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WATER BERRY
SCHOOL
ENTREPRENEURSHIP
PROGRAMME
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©Intellectual property of water berry trading 37 cc. Company Registration Number 2010/038542/23. Copyright 2011.
www.waterberry.biz
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Co. Reg no.2010/038542/23
Problem Statement
What options are there for school-leavers during these tough economic times ?
“As we are well aware, unemployment at present is at an all time high in South Africa. The latest
statistic is that 40% of our youth are unemployed. Michael Bagraim of the Cape Chamber of
Commerce mentioned that since the recession began, 1 000 000 jobs have been lost in South Africa.
Economists’ predictions of the short term performance of the worlds’ economy is also not painting a
positive outlook. The resulting effect of such predictions is a lack of investment and opportunity for
employment in the “developing countries”. The future seems bleak to say the least.
The question that should be asked is “What options do school leavers have available to them in these
times ?”. There are few employment opportunities and access to finance to further their education is
difficult to secure. As a young South African, this is not a good time to go out into the real world.
In addition to this, the question is whether the current school curriculum prepares school leavers to
manage and ultimately survive when they leave school. Recent articles published suggest that the
answer is no. Some interactions with learners have shown us that they do not even know how to
open a bank account.
For a young South African, completing your school career often brings with it new challenges. Going
in search of employment or deciding to further your education are two decisions that South African
youth deal with on a daily basis.
What options do these individuals have to better their and their communities’ circumstances ?”
Although the above introduction or problem statement as it is referred to gives one the impression
that we are facing difficult times ahead, the future is not as bleak as it seems. We have in our society
innovators, workers, disciplined and gifted individuals who unfortunately do not have access to a
platform that will allow them to make a difference in their communities.
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So what is the solution to this Problem Statement ?
Entrepreneurship is the solution.
Entrepreneurship and self-employment is the most viable option at the moment. As an
Entrepreneur, I am fully aware of the opportunities that are out there. Every day I come across new
ventures and opportunities to generate an income. During tough economic times like we are
experiencing at the moment, it is the Entrepreneur who adapts and survives and in the end makes a
living.
Entrepreneurship is key to the revitalisation and growth of our economy. How does
Entrepreneurship become a key driver for economic development when, as mentioned above,
school leavers of today do not even know how to open a bank account ? The answer is to provide
them with the opportunity to empower themselves through learning. Knowledge is key and business
knowledge is the door that knowledge unlocks.
Training learners in Entrepreneurship and the Basic Principles of Business Management will
empower school leavers to adapt and survive by giving them the tools to start up and sustain their
own business. It is about developing their ability to identify an opportunity and turn the idea into a
business that generates revenue. This is real entrepreneurship, training learners to do, to
implement, to turn their ideas into reality and in turn generate an income from it. This is what true
Entrepreneurs thrive on – seeing their idea turned into reality.
At Water Berry we are currently rolling out our pilot School Entrepreneurship Programme at a High
School in Cape Town. It has been a great success in that the feedback we have received from those
learners on the programme has been extremely positive.
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Co. Reg no.2010/038542/23
About the Water Berry School Entrepreneurship Programme
As mentioned earlier in this proposal, Water Berry is currently rolling out its pilot School
Entrepreneurship Programme at SACS High School in Newlands. Alexander McLeod is a SACS Old Boy
and member of the SACS Old Boys Union. His relationship with the school is what afforded him the
opportunity to pilot his School Entrepreneurship Programme at SACS.
The programme has been a tremendous success with learners constantly giving positive feedback
about the programme. Some learners have indicated that they will make themselves available as
references for the programme. Should you wish to contact a learner(s) about the programme, the
following learners have made their contact details available:
Gareth Tate: Grade 8 – 084 519 6828. Gareth also provided this short review:
“I have really enjoyed being on this programme for many reasons. I originally joined so that whenever I wanted too I could start my own business. The programme has consisted of 5 modules so far: Entrepreneurship(Intro),Marketing,Human Reasources,7 habits of highly effective people(first 3 habits),7 habits of highly effective people(last 4 habits).Mr Mcleod has talked through each module and spent time on important points until we fully understand the topic. I have started to see how to run a business effectively during the past few weeks, especially while doing the practical assignment that we have been given. We have had to raise money for any breast cancer charity, any way we like. I really think this is a great way to help in the poorer areas.”
Gray Cones: Grade 11 – 083 261 9478
Richard van Gysen: Grade 10 – 079 021 2651
David and Jason Slabbert: Grade 9 – 084 990 3747
Scott Glover: Grade 10 – 082 375 0912. Scott also provided this short review:
“I have enjoyed this course so far as it has taught me habits of which to live my life and given me skills to be able to start up my own business. As a lecturer alex provides slide shows and many interesting stories to keep us entertained throughout the theory. He also provides information that is easy to understand by ages 13-18. I believe this course has given me tools that I shall use in the future to better South Africa.”
