Walmart Buyer Expectations

Walmart 101 Basics

Walmart 101 Basics: Walmart Buyer Expectations

This is not a normal meeting.BENTONVILLE, AR

Walmart 101 Basics: Walmart Buyer Expectations

What You Should Already Know:

✓D&B✓ Insurance✓Walmart standards✓Global compliance✓Security

Walmart 101 Basics: Walmart Buyer Expectations

What You MUST Know:

your product

consumer insights

shopability studies

Nielsen data

marketing plan

placement

key selling pointsmessaging

demographics

Walmart 101 Basics: Walmart Buyer Expectations

DESIGN MATTERS

Walmart 101 Basics: Walmart Buyer Expectations

Be. On. Time.

This is not your normal meeting.

You ability to be on time is not about professionalism. It’s a litmus test for your ability to

fulfill on time and in full should you be placed in store.

Walmart 101 Basics: Walmart Buyer Expectations

Follow Up

A simple “Thank you for your time,” is not enough.

Your follow up email must include a plan for execution.

Walmart 101 Basics: Walmart Buyer Expectations

Samples

Provide samples before you return home.

If that’s not possible, you need to make sure your provide deliverables on

their timeline.

Walmart 101 Basics: Walmart Buyer Expectations

Remember: You MUST Know:

your product

Nielsen data

marketing plan

key selling pointsmessaging

consumer insights

shopability studies

placement

demographics

Walmart 101 Basics: Walmart Buyer Expectations

Package all of this into a visually appealing,

compact, effective, and efficient presentation.

Walmart 101 Basics: Walmart Buyer Expectations

BE PREPARED

BE ON TIME

PROVIDE SAMPLES

FOLLOW UP THE RIGHT WAY

MASTER THE BASICS

KNOW YOUR SELLING POINTSPROVIDE THE RIGHT MESSAGE

DESIGN FOR IMPACT

NEXT:YOUR FIRST

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