viscuit - no.1 mobile video ad platform
TRANSCRIPT
2012.05
Establishing
Makeulike Inc.
2015.03Founding a new
business
: AD platform business
2016.03
Launching Viscuit :
Out-Stream Video AD
- Generate over 10 million
video views monthly
2016.05Alliance with Vpool
: Possess 15 video platforms – Africa TV etc. -
Generate over 50 million video views per month
2017.01
Alliance with Buzzvil :
affiliated with 14 mobile service
media – hold 11st, OK cash bag,
BC card, mobile T-money etc.
- Generate over 100 million video
views per month
2017.04Partnership with Signal-Play
: have 40 media - Oksusu, JTBC etc.
– Generate over 200 million video
views monthly
2017.08
Affiliation with TDN :
associated with 40
Lifestyle magazines
– W, Maxim Korea,
Allure etc.
- Generate over 300
million video views
monthly
2017.09Open TCAS
(Total Control Advertising System)
2017.10
Partnership with AdColony Inc.
: possess about 1,000 mobile
platform - Hay Day, My Talking Tom
-Generate over 1 billion video views
per month
- Google consumer report
Viscuit is the No.1 mobile video AD platform optimized within mobile environment.
Prevalence of mobile internet service and smartphones has innovated our life style and whole industries tremendously.
Viscuit drives forward mobile ad platform which responds to app-focused mobile environment, and then constructs mobile
ecosystem function as video ad platform.
1000+The number of
mobile media
100+The number of
desktop media
1bn+Monthly
video views
out-stream video
in-stream video
App m.web
out-stream video
in-stream video
Desktop in-stream video
10%
10%
20%
60%
Mobile
out-stream videoMobile
in-stream video
Desktop
out-stream video
Distribution ratio of
mobile inventory at Viscuit ADRetaining more than 1,000 mobile media
(Criterion of monthly video views)
1bn+Monthly
video views
Source: 2017.11 analysis of Viscuit video views.
Mobile service providers apply screen modes suitable for each service feature.
Viscuit supports perfectly screen switching mode, and plays thoroughly HD full sized video ads both horizontal and vertical screen
adequate for users’ screen mode.
Horizontal
Vertical
30초
Vertical Experience
- Supporting video AD produced in vertical mode only.
Rotated Video
- Exposing videos automatically to users according
with screen mode whose users are watching
- Offer screen switching mode.
Instant Play
- Sending video AD seamless and fast,
improving transmission speed technology.
*Full sized vertical mode video supports only within mobile app out-stream video.
Mobile devices need different types of targeting from those of desktops, due to characteristics of portability and personalization.
Viscuit offers advanced ad targeting customized mobile environment based on superior mobile professionalism and technical skills,
and increases effects of advertising.
※ Each targeting has a more 10% of premium. Before executing the advertising campaign, it’s better to request the guide of sales manager.
Viscuit’s ad targeting options (combination targeting is available)
Category Time/Day Region Telecomm co. Device
Demo OS ADID App DMP
contents /app
category
targeting
time / day
targeting
city, district, county,
province
region targeting
telecommunication
companies
targeting
manufacturers,
handset model
targeting
sex / age
targeting
AOS, iOS
targeting
GAID, IDFA
targeting
app install
targeting
DMP interest
targeting
- eMarketer
Viscuit is the best mobile video AD platform which can increase effectively share of customers’ time.
According to investigation of Flurry, daily mobile time spent is more than average 300 minutes.
We live with our smartphones in most of our time, except for working and sleeping time. it was also reported that 92 percent of
total daily mobile time spent use various mobile apps.
Ⅱ. Fulfill the share of customers’ time, Viscuit
The ratio of using mobile app takes 92% of daily mobile time spent
Analyzing in terms of time share, Youtube, mainstream media of video advertising, cannot be seen as effective media in the
aspect of time share. Facebook also cannot be seen as effective media because it has high share of users’ time, but completion
rate of video ad is less than 1 percent.
19% 2% 12% 3% 15% 11% 9% 5% 3% 2% 5% 6% 8%
facebook SNS MIM youtube music & media gaming utilities shopping news & weather sports lifestyle service other browser
0min 300min
57min 6min 36min 9min 45min 33min 27min 15min 9min 6min 15min 18min 24min
YouTubefacebook
.
*Source: Flurry analytics, comScore, facebook and netMarketshare Note, Dec 2016.
Ⅱ. Fulfill the share of customers’ time, Viscuit
Time-share of Facebook takes 19%
- Fascinating consumers is difficult in the Newsfeed where hundreds
of and thousands of contents are uploaded in a day.
- More than 85 present of Facebook users watch videos on mute.
- Completion rate of watching Facebook video ad is less than
1 percent!
