visiware overview - nutshell -q4 2013
DESCRIPTION
Visiware corporate presentation. 20 years of experience in the development of interactive applications for the digital TV industry, in particular casual game portals, User interfaces and 2nd screen experiencesTRANSCRIPT
18 years BtoB experience in entertainment on TV
85+ experts in interactive TV service development
Casual games optimized for TV
HTML5, flash, OpenTV…
UI development on STB, TV & personal screens, from specs to tests
2nd screen enriched TV experiences
smartphones, tablets & PC
For NFL, Sony, Endemol
VISIWARE BACKGROUND
300 Casual Games for TV
The most successful & deployed gaming portal
in the pay TV world
Deployed across 4 continents
Reaching up to 120 000 000 end users
On more than 800 different devices
AVAILABLE ON MOST DTV PLATFORMS
Revenues
x6 in 3y
New game
genres
New Public
THE MARKET OF CASUAL GAME
VISIWARE NEXT GEN GAMES FOR TV
CATALOGUE HIGHLIGHTS
Casual hits 250+ Games of Cards, Words, Thinking, Puzzles, Arcade, Sport…
Licenses TV gameshows & in game brandings
Custom User Interface development agency
From specs to tests Visiware’s team includes experts of all functions related to User Experience
And technical experts of all major development environments: Html5, Flash, C++, Javascript…
A team of 20-25 mixed experts
International references
UX GFX Developers Test
Project Management
UI COMPETENCIES ON DEMAND
The leading 2nd screen platform
RICH 2ND SCREEN CONTENT
Sync2TV: the world’s most deployed, robust and
feature- rich 2nd screen storytelling solution
RICH 2ND SCREEN ADS
Built on Sync2TV, Sync2AD is an advertising game-changer.
This new, rich, -ad format boosts TV-ad campaigns and makes
them interactive & social
VISIWARE LEVERAGES THE POWER OF TV BY BRINGING IT ONTO THE 2ND SCREEN. OUR
SOLUTION CREATES IMMERSIVE INTERACTIVE EXPERIENCES AND BRIDGES THE ‘LAST MILE’
TO THE VIEWER, THEIR SOCIAL GRAPH AND ADVERTISERS.
THE TV EXPERIENCE BOOSTER
Service brand
A scrolling and non linear experience that allow users to focus on the screen and on
the contents they want at any time
Live Interactions
synchronized in real time
Global scoring and
leaderboards creating viewers
stickiness
Social integration Easy sharing and chats keeping
the viewers in the app
Live TV connectivity & bridge
to EPG
TIMELINE BASED TV ENRICHMENT
RICHEST BACK OFFICE CONTENT
AND CAMPAIGN MANAGER 1 A PUSH BASED SCALABLE
CLOUD DISTRIBUTION 2 2ND SCREEN APPS
AND SERVICES 3
A REAL TIME ENRICHMENT PLATFORM
THE 2ND SCREEN REVOLUTION
Visiware unique track record
1,400 shows 25 leading networks
20 countries 30 M. apps
AD SPOT ON ANY CHANNEL SYNCHRONOUS
2ND SCREEN RICH MEDIA AD: ANIMATION,
GAME, COUPON…
UNIQUE PATENT PENDING TECHNOLOGY
IDEAL FOR ADVERTISERS:
• NEW RICH AD FORMAT
• ADAPTS TO ALL MOBILE + PC PLATFORMS
• PERFORMANCE THROUGH CALL-TO-ACTION
• IMAGE THROUGH QUALITY BRAND CONTENT
• TARGETING & SCENARIOS
• LAUNCH ON NFL Q4/13
“Connecting to consumers through
second and third screens takes more
than just adding a Twitter feed. “That’s
old thinking – the story is way bigger on
the other [second] screen.”
- Neil Bedwell - Global Head of Digital
for Coca-Cola
MONETIZE IT !
MONETIZE IT !
• No need to control TV signal
• Seamless for the viewer
• Rich ad format
• On any device
• Call to action
• Targetting and scenarios
• Deployment in Progress
UNIQUE BENEFITS
Advertiser
Broadcasters
TV Adspot
Application
operator
Back office
Client modules
TV Adspot
+ 2nd screen animation
Ingest ad spot & animation
2nd screen ad Synced with
Thank you!
SYNC2TV REFERENCES HIGHLIGHTS
3 years collaboration on 2nd screen
Playalong during live TV
broadcasts - Same
questions as on TV
- Social integration
- Multiplayer contest
- Reward: cast for tv show
Teen beach movie release
(Aug 2013)
- Facts - Bios - Tweets - Trivia - Polls - Voting - Exclusive
contents
Style Pop
- Playing - Tweets - voting - Polls - Choose
show subject
- Promo & coupons
2 years collaboration on 2nd screen
experience around NFL
league games - Facts - Bios - Tweets - Trivia - Polls - Prediction
games - Chatrooms - Exclusive
contents
Tour de France 100th
birthday - Live
statistics - Race info - Quizz - Prediction
games - Facts - Videos - Chat
rooms