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LAUNCHING PAN INDIA

Presented by,Abbas Sabuwala (02)Ashwini Mishra (11)Ivel Mathias (20)Neha Joshi (29)Richa (38)Suraj Shaha (47)Vernon Pereira (56)

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Till Sep 2014 –

Total no of outlets – 11,119

Walmart in US – 4322

Number of Models - 71

Global sales - $ 466 billion

Increase in sales value (in 2014) – 10.2 %

(Globally)

Associates – 2.2 Millions

Presence in number of countries – 27

E-commerce in – 10 countries

WORLD WIDE PRESENCE

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Walmart in India

20 Best Price Modern Wholesale

stores in 8 states

Offers more than 5,000 items

Conformance to ethics, social value,

quality, food safety and packaging

Awarded best cash and carry format

in India

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Safety and Quality standard- Care

- Customer Service

- Courage

- Continuous Improvement

Social Responsibility- Women Empowerment

Environmental Responsibilities- Food wastage reduction

- Plastic bag reduction

Corporate Responsibility• Talent management for women• Mera Kirana• Benefits to Small and Medium

Enterprise

UNIQUE PROPOSITION

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Product

Agricultural

Manufactured

ImportBest Price

Stores

•Range of products•Competitors•Local brands•Contract Farming

B 2 B

Happy Retailers

•Locations•Supplier relations•Legalities•HR Management•E-commerce Happy

Customers•Retailer relations•Supplier relations•Legalities•E-commerce•Reliance •Types of stores

B 2 C

SWOT Analysis of Walmart

PROJECT OVERVIEW

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COMPETITION

organized sector8%

unorganized sector92%

Composition of Indian Retail Sector

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Rivalry:Star- Bazaar

D-martBig- Bazaar

Shoppers StopChroma

New entrants:100% FDI

Customers:1))B-2-B:Backward Integration

Substitutes:Online/ E-retailing

Suppliers:1)Forward Integration2)Farmers refusing to sell

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FOREIGN DIRECT INVESTMENT (FDI)

Single-Brand FDI

• Up to 100 percent FDI is permissible in single-brand retail

Multi-Brand FDI

• Up to 51 percent FDI is permissible in multi-brand retail

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SWOT ANALYSIS

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MARKET SEGMENTATION

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DEMOGRAPHIC RESEARCH

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PHASE 1 PLAN• 2014-2016• 20 new locations- B2B• 8 new states•Targeting Golden Quadrilateral • Good infrastructure , high population cities•30 new retail stores with Reliance fresh

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PHASE 2 PLAN

• 2016-2018• 15 new locations- B2B• 16 states covered• Extension to existing stores• Moderate population density• Stronger ties with suppliers• Rising demands• 40 more retail stores

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PHASE 3 PLAN

• 2018-2020• 15 new locations- B2B• 18 states covered • Wider reach with local products and SCM • Moderately populated cities• further more retail stores• Focus on distribution channels and reduction in cost

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Supercenter

Neighbourhood market Express model

Discount store

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E-commerce, which will cater to both B2B and B2C

segments.

Advantages and Disadvantages we inherit.

Walmart customised eliminating disadvantages.

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Shorter processing life cycle Cost Effective

24x7 Services availability

Inventory Management Communication improvement

Advertising / Marketing

Inherited Advantages

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Inherent Disadvantages

Lack of touch or

feel of products

Delivering perishable

items

Target market sighting

user friendly issues

Access to transport constraint

areas

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How we improvise

Auto pre-login form create an e-commerce account of the individual

send an installation link to his smart phone / email

Facebook and Google accounts sync

Why? save the customer’s time by registering their

details

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How we improvise

The easy mode feature – dual modes

advanced intensive mode (default) and easy mode

user-friendly for all ages

detailed features, helping to purchase a product

Example: recommended products, filter popularity.

basic essential features with large icons

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How we improvise

Dynamic order system

only those products capable of delivery will be listed

filtered as per signed in users default address

ensure products quality safeguarded on delivery

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HOW

WHAT

Empowerment – Indian Farmers and milkman

Controlled food quality and price

Better supply and price

Professional food technologist and agricultural

specialist per district1

• Strengthen our logistic facilities

• Demographic study for crop and logistic.

• lift the committed material from the farmer

• Need to give him other social incentives also

CONTRACT FARMING

WHY

HOW

WHAT

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Numbers of farmers are huge and hence large logistic

Soil pattern of the country is vary after every 100 kms

Strong oppose from the supply chain which we are eliminating

Poor infrastructure of Country

DIFFICULTIES IN CONTRACT FARMING

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Contract with Indian brands for FMCG

Products

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Product

Agricultural

Manufactured

ImportBest Price

Stores

•Range of products•Competitors•Local brands•Contract Farming

B 2 B

Happy Retailers

•Locations•Supplier relations•Legalities•HR Management•E-commerce Happy

Customers•Retailer relations•Supplier relations•Legalities•E-commerce•Reliance •Types of stores

B 2 C

SWOT Analysis of Walmart

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CHALLENGES IN SCM INDIAPoor infrastructure

Lack of existing organized supply chains

Cold storage technology is under-developed

Lack of regulation and standards for material quality and handling

Red-tapism and nepotism along with rampant corruption

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SOLUTION TO SCM CHALLENGES

Dividing India into 5 Zones

Developing new channels using 3rd party logistics

Setting parameters for quality and efficiency

Distribution of goods globally

Using leverage of Global SCM Experience in I.T and H.R

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Information availability and

visibility

Single point of contact for data

Decisions based on total information

Collaboration with partners

IT in LOGISTICS

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IT FOR WALMART

Bar coding

Electronic Data Interchange (EDI)

Fully automated warehouses

Inventory management

Enterprise Resource Planning (ERP)

RFID

Cross Docking

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HUMAN RESOURCE DEVELOPMENT

Customer retention

Selection

TrainingDevelopment

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MARKETING STRATEGY

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BLACK HOARDING

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UNEMPLOYMENT IndiaRank: 24Jobless rate: 9.9 per cent

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IMPACT OF WALMART

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THANK YOU