vlts then and now - ahla · vlts then and now a look at vlt performance since the replacement and...
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vlts then and now A look at VLT performance since the replacement and modernization in 2012/13
Welcome
Don White Manager, Gaming Account Services
Pat Langford Coordinator, Business Development
Alain Maisonneuve Vice President, Liquor Services
Agenda
vlts then: • Why vlt replacement?
• vlt sales
• vlt modernization
vlts now: • vlt sales
• vlt commissions
• Takeaways
• and
beyond…
Alberta’s Liquor Review
vlts - then
Why vlt replacement?
• Central system & communication network was coming to end of life
• vlts were obsolete/parts not available
vlts - then
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
$800,000,000
$900,000,000
$1,000,000,000
Net Sales
-34%
vlt sales review
2006/07 early planning
begins
2008/10 modernization
plan is developed
2011/12
modernization/replacement
begins
vlt modernization
vlts - then
vlt - then
• Oct 2012 – pilot
• Jan 2013 - Aug 2013
full roll out
• 6000 vlts
• 900 locations
• $150 million reinvestment
Rosslyn Inn & Suites
St. Albert Inn
Modernization!
vlt - then vlt - now
So how did
we do?
vlt - now
$125,000,000
$130,000,000
$135,000,000
$140,000,000
$145,000,000
$150,000,000
$155,000,000
$160,000,000
$165,000,000
$170,000,000
$175,000,000
Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar
2013 2013/14 2014/15
Net Sales vlt sales performance
vlt - now
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
hotel non-hotel
vlt commissions
vlt - now
ATI
IGT
Spielo
WMS
New vlts! • New brand
• Modern look/feel
• Enhanced graphics/sound
• New manufacturer
• New games
• Toppers
• Bases
Takeaways
•Exciting new games! •Players have more choice! •Enhanced play experience!
and beyond…..
•Innovative content •New game themes •New game denominations •Exploring Progressives AHLA Our Partners Matter!
Alberta’s Liquor Review
What is it? A review of Alberta’s liquor legislation, regulation
and policies.
Benefits include:
Modernizing liquor laws;
Ensuring policies align with consumer and industry trends;
Keeping the model aligned with Albertans’ expectations; and
Further promoting social responsibility.
Areas of Focus
Marketplace Dynamics
Red Tape Reduction
Partnerships
Alberta’s Liquor Review
How are we going to accomplish all this?
Pre-meetings with key stakeholder associations
Phase 1
Public Consultation/Stakeholder Discussion Guides
Phase 2
Stakeholder Focus Groups
Phase 3
Interviews with Key Stakeholder Associations
Alberta’s Liquor Review
Comments or questions?
Thank You!