introducing adsparx dynamic ad insertion platform

DynamicIn-streamVideoAdInser3onTechnology

Accelerator

www.adsparx.co

(c)CopyrightAdSparxUSAInc

Dynamic, in-stream Video Ad technology

Cloud-based Ad Technology for Live TV and VoD

Dynamically detect broadcast TV mid-rolls Also supports stream with or without Ad markers

Delivers user-targeted, buffer-free Mid Rolls

Supports HLS, DASH and Smooth Protocols Truly multi-screen Platform – works for all Internet connected devices Reports & In-depth Analytics

*

*AdSparx owned Patent US #9,027,052 (c)CopyrightAdSparxUSAInc

Ad Monetization

Dynamic broadcast Ad detection

In-stream, user-targeted Ad insertion

Integration with 3rd party Ad networks

Engagement & UX

Seamless, buffer-free end-user experience

Interactive Multiscreen support

Low time-to-market – Quick & Easy setup

Analytics

Comprehensive reports & In-depth analytics

Real-time campaign, content performance & Usage monitoring

Publisher side Platform

Comprehensive Platform for maximizing revenue for Video Publishers

Ad Monetization. High Quality Experience. Analytics

All data with respect to Ad breaks, impressions, VAST Quartiles, consumption, are available as APIs from AdSparx System


CDN

AdSparxWorkflow

3rdPartyDemandPla.orms

AddeliveryModule

Security&Tokeniza3on

Reports&Analy3cs

DynamicAdInser3onMidRoll

Detec3on

HLS

MPEG DASH

AdSparxSDKforVAST

ContentProfiledetec3on+Adtranscoder

CLOUD

MANIFEST

LIVE CONTENT

VIDEO-ON-DEMAND

ADSPARX DAI SYSTEM ON CLOUD – HLS, DASH


HLS & DASH Ad Insertion features

All Modules are Micro-services > Accessible as HTTP APIs > Can be located anywhere geographically, closer to the user-base > Horizontally scalable system; stateless > Web-based UI to control features

Two services that need to scale with increasing user requests > Both are horizontally scalable > Both uses CDN to front all user-requests

TV Commercial detection Module > Uses SCTE-35, ID3 or any custom marker (in-band or out-band) > Can be used to communicate markers in HLS to DASH and Smooth Streams > In absence of any Ad markers, AdSparx uses proprietary commercial

detection algorithms


ADSPARX DAI SYSTEM ON CLOUD – Smooth Streams

DAI Cloud

CDN

SS

HDS

3rdPartyDemandPla.orms

Features for DAI in Smooth Streams

Similar Micro-services architecture Horizontally scalable system; uses CDN for end-user communication

Content

Dynamic Ads

Content, Manifest


DAI features

Dynamic Ad Insertion •  Agnostic of Content format, CDN, Encoders and Devices •  Does not require multiple periods support in DASH •  System can be integrated easily into any workflow •  Integrated with USP ; can be integrated with any DRM system

Integration (2 easy steps) •  Publisher’s CDN URL is entered in AdSparx System; AdSparx auto-generated

URL is entered in Publisher’s CMS interface •  VAST Compliance integration: For iOS, Android, Web (Flash+HTML5), Roku and

Fire TV devices, AdSparx SDK can be integrated with players AdSparx Analytics data & information is available using custom APIs


User Information •  Unique User id •  Device family •  Platform •  Location •  Browser history •  Content requested •  Past viewing information •  Duration of viewing

Content Information •  Content type / genre •  Content context (Meta, EPG, etc) •  Prime time slots

Ad Metrics Information •  Ad Slot duration •  Individual Ads duration •  Ad Campaign priority •  User frequency capping •  Daily limit •  Campaign duration •  CPM

Data available with AdSparx Analytics System

AdSparx Analytics System


Maximize Inventory supply with user-targeted Mid Rolls High Quality, buffer-free, seamless TV-like experience with smooth switching between Ad and Content Integrate 3rd party Ad Networks and Exchanges

– Achieve 100% fill rates – VAST Compatible

Do your own Ad sales – control sales of Ad inventory

- No loss of Ad revenue due to Ad blockers Reports and In-depth analytics – content, campaign performance and audience measurement

Privately hosted Marketplace for Publishers

AdSparx Customer Value Proposition


Customers & Partners

OTT Platforms & TV Networks

Partners & System Integrators


Thanks.

Kunal LagwankarCEO & Co-founder
