selling through media stories
TRANSCRIPT
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Sandra Nomoto: SELLING THROUGH MEDIA STORIES
Entrepreneur Exchange
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Selling through media stories: Understanding the PR Process
What is Public Relations?
Identifying sales goals for your media campaign
Target engagers vs. customers
Build relationships with people in the media & influencers – who cares about your story?
Nail down your story – NOT an advertisement
Picture/Graph/…
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Selling through media stories: The Media Pitching Process
Prepare your online newsroom.Videos & high res photos WIN.
Write a 3-sentence e-mail pitch to SELL your business’s story, linking to the
newsroom.
FOLLOW UP!
Make the story/interview process EASY.
Stay in touch!
Picture/Graph/…
Sample newsroom: VanWineFest.ca
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Selling through media stories: When you get media coverage
THANK the media person for the story.
Check the media outlet’s social media feed for comments & questions.
Get the print and digital copies of the story, download podcast files, pull videos from/for YouTube.
Use the story in your own content marketing & future marketing collateral.
MEASURE to see if your sales goals were met!
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Selling through media stories: Additional PR Resources
Image source: Amazon.com
Association: Canadian Public Relations Society – CPRS.caPRNewser - Adweek.com/PRNewserPR Daily - PRDaily.comSpin Sucks - SpinSucks.comDeirdre Breakenridge - DeirdreBreakenridge.com
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To register for our★BE YOUR OWN PR STAR★ IN 90 DAYS
online course, visit:bit.ly/beyourownprstar
Thank you!