Time share of Youtube takes only 3%
- Out of many video websites, Youtube is where the most
people watch video contents, but Time-share of Youtube is
just 3 percent in terms of mobile time-share.
- Moreover, more than 90 percent people skip
ads on Youtube true-view video clips!
Viscuit focuses on the method that can increase share of consumers’ time. Also we obtain diverse field of mobile app services
which are used closely our daily life and constructs advertising environment that can expose optimal advertisement suitable for
each characteristic of services.
19% 2% 12% 3% 15% 11% 9% 5% 3% 2% 5% 6% 8%
facebook SNS MIM youtube music & media gaming utilities shopping news & weather sports lifestyle service other browser
0min 300min
57min 6min 36min 9min 45min 33min 27min 15min 9min 6min 15min 18min 24min
168minYoutubeFacebook
Viscuit pursues the strategy which increases
continuously consumers’ Time-share through
securing category killers of varieties of mobile
services.
*Source: Flurry analytics, comScore, facebook and netMarketshare Note, Dec 2016.
Ⅱ. Fulfill the share of customers’ time, Viscuit
We are using varieties of mobile services - OTT services, UCC, news, weather, game, shopping, utilities etc - every day.
Viscuit is the largest mobile video ad platform which has category killers of various fields including premium mobile service.
※ Viscuit makes use of inventories effectively affiliating with diverse partners - Vpool, Buzzscreen, Signalplay, Adcolony etc.
Media entertainment Game Utilities & Shopping
News & Sports Lifestyle & Magazine Ohters
Oksusu Africa TV Everyon TV Mgoon
Pandora TV Pullbbang PororoTV TvingTV
Clubbox Monkey3
music
Smart
DMB
Wowcine
My talking Tom Subway
surfers
Dragon city Hay day
Garden scapes Cookie jam Top 11 soccer
manager
Family farm
Earn to die 2 Score! hero Dream league
soccer
Criminal case
Simcity buildit Anagry
birds 2
CSR racing Block Hexa
puzzle
8ball pool My Talking
Angela
Who who call Honey screen 11st Ok cash bag
Clip L. point BC card Mobile
T-money
Culture land Doodle doodle Giftishow M post
JTBC TV JTBC news YTN EBS
Dispatch iMBC Cricket live tv
sports channel
Score center
live
GQ W Allure Lonely Planet
Motor trend AUTO
CAR
Country home Happy design
house
Woman
Chosun
Maxim Korea
atSTAR1 Cine21
Cong talk Battle comics My club Job planet
Apple tree NOTI TOME
Ⅱ. Fulfill the share of customers’ time, Viscuit
The ratio of malicious using advertising are more and more increasing at digital ad field.
Viscuit strives to maintain clean inventory applying four steps filtering technology for protecting client company’s brand.
Viscuit’s filtering system for brand safety of client company
Source
Inspecting media
Excluding non desirable websites – eg. Adult/gambling etc.
User
Filtering the robot traffic and abusing-estimated user
Ads
Restricting impression of black list at ad level
Placement
measuring video viewability
Filtering pop under impression
Clean inventory
Ⅱ. Fulfill the share of customers’ time, Viscuit
Viscuit provides all kinds of advertisement types where video ads are acceptable, out of the frame which executes video ads only
within video watching website.
By using these multiple points, Viscuit offers effective advertising watching experience to more and more customers and improves
their engagement and time share.
- Exposing video ad before watching or in the middle
of video contents.
- Avg. VTR 20%~40%, Avg. CTR 2%~5%.
- Retainable real engagement views.
- Supporting desktop & mobile screen.
- Playing video ad when video player exposes more
then 50 percent.
- Avg. VTR 13%~20%, Avg. CTR 1%~3%.
- Supporting desktop & mobile screen.
- 16:9 or 4:3 displays.
- Supporting square fit, vertical fit-sized video.
(only mobile screen)
- Exposing video ad at the app service page and
in the middle of page.
- Avg VTR 80%~90%, Avg. CTR 2%~5%.
- Non-Skippable Video AD.
(30s over sources are skippable)
- Only mobile screen.
- Supporting horizontal and vertical full-sized
video.
- Watching video ad at the lock screen immediately.
- Avg. VTR 60%~80%.
- Connecting to landing page automatically after
completing ad.
- Only mobile screen.
- Supporting horizontal and vertical full-sized video.
7:35 AM
>>
Ⅱ. Fulfill the share of customers’ time, Viscuit
Viscuit is the most cost-effective mobile video AD platform which can maximize effectively reach and view of video ad.
Avg. VTR
40%~60%
Avg. CTR
3%~10%
Avg. CVTR
55%~65%
On the basis of 15s ~ 30s video sources.
