summer 2006 visual identity system and the web. visual identity system visual identity system...
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Summer 2006
Visual Identity System and the Web
VISUAL IDENTITY SYSTEM
Visual Identity System Guidelines for the Web
Signatures Colors Typography Key Concepts Photography Style Guide
VISUAL IDENTITY SYSTEM
Official Signatures Available on the web
• www.texastech.edu/identityguidelines
Available at PrinTech• If you can’t find your signature online contact Jenise
Haynes-Wooten.
• [email protected] or 742-2768
COLOR
TTU Primary and Secondary Color Palates
VISUAL IDENTITY SYSTEM
Typography
Primary font - Charter• High-level headers and major introductory paragraphs
• Substitute font is Times New Roman
Secondary font – Helvetica Neue• General content and lower-level headers
• Substitute font is Arial
VISUAL IDENTITY SYSTEM
Key Concepts
Academic Excellence Opportunity and Potential Fostering Success Sense of Place Pride and Tradition
VISUAL IDENTITY SYSTEM
Academic Excellence• Texas Tech is an institution of higher learning. We have a rich
and unique tradition of teaching and learning.
Opportunity and Potential• Texas Tech offers a wide variety of academic opportunities
ranging from undergraduate to postgraduate, from our honors college to interdisciplinary programs, and from our law school and the Health Sciences Center to our distance learning programs.
VISUAL IDENTITY SYSTEM
Fostering Success• Texas Tech has dynamic relationships between students and
faculty. And it is in these relationships, with their dynamic teaching, learning and mentoring scenarios, that our culture of nurturance and growth is most evident.
Sense of Place• Sense of place addresses more than buildings and landscape.
It also addresses what happens here at Texas Tech. And "here" can include any of our campuses, facilities or locations – anywhere that Texas Tech has a presence or impact in the region, nation or world.
VISUAL IDENTITY SYSTEM
Pride and Tradition• Texas Tech has wonderfully rich traditions that provide
prospective students with insights into what makes Texas Tech University a unique and exciting place to be.
VISUAL IDENTITY SYSTEM
Photography Bring greater visibility to all aspects of the Texas Tech
experience. Online photo library
VISUAL IDENTITY SYSTEM
Style Guide Available for download under the Web Guidelines section of
the online guidelines.
CONTACT INFORMATION
Michelle Hougland – Communications & Marketing
[email protected] 742.4718
Jenise Haynes-Wooten – PrinTech
[email protected] 742.2768
Identity guidelines web site www.texastech.edu/identityguidelines www.texastech.edu
