Wandoujia

A Tale of Two Phone Tiers

The Mobile Search IndexMay 2014

China’s Mobile Search

Top Trend:$400

$160

Top Trends

Games Jump on the Social Bandwagon

Free Wi-Fi for the Masses

A Tale of Two Phone Tiers123

A Tale of Two Phone Tiers1Wandoujia has been installed on more than 350 million phones in China, but we wondered how behavior might differ between Chinese users with higher-end phones versus those who own lower-end devices. Taking a list of the most popular phone models among our users, we made two groups we think represent the extremes of the smartphone spectrum in China.

Two Sides of the Same Coin?

Most Chinese smartphone users rely on many of the same must-have apps such as QQ Messenger, WeChat, Baidu Maps, UC Browser, Kugou Music, MoWeather, and 360 Mobile Safe. On the surface, at least, the two groups look rather similar, sharing most of the same top 20 apps.

A Tale of Two Phone Tiers1Delving a bit deeper into the ranks, however, we find interesting differences among the two groups. High-tier phone users were far more likely to use white-collar stalwart Sina Weibo than their low-tier counterparts. The same can be said for foreign social media apps like Facebook and Twitter, the latter of which did not even rank in the top 500 apps for the low-tier phone group.

High-Tier Phones>2500 RMB ($400)

It seems high-tier phone users are more prone to cutting corners to get what they want. That might mean cracking wi-fi passwords with Wi-Fi Master. While all Chinese smartphone users love many of the same hit games, high-tier users like beating games with modification apps like SB Game Hacker and XX Assistant.

A Tale of Two Phone Tiers1High-Tier Phones

Rank App Name vs. Low-Tier

182 SB Gamer Hacker 244 ranks214 XX Assistant 201 ranks19 Wi-Fi Master 46 ranks

281 Twitter >500 ranks213 Facebook 270 ranks15 Sina Weibo 13 ranks

361 Taobao 40 ranks

A Tale of Two Phone Tiers1While high-tier phone users decidedly favored online market Taobao, their low-tier phone counterparts were much more prolific shoppers: JD.com, Yihaodian, and VIP.com apps were all far more highly ranked among this group.

Low-Tier Phones<1000 RMB ($160)

Low-tier phone users are not escapists, either. They are far more interested in current events than the high-tier group: 4 news apps make it into the top 100 for the low-tier phones, compared with only one for high-tier phones.

A Tale of Two Phone Tiers1Low-Tier Phones

Rank App Name vs. High-Tier

242 Yihaodian 224 ranks146 VIP.com 110 ranks58 JD.com 53 ranks

25 Tencent News 17 ranks84 Netease

News 17 ranks

96 Sohu News 51 ranks97 Headlines Today 27 ranks

This month, several casual games added social features to the recipe to serve up success. Allowing players to compare their progress with friends on scoreboards and challenge them to duels resulted in large growth, better retention, and more engagement.

Games Jump on the Social Bandwagon2

Changba Flyer (唱吧⼩小⻜飞侠)

Monthly Downloads: 296kChangba, a social karaoke platform, partnered with developer Rekoo to produce Changba Flyer. The game is a cute scrolling shooter, but players are connected to the social network to share scores and rankings or invite friends to gain game prizes.

Friends

My RankMy Score

In our October 2013 issue, we wrote about WeChat leveraging its social platform to give games its Midas touch. Three WeChat-integrated games took top positions among Fastest Growing Games this month: Everyone Dance, Mtown, and Thunderbolt Warplane.

Everyone Dance (全民炫舞)

Games Jump on the Social Bandwagon2

Mtown (全民⼩小镇)

Monthly Downloads: 173k Growth Rate: 1747%

Monthly Downloads: 284k Growth Rate: 2870%

Ranking Duel Friend Friend Reward

The data proves the model: Top downloaded new game Happy Pop from Happy Elements integrated Wandoujia’s Social SDK. The SDK adopts avatars based on Wandoujia’s mascot and leverages the platform’s user profiles to compose a leaderboard of contacts. A previous Happy Elements title, Happy Fish, increased its second-day user retention by 6% after integrating the Wandoujia social features.

Happy Pop (开⼼心消消乐)

Monthly Downloads: 2.4 million

Games Jump on the Social Bandwagon

The Wandoujia social version Happy Pop took top place this month in New Games, and its daily active user (DAU) numbers outperformed the standard version of the game released on other platforms.

2My Friends

In a country of widespread wi-fi networks and data-adverse mobile phone users, a variety of wi-fi password-cracking apps have begun popping up. This month, two such apps made it into the top 15 positions of Top New Apps.

Free Wi-Fi for the Masses3

These apps rely on crowdsourcing saved wi-fi passwords from the numerous individual users who install such apps. Users can then connect to any available Wi-Fi network they come across, and the better versions will even put them on a map for you.

