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wakeboardALLIANCE

ALLIANCE

wakeboardALLIANCE

wakeboardALLIANCE

Wakeboarding, Wakeskating and Wakesurfing’s Movement and Lifestyle

LARGEST DISTRIBUTION

LEADING EDITORIAL

REAL KNOWLEDGE

ACTUAL SERVICE

TRUE PARTNERSHIPS

The�sport

With nearly 3.5 million participants in the U.S., wakeboarding has a dedicated corps of riders whose identities are tied to its spirit and lifestyle. These participants are young, opinionated, and have resources to spend.

When you add equally passionate and rapidly growing factions of wakeskating and wakesurfing enthusiasts, you have a growing community of boardsport participants with significant purchasing power. We are snowboarding and surfing to millions of riders in the middle of our country who don’t have a mountain or an ocean. As access to these sports grows regularly with the propagation of cable parks throughout the country and globe, wakeboarding has become a truly global activity.

ALLIANCE

For the past thirteen years, Alliance Wakeboard Magazine has been the

magazine of choice for true wakeboarders and wakeskaters. Our readers expect

Alliance to be on the frontline of our activities and they eagerly anticipate each

issue. Alliance Wakeboard Magazine is independently published and solely focused

on bringing our readers the most current and complete editorial coverage of our

sports. Our editorial experience is used not only to cover wakeboarding, wakeskating

and wakesurfing, but also to actively unearth new regions, athletes, participants and

markets. Coupled with the power and reach of alliancewake.com, alliancewakeskate.com

and alliancewakesurf.com we have the ability to connect with wake enthusiasts on a

truly global scale.

content

014 BIG PICTUREOld and new

024 CURRENTAnother year

028 E-BOMBS & OVERHEARDAARP shred

030 BROWN TROUTCombo w/ extra cheese

032 FIRE DRILLParks Bonifay

036 REASONFavorite spot

038 MATTERSPassion

040 SUBSCRIBESpell ghood

THE LIST

042

LESS THAn 5064

074 CONTESTINGWake Park Triple Crown - TSR

078 REVIEWSButton pushing

080 COME CORRECTWrapped mute backside 180 w/ Jeff House

082 GOODS2014 shredsticks

084 IN STOREWake Nation Cincinnati

086 SHOP LISTGo Shopping

088 COMING UPSophie Hogben

090 GIRL PAGECharlotte

092 BIG HEADSGoPro edition

094 WADBody drop

070LAKE CHUMMING

Alliance Wakeboard Magazine is written, edited, and photographed by riders and industry experts. Collectively, this group has more editorial and industry experience than any other wakeboarding and wakeskating publication or media

company in the world. Wherever Alliance goes, the highest expectations and best reputation in the industry precede us.

readers

Alliance Wakeboard Magazine reaches a quality of wakeboarder, wakeskater and wakesurfer that no other magazine in the world can match. We reach the most dedicated riders and lifestyle enthusiasts in the sport, the insiders and

the local opinion leaders across the country. This reach and influence has spread outside of the United States as dedicated riders all over the world ask for Alliance. Alliance is the largest distributed wake publication in the world.

REACH

Alliance Wakeboard Magazine publishes 8 issues per year, distributing 40,000 copies per issue through subscribers, digital editions, boardsport retailers, bookstores, boat dealerships, events, and industry affiliates.

Our distribution ensures that your ads get in front of active participants and true lifestyle enthusiasts, regular purchasers of new products.

Median household income for all wakeboarding participants is $76,000.Over 1 million of these participants are core participants, meaning they define themselves as wakeboarders: these are our readers. More than 70% of all participants are males under the age of 25.More than 75% of the frequent participants are under the age of 25.

40,000 copies, the most widely distributed wakeboarding publication in the world, with a per issue with a pass along rate of 4x, totaling 160,000 readers per issue.58% of our readers acquire our publication at a boardsport retailer, bookstore or a boat dealership.40% of our distribution is represented by subscribers.2% of our readers are industry affiliates or professional athletes.Additional copies are distributed to subscribers, newsstands and events throughout the world.

