visit st. pete/clearwater visitor profile...
TRANSCRIPT
Research prepared for Visit St. Pete/Clearwater by
Visit St. Pete/Clearwater
VISITOR PROFILE STUDY
Report of FindingsJune 2019
TABLE OF CONTENTS
Overview & Methodology
Point of Origin & Demographic Profile
Top 10 Visitor Insights
Visitor Trip Details
Travel Planning and Satisfaction Metrics
3
6
9
10
22
411
This report presents interim monthly findings of a comprehensive visitor profile
development study conducted by Destination Analysts, Inc. on behalf of Visit St.
Pete/Clearwater. The data presented here comes from an in-person intercept survey of
St. Pete/Clearwater area visitors at locations throughout the destination. To be
considered a visitor respondents had to reside outside of Pinellas County. This
preliminary report presents the top-line survey data collected from these surveys in
Data presented within this report is weighted to accurately reflect the overall
population of St. Pete/Clearwater area visitors.
In total, completed surveys from Pinellas County visitors were collected.
Page 3
OVERVIEW & METHODOLOGY
June 2019.
Page 4
OVERVIEW & METHODOLOGY
Destination Analysts’ survey team worked at locations around the St. Pete/Clearwater area to randomly select and interview visitors. The questionnaire was
administered to persons residing outside Pinellas County at the following locations and events:
▪ Clearwater Beach
▪ John's Pass Village & Boardwalk
▪ Pier 60
▪ Sandpearl Resort
▪ Shephard’s Beach Resort
▪ St. Petersburg-Clearwater International Airport
▪ Sunken Gardens
▪ Tampa International Airport
▪ The Chihuly Collection
▪ The Dali Museum
▪ Vinoy Renaissance Hotel
▪ Wyndham Grand Clearwater Beach
Page 5
RESEARCH OBJECTIVES
The overarching goal of this survey-based research is to create in-depth profiles of
Pinellas County visitors, including:
• Detailed trip characteristics (i.e. tripographic information like the reason for visiting
the area, length of stay, place of stay, etc.)
• Travel party composition
• Activities & attractions visited in the St. Pete/Clearwater area
• Evaluation of St. Pete/Clearwater brand attributes
• Detailed visitor spending estimates
• Travel planning resources used by St. Pete/Clearwater area visitors
• Visitor satisfaction
• Visitor demographics
Destination Analysts’ research staff surveying in the field.
Page 6
POINT OF ORIGIN
& DEMOGRAPHIC PROFILE
Page 7
Chart: Country of Origin Chart: State of Origin
Question: In what country do you reside? Base: All Respondents.
Question: What is your zip/postal code? Base: Domestic respondents.
Point Of Origin
Question: What is your zip/postal code? Base: Domestic respondents.
Chart: MSA of Origin
2.4%
0.4%
4.4%
0.1%
1.7%
90.9%
2.1%
0.0%
0.2%
0.5%
3.0%
94.2%
0% 20% 40% 60% 80% 100%
Other
Germany
Canada
France
United Kingdom
United States
June 2019 YTD
3.1%
2.5%
2.5%
2.1%
3.7%
1.9%
1.3%
2.5%
1.9%
7.2%
4.2%
5.7%
8.1%
26.1%
2.3%
2.3%
2.6%
2.6%
2.8%
2.9%
3.0%
3.2%
4.1%
4.2%
6.5%
7.3%
9.6%
28.3%
0% 10% 20% 30% 40%
Wisconsin
North Carolina
Texas
Iowa
Pennsylvania
Georgia
Missouri
Tennessee
Kentucky
New York
Illinois
Indiana
Ohio
Florida
June 2019 YTD
403 responses. 382 responses.
1.2%
0.4%
1.4%
0.9%
0.6%
0.4%
1.8%
2.2%
1.5%
1.6%
2.6%
2.0%
2.1%
2.5%
5.5%
15.5%
1.3%
1.4%
1.6%
1.8%
1.8%
1.9%
2.0%
2.0%
2.4%
2.4%
3.1%
3.3%
3.5%
5.1%
5.4%
17.3%
0% 10% 20%
Syracuse, NY
Kansas City, MO-KS
New York, NY-NJ
St. Louis, MO-IL
Hartford, CT
Jacksonville, FL
Lakeland-Winter Haven, FL
Chicago, IL
Cleveland, OH
Atlanta,GA
Orlando, FL
Columbus, OH
Cincinnati, OH-KY-IN
Indianapolis, IN
Sarasota-Bradenton, FL
Tampa, FL
June 2019 YTD
333 responses.
