Visual Identity MagazineSummer 2010

GraphicsTypographyIllustrationPhotographyPrint

Sailing on a sea of creativity

SUPPORTING OUR LOCAL CHARITIES!On recommending a friend to us we will support one of ourlocal charities by making a donation on their first completedproject. Alternatively, if you would prefer, the donation can bemade to a charity of your choice!

Terms and ConditionsThis offer is valid for work completed and invoiced for your recommended company by31st August 2010. The offer is valid for 10% of invoice (excluding VAT)

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I am looking to add a little ray of sunshine

to your life with our first ever VI magazine,

full of cheerful and fun information whilst

bringing more colour to your world!

Many of you may be focusing on who is

going to win the World Cup or Wimbledon

this year. We at Visual Identity have been

using our energy to add more strings to

our bow (see About Us) to provide an even

bigger and better service for our clients.

Speaking of which, we are taking the

opportunity to introduce you to one of

them in this issue.

We are also currently working on a brand

new Visual Identity website which we will

be launching in the next few months.

With the help of this slightly different,

glossy magazine we hope to open your

eyes to what we can do for you. Does your

brand identity really promote you and your

company. Does it go together like

strawberries & cream?

So, sit back, relax and

enjoy the read!

Debbie Morgan

www.visualid.co.uk 3

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Visual Identity is a Graphic Design agency based in Shoreham-by-Sea,

West Sussex and has been going strong since 1973 making us one of

the longest established design consultancies in the region. We believe

the key to our success is building a good relationship with our clients

and understanding their goals!

We can design, develop and produce all of your marketing

communications and be closely involved in every aspect of your

marketing activities. From your everyday items such as business cards,

promotional items, as well as corporate and brand identity, advertising,

sales literature and direct mail, to your company’s packaging and

exhibition graphics. We are now introducing Web Design and 3D CAD

Design services to the package so please give us a call if we can help

you with any of these new areas.

As well as all of this, we are continually increasing our work with new

photographers, illustrators and copywriters who each specialise in

particular areas ensuring that all industries are covered!

Visual Identity LtdUnit B2 • Dolphin Way • Shoreham-by-Sea • West Sussex • BN43 6NZ

T: 01273 441449

E: studio@visualid.co.uk

www.visualid.co.uk 5

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At Visual Identity, whilst looking after your design

and print requirements, we are also looking after the

environment. We provide an environmentally friendly

operation and are committed to making changes to

the way we work.

Being part of the Gemini Group our printers are

proud to have the UKAS Environmental Management,

ISO 14001 certification, as well as the Forest

Stewardship Council (FSC) and PEFC Council

(Programme for the Endorsement of Forest

Certification schemes) certification.

For more information or a copy of our Environmental

Policy please contact us at studio@visualid.co.uk.

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Marketing is such an important issue forall companies in these highly competitivetimes. The core element of any successfulmarketing has to be a strong corporateidentity to build around. Visual imagerythat is both memorable and meaningful toits intended audience will help brand anycompany in a very favourable light.

But beware! It is easy to be complacentand take your housestyle for granted.Logos can date, strategies can change,aspirations within business move on. It is atthis point in a company’s history, in order tomove with the times, that they may considerredesigning their approach to the market.

With increasing competition within themarket place, the importance of gooddesign for all new marketing materialsbecomes essential. Being visuallystimulating and produced to a highstandard the marketing cannot onlyboost confidence within your clients butalso with the morale of your sales force.

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The importance

of good design

‘Absolutelythrilled...alwayshelpful and very

imaginative!’

Heather ArmstrongThe Gallery Bistro

In November last year Visual Identity helped launch

‘The Gallery Bistro’ a new restaurant in Hove, East Sussex.

We started with the brand identity design for the restaurant,

which is an important factor as we wanted this restaurant to

‘stand out’ from any of the others situated along the strip!

We designed a bright, colourful logo which reflected the

interior of the restaurant - lots of solid glass coloured

blocks, bright furniture and a fun atmosphere! We carried

this design through to all of the stationery, advertising and

menus using the blocks where possible creating

a full impact when you enter.

115 Church Road,Hove BN3 2AF

T: 01273 777488

www.gallerybistrohove.co.uk

a distinctivesymbol of acompany,object,publication,service, oridea12 www.visualid.co.uk

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When creating a logo for a

company many elements go into

the process to ensure that there is

an instant familiarity and recognition

within the market place. Here are

just a few examples of logos we

have created which give this

visual representation.

www.delish-us.co.ukwww.fortknoxsecurity.ltd.ukwww.robsons.netwww.beaupower.co.uk

JUNEShoreham Beach Dreams 2010Tuesday 1st - 13th JuneShoreham Beach

Classic Car RunSunday 6th JuneMaderia Drive, Brighton

Shoreham Food and DrinkFestival 2010Monday 7th - Sunday 13th JuneShoreham-by-Sea

St Johns Ambulance- Summer Fayre and Dog ShowSaturday 12th JuneSouthwick Green, Southwick

The Gallery Bistro- New Head Chef launch partyThursday 17th JuneChurch Road, Hove

London to Brighton Bike RideSunday 20th JuneMaderia Drive, Brighton

SUMMEREVENTS

JULYBrighton Race for LifeSaturday 3rd - Sunday 4th JulyStanmer Park

Southwick Annual Charity FairSaturday 10th JulySouthwick Green, Southwick

RSPCA Open Day &Annual Dog ShowSunday 18th JulyBraypool Fields, Brighton

Raystede Summer FairSunday 27th JuneRaystede, Ringmer

American Rod &Custom Car ShowSunday 25th JulySteyne Gardens, Worthing

Brighton CarnivalSunday 25th JulyCity Centre and Maderia Drive

PrideSaturday 7th AugustCity Centre, Preston Park and Sea Front

AUGUSTWorthing BirdmanSaturday 14th - Sunday15th AugustWorthing

Shoreham AirshowSaturday 21st - Sunday 22nd AugustShoreham Airport, Shoreham

Southwick and FishersgateHorticultural Society- Summer Flower and Produce ShowSaturday 21st AugustSouthwick

All events are correct attime of going to press

www.visualid.co.uk 15

Visual Identity Ltd • Unit B2Dolphin Way • Shoreham-by-SeaWest Sussex • BN43 6NZ

T: 01273 441449

E: studio@visualid.co.uk

www.visualid.co.uk PART OF THE GEMINI GROUP