Getaway Starts Here

Twitter handle @wander_we

People are taking more frequent

shorter trips

The Short getaway market is huge…

400 million leisure short trips taken in the US in 2012

44% of all leisure trips are 3 nights or less

58.5 million people took a road trip involving paid

lodging in the last 12 months

Average traveler takes one long trip per year but

multiple short getaways

The Market Opportunity

The Rise of the Tablet The Market Opportunity

Tablet usage, search volume and bookings

experiencing accelerated growth

84.1 million tablets will ship in Q4 2013, the first time

more than laptops, desktop combined.

Tablet converts at same level as desktop, but mobile is

66% lower- better look to book ratio

Hotels are accessed 41% more on tablets than Mobile –

driving conversions

Tablet fastest growing search channel in travel -

queries up 180% YoY compared to 68% for mobile

Dissatisfaction with short trip

travel search

Travel search experience hasn’t changed much-

but travelers needs to have

57% of getaway travelers are now flexible on their

destination

80% of travelers list budget as #1 requirement,

followed by lifestyle activities

Travel distance/and or time are much bigger

considerations for shorter trips

Short Getaway options are buried behind 7+ day trips

on most sites

The Market Opportunity

Clear Unmet User Need

The Market Opportunity

No product that currently caters fully to the

getaway traveler- from planning to booking

One size doesn’t fit all- user needs for short trips

are different than what they look for a long trips

The Market Opportunity

People are

taking more

frequent,

shorter trips

The Rise of the

Tablet

Dissatisfaction

with short trip

travel search

Clear Unmet

User Need

• Primarily focused on 2-4 day getaways < 500 miles from home

• Tablet first experience catering to flexible destination travelers who

want to search by budget and interests

• Other key features include:

• Hybrid editorial-algorithmic trip picker based on interests/ budget

• All in one booking for hotels, activities and transportation (coming soon)

• Original content and 1-4 day Itineraries broken across multiple interests

Overview

• Initial launch in most popular US getaway

markets-secondary travel market emphasis

• Beta includes California, Northeast & DC Metro

• Launch partners include Expedia, Viator and

tourism boards

• Fully funded through 2014

Overview

Business Model

• Booking revenue includes hotels,

activities/tours, events and car rentals • Prototype launch showed 2.5%-3.5% of

visitors likely to book on site

• Bundle media opportunities with other

portfolio properties for initial traction • Averaging $7+ CPMs

• Good traction from tourism boards/CVBs

• 500K+ short trip travelers from other

portfolio brands to market WanderWe to

How We Make Money

Product Sales

Offers/Deals

Media

50% 20%

25%

Ancillaries 5%

Who We Partner With

Demand Generation

Tap into Subscriber Base

Leverage Traffic Assets

Featured Mention at Next iPad

Launch Keynote Brand Placement in Breaking

Bad Series Finale

Demand Generation As WanderWe ramps up its own organic traffic base we will leverage our

incubator company’s massive traffic, subscriber and search assets to

drive meaningful demand

Long Tail Search

Tap into Subscriber Base

Leverage Traffic Assets

• 4m monthly uniques to travel properties – 25%

looking for 2-4 day trips

• Leverage Oversee Traffic Match Network traffic-

300m uniques/ month – 25% mobile

• 3m+ email subscribers including travel preferences

and interests

• Focus on long tail destination, activities & interest based

search

• Getaway travel less seasonal and higher incidence – expect

more frequent visits/user and to avoid seasonality dips

Partner with Secondary

Market Tourism Boards

• Promote WanderWe with local DMO’s & State Tourism Boards

• Market Tourism Board campaigns in exchange for opportunity to

reach their registered users

Why We Will Succeed

Fragmented Market

• Many regional and editorial

focused players

• Large national players have

some relevant content but no

dominant competitor

We’ve Done This Before

• Experienced team of travel industry

veterans

• Expertise in launching niche travel

businesses (AirportParking.com)

Clear Pain Point for

Travelers

• Getaway travel discovery and

booking is frustrating for travelers

• Short trips are different than long

trips – products should be as well

Our Assets & Expertise

• Large traffic / subscriber base

• Advertiser & partner relationships

• Inbound marketing expertise &

big data driven personalization

Market Traction

Launched our Public Beta today. Check us out!

Positive initial traction:

• Will be earning meaningful revenue and reach 100K+

registered users/subscribers in next four months

• 20% more engagement with Tablet over desktop

• 15% + first time users returned to site within two weeks

Live with all in one booking, increased customization

and more popular short trip markets by end of 2013 –

App to follow in Q1 2014

Continuing to sign on partners for activities/tours,

ancillary products and exclusive offers

We would love to hear your feedback and from

potential partners! Email us at info@wanderwe.com