About WatchMojo.com

CASE STUDIES

"WatchMojo has been extremely effective for us: our media on the WatchMojo.com Network

received the highest CTR and ROI among all advertising partners, including major ad networks

and established online publishers, and we were very happy with how quickly and effectively they

distributed the videos we produced for our Closet Confessions initiative.“

- Hillary Townsend, Marketing Manager, Bluefly.com

"We are currently in our 14th campaign with WatchMojo and are very

impressed with their ability to execute complex video strategies. The

WatchMojo team is flexible and accommodating when it comes to last

minute campaign changes and client requests. They consistently and

effectively deliver positive results for our clients and continue to

exceed our expectations."

Travis St. Denis - Communications Strategy Director,

Social Influence Media & Digital Lead - MEC Global.

CASE STUDY: TF3 LIVE EVENT

Paramount Pictures teamed with Yahoo!

Movies, and WatchMojo.com, to present

the TRANSFORMERS: DARK OF THE

MOON movie premiere live from New

York City. The live red carpet event was

held, June 28, at 5:30 p.m. EST.

Fans watched together and shared

across their social networks, as the red

carpet event was streamed free!

In honour of the event, WatchMojo

created a dedicated microsite where the

live feed was embedded alongside

original content created specifically for

the release of the film.

The event was promoted through globally

targeted ROS banners, blog posts and

social media. Blog Post – Pre Event

CASE STUDY: TF3 LIVE EVENT

BANNERS AND SUPPORTING BRANDED CONTENT ON HOMEPAGE –

PRE EVENT

CASE STUDY: TF3 LIVE EVENT

SOCIAL MEDIA PROMOTION – PRE EVENT

CASE STUDY: TF3 LIVE EVENT

MICROSITE – LIVE EVENT

CASE STUDY: TF3 LIVE EVENT

BANNERS AND CONTENT ON HOMEPAGE – POST EVENT

COORS LIGHT CASE STUDY

10M Media Impressions

5MIn-Banner video content Impressions

500KIn-Stream video content views

Microsite – Homepage Takeover – YouTube

Channel Skin – Media – Content Distribution

CASE STUDY

The Concept:

MEC reached out to WatchMojo to help promote the

highly anticipated release of Call of Duty: Black Ops.

The Challenge:

Activision needed a new way to reach gamers and

engage them beyond the banner.

The Solution:

WatchMojo planned a fully integrated campaign,

which included display, pre-roll, branded content, a

widget and a microsite.

The Process:

WatchMojo created a proprietary and distributed

experience, by leveraging both our creative and

technical abilities with regards to online video.

Through the creation of widget distributed on our

publisher network, were able to engage with the user

wherever they were consuming content. The widget

also linked back to a microsite which further

immersed the user in the world of COD. Users who

come to visit the microsite, were greeted by a video

created exclusively by WatchMojo for this campaign.

The Result:

Our video saw more than 20,000 organic views and

over 500,000 in-banner views. Media CTR was well

above the industry average at nearly 3%.

The Concept:Bluefly.com produced a series of videos to

promote their “Closet Confessions” microsite,

which also includes a contest called “The Fly-est

Thing In My Closet Is…”

The Challenge:WatchMojo was asked to host and distribute the

Bluefly videos on The WatchMojo Network, as

well as plan and execute a media buy to support

the distribution efforts.

The Solution:WatchMojo ingested the Bluefly content, pushed

it out to our partners and planned and executed

a thorough media push to drive awareness of the

contest and microsite.

The Process:WatchMojo leveraged it’s expertise in fashion

marketing and married that with it’s expertise in

content distribution to maximize the client’s

overall budget.

The Result:

"WatchMojo has been extremely effective for us: our media on the WatchMojo.com Network received the highest CTR and

ROI among all advertising partners, including major ad networks and established online publishers, and we were very happy

with how quickly and effectively they distributed the videos we produced for our Closet Confessions initiative.“

- Hillary Townsend, Marketing Manager, Bluefly.com

The Concept:

Glam Media created an “Oscars” feed on their new

social media aggregator tinker, for their client U.S.