Page 8
The following presents the demographic profile for all respondents surveyed in
Female –Male –
Married/partnered –
Has children under 18 –
Demographic Profile
Heterosexual –LGBTQ –
June 2019.
45.4Mean age –
$80,912Mean household income –
83.9%
4.1%
4.6%
1.7%
EthnicityCaucasian – _____
Latino/Hispanic – ____Black/African-American – ____
Asian/Pacific Islander – ____
69.7%
29.8%
58.1%22.4%
90.2%0.4%
Page 9
TOP 10 VISITOR INSIGHTS
JUNE 2019
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Over one-quarter of visitors were first time travelers to the St. Pete/Clearwater area (28.7%).
In June 2019, the top domestic visitor markets represented were Tampa, FL (17.3%), followed by Sarasota-Bradenton, FL (5.4%) and Indianapolis, IN (5.1%).
Visitors to the St. Pete/Clearwater area consisted of 5.8 percent international residents, with the UK (3.0%) as the top international market. The proportion of UK visitors in June 2019 is larger than in June 2018 (3.0% vs. 1.8%).
Approximately 70 percent of domestic survey respondents were out-of-state residents (71.7%).
On average, visitors stayed 3.7 days in the St. Pete/Clearwater area and spent an average of $90.49 per person, per day.
June 2019 visitors more commonly visited other destinations in addition to St. Pete/Clearwater, compared to June 2018 (60.3% vs. 45.9%). As part of the St. Pete/Clearwater trip, June 2019 visitors also went to Tampa (32.9%), the Sarasota Area (19.0%) and Orlando/Disney (10.8%).
Visitors rated their likelihood to return to St. Pete/Clearwater an average of 9.5 out of 10 and rated their likelihood to recommend the area to other travelers an average of 9.8 out of 10.
The typical travel party size was comprised of 2.6 persons, and one-quarter of travel groups traveled with children under 18 (24.9%).
About 30 percent of June 2019 visitors recalled reading, seeing, or hearing paid or earned media for the St. Pete/Clearwater area in the past six months.
The most important factors to the decision to visit the St. Pete/Clearwater area were “beaches that suit my taste” (42.5%), followed by “friends or family in the area”(34.8%), both of which were rated important factors by one-third or more of June 2019 visitors.
Page 10
VISITOR TRIP DETAILS
Page 11
Chart: Type of Lodging
Lodging Type / Daily Spending In-Market
Question: Where are you staying overnight on this trip to the St. Pete/Clearwater area? (Select one) Base: All Respondents.
Chart: Per Day Travel Party Spending
Question: Approximately how much will you spend on each of the following while in the St. Petersburg/Clearwater area? Base: All Respondents.
20.0%
0.6%
0.7%
0.2%
0.0%
18.7%
13.5%
2.7%
8.6%
2.2%
2.0%
10.9%
19.8%
23.3%
1.4%
0.5%
0.2%
0.0%
15.8%
14.7%
1.8%
8.4%
1.4%
2.2%
11.7%
18.8%
0% 20% 40%
Regional Resident on a Day Trip
Just passing through
Other lodging outside SPC
RV/Trailer park in SPC
Campground in SPC
Private residence outside SPC
Private residence in SPC
Condo/vacation home outside SPC
Condo/vacation home in SPC
Home share rental outside SPC
Home share rental in SPC
Hotel, resort or motel outside of SPC
Hotel, resort or motel in SPC
June 2019 YTD
411 responses.
$6.38
$3.59
$7.36
$25.06
$30.12
$77.69
$70.84
$7.16
$3.70
$8.64
$20.26
$25.16
$74.15
$75.10
$0 $50 $100 $150
Other
Car rental (in area only)
Gas, parking and local transportation
Other Entertainment & sightseeing
Retail store purchases
Restaurants (including in your hotel)
Hotel/motel/inn/lodging (per night,before tax)
June 2019 YTD
Mean Travel Party Spending =_________
Avg # of People Covered by Spending = ____
Mean Spending per Person = _______
$214.16
2.37
$90.49
391 responses.
[Mon] ‘18 Mean Spending per Person = $82.25
Page 12
41.7%
6.4%
7.0%
7.3%
7.5%
4.4%
10.0%
4.0%
0.7%
11.1%
41.4%
6.8%
10.0%
8.8%
6.6%
3.9%
13.6%
4.9%
0.4%
3.5%
0% 20% 40% 60%
1
2
3
4
5
6
7
8
9
10 or more
June 2019 YTD
Chart: Days in Market Chart: Nights in Market
Question: How many total days and nights did you, or will you, stay in the St. Petersburg/Clearwater area on this trip?Base: All Respondents.
