visual identity guide

OUR BRAND

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OUR BRAND

LOGOS

University Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sizing and Spacing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Logo on Backgrounds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Logo — How Not to Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Schools and Colleges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Athletic Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

COLORS

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Color Swatches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Color Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

FONTS

Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Font Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

STATIONERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

EMAIL SIGNATURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Visual and verbal consistency of a brand helps to establish audience trust and confidence . Most importantly, a unified brand engenders loyalty to the institution .

Today, University of Bridgeport competes with academic institutions across the nation and around the globe . Given this dynamic environment, it is increasingly important for us to express a single, compelling voice in everything we do .

The totality of the logo, visuals and words we use to describe the University will enable us to establish and maintain a clear, unified brand identity, both within the University community and beyond .

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CONTACT INFO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

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LOGOSThe logo includes a seal and a wordmark in a fixed relationship in two configurations—left aligned and stacked . Our logo identifies who we are . Consistent usage strengthens our brand .

For web use

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LOGO | SIZING AND SPACING

Scaling a logo requires considerations of legibility and quality of reproduction . Reducing the logo beyond the recommended size will make the type difficult to read .

At least .5 inch of space around the logoMore is preferred and encouraged

Adequate space around the brand’s primary symbol—the logo—not only gives it respect, but also aids legibility and recognition .

Minimum size requirements

Minimum space requirements

.375 inches .8 inches

1.6 inches

1.25 inches

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LOGO ON BACKGROUNDSAs legibility in paramount, the logo must appear prominent with any background—solid color or photography .

For light backgrounds, use the logo in UB Purple or Black. For dark backgrounds, use the logo in White. Avoid backgrounds that offer poor contrast.

Choose areas of photos with high contrast.

Yes No

Yes No

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LOGOS | HOW NOT TO USE

Legibility is paramount . Do not attempt to recreate or alter the logo in any way . The logo is designed with specific proportions in mind and should never be distorted by stretching or scaling in one direction to fit a specific area .

Do not use the seal by itself, unless approved by the Marketing and Communications Dept.

Do not adjust the proportions of the seal and wordmark. Do not make the type in the wordmark the same height as the seal.

Do not use blurry, low resolution logos.

Do not use drop shadows, glows, or effects on the mark.

Do not change the color of the logo or add a gradient to it. Acceptable colors are Black, White and UB purple.

Do not skew or stretch the mark.

Do not use the wordmark by itself.

Do not use the logo in a sentence instead of the words “University of Bridgeport.”

Do not pair the mark with another logo unless approved by the Marketing and Communications Dept.

Founded in 1927, the is home to a diverse student body . . .

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LOGO | SCHOOLS AND COLLEGES

A uniform design has been created to identify the colleges, schools, and programs at University of Bridgeport . Whenever the name of the college or school of the University is used together with the University of Bridgeport logo, it must be presented as the horizontal lock-up, unless it does not fit into the design . A secondary, non-preferred vertical lock-up has been created for these occasions . Do not attempt to recreate the logos—contact Marketing and Communications for a copy.

Colleges, Offices, Departments

Schools and Institutes

Secondary vertical lock-up (to be used only when the horizontal does not work) . Vertical lock-ups eliminate secondary marks (seals).

The Shintaro Akatsu School of Design is permitted a different visual identity to remain competitive with other design programs . Please contact SASD for more information .

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TAGLINEThe tagline should be used whenever a tagline is warranted . The Text Lock-up can be used in UB purple, black, or white .

Text Lock-up

CONNECTING EDUCATION TO CAREER

CONNECTING EDUCATION TO CAREER

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ATHLETIC LOGOSThe athletic logos were designed to be used on materials promoting University of Bridgeport athletic teams and events . They should not be used as the primary branding on formal correspondence to students, for student recruitment, or for fundraising materials, and never on communications of a serious or legal nature .