Cellular and wanted to include a relevant video

The Challenge:

As one of Glam’s premium content partners,

WatchMojo was approached to create a short video

about the previous year’s Oscars in an effort to

increase audience engagement.

The Solution:

WatchMojo created a video highlighting some of the

best moments from the annual awards ceremony to

be embedded in the sponsored feed.

The Process:

WatchMojo met as a team to discuss the best

approach. We then scripted, voiced and edited the

elements into a comprehensive recap of the Oscars.

The Result:

The microsite saw higher than average user

engagement with the U.S. Cellular brand. Which

contributed to the overall success of the campaign.

"WatchMojo is always a pleasure to work with, they deliver a

quality product in a timely fashion, which adds an increasingly

important element to any client campaign we partner on!“

- Madlena Blagaila Measelle | Business Development | Glam Media

The Concept:

WatchMojo was approached by the Canadian

Association of Optometrists to produce a

series of videos to promote their “October is

Eye Health Month” initiative

The Challenge:

The videos were very information heavy so the

challenge was to make them entertaining and

engaging enough to capture the audience.

The Solution:

WatchMojo created two videos, one discussing

common symptoms related to “Computer

Vision Syndrome”. The other video was

targeted to parents with information about

vision care for children.

The Process:

WatchMojo worked with the CAO’s PR agency,

Fleishman-Hillard throughout the scripting

process. Fleishman also recommended a CAO

member optometrist that we interviewed for

the segments.

The Result:

The results were beyond anything WatchMojo

and Fleishman have ever seen before. To say

the videos went viral is an understatement.

They were seen more than 600,000 times!

The Concept:

WatchMojo was asked to produce two videos to

drive awareness of the “Seven Summits”

campaign sponsored by Abbott Pharmaceuticals

as well as to provide engaging content for users

visiting the website.

The Challenge:

Due to very tight pharmaceutical regulations, the

Abbott brand could not appear in any video

published online.

The Solution:

WatchMojo was given full creative control over

the production by Fleishman, eliminating any

liability on the part of the client. Abbott remained

a sponsor of the overall campaign, with no direct

association to the supporting video content.

The Process:

WatchMojo researched, scripted, and scheduled

interviews with the “Seven Summits” organizers.

We then filmed and edited two videos that were

distributed across the web.

The Result:

This campaign is ongoing. Early results indicate

a positive response from viewers suffering with

Inflammatory Bowel Disease and Crohn’s

Disease.

The Concept:

Viacom’s NickJr.com was planning an “Off to

School, Back to You” microsite targeting moms,

and needed WatchMojo to create short pre-roll ads

using relevant videos from WatchMojo’s library, to

run prior to actual video content on the microsite.

The Challenge:

McDonald’s needed high quality professional video

content to increase engagement and retention on

the microsite. The client was also looking at a quick

turnaround of less than 2 weeks.

The Solution:

WatchMojo provided six videos on women’s fitness,

beauty, well-being, yoga and eating well.

The Process:

McDonald’s and their agency were working with

Glam Media who turned to WatchMojo. We

submitted fifteen videos to the client and agency.

They selected the six that best fit their target.

WatchMojo then re-edited them into pre-roll ads.

The Result:

The microsite saw higher user engagement and

retention. Which contributed to the overall success

of the campaign.

The Concept:MySpace required video content to power the

Fashion Section of a microsite for Coca-Cola’s

“Open Happiness” Campaign.

The Challenge:Find a selection of fashion videos that match

the overall feel of Coca-Cola’s brand and

message.

The Solution:WatchMojo identified several clips that both

met the clients needs and supported their

overall campaign.

The Process:WatchMojo scanned its complete library of

content to single out the finest fashion videos

we had to offer.

The Result:WatchMojo’s content integrated flawlessly with

the microsite, adding precious value to Coca-

Cola’s “Open Happiness” Campaign.