Question: How many total days and nights did you, or will you, stay in the St. Petersburg/Clearwater area on this trip? Base: All Respondents.
Days & Nights in St. Pete/Clearwater
Mean Days(< 30) = ___
Mean Days (> 30) = ___
3.7
3.7
388 responses. 388 responses.
47.3%
2.1%
4.6%
6.5%
7.3%
5.8%
6.5%
7.7%
1.0%
1.4%
9.8%
47.7%
1.5%
5.9%
8.6%
8.0%
5.6%
8.6%
9.0%
1.5%
0.4%
3.2%
0% 20% 40% 60%
0
1
2
3
4
5
6
7
8
9
More than 10
June 2019 YTD
Mean Nights (< 30) = ___
Mean Nights (> 30) = ___
2.8
2.8
June ‘18 MeanDays = 3.0
Page 13
Chart: Other Destinations Visited on St. Pete/Clearwater Trip
Question: Which of these other destinations did you visit while on this trip? (Show list. Select all that apply) Base: All Respondents.
Primary Reason for Visit / Other Destinations Visited
Chart: Primary Reason for Visit
Question: What is your primary reason for visiting the St. Pete/Clearwater Area? (Select one)Base: All Respondents. 378 responses.
1.2%
1.3%
8.9%
1.5%
1.2%
3.1%
7.9%
20.1%
53.5%
1.1%
1.5%
1.6%
1.8%
2.2%
4.5%
12.6%
22.2%
51.6%
0% 20% 40% 60%
Conference/tradeshow
On or pre/post a cruise
Attend special event
Weekend getaway
Wedding
Business
Other personal reasons
Visit friends or family in the area
Vacation
June 2019 YTD
33.8%
0.1%
0.3%
1.4%
1.1%
0.9%
0.7%
0.8%
0.5%
1.9%
0.7%
1.6%
0.7%
2.9%
3.5%
12.5%
17.8%
35.3%
39.7%
0.1%
0.1%
0.4%
0.5%
0.9%
1.0%
1.0%
1.1%
1.4%
1.5%
1.6%
1.8%
1.9%
2.0%
10.8%
19.0%
32.9%
0% 20% 40% 60%
NONE—SPC was my only destination
Tallahassee
Panhandle
Ft. Lauderdale/Palm Beach
Ocala/Gainesville
Kennedy/Space Coast/Cocoa/Melbourne
Daytona
Florida Keys
Everglades
Miami
Jax/St. Augustine
Crystal River
Sebring
Lakeland/Winter Haven
Ft. Myers/SW Florida
Orlando/Disney
Sarasota Area
Tampa
June 2019 YTD
411 responses.
Page 14
0.3%
0.1%
0.2%
0.2%
0.3%
0.4%
2.1%
6.2%
43.1%
55.0%
0.6%
0.0%
0.0%
0.0%
0.5%
0.6%
2.4%
4.1%
42.3%
53.9%
0% 20% 40% 60%
Other
Taxi or limo
RV
Train
Public bus
Rideshare (Uber, Lyft, etc.)
Tour bus
Rental vehicle
Personal vehicle
Airline
June 2019 YTD
Chart: Method of Arrival Charts: Airport of Arrival and Airline Used
Question: How did you arrive into the St. Pete/Clearwater area and how will you leave? (Select all that apply) Base: All Respondents.
Question: At which airport did you arrive into the area? Which airline did you use?Base: Respondents who arrived by Airline.
Method of Arrival / Arrival Airport & Airline
411 responses.
1.4%
0.1%
0.8%
0.7%
1.2%
9.2%
45.2%
40.2%
0.0%
0.0%
0.0%
0.0%
0.2%
10.6%
36.4%
52.8%
0% 100%
SW Fl Int’l. (Ft. Myers)
Jacksonville Int’l.
Sanford Int’l
Miami Int’l.
Sarasota/Bradenton Int’l
Orlando Int’l.
Tampa Int’l.
St. Pete-Clearwater Int’l
June 2019 YTD
222 responses.