Primary

Secondary

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Secondary Print Colors

Background Print Colors

PMS 2685 CCMYK 95/100/24/26RGB 54/36/106

PMS 2655 CCMYK 48/53/0/0RGB

PMS Cool Gray 3 CCMYK 21/16/16/0RGB 200/200/200

PMS TBDCMYK 0/15/50/10at 100%

PMS TBDCMYK 0/15/50/10at 30%

PMS TBDCMYK 0/72/21/0RGB

PMS WhiteCMYK 0/0/0/0RGB 255/255/255

PMS 127 CCMYK 5/9/70/0RGB 244/219/108

PMS 1595 CCMYK 10/75/100/1RGB 219/225/71

PMS 267 CCMYK 77/97/0/0RGB 97/51/147

COLORThe primary color should always be dominant within any design, while the secondary colors should be used sparingly as an accent .

Primary Print Colors

For PMS Uncoated colors, please contact the Office of Marketing and Communications.

Note: Only use Black or PMS 2685 type colors on the backgrounds at left.

Primary Web Colors

White HEX #FFFFFF RGB 255/255/255

UB PurpleHEX #440082RGB 68/0/130

Dark PurpleHEX #22064FRGB 34/6/79

OrangeHEX #EB7515RGB 235/117/21

TealHEX #005B7FRGB 0/91/127

Light GrayHEX #f8f8f8RGB 248/248/248

Secondary Web Colors

Background Web Colors

CreamHEX #FCF7E3RGB 252/247/227

Dark GrayHEX #333333RGB 51/51/51

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COLOR USAGEAccent colors should be a small percentage of the design with white and UB purple making up the majority of the design .

UNIVERSITY OF BRIDGEPORT

UNIVERSITY OF BRIDGEPORT

Examples of how not to use the secondary colors

INCREDIBLE INTERNSHIP OPPORTUNITIESThe University of Bridgeport can help you find the perfect internship. You can apply the knowledge you’ve gained in the classroom and learn even more on the job. An internship is also a great opportunity to make important contacts in your industry. Our students have recently interned at some of these top companies and organizations.

CENTER FOR CAREER DEVELOPMENT By helping you learn how to network and build a résumé, we broaden your knowledge so you can enter the workplace with confidence. We offer:

• Individual meetings with a career counselor to discuss your personal career goals and how to best reach them

• Several career fairs and on-campus events each year with representation from global companies to help yousecure a job offer before graduation

• Interview training to build your skills and comfort level

• Personality and interest-assessment tests to match youto a range of careers

• A strong social media presence and software programthat provide you with access to more networkingopportunities, job search links and postings, andvirtual résumé-building tools

Build Professional Skills

At UB, our goal is to prepare you for a successful future anywhere in the world. We assist you in acquiring valuable professional skills and hands-on training, making connections for entering the workforce and managing your career.

700+businesses

in the area

for co-ops

and internships

c a r eer pr epa r at ion

For more information on the Center for Career Development, visit: bridgeport.edu/ccd

EMPLOYERS OF UB GRADUATESAt the University of Bridgeport, we provide the knowledge and training necessary to give you a competitive edge. That’s why you’ll find our alumni in impressive leadership positions at top businesses, corporations, and organizations.

Students at UB have performed internships and obtained full-time jobs at companies such as:

• Abercrombie & Fitch

• Amazon

• Apple

• Bank of America

• Bank of China

• Bloomingdale’s

• Bose Corporation

• Citibank

• Dell

• eClinicalWorks

• ESPN

• FBI

• General Electric

• GTE Financial

• IBM

• Johnson & Johnson

• JPMorgan Chase

• Lord & Taylor

• Merrill Lynch

• MetLife

• Microsoft

• Nokia

• Norwalk Public Schools

• Omega Engineering

• PepsiCo

• Pitney Bowes

• PricewaterhouseCoopers

• Rayco Electronics

• Rolls-Royce

• Saks Fifth Avenue

• Sikorsky Aircraft

• Starwood Hotels & Resorts

• T-Mobile

• UBS

• United Nations

• U.S. Department of State

• US Power GeneratingCompany

• Xerox

one of the

highest

job placement

rates in the u.s.

for cpt and opt

participants

All trademarks and registered trademarks are the property of their respective owners.

