Video Surveillance:Market Dynamics

Greg StoneProduct Line Manager, Video

6/23/2014

• Market Dynamics

• Video Issues

• Linear Video Eco-system

• Common Video Issues

• Key Features Explained

• New Products

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Overview

MARKET OVERVIEWVideo Surveillance

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Video Surveillance, Americas Market for 2013

$4.1 Billion Market Opportunity

Source: IMS Research: http://www.imsresearch.com 2012 Americas Report

Video is $4.1Billion Market in Americas in 2013 and growing at 10.6% CAGR

IP video represents half and is growing at 22% CAGR

IP Video($2B)Analog

($1.7B)

Other

TAM Video Surveillance:

• 2013: $4.1B

• 2016: $5.7B

• CAGR (2011 to 2016): 10.6%

TAM Network (IP) Video:

• 2013: $2.0B

• 2016: $3.7B

• CAGR (2011 to 2016): 22.1%

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Video Surveillance, Americas2013: $4.1 Billion

Source: IMS Research: http://www.imsresearch.com 2012 Americas Report

IP video is fastest growing segment

IP Video

$2BAnalog

$1.7B

Other

2016: $5.7 Billion

IP Video

$3.7B

Analog

$1.4B

Other

0

$1B

$2B

$3B

$4B

$5B

$6B

$7B

2011 2012 2013 2014 2015 2016

Accessories

HD over Coax

IP

Analog

Video Surveillance Market Summary

= Target new product offerings

Monitors 8%

Housings -4.5%

Mounts -1.6%

CAGR%

(2011-16)

Video Surveillance Market, Americas

(2011 - 2016)

Billions of Manufacturers dollars

HD/Coax Cameras 90%

HD/Coax DVRs 58%

IP Cameras 23%

NVRs 22%

Encoders 21%

VMS 58%

Analog Cameras -6%

DVRs -1.8%

Matrix Switchers -6%

Source: IMS Research, 2012 Americas Report

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Video Surveillance Market Segments

Level of Asset Protection

Level of Interoperability

DIY

Resi

Eco

Pro

End- user installed

Residential security dealer installed

Professional / commercial security dealer installed

Example:

Your House

Example:

Retail Store

Example:

Your House

Example:

Airport

Power Plant

Linear’s Focus on Video

MARKET SEGMENTS DEFINED

DIY: The “Do-it-yourself” market is

predominantly low resolution

video and low cost. Products

must plug-n-play together.

Price sensitive.

RESI: Similar to the DIY market,

these video products are

installed by residential alarm

companies. Ease of

installation is a must. Price

sensitive.

ECO: Security dealers that install

security and mostly analog

video products for commercial

and residential markets. Price

sensitive.

PRO: Similar to ECO, but mostly

installing IP video solutions

with a focus on integration to

other platforms and systems.

Not as price sensitive as ECO.

From analog to IP

Higher resolution (2 to 5 MP)

Day/Night

From box to domes

MPEG-4 and H.264 compression

Wide Dynamic Range

Video analytics

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Camera Trends

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Customer Trends: More End-User Devices

LINEAR VIDEO ECO SYSTEM

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Linear Video Eco-System

VIEW

INTEGRATE

TRANSMIT

STORE

CAPTURE

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COMMON VIDEO ISSUES

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• IP compatibility requires software integration

– Check video collateral, FAQs, website, tech support

• Bandwidth

– Internet bandwidth limits video stream quality

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Video Issues: Be Aware

• More resolution– IP Megapixel cameras

• Video in your pocket– Video apps on smart phones

• Low light, night vision & WDR• Power

– Analog: 12VDC & 24VAC– IP: 12VDC & PoE

• Compatibility -> ONVIF• Distance (Up to 6,000 Feet)

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Video Issues: Solved

KEY FEATURES EXPLAINED

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Key Features ExplainedWide-Dynamic Range (WDR)Dynamic range is the ratio of the brightest image that can be captured by the imaging system to the darkest image that can be captured simultaneously in the same video frame. Wide Dynamic Range (WDR) cameras are capable of capturing highlight and shadow detail -including backlit images - in the same scene. Pixim Nightwolf is the premiere WDR solution.