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Co. Reg no.2010/038542/23
Alex Topliss: Grade 10 – 079 408 4208
Sufyaan Altalib: Grade 11 – 079 194 8785. Sufyaan also provided this short review:
“I believe that this entrepreneurial course should be available to every South African youth. Living in
a country with unemployment of 25% the only real solution to the youth is to
start their own businesses, which will give them an occupation thus reducing the
countries unemployment, and when the hire more staff will reduce the
countries unemployment further. In this programme Alex Mcleod takes you through all the phases
needed to set up a business right from the registering of a company to copy writing to marketing and
also includes a module on Steven Coveys Seven Habits of highly effective people. He also
teaches attendees that Entrepreneurship is not just about you making money, it is also about you
helping your community and giving back. Alex is doing just that by taking this course
to underprivileged people so that they can benefit from his expertise and the best thing is the price is
so affordable!”
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Co. Reg no.2010/038542/23
The School Entrepreneurship Programme aims to deliver a programme that introduces learners at
schools to the fundamentals of starting up and running your own business. We introduce learners to
the following modules, which we consider, to be fundamental elements of Entrepreneurship:
SARS, Bank Accounts and the CIPC – Registering your business
Marketing
Innovation and Idea Generation
Introduction to an Entrepreneur’s behaviours, mindsets and what Entrepreneurship is all
about
Finance – Proposal Writing, Fund Raising and Access to Finance
The Business Plan
In addition to the theory element of the programme, we also encourage the learners to undertake a
practical assignment. The practical assignment requires the learners to develop a product or service
that they can market and sell easily to members of the community or school. The aim of the practical
is to allow learners to start experiencing the real world aspect of business. Alexander McLeod,
programme facilitator, will serve as the learners’ mentor for the practical assignment offering
guidance and advice on how to implement, where to market and how to be innovative in your
approach to business.
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©Intellectual property of water berry trading 37 cc. Company Registration Number 2010/038542/23. Copyright 2011.
www.waterberry.biz
Office: Cape Town
Co. Reg no.2010/038542/23
Water Berry School Entrepreneurship Programme Structure
The programme is modular in that the learners will work through 5 modules, when completing the
programme. Each module will include the following:
Theory lectures
Additional reading
Theory Lectures
Alexander McLeod has facilitated in excess of 20 workshops (in 2011 alone) in business training for
small businesses. Couple this with the roll out of his pilot School Entrepreneurship Programme, his
experience in facilitation and educating learners and business owners is extensive.
The theory lectures are interactive and encourages the learners to discuss topics to gain a thorough
understanding of the material. In most cases, real life and practical examples are provided to ensure
the learners can relate to the material. The interaction also builds on the learners’ confidence to talk
in public and view the opinions.
Additional Reading
The learners’ will be given various reading assignments. The additional reading material will be
related directly to Entrepreneurship.
At the outset of the programme, the learners will have a choice to be presented with a copy of
either the “7 Habits of Highly Effective Teenagers”, a book written by Sean Covey or a copy of “Rich
Dad, Poor Dad” written by Robert Kiyosaki. Both books are a must read for any learner interested in
business.
The reason that the Sean Covey book is presented to the learners is that, as at this current point in
time, Alexander McLeod is not an Accredited Franklin Covey Facilitator. This means that he is not
in a position to lecture on this subject matter. The subject matter in the book will be discussed in
class and the learners will be required to share their views on the principles. This allows any
copyright infringements to be avoided while at the same time exposes the learners to these vital
habits.
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Co. Reg no.2010/038542/23
Practical Assignment
Learners on the programme are given the option of participating in the practical assignment. At the
outset of the programme, Alexander McLeod informs the learners that all Entrepreneurs have a
social responsibility as well. They have to give back to their communities or to a worthy cause.
The practical assignment encourages the learners to develop a product or service offering that they
can make available to the market. The assignment will be classified under the informal sector and in
turn will allow the learner to generate revenue without having to formally register any legal entity.
Any profits generated will have to be split between the learner and donation(s) to a worthy cause(s).
On the current pilot School Entrepreneurship Programme, the beneficiary is Breast Cancer
Awareness charities. Only 4 learners have opted to participate in the practical assignment. After the
programme, we will hand over a portion of any profits made by these learners.