Secondary

Secondary Background

Primary UB purple

Primary UB purple

Primary UB purple

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FONTS The official fonts for the University of Bridgeport play an essential role in UB’s identity . Using the proper typefaces for every communication establishes a distinctive, cohesive and memorable style .

Print Sans Serif

Benton Sans Regular

Benton Sans Italic

Benton Sans Medium

Benton Sans Medium Italic

Benton Sans Bold

Benton Sans Bold Italic

Benton Sans Black

Benton Sans Black Italic

Print Serif

Crimson Text Regular Crimson Text Italic

Crimson Text Semibold

Crimson Text Semibold Italic

Crimson Text Bold

Crimson Text Bold Italic

Benton Sans Condensed Regular

Benton Sans Condensed Italic

Benton Sans Condensed MediumBenton Sans Condensed Medium Italic

Benton Sans Condensed BoldBenton Sans Condensed Bold Italic

Benton Sans Condensed BlackBenton Sans Condensed Black Italic

Print Slab Serif

Generally used for headlines, not large blocks of type.

Museo Slab 300Museo Slab 300 Italic




Proxima Nova Condensed RegularProxima Nova Condensed Regular Italic

Proxima Nova Condensed MediumProxima Nova Condensed Medium Italic

Proxima Nova Condensed SemiboldProxima Nova Condensed Semibold Italic

Proxima Nova Condensed ExtraboldProxima Nova Condensed Extrabold Italic

Proxima Nova Condensed BlackProxima Nova Condensed Black Italic

Proxima Nova Condensed LightProxima Nova Condensed Light Italic

Proxima Nova Condensed ThinProxima Nova Condensed Thin Italic

Web Slab Serif

Generally used for headlines, not large blocks of type.





Web Sans Serif

Proxima Nova Regular Proxima Nova Italic

Proxima Nova Medium Proxima Nova Medium Italic

Proxima Nova Semibold Proxima Nova Semibold Italic

Proxima Nova Extrabold Proxima Nova Extrabold Italic

Proxima Nova Black Proxima Nova Black Italic

Proxima Nova LightProxima Nova Light Italic

Proxima Nova ThinProxima Nova Thin Italic

Web Serif

Crimson Text Regular Crimson

Text Italic

Crimson Text Semibold

Crimson Text Semibold Italic

Crimson Text Bold

Crimson Text Bold Italic

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FONT SAMPLESUB fonts are designed for flexibility . For a more formal display, mimic example two .

Example 2

Example 1

A Message

From The President

Welcome to the University of Bridgeport! I have been with the University for twenty-two years and am proud of both our rich history and recent achievements. It is a profoundly beautiful place, located on the stunning oceanfront of Seaside Park, where we enjoy one of the most extraordinary locations in American higher education.

The University of Bridgeport is one of the most diverse institutions in higher ed, with students from across the United States and around the globe. Many also join us from New York, New Jersey, and our surrounding Connecticut communities. Our students share a passion for discovery and applying the knowledge acquired in the classroom to real-world, practical experience. They are bold and resilientҭbreaking boundaries and forging new paths through the challenging landscape of the 21st century.

The UniversityҰs three colleges: the College of Arts and Sciences, the College of Health Sciences, and the College of Engineering, Business, and Education, are uniquely structured so that each student benefits from small class sizes with caring and talented faculty at the forefront of their fields. Our career-focused curriculum and cutting-edge programs prepare our students for the professions of the future.

The University of Bridgeport is a welcoming and remarkable place that opens the doors of opportunity and transforms the lives our students. I am proud and thankful to be part of this amazing institution and I know you will be too.