Wi-Fi Master, the most established wi-fi password cracking and connection management app

May 2014

Star Apps

Top AppsTop New App Fastest Growing App

Cloud Inventory (云⻔门店)

Double Color Lottery Ball (双⾊色球⼤大赢家)

Rank Name Downloads

1 Double Color Lottery Ball (双⾊色球⼤大赢家) 59,757

2 Fortune Telling Camera (算命相机) 58,813

3 Antenatal Music (胎教⾳音乐⼤大全) 56,708

4 Luzhou Neighbor (泸州三号⻔门) 46,461

5 Guess (猜猜) 39,820

6 Cooliris 38,170

7 Wireless Internet Master (万能⽆无线⺴⽹网络钥匙) 28,892

8 Soccer Cube (⾜足球魔⽅方) 28,784

9 Lottery Winner - World Cup (彩票⼤大赢家[世界杯版]) 21,000

10 Good Omen Lottery (好彩头彩票) 15,082

Top New Apps

Rank Name Downloads Growth rate

1 Cloud Inventory (云⻔门店) 161,492 150,358%

2 Secret (秘密) 174,039 39,454%

3 Oxygen Audio Book (氧⽓气听书) 233,439 13,409%

4 Micro task (微差事) 223,462 8,943%

5 XX assistant (叉叉助⼿手) 161,495 1,685%

6 Root master (root专家[卓⼤大师]) 151,717 1,302%

7 Haoduo ringtone (好多铃声) 171,426 597%

8 58.com (58同城) 539,997 264%

9 Text screenlock (纹字锁屏) 159,879 127%

10 VIP.com (唯品会) 269,517 125%

Fastest Growing Apps

May 2014

Star Games

Top GamesTop New Game Fastest Growing Game

Ace Fishing (钓⻥鱼发烧友)

Happy Pop (开⼼心消消乐)

Rank Name Downloads

1 Happy Pop (开⼼心消消乐) 2,362,876

2 Don't Step on White (别踩⽩白块⼉儿) 1,265,303

3 God of Cars (我是⻋车神) 323,337

4 Changba Flyer (唱吧⼩小⻜飞侠) 295,564

5 Godess (⼥女帝) 201,220

6 Warm-blooded Ninja 2014 (热⾎血忍者2014) 185,457

7 Bloody Angel (⾎血⾊色天使) 142,070

8 Bad Piggies (捣蛋猪) 135,469

9 Thousand Bombs Fishing (千炮捕⻥鱼) 126,370

10 Tiantian Dance (天天炫舞) 125,932

Top New Games

Rank Name Downloads Growth rate

1 Ace Fishing (钓⻥鱼发烧友) 213,277 107,615%

2 Riptide GP 2 (激流快艇2) 212,122 67,670%

3 Chinese Chess (中国象棋) 307,822 3,313%

4 Everyone Dance (全民炫舞) 283,737 2,870%

5 Mtown (全民⼩小镇) 173,035 1,747%

6 Beauty Texas Hold ‘Em (美⼥女德州扑克) 209,818 1,537%

7 I Love Guessing (我爱猜对错) 1,234,880 747%

8 Flying House Adventure (⻜飞屋泡泡历险记) 219,358 510%

9 Thunderbolt Warplane (雷霆战机) 376,374 486%

10 2048 553,915 288%

Fastest Growing Games

May 2014

Star Videos

Top New Videos

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4

5

Honey Bee Man (我爱男闺蜜)

Plays: 2,241,994

The Palace: The Lost Daughter (宫锁连城)

Plays: 2,039,660

Perfect Couple (⾦金⽟玉良缘)

Plays: 712,678

Shaolin Brave Tiger (武林猛虎)

Plays: 537,043

Scarlet Heart 2 (步步惊情 TV版) Plays: 336,740

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Bleach (死神)

Plays: 463,919 Growth: 572,639%

Naruto (⽕火影忍者)

Plays: 480,454 Growth: 37,870%

Zombie Brother Mad Contest

(⼫尸兄MAD⼤大赛) Plays: 354,952

Growth: 4,124%

Gun Fire (枪⽕火)

Plays: 229,497 Growth: 2,453%

Heroes of Sui and Tang 4 (隋唐英雄4)

Plays: 956,154 Growth: 598%

Fastest Growing Videos

China is the world’s largest smartphone market. But it’s a black hole for app data. Mobile research firms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark. !Here at Wandoujia, we decided to change that. As an Android mobile search engine with 350 million total installs, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China.

Methodology: !• Top New: Launched within the last 60 days. • Fastest Growing: Highest growth-rate this month, relative to an average of the previous 3 months. • App data is carefully screened to eliminate ‘zombie downloads’ • All data is from the Wandoujia platform, with 350 million+ installs in China.

About the Mobile Search Indexhttp://appindex.wandoujia.com

The China partner for app developersWandoujia’s editorial team is always on the lookout for the best new apps. That definitely includes apps from foreign developers! We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do exclusive launches and promotions in China.

Complete media managementWandoujia is for more than just apps. Our PC suite makes it super-easy for users to manage all of their content. That includes movies, TV shows, music, and e-books too.

The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid.

Learn more here: http://www.slideshare.net/WandouLabs/brandbook-en?from_search=5

About Wandoujia

Benefits for Registered Developers: !• Verified developer badge gives developers peace of mind • Push updates to your Chinese users, quickly and efficiently • Eligible for campaigns and featured promotions • Optimized search result ranking

Register today: http://developer.wandoujia.com/intl/

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Wandoujia Developer Center

For support contact: zhangyan@wandoujia.com

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