virtual resume - pimpisa
TRANSCRIPT
www.themegallery.com
Contents
my ACHIEVEMENTS
my OBJECTIVES
my EDUCATION
my EXTRA TRAINING
my EXPERIENCES
Self INTRODUCTION
my CONTACT DETAILS
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My OBJECTIVES
Quickly impress you with my experience,
knowledge, and presentation skills;
thereby compelling you to reach out and
offer me the job of a lifetime (full time or
consultancy).
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self INTRODUCTION
我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。
My name is Pimpisa. I am 40 years old. I am Thai. I had graduated in Master
of Business Administration with 17-year of experiences.
my PERSONAL DETAILS
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self INTRODUCTION
我爱旅游,念书,上网,等等,。。。。
I love travelling, reading, and internet surfing and also prefer home decoration
and meditation.
my HOBBIES & INTERESTS
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self INTRODUCTION
Thai
泰文
Foreign languages
2. Chinese
中文
1. English
英文
my LANGUAGE PROFICIENCY
HSK Level 7
听力 82
语法 82
阅读 85
综合 70
TOEIC Score 730
Listening 315
Reading 415
Native speaker
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self INTRODUCTION
Negotiation skills
Result-oriented Good knowledge of shopper
research, consumer panel, retail
audit and consumer behavior
Sales & Marketing Skills
People & Coaching skills
Leadership skills
Team player
Independent
Analytical skills
Communication skills
Presentation skills
Out-of-the box initiatives
Entrepreneur spirit
Strategic vision
Self motivated
Category &
space
management
Sales & key
account
management Marketing
Consulting
Purchasing &
merchandising
Trade
marketing
my
SKILLS &
EXPERTISES
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my EDUCATION
Vocational
Assumption
Commercial
College
Y1994
Y1998
Y2002
Y2005
Bachelor’s
Master’s
Certificate Assumption
University
(BBA)
Qingdao
University
Assumption
University
(MBA)
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my EXTRA TRAINING
• Category Management by 3M (Thailand)
• Customer Management Best Practice/ Category Management/ POP Driver by Nestle
• Key Account Management by Cyberdict Technology Ltd.
• Quality Leadership Programme by Crestcom
• Content Strategies for web, social media and new media channels by The Asia
Business Forum
Category Management
Path to Purchase
Customer Management
Best Practices
Quality Leadership Program
Content Strategies & New Media Channels Key Account Management
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my EXPERIENCES
我 经验过了好多公司比如说万客隆, 雀巢公司,等等。。。
I had worked in many companies e.g. Makro, Nestle, etc.
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my EXPERIENCES
Balance bargaining power Achieve Sales & Profit Target
Maintain relationship with store level
to ensure smooth operation &
promotion efficiency
Review assortment, price,
promotion, and merchandising
Negotiate with vendors
Develop direction & differentiation
strategy for Non-Food Division
Improve vendor performance
Position : Assistant Merchandise Manager
Period : May 1998 - Mar 2002
Category : Office Automation, Office & Home Furniture, Stationery
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my EXPERIENCES
Position : Category Management Assistant Manager
Period : Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
Space management
Develop regular & ad-hoc analysis for
sales & marketing team
Relationship with internal &
External stakeholders
Initiate category strategy/tactics Develop category
merchandising guideline
Develop business partner with MT
customers to ensure customer satisfaction
Develop Category &
Channel Strategy
Assortment Review and
Category Management Path-to-purchase & in-store activation
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my EXPERIENCES
Space management
Initiate category strategy/tactic
Shopper & customer insight Develop business partner with MT customers
to ensure customer satisfaction
Assortment Review and
Category Management
Home Shelf decoration
Price competitiveness
Category Management Training Develop regular & ad-hoc analysis
for sales & marketing team
Premium sourcing
Position : Trade Marketing Assistant Manager
Period : Jul 2003 – Feb 2004
Category : Tissue “Cellox”
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my EXPERIENCES
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Increase Market Share
Increase brand awareness
Event Marketing Marketing Communication Plan
Develop digital Content
Product Knowledge &
Chinese Training
Develop market intelligence
Chinese Hotline
Retargeting
Marketing Budget Allocation
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my EXPERIENCES
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Target Marketing
PR News
Product Launch Plan
Product Positioning
Sponsorship
Public Relation Content Marketing
Partnership
Increase Brand
Visibility
Marketing Campaign
Media Agency Relationship
POP Development
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my EXPERIENCES
Position : Sales & Marketing Division Manager
Period : Jun 2011 – Jun 2012
Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture
Brand : Kingdom, Pilot, Sentry Safe, Lucky
Channel : Modern Trade
Achieve Sales &
Profit Target
Develop relationship with both
internal and external stakeholders
Develop channel
strategy and tactic
Improve customer
satisfaction
Regular PC/ Sales
Team Training
Improve after-sales
services
Develop Win-Win relationship with MT
customers
Business Review Process Improvement Sales Team Lead
Resolve channel
conflict
Increase productivity
of sales team
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my EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
Media Agency Relationship
Marketing Communication Plan
Develop digital Content
Develop market intelligence
Retargeting
Marketing Budget Allocation
Brand Plan
Develop relationship with both
internal and external stakeholders
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my EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
New product development
Set marketing objectives Target Marketing
Product Line Extension
Achieve Sales &
Profit Target
Develop channel
strategy and tactic
Sales & demand
forecast
Increase Market /Share
Increase brand awareness
NPD Launch Product Positioning
Increase Brand
Visibility
Product Training
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my EXPERIENCES
Position : Category Manager
Period : Apr 2014 – Sep 2014
Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.
Project Management Consulting & Training Store Intelligence Promotion Intelligence
Category Management Training
Opportunity
Identification
Honorary Consultant
to owners
Co-develop tailor-made
software with partner
Research designed to help brands
influence shoppers to stop, look, buy
Build trust and
relationship with
clients/ partners
Coaching client management team
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my EXPERIENCES
Position : Client Director
Period : Oct 2014 – Jan 2015
Renew Contract
Achieve Revenue Target
Vendor Relationship
Management Consultant to vendors to provide growth solutions
Consumer Insight
Training & Consulting
Data & Science Customer Loyalty Coaching
client manager
Build trust and relationship
with clients/ partners
Work with retailer
Joint business plan
Retail trends Dh & TL/ core team
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Action Plan
my EXPERIENCES
Position : General Manager
Period : Feb 2015 - Present
Category : Sugarcane, jewelry, harvester, harvester’s spare parts
Business direction
Strategies and tactics
Business analysis
Reduce cost
Price restructure
Improve operation process
Increase revenue Customer loyalty Increase margin Customer Satisfaction
Consultant to owner
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my ACHIEVEMENTS
Cyberdict Crossword International Championship Youth Princess Cup 2008
@Central Bangna
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my ACHIEVEMENTS
English on Screen project with Cyberdict strategic partner – Major Cineplex
@Major Ratchayathin
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my ACHIEVEMENTS
Cyberdict Translation Championship 2009 @SE-ED Chamjuree Square
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my ACHIEVEMENTS
Cyberdict sponsored Dutchie Boy & Girls Final Round Contest Y2008
@The Mall Bangkapi