12.8%
0.9%
1.0%
2.9%
4.3%
7.4%
6.6%
18.0%
46.1%
6.6%
0.0%
0.0%
2.4%
4.9%
5.4%
6.0%
15.7%
59.0%
0% 50% 100%
Other
Sun Country
Alaska Airlines
Jet Blue
United
American Airlines
Delta Airlines
Southwest
Allegiant
June 2019 YTD
Page 15
Chart: Transportation Used In-MarketChart: Rental Vehicle Pick-Up City
Question: Which modes of transportation did you, or will you, use while in the St. Petersburg/ Clearwater area? (Select all that apply) Base: All Respondents.
Question: In which city did you rent your rental vehicle? (Select one) Base: Respondents who arrived in the area by rental car.
Rental Vehicle Pick-Up City / Transportation Used In-Market
0.1%
1.4%
1.4%
2.1%
0.3%
2.6%
15.5%
26.5%
49.1%
0.0%
0.0%
0.0%
1.4%
1.5%
1.8%
15.3%
31.6%
48.6%
0% 20% 40% 60%
Jacksonville
Ft. Myers
Miami
Sarasota/Bradenton
Outside of Florida
Sanford
Orlando
St. Petersburg/ Clearwater area
Tampa
June 2019 YTD
104 responses.
0.1%
0.0%
0.0%
0.3%
0.7%
1.6%
1.2%
2.2%
6.9%
28.4%
63.2%
0.0%
0.0%
0.0%
0.6%
0.8%
1.2%
1.3%
2.4%
7.4%
25.5%
65.5%
0% 20% 40% 60% 80%
Boat
Motorcycle
RV
Bicycle
Free Beach Rides
Taxi or limo
Public bus
Tour bus
Uber, Lyft, etc.
Rental vehicle
Personal vehicle
June 2019 YTD
411 responses.
Page 16
Chart: Travel Party Composition Chart: Travel Party Size
Question: Which best describes your travel group on this trip? Are you…? (Select all that apply)Base: All Respondents.
Question: How many people of each type are in your immediate travel party, including yourself? Base: All Respondents.
Travel Party Composition / Travel Party Size
0.3%
1.0%
10.2%
1.3%
1.6%
31.3%
42.8%
19.7%
0.0%
0.0%
12.2%
0.1%
1.0%
38.7%
37.2%
21.5%
0% 20% 40% 60%
Business Associates
Tour Group
Group of Friends
Group of Couples
Extended Family
Immediate Family
Couple
Solo
June 2019 YTD
411 responses. 411 responses.
June 2019 YTD
Male adults (18 yrs. +) 0.86 0.98
Female adults (18 yrs. +) 1.32 1.42
Male children (0 to 17 yrs.) 0.20 0.18
Female children (0 to 17 yrs.) 0.26 0.21
Average Travel Party Size 2.6 2.8
Percent with children in party 24.9% 19.0%
Page 17
3.0%
5.3%
6.9%
4.2%
6.1%
7.9%
8.4%
14.7%
17.3%
18.5%
22.4%
33.8%
27.5%
22.2%
35.3%
33.8%
4.0%
4.3%
5.2%
5.3%
5.3%
6.0%
8.4%
9.1%
13.5%
14.2%
16.1%
17.8%
21.4%
22.3%
34.8%
42.5%
0% 20% 40% 60%
Advertisements for the area
Good deal on airfare
Shopping opportunities
Appealing hotels/resorts and other lodging options
The St.Pete/Clearwater area is family-friendly
Easy to get to
Outdoor recreational opportunities
Recommendation from people I know
Overall ambiance & atmosphere
Restaurants, cuisine, food scene
Arts & cultural offerings
Weather
Scenic beauty
Attractions in the area
Friends or family in the area
Beaches that suit my tastes
June 2019 YTD
Question: Which of the following were IMPORTANT to your decision to take this trip to St. Petersburg/Clearwater area? (Select all that apply) Base: All Respondents.
Important Factors to Destination Decision / Trip Activities
Chart: Important to Decision to Visit Chart: Trip Activities
Question: Which of these activities did you, or will you, participate in while in the St. Pete/Clearwater area? (Select all that apply) Base: All Respondents.
390 responses.
2.8%
2.2%
2.1%
4.7%
7.2%
11.1%
20.2%
13.0%
7.7%
29.6%
27.5%
44.2%
38.1%
67.0%
87.0%
3.4%
4.0%
4.4%
6.8%
7.1%
10.9%
11.1%
14.9%
19.0%
20.1%
21.3%
46.3%
57.0%
76.2%
82.8%
0% 20% 40% 60% 80% 100%
Bird watching
Jet skiing
Parasailing
Fishing
Shelling
Bars/Nightlife
Other boating
Photography
Guided tour
Visit museums
Visit friends or family
Shopping
Swimming
Visit the beach
Dining in restaurants
June 2019 YTD
411 responses.