Sincerely yours,

Stephen Healey, Interim President

University of Bridgeport MissionThe University of Bridgeport offers career-oriented undergraduate, graduate, and professional degrees and programs for people seeking personal and professional growth. The University promotes academic excellence, personal responsibility, and commitment to service. Distinctive curricula in an international, culturally diverse, supportive learning environment prepare graduates for life and leadership in an increasingly interconnected world. The University is independent and non-sectarian.

fi na nci a l a i d a n d s chola r sh i ps

At the University of Bridgeport, your achievements are recognized and rewarded. We make an exceptional private education affordable to all students. Academic and need-based assistance is tailored to meet your financial needs and priorities, regardless of your income.

Begin your journey Here

TUITION AND FINANCIAL AIDThe Office of Student Financial Services will help you navigate and understand the financial aid process. We will identify the financial tools available to ensure that cost is not an obstacle.

We participate in a variety of federal, state, and private programs that offer loans, grants, and other awards to students who demonstrate financial need or other circumstances that may impact their ability to seek an education at UB.

To apply for federal assistance, complete and submit the Free Application for Federal Student Aid (FAFSA), available online at fafsa.ed.gov. Our Federal School Code is 001416.

For more information, visit: bridgeport.edu/finaid

SCHOLARSHIP OPPORTUNITIES

Academic Scholarships are based on incoming student academic performance. UB also offers Portfolio Scholarships for Design majors and Athletic Scholarships for qualifying athletes. Transfer scholarships are also available.

UB offers a range of generous merit-based scholarships. For more information on our various awards, please visit bridgeport.edu/scholarships.

99%of students receive

financial aid and

scholarships

FAFSA

CODE

001416

fafsa.ed.gov

Benton Condensed Bold

Benton Condensed Regular

Crimson Text Bold

Museo Slab700

Crimson Text Regular

Benton SansRegular

Benton Sans Condensed Regular

Benton Sans Condensed Medium

Crimson TextSemibold

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STATIONERYStationery templates have been created to maintain consistency . The approved templates below may not be altered in any way . Please do not attempt to create your own stationery. Stationery should be ordered through the mail center within the office of Marketing and Communications.

Physician Assistant Institute • 30 Hazel Street, Suite 201 • Bridgeport, Connecticut 06604p. 203.576.2400 • f. 203.576.2402

Richard McCartyVice President for Advancement

O ffi ce of Advancement126 Park Avenue, 8th Floor • Bridgeport, Connecticut 06604 • 203.576.4896 • [email protected]

OFFICE OF ADVANCEMENT

126 Park Avenue, 8th Floor • Bridgeport, Connecticut 06604 • 203.576.4525 • [email protected]

Colleges, schools, offices letterhead Senior administrator letterhead

O� ce of ***********126 Park AvenueBridgeport, CT 06604

C O N N E C T I N G E D U C A T I O N T O C A R E E R

Envelope

First-name Last-name, AS, Pronouns (He/him/his)Graduate Admissions Counselor

O F F I C E O F M A R K E T I N G & CO M M U N I C AT I O N S

Wahlstrom Library, 6th floor126 Park AvenueBridgeport, CT 06604

o: 203.576.4000 | c: 203.576.4000 f: 203.576.4941 | tf: [email protected]

Business card

Pronouns (optional)

EMAIL SIGNATUREEmail signatures should include: Name, Pronouns, Title, Department, Email, Phone number, Website, and Social icons.

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Name

Pronouns (optional)

Title

Department

Office Address (optional)

Regards,

John DoeHe/him/his (Why pronouns matter)CounselorDepartment of EducationWahlstrom Library 500126 Park Avenue, Bridgeport, CT 06604(000)-000-0000 [email protected]

UB Logo

Social Icons (optional)

This email message, including any attachments, is for the sole use and the intended recipient(s) regarding the business of the University of Bridgeport, and may contain confidential and privileged information protected by federal and state law. Any unauthorized review, use, disclosure, or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message.

Legal disclaimer (optional)

Phone Number

UB Website

Email

https://www.mypronouns.org/what-and-why

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For questions or to obtain logos, please contact the Office of

Marketing and Communications.

(203) [email protected]

Wahlstrom Library, 7th Floor

visual identity guide - university of bridgeport

Documents