELES, CA 90031INSTAGRAM | YOUTUBE | LINKEDIN | TWITTER | FACEBOOK
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