OPPORTUNITY

READER INFORMATIONSEX: 79% male, 21% female

AGE: Median 21.1

HOURS PER ISSUE SPENT READING ALLIANCE: 2.9

OTHER SPORTING ACTIVITIES: Skateboarding 42%, Snowboarding 31%, Surfing 18%

OWN OR HAVE ACCESS TO A COMPUTER: 99%

HOURS PER WEEK SPENT ONLINE: 14.25

DEC/JAN 2014.1Photo Annual / Large Format

FEB/MAR GEAR GUIDE 2014.2Boat Shows

APRIL 2014.3Early Spring MAY 2014.4Spring

JUNE 2014.5Early Summer

Materials due10/11

11/29

1/31

2/29

4/4

Ad close10/04

11/22

1/24

2/21

3/28

In stores11/21

1/6

3/10

4/11

5/14

JULY 2014.6Mid-Summer

AUG/SEPT 2014.7Late Summer

OCT/NOV 2014.8Surf Expo

DEC/JAN 2015.1Photo Annual / Large Format

Materials due5/2

6/6

8/1

10/10

Ad close4/25

5/30

7/25

10/3

In stores6/16

7/15

9/12

11/18

ADVERTISING SCHEDULE

Posters include 40,000 posters tipped into the magazine print run and 2000 extra posters sent to the advertiser folded. The backside of the poster can also be printed in b/w with company or athlete propaganda on all 42,000 for an additional charge.

Digital SubmissionsAlliance Wakeboard Magazine is printed computer to plate. Please send us digital high resolution PDF or tif files without crop marks via file transfer. We are Mac based using InDesign CS5, Adobe Illustrator CS5 and Adobe Photoshop CS5. Files created in anything other than these must be saved as .tif or .eps files. All fonts must be rasterized or converted to outlines. All support images should be .tif or .eps files. It is important that you build the files to our size specifications, this includes bleed and live areas*, we reserve the right to re-format to fit our specs. All files must be built at 300 dpi in CMYK format. We will not accept anything less than 300 dpi, this is to ensure the quality of your advertisement. When placing or embedding a file in Illustrator, images must be CMYK at 300 dpi. Embedded images cannot be modified. Make sure ad is built to bleed specs if images run off the page. Please supply a hard copy of your ad with all files.

*Live area refers to the area within the ad where all important information should be placed. Anything outside this area runs the risk of being unreadable. For example, on a full page ad, your contact information, photo credit, etc. should be within the 7.625 x 10.375” dimension noted on the media kit.

Additional Insert OptionsAdditional marketing inserts are available including booklets, sticker sheets, and DVD’s. For options and pricing please speak with an Alliance representative.

Quik ReferenceFile type: MACSoftware: InDesign, Illustrator, PhotoshopFonts: Rasterize or Create Outlines for all fontsImages .tif or .epsColor: CMYK (spot colors will be converted to CMYK equivalent)Resolution: 300 dpi

Production FeesWe offer full ad creative and production services, from complete campaigns to scanning services. Charges will be negotiated on a per project basis dependent on scope and time requirements.

Ad CreativeAlliance Wakeboard Magazine will not run ads containing: frontal nudity, guns, illegal drugs, images deemed to be racist or sexist or the negative depiction of other action sports companies. Alliance reserves the right to alter ad copy with the cooperation of the advertiser. Mail order ads cannot list any specific pricing or retail codes of any kind.

Late FeesThere will be a $100 charge for art received after the week of the artwork deadline. Any ad received for insertion at proofing will incur a $200 per page charge.

SPECIFICATIONS

2 COLOR

SPREADS1 PAGE2/3 PAGE1/2 PAGE

4 COLOR

SPREADS1 PAGE2/3 PAGE1/2 PAGE

B&W

SPREADS1 PAGE2/3 PAGE1/2 PAGE

POSITIONED ADS

COVER 2 SPREADCOVER 2 GATEFOLD

Layout Reference

GatefoldSpread

Posters$9318

Full Page 2/3 Page (VERT)

Poster

1/2 Page (HORZ)

COVER 4MASTHEAD SPREAD

1X$8526$4488$3407$2712

1X$7502$3949$3005$2505

live - 15.75 x 10.375trim - 16.25 x 10.875bleed - 16.5 x 11.125

file template available upon request

live - 3.562 x 10.375trim - 4.062 x 10.875bleed - 4.313 x 11.125

live - 14.5 x 20.25trim - 15 x 20.75bleed - 15.25 x 21

live - 7.625 x 4.938trim - 8.125 x 5.438bleed - 8.375 x 5.688

live - 7.625 x 10.375trim - 8.125 x 10.875bleed - 8.375 x 11.125

1X$6486$3414$2473$2161

$9780$14,860

$9896$5132

5X$8099$4263$3237$2699

5X$7125$3750$2854$2379

5X$6164$3244$2349$2053

8X$7695$4049$3074$2565

8X$6770$3563$2712$2260

8X$5854$3100$2232$1948

2033 San Elijo Ave. #230 • Cardiff CA 92007 • P 760-943-6600 • F 760-943-6656 • E mail@alliancewake.com

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wakeboardALLIANCE

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ADVERTISING RATES FOR 2 0 1 4

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* Masthead spread: full page + 2/3 page