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Search is not going awaySearch is not going away

Today's Agenda

• SEO for Editors• Page Titles / Article Headlines• Tools (Google lets us search the searches!)• Keyword Strategy

Components of Google’s Ranking Algorithm

• HTML Head Tags– Title – Meta Description – Meta Keywords – Meta Robots – Rel="Canonical"– Other Meta Tags

• URL– Length – Keyword Location – Subdomains vs. Pages – Word Separators

• Body Tags– Number of Keyword Repetitions – Keyword Density – Keyword Usage Variations – H1 Headline– H2/H3/H4/Hx– Alt Attribute– Image Filename– Bold/Strong

• Body Tags (cont.)– Number of Keyword Repetitions – Keyword Density – Keyword Usage Variations – H1 Headline– H2/H3/H4/Hx– Alt Attribute– Image Filename– Bold/Strong– Italtic/Emphasized– Internal Link Anchors– HTML Comments

• Internal Links & Location in Site Architecture– Click-Depth– Number/Percentage of Internal Links– Links in Content vs. Permanent Navigation– Link Location in Sidebars & Footers

• Page Architecture– Keyword Location– Content Structure

80%

YOU CAN ACHIVE 80% OF THE SEO VALUE POSSIBLE

IN THE ON-PAGE EQUATION

Title TagsThe most important of on page keyword elements, the page title should

preferably employ the keyword term/phrase as the first word(s). In correlation data studies, the following graph emerged:

www.smh.com.auwww.news.com.au

Steve Irwin DeadCrocodile Man Reported Dead

steve irwinSteve Irwin

steve irwin deathsteve erwin

steve irwin death videosteve irwin dead

terri irwinsteve irwin video

bindi irwinSTEVE IRWIN

steve irwin’s death

Tools and Resources

Tools & ResourcesGoogle AdWords: Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal

Free Keyword Suggestions Tool from Wordtrackerhttp://freekeywords.wordtracker.com

Google Analyticshttp://www.google.com/analytics

Google Searchhttp://www.google.com

Keyword Strategy