Day/NightTrue Day/Night offers an IR cut filter removal, which is a mechanical method used to convert a camera from day mode to night mode within a few seconds. This enables the camera to see at night in almost pure darkness with resulting night time images in grayscale.

IR IlluminationActive Infrared (IR) illuminators help the camera see at night. As an invisible wavelength to the human eye, the total darkness of the field of view is lit up by the IR to deliver a grayscale image. IR cameras have distance limitations from 10 to 75 feet.

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Key Features ExplainedVandal HousingMetal housing that offers vandal resistance. Ideal for outdoor applications that require physical security and protection of the camera.

IP 66 RatingIP ratings are standards for dust and waterproof/water resistance for outdoor mounted devices. IP 65, IP 66, and IP 67 are ratings for cameras mounted outside. The higher the number, the device is more resistance to moister and dust.

Power 12VDC: short distance 24VAC: long distance to central Power Supply Unit (PSU) PoE (Power over Ethernet): IP cameras can use ONE cable for data and power.

Power Injectors – PoE Midspan – distribute power to cameras

• Compression

– H.264: MPEG-4 Part 10 or AVC (Advanced Video Coding). Current algorithm for video compression leveraging “I” and “P” frame style technology

– MPEG-4: Old compression algorithm being replaced with H.264

– MPEG-2: Used for DVD video

– MJPEG: Motion JPEG

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Key Features Explained

A sequence of video frames, consisting of two key frames (I), one forward-predicted frame (P)

and one bi-directionally predicted frame (B).

H.264 Compression (I Frame and P Frames):

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Key Features ExplainedSoftware IP cameras require software on various platforms such as: SmartPhone, Tablet, Browser, PC Applications, and VMS. The software is the “glue” that binds the video together.

View and control cameras from just about anywhere: Smart phone, tablet, or PC Store video on a Network Video Recorder (NVR) or connect to other storage devices on the

network Use a Video Management System (VMS) to manage all aspects of cameras, storage and

playback

StandardsONVIF is the prominent standard in IP video solutions. Linear IP cameras are ONVIF version 2.2 Profile S compliant.

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ONVIF Compliant Companies

Mar 22, 201321

Test Your Knowledge: Video Market & Key

Technology/Features1. How large is the Video Surveillance Market in the Americas in 2013?

a) $1.5 billionb) $4 millionc) $4 billiond) $6 Trillion

2. What is the fastest growing market segment in video surveillance?a) Housingsb) Analog Camerasc) Matrix Switchersd) IP Cameras

3. The Linear Video Eco-system includes which of the following?a) Camera, store, transfer, view, interviewb) Store, trans, volcano, interoperabilityc) Water, sunlight, vector, interstated) Capture, store, transmit, view, integratee) None of the above

4. Two cameras trends are…a) “Higher resolution” AND “move from analog to IP cameras”b) “Lower resolution” AND “move IP to analog cameras”c) “From dome to box cameras” AND “lower resolution”d) “From black & white to color cameras” AND “lower resolution”e) “Away from day/night cameras” and ““from dome to box cameras”

5. What is one organization that is helping standardize IP video?a) OSCARb) OBJECTc) ONVIFd) VIDSTDe) OFVID

6. The following scenario describes which camera feature? A camera is mounted inside pointing at a door that opens to the outside. When the door opens, the camera field of view is flooded by daylight. A camera with this feature will have no problem providing a quality image.a) Day/Nightb) WDRc) IRd) DWXe) Lux

7. A camera with a IP66 rating will have this feature:a) Works on IP networksb) Has dual power inputsc) Has the latest video compression standardd) Works with N80-66 Power Injectorse) Keeps dust and water out

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NOTE: Answers are in bold.