video calibration selling higher levels of service april, 2012 | presented by, steve jackson quality...
TRANSCRIPT
Video CalibrationSelling Higher Levels of Service
April, 2012 | Presented by, Steve JacksonQuality is never an accident; it is always the result of intelligent effort
Differentiating Questions
• What do you offer that is unique or better?
• Can a potential customer see the difference?
– IOW- is it our difference or theirs?
• How can we impact that differentiation?
Calibration Basics• Clearer, more life-like image
• Movies look like movies and teams look like teams
• Colors are natural – not like cartoons
• 3,000+ paid for services delivered weekly
• $199 - $399 Panels, Projectors?
Good Pictures and Human Factors• Dynamic Range • Color Saturation • Color Accuracy • Detail and Resolution
Where it all comes from - The StandardsNTSC, ATSC, SMPTE, ITU, BBC, and CEA
• All of these organizations have helped to develop, deploy and enforce standards. • Working with a “rule book” makes life easier
What Changes Are Made and Why?
• Black and White Level • Color/Tint• Sharpness• Gray Scale (the mix of color to make white/gray)• Primary Colors-Maybe Secondary's Too? –The color
of the colorsWe will look at each step a little later
Black Level (Brightness)• Preserves detail in darker scenes• Deep Blacks = Better Contrast Ratio
White Level (Contrast)• Whiter Whites = Better Contrast Ratio• Avoiding Color Shift and “Clipping”
Color and TintTint- The Color of the Color
Color- The amount of color
Sharpness • How We Preserve Lines/Shapes
Manufacturers are on Board!• Manufacturers Supporting Calibration Samsung, LG, JVC*, Runco, Toshiba, Hitachi, Sharp*, Optoma, Epson, Panasonic*, Sim2, Wolf, Digital Projection*, Projection Design, Christie*,Sony……more? *-Denotes AutoCal Interface as of 3/12
Service Business Objectives
• Satisfied Customers
• Are we on par?
• “Touches” in the home
• Recurring Streams and ROI
Return On Investment (ROI)• Calibration Yields $200.00-$1000.00 per
service at more than 60 points in labor margin• More touches in the home/business creates
opportunity to present product/service beyond current
• Allows predatory practices
Delivery and Acceptance• Presentation is never a “tell”
• Ask the correct questions
• Refining the “pitch”
• The art of the demo• Show the menus and show the result
• What does it look like?
Display Calibration System
OK - what do I need?
• Tools of the trade
• Color analyzers
• Pattern Sources
• Software Assistance
• Willingness to present appropriately
• Easy to Use Work Flows• Well Supported- We are Here to Help You! • Consistently Updated-V5 coming soon!!!!• Works with Existing Calibration Hardware• Works on Virtually ALL Displays! • Supports all of the Best Calibration Hardware• Display Support for Automated Calibration Process Growing
Let’s See It Work• CalMAN Demonstration Black Level White Level (Details, Details) Color and Tint Sharpness
Gray Scale (Color of White/Gray)Color Management – Color of Color Reports! – The Proof
Wrapping Up• Higher levels of understanding and knowledge make you
better• Delivering a better product wins the business that you want to
win• Others are successful and promoting these services• Manufacturers are on board• Find way - just find a way
Final Thoughts
“Quality is never an accident; it is always the result of intelligent effort”
“When love and skill work together, expect a masterpiece.”
John Ruskin
ContactMMS CinemaAlexey [email protected]+7 495 788-4500
SpectraCalJoshua Quain [email protected]+1 425 471 3003