wave of change
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WAVE OF CHANGE. How can we use social media? Alyssa Ketterer, Digital Marketing Manager, SIA. Social Media: Not a fad… it’s a way of life. How can we use social media?. What are your goals?. As SIA Governors… what are your goals when using social media? To reach members - PowerPoint PPT PresentationTRANSCRIPT
Governors Round TableJune 23-24
WAVE OF CHANGE
How can we use social media?Alyssa Ketterer, Digital Marketing Manager, SIA
Social Media: Not a fad… it’s a way of life
How can we use social media?
What are your goals?
As SIA Governors… what are your goals when using social media? To reach members To communicate with fellow Governors To share information from Headquarters _________________ _________________
Where is your audience?
Just because 200 + social networks exist… doesn’t mean you have to be on every single one.
Facebook? Twitter? LinkedIn? Pinterest?
Soroptimists are on Facebook!
Facebook Group: SIA Region Governors
The #1 way you can share messages from Headquarters is…(drum roll please)
Share posts from
SIA’s and LYD’s facebook pages! So easy!
Message from Headquarters Posts to YouTube Local Member Update
Great Examples:
Best Practices: Facebook
Page v.s. Profile Page = organization, club, company, etc. Profile = personal (aka must be a person, human
body)
Page Administrators Identify multiple Page Administrators to help with
creating more content
Best Practices: Facebook
Timing Best times to post = during downtime + weekends
Morning: 8:00AM – 9:00AM Lunch: Noon – 1:00PM End of Work Day: 4:30PM – 6:00PM Night: 9:30PM – 11:00PM
Frequency = 3 or less posts/day Use the new scheduling tool:
Best Practices: Facebook
Engagement Tips PHOTOS, PHOTOS, PHOTOS! (and tag
people/organizations whenever possible)
Videos (people love watching stories come to life)
Short & Sweet: drive traffic to website Ask questions: use polls to survey Stats show that using Emoticons
increases engagement! Always respectful & transparent Have fun! Have a personality!
Best Practices: Facebook
How to create a Facebook interest list…(see handout: “Social Media Guidelines”)
Key Take-a-ways: How can we use social media?
Two-way, Instant Communication Connect w/ Governors Share information from Headquarters Share updates from local clubs & members
Maximize Engagement(see “Guidelines” handout) Short & Sweet posts Make it visual (photos/videos) Timing Listen & Respond Have fun! Have a personality
Get Organized Page v.s. Profile Multiple Page Administrators Set up Interest List to help
filter your newsfeed
Helpful Links: HOW TO’s
How to create a Facebook page: http://www.facebook.com/help/sign-up
How to create a Twitter account: http://bit.ly/ntt66z
How to upload videos to YouTube: http://bit.ly/x62L7S
How to set up a LinkedIn account: http://learn.linkedin.com/new-users/
How to shorten links with bitly: https://bitly.com/
CONTACT INFORMATION
Alyssa Ketterer
Digital Marketing Manager
Soroptimist International of the Americas
LiveYourDream.org
NEED HELP?
https://www.facebook.com/help
Questions? Connect!
LiveYourDream.OrgSoroptimist International of the Americas
@soroptimist@LYDorg
www.youtube.com/siahqwww.youtube.com/LiveYourDreamOrg
Group: Soroptimist International of the Americas
pinterest.com/pinyourdream/