The Concept:

Coors Light wanted to raise awareness of its

Vancouver 2010 Olympic Games sponsorship

as well as drive users to sign up for a contest

hosted on CoorsLight.ca

The Challenge:

Coors Light was targeting males 19-24 across

Canada and wanted their ads to run against

male interest content for example: sports,

music, babes, etc. The challenge was

selecting partners that could run banner and

pre-roll ads alongside WatchMojo male interest

content

The Solution:

WatchMojo vetted and selected a number of

partners within The WatchMojo Network

according to specific guidelines set by the

agency

The Process:

WatchMojo successfully negotiated with each

partner to guarantee the best value for the

client.

The Result:

The campaign delivered more than 700,000

impressions and was seen on 7 different

partner sites across The WatchMojo Network.

The Concept:

Foster’s Beer wanted to raise awareness

of their classic 750 ml “Oil Can”

The Challenge:

WatchMojo had to work with tight

budgets and short lead time to create an

experience that would entice the user to

want and buy Foster’s Beer.

The Solution:

WatchMojo placed the Foster’s ads on

specialty sites within The WatchMojo

Network, created a dedicated microsite

fully branded to Foster’s Beer including

original WatchMojo content related to

Australia, Sports, and Music and on two

specific days of the campaign, we gave

Foster’s a Homepage Takeover.

The Process:

WatchMojo successfully negotiated with

each partner to guarantee the best value

for the client.

The Result:

The campaign delivered more than

500,000 impressions and was seen on 7

different partner sites across The

WatchMojo Network.

The Concept:Verizon needed video content to fill the Travel

Section of their Verizon Central Newsroom.

The Challenge:As part of Verizon’s CRM program, they

created the Verizon Central Portal and wanted

to engage their existing customers with

compelling and informative content.

The Solution:Initially WatchMojo was to provide only one

video on New Orleans. However, Verizon was

so impressed with the quality of the video that

they immediately ordered 3 new videos and

decided to license all our travel content.

The Process:WatchMojo did its research on New Orleans,

contacted the New Orleans Board of Tourism

to acquire footage. We then scripted, edited

and voiced the clip for Verizon and delivered it

within 3 days of the request.

The Result:Verizon Central now has a comprehensive

Travel Section offering their customers a user

experience second to none.

“WatchMojo’s content has definitely allowed Verizon’s Travel

player to become one of the main video views drivers of all

players. Due to this success, Verizon is implementing Social

Media strategies to attract new viewers to the Travel page and

player.” - Jose Sifuentes, Kit Digital

The Concept:

Great Works had created a viral video for

Malibu Rum and was looking to increase

views. The video had gotten 200 views on

Malibu’s own YouTube channel.

The Challenge:

Great Works could not buy media to drive

views, it needed to rely solely on actual

legitimate user views, unsupported by any

media buy whatsoever.

The Solution:

WatchMojo met with Great Works and

proposed something it had never suggested

before: to publish the video on its property and

distribute it across its syndication network.

The Process:

WatchMojo featured the video on our YouTube

channel main page, as a related video, as a

video response, as well as pushed it out to

distribution partners, all within 24 hours of

getting the video.

The Result:

In less than a month, the video was seen over

20,000 times (50x more than on client’s own

channel) and counting…

The Concept:MySpace needed video content for their

Vitamin Water sponsored NCAA Basketball

March Madness Microsite.

The Challenge:Create entertaining and informative videos that

would increase user engagement.

The Solution:WatchMojo produced short clips, split up into 4

categories – Player Profiles, Team Profiles,

Famous Coaches and Classic Rivalries.

The Process:The NCAA provided WatchMojo with archive

footage, which we then recycled into 40 new

clips. WatchMojo scripted, voiced, edited and

added music and graphics, breathing new life

into old footage.

The Result:WatchMojo provided relevant content which

helped increase engagement and “dwell time”

on the Vitamin Water Microsite.