Page 18
Chart: First Time Visitors to Florida Chart: Previous Visitation to the St. Pete/Clearwater Area
Question: Is this your first visit to Florida?Base: All Respondents.
Question: Prior to this visit, how many times have you been to the St. Petersburg/Clearwater area? Base: All Respondents.
First-Time Visit to Florida / Previous Visitation to St. Pete/Clearwater
411 responses.
11.4%
10.6%
51.8%
26.1%
10.5%
10.2%
50.6%
28.7%
0% 20% 40% 60%
More than 20 visits
11-20 Previous Visits
1-10 Previous Visits
First-time Visitors
June 2019 YTD
Mean # of Past Trips
=____6.9
411 responses.
93.6%
6.4%
95.0%
5.0%
0% 20% 40% 60% 80% 100%
No
Yes
June 2019 YTD
Page 19
Attractions Visited / Communities Visited
Question: Which of these attractions did you (or will you) visit while on this trip? (Select all that apply) Base: All Respondents.
Question: Which of the following communities in the St. Pete/Clearwater area did you visit? (Show list. Select all that apply) Base: All Respondents.
Chart: Communities VisitedChart: Attractions Visited
55.9%
23.7%
0.2%
0.1%
0.3%
0.1%
1.6%
0.7%
3.2%
0.5%
3.2%
0.7%
5.9%
3.9%
1.9%
5.1%
12.5%
6.1%
69.0%
16.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.6%
0.7%
1.0%
1.1%
1.2%
1.3%
2.7%
2.8%
4.6%
5.8%
6.6%
0% 20% 40% 60% 80%
NONE OF THESE
Other
Weedon Island Preserve
Adventure Island
Heritage Village
Brooker Creek Preserve
Florida Botanical Gardens
Kennedy Space Center
Tarpon Springs
Tampa Bay Rays Game/Tropicana Field
Ft. Desoto Park
Caladesi Island
Sunken Gardens
Busch Gardens
Florida Aquarium in Tampa
Clearwater Marine Aquarium
Dali Art Museum
Orlando Area Theme Parks
June 2019 YTD
405 responses.
1.4%
1.0%
1.1%
1.9%
3.7%
2.5%
3.7%
3.0%
5.7%
3.6%
6.2%
7.7%
7.2%
13.9%
18.5%
21.1%
31.7%
40.2%
44.3%
0.4%
1.0%
1.0%
1.5%
1.7%
2.5%
2.7%
3.0%
3.4%
4.2%
4.3%
5.0%
7.8%
9.3%
16.5%
19.6%
26.6%
31.3%
52.5%
0% 20% 40% 60%
Safety Harbor
Oldsmar
Tierra Verde
Palm Harbor
Pass-A-Grille Beach
Gulfport
Seminole
Pinellas Park
Dunedin
North Redington Beach/Redington Shores
Largo
Tarpon Springs
Indian Shores & Indian Rocks Beach
Treasure Island
St. Pete Beach
Clearwater
Madeira Beach
St. Petersburg
Clearwater Beach
June 2019 YTD
411 responses.
Page 20
Chart: Most Liked Aspects of St. Pete/Clearwater (Unaided) Chart: Feelings in St. Pete/Clearwater Area (Unaided)
Question: What do you like most about the St. Petersburg/Clearwater area?Base: All Respondents.
Question: What one word or phrase best describes how you feel in the St. Petersburg/Clearwater area? Base: Respondents.
Most Liked Aspect / Feelings in St. Pete-Clearwater
3.9%
3.5%
5.6%
3.5%
4.3%
4.5%
13.4%
10.6%
8.0%
7.0%
6.9%
18.3%
12.4%
36.4%
38.8%
1.2%
1.6%
1.6%
1.9%
2.3%
2.6%
3.5%
4.7%
5.2%
5.3%
6.1%
7.6%
8.6%
40.9%
45.2%
0% 20% 40% 60%
Safe
Shopping
Entertainment / Variety of Fun Activities
Accessible / Convenient / Walkable
Great Location / Easy to get to
Family Friendly
Attractions (Museums, Aquarium, etc.)
Food / Restaurants & Bars
Relaxing Atmosphere / Ambiance
Clean
Friendly People
Tropical Climate / Warm Weather
Scenic Beauty
Everything
Beaches / Ocean
June 2019 YTD
405 responses.