Modules
The programme covers 5 modules only. These modules are the fundamental elements for
Entrepreneurship. You will notice that management activities such as Human Resource Management
and Business Administration have been excluded from the programme. The reason for this is that
Entrepreneurs always spend too much time on these elements and therefore neglect the reason
they are business – to turn their idea into a revenue generating business. Entrepreneurship is all
about being proactive and doing. Most business owners, the 8 out of 10 that fail within 2 years, are
the business owners that spend too much of their time on administration and neglect to develop
their product/service and get it out to market.
The modules covered in programme are provided in the table below:
Module Number Topic Module Outcome
1
Introduction to Business and Entrepreneurship Behaviours, Mindsets and what is it all about
2 Innovation Understanding of how to generate ideas, how to raise finance and proposal writing
3 Marketing Principles of Marketing and how to draft a marketing strategy
4 The Business Plan Understanding of how to draft a business plan
5 Access to Finance and Introduction to SARS, CIPC and Banks
Where can I get Finance, Understanding of business types, business registrations, relevant taxes, and business bank accounts
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Costs
The cost for a learner to attend the programme is R 300.00(ZAR) per module or R 1500.00(ZAR) for
the entire programme. For this amount, the learner will receive the following:
1. Branded file with all course material
2. Book and branded pen
3. 1 x copy of “Rich Dad, Poor Dad” OR 1 x Copy of “7 Habits of Highly Effective Teenagers”
4. Facilitation and training in Entrepreneurship
5. Mentorship – for those learners opting to participate in the practical assignment
The above mentioned cost is not for the school to incur. As this programme does not form part of
the school curriculum, it will need to be paid for by the learner.
Programme Schedule
A full programme calendar is provided to the learners who register for the programme. The
programme will be run over an 8 month period commencing in January 2012 and running through
until August 2012. The reason for the lengthy duration is that we have taken school and public
holidays into account.
The learners will be required to attend two 1.5 hour lectures a month. The lectures will take place
every two weeks.
The programme will be run after hours from 3:30pm to 5:00pm unless the school times require the
programme to run at a different time of the day.
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©Intellectual property of water berry trading 37 cc. Company Registration Number 2010/038542/23. Copyright 2011.
www.waterberry.biz
Office: Cape Town
Co. Reg no.2010/038542/23
Registering for the School Entrepreneurship
Programme
If learners are interested in participating in the School Entrepreneurship Programme, the attached
registration form will need to be completed. The monthly programme cost is due on the 1st day of
each module for the duration of the programme. Money is payable by way of EFT or in cash at the
first session of each module.
Learners will be required to sign on for the entire programme. The programme has been designed
in a manner that requires the learner to work through all modules. All modules are inter-linked
and follow on from one another. Missing one module is not recommended.
Should you wish to sign up for the School Entrepreneurship Programme, you will be required to
pay a deposit equivalent to the fee for the first module. This amount is R 300.00(ZAR). This deposit
will also cover your cost for the first module. The deposit is required so as to ensure that we do
not incur unnecessary expenses for those learners who register and then do not arrive to
complete the programme. We have costs for setup of course manuals, purchasing of copies of the
two recommended books and additional administration costs.
Once you have submitted the registration form we will notify of when payment for the first
module, or the entire programme, can be made. We will also issue you with a programme
registration number which must be used as a reference.
Once you have signed up you will be liable for the cost of the entire programme irrespective of
whether you drop out or are unable to complete. Consideration will be given for valid reasons
provided.
Please ensure you are familiar with the terms and conditions stated at the end of registration form.
For more information on the programme, please do not hesitate to contact Alexander McLeod on
[email protected] or 082 497 4517.
Thank you.
Alexander McLeod
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Co. Reg no.2010/038542/23
Registration Form
School
Name
Surname
Date of Birth
Age
Grade
Subjects Taken
Languages Spoken
Do you know what you want to do when you leave school ?
YES
NO
If yes, what ?
If no, what interests you ?
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©Intellectual property of water berry trading 37 cc. Company Registration Number 2010/038542/23. Copyright 2011.
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Office: Cape Town
Co. Reg no.2010/038542/23
Do you know what an Entrepreneur is ?
YES
NO
If yes, what is your definition of an entrepreneur ?
Signature of Learner
Name of Parent/ Legal Guardian
Signature of Parent/Legal Guardian
Date
By signing the above registration form you are committing to the following
terms and conditions of the Water Berry School Entrepreneurship Programme:
1. You are committing to participate for the full duration of the School
Entrepreneurship programme.
2. Once you have signed and submitted this registration form, you will be liable to
pay for the full cost of the programme which amounts to a total amount of
R 1500.00(ZAR).
3. If you drop out or deregister from the programme prior to completing the
programme, you will be held liable for and be required to pay the balance of the
outstanding programme fee.