wallace and gromit
TRANSCRIPT
What are their aims?
• To ensure The Curse of the Were-Rabbit is a must watch film
• To be the number 1 film over the opening weekend
• To rise above their rivals
Who are their target audience?
Young children and families
There is a higher chance of young children and their families going to watch the film due to its half term release.
Some examples of similar products/services.
There is a clay animation, like Wallace and Gromit called Celebrity Deathmatch
A game was also made prior to the TV show to help fuel the number of viewers to the show
Media and effectiveness.
A promotional game used to grasp the attention of red button users.
The game is assisting the movie in a way that is eye catching for both young and old.
Clay animation is a distinctive way of presenting a story. Clay is a child's toy and perhaps in watching the film it will generate and excel their imagination.
Sources used…Informationwww.thinkbox.tv/server/show/ConCaseStudy.1123
ImagesGoogle images, www.thinkbox.tv/server/show/ConCaseStudy.1123 (The
video)