2.0%
0.4%
3.0%
1.9%
2.8%
3.7%
4.2%
5.2%
9.8%
25.7%
45.8%
0.5%
1.4%
1.4%
1.5%
2.3%
2.3%
2.7%
4.0%
8.7%
29.1%
46.4%
0% 20% 40% 60%
Entertained
Free
Warm
Welcomed
Refreshed / Healthy
Comfortable
Amazing
Energized / Excited
Fine / Good
Happy
Calm / Relaxed
June 2019 YTD
396 responses.
Page 21
Chart: Additional Attractions or Services (Unaided)
Question: In your opinion, what services or additional attractions would most enhance your experience in the St. Petersburg/Clearwater Area? Base: All Respondents.
Attractions or Services that Would Enhance the Destination Experience
1.7%
0.6%
0.8%
0.4%
0.2%
1.6%
1.5%
6.1%
11.6%
74.7%
0.5%
0.6%
0.7%
0.8%
0.8%
1.6%
1.7%
6.5%
15.3%
74.6%
0% 20% 40% 60% 80%
More Public Transportation Options
More shaded / green areas
Tourist Information
More Shopping
More beach & boardwalk rentals
More public restrooms
More Affordable
Less congestion / traffic
Cheaper & More Parking
It needs no improvement
June 2019 YTD
388 responses.
Page 22
TRAVEL PLANNING
AND SATISFACTION METRICS
Page 23
Chart: Average Time Between Decision to Visit and Arrival Chart: Resources Used before Arrival and While In Market
Question: Approximately how many days before you arrived did you make the decision to visit the St. Petersburg/Clearwater area for this trip? Base: All Respondents.
Question: Which of the following resources did you use to plan your trip to the St. Petersburg/Clearwater area BEFORE you arrived and which did you (or do you plan to) use while IN the area for this trip? (Select all that apply.) Base: All Respondents.
When Decision to Visit was Made / Travel Planning Resources Used
82.3_____Days in Advance
410 responses.
User-generated content/Review websites, such
as Yelp and TripAdvisor55.3% 40.9%
Online travel agencies (Expedia, Travelocity, etc.) 51.4% 12.5%
Opinions of friends or relatives 30.4% 26.0%Social Media content 25.2% 21.4%Official St. Petersburg/Clearwater area tourism
website, www.VisitStPeteClearwater.com12.5% 1.8%
Travel guides, brochures 3.5% 20.0%
Travel agency (traditional, offline) 3.3% 1.3%Radio programming 2.6% 5.4%Television programming 2.5% 8.6%
YouTube or other online videos 2.4% 2.2%Official Visit St. Pete/Clearwater Destination
Magazine1.4% 1.3%
Newspaper travel section 0.7% 1.0%Lifestyle or travel magazines 0.6% 1.2%
Used Before
Arrival
Used In
Market
411 responses.
Page 24
Chart: Overall Satisfaction Chart: Media Recall
Question: How satisfied are you with your experience in the St. Petersburg/Clearwater area on this trip? (Select one) Base: All Respondents.
Question: In the last six months, have you seen, read, or heard any travel stories, advertising, or promotions for the St. Petersburg/Clearwater area? Base: All Respondents.
Experience Satisfaction / Earned & Paid Media Recall
0.0%
0.0%
1.1%
7.4%
91.4%
0.0%
0.0%
0.3%
5.2%
94.5%
0% 20% 40% 60% 80% 100%
Very unsatisfied
Unsatisfied
Neutral—neither satisfied nor unsatisfied
Satisfied
Very satisfied
June 2019 YTD
411 responses.384 responses.
3.6%
57.7%
38.8%
2.0%
66.6%
31.5%
0% 20% 40% 60% 80%
Maybe/Not sure
No
Yes
June 2019 YTD
Page 25
Chart: Likelihood to Recommend St. Pete/Clearwater Area Chart: Likelihood to Return to St. Pete/Clearwater Area
Question: How likely are you to recommend the St. Petersburg/Clearwater area as a place to visit to other travelers? Please use a 10-point scale where 1 represents “Definitely will NOT recommend” and 10 represents “Certain to recommend.” Base: All Respondents.
Question: How likely are you to return to the St. Petersburg/Clearwater area? Please use a 10-point scale where 1 represents “Definitely will NOT return” and 10 represents “Certain to return.”Base: All Respondents.
Likelihood to Recommend / Likelihood to Return
411 responses. 408 responses.
June
2019 YTD
June
2019 YTD
9.3
9.5
9.7
9.8
June 2019 YTD June 2019 YTD