8.5 times higher effectiveness
compared with other video ad media.
CTR of Landing page.
Up to 17.5 times higher
efficiency compared with
other video ad media.
VTR of ad completion.
On the basis of15s ~ 30s video sources.
Up to 100 times higher effectiveness
compared with other video ad media.
*Source: analysis of viscuit execution data (2017.11)
*These indicators can be changed depending on each ad type of Viscuit.
Q1 Q2 Q3 Q4
Y**** 92.84% 27.42% 17.90% 11.21%
F****** 29.59% 1.73% 0.75% 0.55%
Viscuit 80.96% 78.17% 64.33% 62.60%
Other video ad platform 78.72% 26.46% 18.35% 14.83%
*Source: analysis of viscuit execution data (2017.11)
*These indicators can be changed depending on each ad type of Viscuit.
If a customer who watched video ad visits advertiser’s website reacting the ad, advertiser can analyze quality of session on the
basis of bounce rate, the number of moving pages, time on page and so on. Quality of inflow session on Viscuit is far superior,
after comparing campaigns in the same condition.
Ⅲ. Cost-Effective Video AD, Viscuit
Quality of inflow session is outstanding
※Viscuit is 60% lower than
other video ad platforms
Bounce rate The number of
moving pages
Time on page
Viscuit
Other video ad platform
• Bounce rate : the percentage of visitors who land on a page on your website and then leave without clicking on anything else or navigating
to any other pages on your site.
• The number of moving pages : the number of moving on to other pages after visitors accessing the website to obtain information.
• Avg. time on page : an average amount of time all visitors spend on a particular page.
Digital media planners allocate their budget to Youtube, SMR and Facebook as media planning strategies for enhancing effectiveness of
video ads. These strategies are ineffective in case of advertising effectiveness due to user duplication is excessively high among media
even though they have advantage, respectively. Viscuit has low user duplication with Youtube, SMR and Facebook, so when you execute
advertisement by mixing these media, you can get higher advertising effectiveness at the same advertising budget.
Budget Optimization using Viscuit
※ Comparing effectiveness when you execute advertising using Youtube, SMR and Facebook independently with when converting from15 percent of budget to Viscuit.
※ After this simulation, it is higher advertising effectiveness when you execute advertisement by mixing Viscuit as role of sub media out of main media.
※ Especially when you select Facebook as main media and Viscuit as sub media, you can obtain the highest advertising effectiveness consequently.
*Forecasting on the basis of total budget (100 million)
Ⅲ. Cost-Effective Video AD, Viscuit
There are decent number of good quality video pages on out-stream field.
Video ads need to get a strategy that can help video ads enlarge consumers’ Time-share.
It’s essential to select video media whose mobile video inventory is more than 80 percent.
Video AD execution tips for the ‘Video-First Era’
Choosing supplementary media which make up for main video platform is required.
Movies
Cosmetics
F&B
Game
Electronics
Finance
Consumer goods
VISCUIT Case Study
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51
63
5756
62
52
57
50
58
10.6
7.8
10.813
5.9
22.2
18.2
11.5
14.4
16.8
Movie Cosmetics Pharmacy F&B Game Electronics Motors Finance Consumergoods
Commerce
VTR(%)
CTR(%)
The higher brand identity of product is, the higher VTR and CTR of campaign are.
(eg. Camera, electronics, Motors, Commerce etc.)
Source : 2016~2017 Viscuit data.
VISCUIT Case Study
ScreenX King Arthur : Legend of the Sword
Promoting cinema & visiting Facebook page
1339 MF
30s
VISCUIT Case Study
• Campaign
• KPI
• Target
• Duration
CLIO Gudal
Increasing video views & Youtube fans
2039 Female (users who are interested in beauty/cosmetics)
88s
VISCUIT Case Study
• Campaign
• KPI
• Target
• Duration
NENE Webtoon Contest
Amplifying visitors of new evnet page
2049 MF(users who are interested in chicken and web toon)
15s
VISCUIT Case Study
• Campaign
• KPI
• Target
• Duration
Lineage M
Promoting new event & increasing app Downloads
3049 Male
15s / 30s / 45s
VISCUIT Case Study
• Campaign
• KPI
• Target
• Duration
CANON EOS M6
Promotion products & amplifying visitors
More than 25 MF
15s / 30s
VISCUIT Case Study
• Campaign
• KPI
• Target
• Duration
KB 1conomy youth package
Making 1 person household video go viral
2039 MF, single-person households
91s
VISCUIT Case Study
• Campaign
• KPI
• Target
• Duration
• Campaign
• KPI
• Target
• Duration
VISCUIT Case Study
LEGO Minecraft 2017
Promoting new released product to users
Under teenagers, pixel gamers
50s / 53s
