video strategy: selling with authentic stories
DESCRIPTION
Are you capitalizing on the most compelling characteristics of your company, product or service? Have you mastered an emotional connection with your online audience? Teddy Roosevelt once said, “People don’t care how much you know, until they know how much you care.” Join expert video producer, director and entrepreneur Robb Crocker as he delivers a crash course on how to identify your most compelling characteristics as a company (your story), convey your video message in an authentic meaningful way, and connect with your audience on an emotional level. Robb will share insider production tips and advice on how to make the most out of your video budget.TRANSCRIPT
Robb Crocker | CEO
VIDEO STRATEGY: Selling with Authentic Stories
Why do YOU need video?
What is your STORY?
Why do YOU need video?
Why should you produce videos that look and feel AUTHENTIC?
What is your STORY?
Why do YOU need video?
Why should you produce videos that look and feel AUTHENTIC?
Will an AUTHENTIC approach make your VIDEO MARKETING STRATEGY more EFFECTIVE?
What is your STORY?
Why do YOU need video?
Why should you produce videos that look and feel AUTHENTIC?
Will an AUTHENTIC approach make your VIDEO MARKETING STRATEGY more EFFECTIVE?
What is your STORY?
Can you make these videos yourself? Should you make these VIDEOS yourself?
Why do YOU need video?
Why do YOU need video?
188,200,000
Americans
WATCHED
52,400,000,000
Online Videos
Comscore | December 2013
69% cisco
22 HOURS Comscore – April 2012
=
=>
Be There.
Relevant | Engaging
Turbo-Charge Your SEO | Magnify your Social
STAND OUT
53 X MORE LIKELY
Front Page Google Result | Forrester, 2010
POSTS with VIDEO have a 30% HIGHER SHARE RATES!
After Watching Product Video | Comscore 2012
64 % MORE LIKELY
13% HIGHER TICKET
L2 Specialty Retail
Know a Thing or Two About Online Retail | They Use Video
+
Cintiq
When Given a Choice | Forbes Insight
59% PREFER VIDEO
Boosting Your Brand
BENEVOLENT BRAIN- WASHING
Austin Shoe Hospital
Same company | Different Brand | Big Results
What is your STORY?
Make an emotional connection | Communicate an authentic message
Seth Godin
“Authenticity, for me,
is doing what you PROMISE,
not being who you are.”
Ralph Waldo Emerson
“What you DO speaks so loudly, I cannot hear what you say.”
What is your Authentic Reality? | Your audience is watching and know the truth.
“Sudden Service” to “Doing the right thing”
AUTHENTICITY?
Listen & Embrace
BE FLAWSOME
Your are awesome due to, not in spite of.
Why should you make your videos look and feel AUTHENTIC?
Building Credibility
Laphroiag
Sharing a story
Victorinox
Tying emotions to a brand.
Chrome
Keeping it real.
Jones
Will an AUTHENTIC approach make your VIDEO MARKETING STRATEGY more EFFECTIVE?
Fun for a cause.
WGAC
Sight | Sound | Motion | Voice | There is No More Emotionally Gripping Medium
“Your BRAND is the IMAGE people have of ,
YOUR COMPANY or PRODUCT. It’s who people THINK YOU ARE.” - Ann Handley, Marketing Profs
Can you make these videos yourself? Should you make these VIDEOS yourself?
YES!
You can!
Quicker start | You Care MOST | Less Cash
3 ReasonsWhy You
SHOULD
It’s Difficult | Time is Money | It Could Totally Suck
3 ReasonsWhy You SHOULDN’T
End in mind | Understand Strategy | History of performance
What to look for
WHEN HIRING
It’s a business investment, not a show piece | Establish goals for ROI
END IN MIND
Deliberate decision-making | Composition, Pacing, Music, Graphics, Etc. | Integration
UNDERSTAND STRATEGY
DO what they say | References for timeliness | Demo reel for quality & creative execution
TRACK RECORD
EMBRACE YOUR FLAWSOME & DEVELOP A PLAN
Go Shoot
Robb Crocker | CEO | [email protected]