Ways to Boost Trade Ways to Boost Trade Show Display TrafficShow Display Traffic

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Before the event starts…Before the event starts…

Pre-show planning is a must! Let all your Pre-show planning is a must! Let all your customers and target audience know customers and target audience know about your about your trade show booth trade show booth and where it and where it is located. is located.

Here are some ways to get the word out Here are some ways to get the word out and draw in a larger crowd at your next and draw in a larger crowd at your next event… event…

Contact Your CustomersContact Your Customers

Invite those loyal customers to come see Invite those loyal customers to come see you at the convention to receive a you at the convention to receive a discount or free product (Make sure they discount or free product (Make sure they know this promotion is only available at know this promotion is only available at the event). the event).

Ways to Invite Your Ways to Invite Your Customers to the EventCustomers to the Event

Send out formal invitations with a coupon to Send out formal invitations with a coupon to receive their free product or promotion. Have receive their free product or promotion. Have them bring these coupons back so that you can them bring these coupons back so that you can keep track of how much traffic is being brought keep track of how much traffic is being brought to your display system with this method. to your display system with this method.

Take out an ad in a newspaper or local TV Take out an ad in a newspaper or local TV channel to reach a broader audiencechannel to reach a broader audience

Tweet it, “Facebook” it, or talk about it on Tweet it, “Facebook” it, or talk about it on LinkedIn. LinkedIn.

Splurge a Little on the Splurge a Little on the GiveawaysGiveaways

Buying cheap items to give out will most likely Buying cheap items to give out will most likely get tossed in the garbage, along with the get tossed in the garbage, along with the money you spent on them. money you spent on them.

Give out items that can be used on a daily Give out items that can be used on a daily basis, such as coffee mugs, refrigerator basis, such as coffee mugs, refrigerator magnets, or tote bags. magnets, or tote bags.

Include your logo to so the attendees will Include your logo to so the attendees will remember your company every time these remember your company every time these items are used. items are used.

A Little Giveaway SecretA Little Giveaway Secret

Hide your staff of items so they aren’t easily Hide your staff of items so they aren’t easily visible to the attendees. There are some visible to the attendees. There are some people who will only visit your trade show people who will only visit your trade show exhibit if they know they’ll get something for exhibit if they know they’ll get something for free. Most of the time they have no intention of free. Most of the time they have no intention of doing business with you. doing business with you.

Give them out to those people who are Give them out to those people who are interested in what you have to say and may interested in what you have to say and may want to become a new client. want to become a new client.

Keep Your Convention Keep Your Convention Booth BusyBooth Busy

Having an activity, live presentation, or Having an activity, live presentation, or demo are great ways to increase traffic to demo are great ways to increase traffic to your booth exhibit. your booth exhibit.

Make it fun, yet informative. One idea is Make it fun, yet informative. One idea is to have a game that gets the attendees to have a game that gets the attendees involved while still giving them involved while still giving them information on your company. information on your company.

Follow up After The EventFollow up After The Event

One study showed that 80 percent of One study showed that 80 percent of exhibitors don’t follow up afterwards. exhibitors don’t follow up afterwards.

Without making the attempt to reach out Without making the attempt to reach out to your leads, you are losing potential to your leads, you are losing potential customerscustomers

For more tips…For more tips…

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